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市場調査レポート

家庭用電化製品の中国市場:2015-2020年

Consumer Electronics Market in China 2015-2019

発行 TechNavio (Infiniti Research Ltd.) 商品コード 348207
出版日 ページ情報 英文 154 Pages
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家庭用電化製品の中国市場:2015-2020年 Consumer Electronics Market in China 2015-2019
出版日: 2015年12月30日 ページ情報: 英文 154 Pages
概要

中国における家電市場の規模は、スマートフォンおよびゲーム機の売り上げ拡大といった要因が予測期間中の市場を促進し、2019年まで約10%のCAGRで安定して成長すると予測されています。スマートフォン区分は2019年までに市場全体の71%のシェアを構成する見込みです。

当レポートでは、中国の家庭用電化製品市場について調査分析し、市場規模と成長率、市場発展促進要因、市場成長に影響を及ぼす主な動向、市場成長の課題、、市場機会、および主要ベンダーのプロファイルなどをまとめています。

第1章 エグゼクティブサマリー

第2章 当レポートの調査範囲

  • 市場概要
  • 主要ベンダーの製品

第3章 市場調査手法

  • 調査手法
  • 経済指標

第4章 イントロダクション

  • 主な市場洞察

第5章 国の概要

第6章 市場情勢

  • 市場概要
  • 市場規模と予測
  • ファイブフォース分析

第7章 製品別の市場区分

  • 中国における家電市場:製品別
  • スマートフォン
  • PC
  • タブレット
  • ゲーム機
  • カメラ
  • TV

第8章 市場成長促進因子

第9章 市場成長促進因子の影響

第10章 市場の課題

第11章 成長促進因子と課題の影響

第12章 市場動向

第13章 ベンダー情勢

  • 競合状況

第14章 提言・考察

第15章 主要ベンダーの分析

  • Acer
  • Apple
  • ASUS
  • Canon
  • Dell
  • Hisense
  • HP
  • Huawei
  • Lenovo
  • Microsoft
  • ニコン
  • パナソニック
  • Samsung Electronics
  • シャープ
  • Skyworth Digital Technology
  • ソニー
  • Xiaomi

第16章 付録

第17章 Technavioについて

図表リスト

目次
Product Code: IRTNTR7561

Market outlook of the consumer electronics market in China

Consumer electronics include all electronic devices that are intended for daily use and includes devices like smartphones, tablets, PCs, gaming consoles, TVs and cameras. Technavios market research analyst has estimated factors like the augmented sale of smartphones and gaming consoles in this region to bolster market growth during the forecast period, resulting in its healthy CAGR of around 10% by 2019.

Upliftment of the ban on gaming consoles is the key driver for the growth of this market. Upliftment of the ban in 2014 has allowed foreign enterprises to manufacture consoles in Shanghai's free economic zone. Since China has the worlds third largest video games market, companies like Sony and Microsoft are adopting aggressive marketing strategies to capture this market during the next four years.

Product-based segmentation of the consumer electronics market in China

  • Gaming consoles
  • Cameras
  • Tablets
  • TV
  • PC
  • Smartphones

In this market research report, analysts have estimated the smartphones segment to account for more than 71% of the total market share by 2019. The government of Chinas recent decision to issue 4G license to major telecom providers like China mobile, China telecom and China Unicom is expected to foster growth in this segment during the forecast period.

Competitive landscape and key vendors

This market is highly competitive and fragmented due to the presence of numerous large and small vendors. Competition among these vendors is expected to intensify during the forecast period as recent technological innovations will result in the rapid advancement of the consumer electronics market.

Key vendors analyzed in this market are -

  • Apple
  • Lenovo
  • Samsung
  • Xiaomi
  • Microsoft
  • Canon

Other prominent vendors are Gionee, HTC, Oneplus, Sony, ZTE, Amazon, Blackberry, Google, Microsoft, Motorola Mobility, Fujitsu, Haier, Hisense, Samsung, Toshiba, Faro Technologies, Fujifilm Corp, Go pro, Intel Corporation, and Kodak.

Growth drivers, challenges, and upcoming trends: Consumer electronics

Technavio market research analysts have estimated upcoming trends, such as the augmented popularity of E-commerce portals, to spur market growth during the forecast period. The advent of E-commerce portals is expected to have a positive impact on consumers as it gives them a platform to compare the prices of smartphones or tablets. These portals also aid in comparing the specifications of electronic devices and allow consumers to buy and sell their electronic devices online.

This report provides a number of factors contributing to the adoption, limitations, and opportunities of the consumer electronics market in China. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019
  • What are the key factors driving the consumer electronics market in China
  • What are the key market trends impacting the growth of the consumer electronics market in China
  • What are the challenges to market growth
  • Who are the key vendors in the consumer electronics market in China
  • What are the market opportunities and threats faced by the vendors in the consumer electronics market in China
  • What are the key outcomes of the five forces analysis of the consumer electronics market in China

Technavio also offers customization on reports based on specific client requirement.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Country overview

PART 06: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 07: Market segmentation by product

  • Consumer electronics market in China by product 2015-2019
  • Consumer electronics market in China by smartphones
  • Consumer electronics market in China by PCs
  • Consumer electronics market in China by tablets
  • Consumer electronics market in China by gaming consoles
  • Consumer electronics market in China by cameras
  • Consumer electronics market in China by TVs

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape

  • Competitive scenario

PART 14: Recommendation and insight

PART 15: Key vendor analysis

  • Acer
  • Apple
  • ASUS
  • Canon
  • Dell
  • Hisense
  • HP
  • Huawei
  • Lenovo
  • Microsoft
  • Nikon
  • Panasonic
  • Samsung Electronics
  • Sharp
  • Skyworth Digital Technology
  • Sony
  • Xiaomi

PART 16: Appendix

  • Currency correlation matrix
  • List of abbreviations

PART 17: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Key facts about China 2014
  • Exhibit 03: Key Chinese cities 2014
  • Exhibit 04: Consumer electronics market in China segmentation by product
  • Exhibit 05: Consumer electronics market in China 2014-2019 ($ billions)
  • Exhibit 06: Five forces analysis
  • Exhibit 07: Consumer electronics market in China 2014-2019 segmentation by product
  • Exhibit 08: Consumer electronics market in China 2014-2019 by smartphones ($ billions)
  • Exhibit 09: Consumer electronics market in China 2014-2019 by smartphones (millions of units)
  • Exhibit 10: Consumer electronics market in China 2014-2019 by PCs ($ billions)
  • Exhibit 11: Consumer electronics market in China 2014-2019 by tablets ($ billions)
  • Exhibit 12: Consumer electronics market in China 2014-2019 by tablets (millions of units)
  • Exhibit 13: Consumer electronics market in China 2014-2019 by gaming consoles ($ billions)
  • Exhibit 14: Consumer electronics market in China 2014-2019 by cameras ($ billions)
  • Exhibit 15: Consumer electronics market in China 2014-2019 by TVs ($ billions)
  • Exhibit 16: China disposable income per capita 2006-2015 ($)
  • Exhibit 17: ASP of smartphones in China 2014-2019 ($)
  • Exhibit 18: ASP of tablets in China 2014-2019 ($)
  • Exhibit 19: Impact of drivers
  • Exhibit 20: Impact of drivers and challenges
  • Exhibit 21: Smartphone market share of vendors in China 2014
  • Exhibit 22: Tablet market share of vendors in China 2014
  • Exhibit 23: PC market share of vendors in China 2014
  • Exhibit 24: Gaming consoles market share of vendors in China 2014
  • Exhibit 25: TV market share of vendors in China 2014
  • Exhibit 26: Camera market share of vendors in China 2014
  • Exhibit 27: Value of CNY with respect to one unit of prominent currencies
  • Exhibit 28: Acer: Business segmentation by revenue 2014
  • Exhibit 29: Acer: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 30: Acer: Geographical segmentation by revenue 2014
  • Exhibit 31: Apple: Business segmentation by revenue 2014
  • Exhibit 32: Apple: Product segmentation by revenue 2014
  • Exhibit 33: Apple: Product segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 34: ASUS: Business segmentation by revenue 2014
  • Exhibit 35: ASUS: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 36: ASUS: Geographical segmentation by revenue 2014
  • Exhibit 37: Canon: Business segmentation 2014 by revenue
  • Exhibit 38: Canon: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 39: Canon: Geographical segmentation by revenue 2014
  • Exhibit 40: Hisense: Product categories
  • Exhibit 41: HP: Business segmentation by revenue 2014
  • Exhibit 42: HP: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 43: HP: Geographical segmentation by revenue 2014
  • Exhibit 44: Huawei: Business segmentation by revenue 2014
  • Exhibit 45: Huawei: Business segmentation by revenue 2013 and 2014 ($ millions)
  • Exhibit 46: Huawei: Geographical segmentation by revenue 2014
  • Exhibit 47: Lenovo: Business segmentation by revenue 2015
  • Exhibit 48: Lenovo: Business segmentation by revenue 2014 and 2015 ($ billions)
  • Exhibit 49: Lenovo: Geographical segmentation by revenue 2015
  • Exhibit 50: Lenovo: Geographical segmentation by revenue 2014 and 2015 ($ billions)
  • Exhibit 51: Microsoft: Business segmentation by revenue 2014
  • Exhibit 52: Microsoft: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 53: Microsoft: Geographical segmentation by revenue 2014
  • Exhibit 54: Nikon: Product segmentation
  • Exhibit 55: Nikon: Business segmentation by revenue 2015
  • Exhibit 56: Nikon: Business segmentation by revenue 2014 and 2015 ($ billions)
  • Exhibit 57: Nikon: Geographical segmentation by revenue 2015
  • Exhibit 58: Panasonic: Business segmentation by revenue 2015
  • Exhibit 59: Panasonic: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 60: Panasonic: Geographical segmentation by revenue 2015
  • Exhibit 61: Samsung Electronics: Business segmentation by revenue 2014
  • Exhibit 62: Samsung Electronics: Business segmentation by revenue 2013 and 2014 ($ billion)
  • Exhibit 63: Samsung Electronics: Geographical segmentation by revenue 2014
  • Exhibit 64: Sharp: Business segmentation by revenue 2015
  • Exhibit 65: Sharp: Business segmentation by revenue 2014 and 2015 ($ billions)
  • Exhibit 66: Sharp: Geographical segmentation by revenue 2015
  • Exhibit 67: Skyworth Digital Technology: Product segmentation
  • Exhibit 68: Skyworth Digital Technology: Geographical segmentation by revenue
  • Exhibit 69: Sony: Business segmentation by revenue 2015
  • Exhibit 70: Sony: Business segmentation by revenue 2014 and 2015 ($ billions)
  • Exhibit 71: Sony: Geographical segmentation by revenue 2015
  • Exhibit 72: Xiaomi: Product segmentation
  • Exhibit 73: Correlation matrix of major currencies
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