表紙
市場調査レポート

IPTVの韓国市場 (2016〜2020年)

IPTV Market in South Korea 2016-2020

発行 TechNavio (Infiniti Research Ltd.) 商品コード 346256
出版日 ページ情報 英文 35 Pages
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IPTVの韓国市場 (2016〜2020年) IPTV Market in South Korea 2016-2020
出版日: 2015年12月02日 ページ情報: 英文 35 Pages
概要

韓国のIPTV市場は2020年にかけて安定的に成長し、年平均成長率 (CAGR) は約5%に達する、と予想されています。今後の主な成長促進要因として、光ファイバー回線の加入者数の増加や、ビデオオンデマンド (VoD) 利用者数の増加などが挙げられます。韓国の場合、IPTV市場の大半をオンデマンド放送が占めていますが、番組の大半は無料で提供されており、ベンダー側は放送内容や視聴者の行動に沿った広告を提供し、従来型の広告よりも高いコンバージョンレートを達成しています。他方、顧客の55%は法人顧客で、IPTVを社員教育や社内連絡に活用することで、売上高拡大や出張費削減などを図ろうとしています。

当レポートでは、韓国におけるIPTV市場について分析し、市場の概要や構造、市場規模の動向 (今後5年間の予測値)、製品/サービスの種類別およびエンドユーザー別の詳細動向、市場の促進・抑制要因とその影響力、主要企業のプロファイル、今後の市場機会などを調査・推計しております。

第1章 エグゼクティブ・サマリー

  • 分析結果の概略

第2章 分析範囲

  • 分析概要
  • 基準年
  • ベンダーの分類
  • 統計データ
  • 為替レート換算率
  • 大手ベンダーの主要製品

第3章 市場分析の手法

  • 分析手法
  • 経済指標

第4章 イントロダクション

  • 市場動向の概略

第5章 市場環境

  • 市場概要
  • 市場規模とその予測
  • ファイブフォース分析

第6章 製品種類別の市場区分

  • 韓国のIPTV市場:種類別
  • VoD (ビデオオンデマンド) 型IPTV市場
  • タイムシフト型IPTV市場
  • 生中継型IPTV市場

第7章 エンドユーザー別の市場区分

  • 韓国のIPTV市場:エンドユーザー別
  • 企業向け市場
  • 一般視聴者向け市場

第8章 市場促進要因

第9章 促進要因の影響力

第10章 市場の課題

第11章 促進要因・課題の影響力

第12章 市場の動向

第13章 ベンダー環境

  • 韓国のIPTV市場

第14章 付録

  • 略語集

第15章 Technavioについて

図表一覧

目次
Product Code: IRTNTR8049

Market outlook of the IPTV market in South Korea

Technavios market research analyst predicts the IPTV market in South Korea to grow steadily at a CAGR of around 5% during the forecast period. The rising fiber internet subscriptions and the increased demand for video-on-demand (VoD) are expected to drive the market growth over the next four years. The popularity of on-demand content, especially for TV genres such as live sports, reality shows, sitcoms, drama, and programs for children, has been on the rise. This has led to vendors shifting from linear broadcast to on-demand services.

The growth of interactive services is expected to aid the market growth during the forecast period. An IP-based platform provides interactive, personalized TV viewing experience. It offers an interactive program guide that enables subscribers to search for content and allows viewers to surf for content without closing the program that is currently being viewed. This platform also enables viewers to search a players statistics while watching a game and even see the content through a different perspective by controlling the camera angle.

Product segmentation and analysis of IPTV market in South Korea

  • VoD
  • Time shifted IPTV
  • Live IPTV

The IPTV market in South Korea is dominated by the VoD segment, which commands a significant market share. The audience prefers different genres of content and catering to their needs has intensified competition among vendors. Vendors tend to offer popular on-demand content for free. Broadcasters can benefit by offering relevant ads to the audience based on their preferences, which is expected to result in higher conversion rates as compared to regular ads.

Segmentation by end-user and analysis of the IPTV market in South Korea

  • Enterprise customers
  • Residential customers

Enterprise customers accounted for 55% of the market share during 2015. IPTV has been enjoying increased popularity in sectors such as hospitality, education, finance, media, energy, transport, and healthcare. These sectors have been dependent on IPTV to communicate better with their employees, satisfy compliance requirements improve training, set up additional revenue outlets and minimize travel costs.

Competitive landscape and key vendors

The growing demand for VoD and OTT contents is driving the market growth. Vendors are investing in developing new technologies to expand their market share. Technological innovations and creativity are expected to play a significant role in driving the market growth during the forecast period.

The leading vendors in the market are -

  • SK Broadband
  • LG UPlus
  • KT

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020
  • What are the key factors driving the IPTV market in South Korea
  • What are the key market trends impacting the growth of the IPTV market in South Korea
  • What are the challenges to market growth
  • Who are the key vendors in this market space
  • What are the market opportunities and threats faced by the vendors in the IPTV market in South Korea
  • What are the key outcomes of the five forces analysis of the IPTV market in South Korea

Technavio also offers customization on reports based on specific client requirement.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

Market overview

  • Base year
  • Vendor segmentation
  • Numerical figures
  • Conversion rate
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview

  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by product type

  • IPTV market in South Korea by type
  • VoD IPTV market in South Korea
  • Time-shifted IPTV market in South Korea
  • Live IPTV market in South Korea

PART 07: Market segmentation by end-users

  • IPTV market in South Korea by end-users
  • IPTV market in South Korea by enterprises
  • IPTV market in South Korea by residential consumers

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape

  • IPTV market in South Korea

PART 14: Appendix

  • List of abbreviations

PART 15: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: IPTV market segmentation in South Korea
  • Exhibit 03: IPTV market in South Korea 2015-2020 ($ billions)
  • Exhibit 04: IPTV subscribers in South Korea 2015-2020 (millions)
  • Exhibit 05: Average subscription price of IPTV in South Korea 2015-2020 ($)
  • Exhibit 06: Five forces analysis
  • Exhibit 07: IPTV market in South Korea by type 2015
  • Exhibit 08: IPTV market segmentation by type in South Korea 2020
  • Exhibit 09: VoD IPTV market in South Korea 2015-2020 ($ billions)
  • Exhibit 10: Time-shifted IPTV market in South Korea 2015-2020 ($ billions)
  • Exhibit 11: Live IPTV market in South Korea 2015-2020 ($ billions)
  • Exhibit 12: IPTV market in South Korea by end-users 2015 and 2020
  • Exhibit 13: IPTV market in South Korea by enterprises 2015-2020 ($ billions)
  • Exhibit 14: IPTV market in South Korea by residential consumers 2015-2020 ($ billions)
  • Exhibit 15: IPTV services penetration in fixed broadband services 2013-2020 ($ billions)
  • Exhibit 16: Impact of drivers
  • Exhibit 17: Impact of drivers and challenges
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