IPTV Market in South Korea 2016-2020
|発行||TechNavio (Infiniti Research Ltd.)||商品コード||346256|
|出版日||ページ情報||英文 35 Pages
韓国のIPTV市場は2020年にかけて安定的に成長し、年平均成長率 (CAGR) は約5%に達する、と予想されています。今後の主な成長促進要因として、光ファイバー回線の加入者数の増加や、ビデオオンデマンド (VoD) 利用者数の増加などが挙げられます。韓国の場合、IPTV市場の大半をオンデマンド放送が占めていますが、番組の大半は無料で提供されており、ベンダー側は放送内容や視聴者の行動に沿った広告を提供し、従来型の広告よりも高いコンバージョンレートを達成しています。他方、顧客の55%は法人顧客で、IPTVを社員教育や社内連絡に活用することで、売上高拡大や出張費削減などを図ろうとしています。
Technavios market research analyst predicts the IPTV market in South Korea to grow steadily at a CAGR of around 5% during the forecast period. The rising fiber internet subscriptions and the increased demand for video-on-demand (VoD) are expected to drive the market growth over the next four years. The popularity of on-demand content, especially for TV genres such as live sports, reality shows, sitcoms, drama, and programs for children, has been on the rise. This has led to vendors shifting from linear broadcast to on-demand services.
The growth of interactive services is expected to aid the market growth during the forecast period. An IP-based platform provides interactive, personalized TV viewing experience. It offers an interactive program guide that enables subscribers to search for content and allows viewers to surf for content without closing the program that is currently being viewed. This platform also enables viewers to search a players statistics while watching a game and even see the content through a different perspective by controlling the camera angle.
The IPTV market in South Korea is dominated by the VoD segment, which commands a significant market share. The audience prefers different genres of content and catering to their needs has intensified competition among vendors. Vendors tend to offer popular on-demand content for free. Broadcasters can benefit by offering relevant ads to the audience based on their preferences, which is expected to result in higher conversion rates as compared to regular ads.
Enterprise customers accounted for 55% of the market share during 2015. IPTV has been enjoying increased popularity in sectors such as hospitality, education, finance, media, energy, transport, and healthcare. These sectors have been dependent on IPTV to communicate better with their employees, satisfy compliance requirements improve training, set up additional revenue outlets and minimize travel costs.
The growing demand for VoD and OTT contents is driving the market growth. Vendors are investing in developing new technologies to expand their market share. Technological innovations and creativity are expected to play a significant role in driving the market growth during the forecast period.
The leading vendors in the market are -