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市場調査レポート

ソーシャルメディアIT支出の世界市場:2015年〜2019年

Global Social Media IT Spending Market 2015-2019

発行 TechNavio (Infiniti Research Ltd.) 商品コード 345854
出版日 ページ情報 英文 80 Pages
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ソーシャルメディアIT支出の世界市場:2015年〜2019年 Global Social Media IT Spending Market 2015-2019
出版日: 2015年11月25日 ページ情報: 英文 80 Pages
概要

世界のソーシャルメディアIT支出市場は、2015年〜2019年のCAGRで、22%の成長が見込まれています。

当レポートでは、世界のソーシャルメディアIT支出市場について調査分析し、市場規模と成長率、市場動向、市場促進要因・課題、市場機会について検証するほか、主要ベンダーなどについて、体系的な情報を提供しています。

第1章 エグゼクティブサマリー

第2章 調査範囲

  • 市場概要
  • 主要ベンダー製品

第3章 市場調査手法

  • 調査手法
  • 経済指標

第4章 イントロダクション

第5章 市場情勢

  • 市場概要
  • 市場規模と予測
  • ファイブフォース分析

第6章 市場区分:製品別

  • 製品別
  • ハードウェア
  • サービス

第7章 地域区分

  • 地域別
  • 南北アメリカ
  • 欧州・中東・アフリカ
  • アジア太平洋地域

第8章 市場促進要因

第9章 促進要因の影響

第10章 市場の課題

第11章 促進要因と課題の影響

第12章 市場動向

第13章 主要オペレーター

第14章 ベンダー情勢

  • 競合シナリオ
  • その他の有力ベンダー
  • Cisco Systems
  • Dell
  • HP
  • HubSpot
  • IBM
  • Oracle
  • Salesforce.com

第15章 付録

  • 略語リスト

第16章 Technavioについて

目次
Product Code: IRTNTR8014

Scope of the social media IT spending market

Technavios research analyst predicts the global social media IT spending market to grow at a CAGR of 22% during the forecast period. The rise in the advertisement spending over social media platforms is one of the primary growth drivers for this market. Software companies such as Salesforce and HubSpot are shifting their focus towards marketers and chief marketing officers (CMOs) because many companies are set to spend the majority of the marketing spending over social media platforms such as Facebook, Instagram, Snapchat, and Twitter.

Technavio also emphasizes the evolution of social media and advances in digital marketing and SEO techniques, which is a major factor driving market growth, that have altogether changed the way buyers seek products and services. This development has revolutionized the way businesses generate sales leads and thus inspiring content and application providers to make huge investments in setting up and running data centers on a large scale.

Product segmentation and analysis of the social media IT spending market

  • Hardware
  • Software
  • IT services

In 2014, hardware spending segment held the largest market share, which accounted for more than 54% share of the overall market. Most of the companies are investing in integrated infrastructure to enhance the service delivery platform, security, and compliance control while offering value-added services associated with cloud-based technology.

Geographical segmentation of the social media IT spending market

  • Americas
  • APAC
  • EMEA

The global social media IT spending market was dominated by the Americas in 2014, accounting for over 52% of the market share, which is triggered by the traction toward converged infrastructure among large and medium social media platforms, related to data hosting.

Competitive landscape and key vendors

The global social media IT spending market is dominated by the hardware suppliers. These vendors are taking up joint ventures and strategic partnerships to innovate and reinforce their position in the market. However, the market also marks the presence of some prominent vendors who are undertaking partnerships with big MNCs to provide server, storage, and networking components for converged infrastructure.

The leading vendors in the market are -

  • IBM
  • HP
  • Oracle
  • Dell
  • Cisco
  • Salesforce
  • HubSpot

Other prominent vendors in the market include Unmetric, Kenshoo Social, Tencent Holdings, Oracle, Akamai Technologies, Adobe, VMware, Google Analytics, SAS, Virtue (Oracle), SAP, Microsoft, VCE, EMC, Juniper Networks, and NetApp.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019
  • What are the key factors driving the global social media IT spending market
  • What are the key market trends impacting the growth of the global social media IT spending market
  • What are the challenges to market growth
  • Who are the key vendors in the global social media IT spending market
  • What are the market opportunities and threats faced by the vendors in the global social media IT spending market
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global social media IT spending market

Technavio also offers customization on reports based on specific client requirement.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by products

  • Global social media IT spending market by product types
  • Global social media IT hardware spending market
  • Global social media IT services spending market

PART 07: Geographical segmentation

  • Global social media IT spending market by geography
  • Social media IT spending market in Americas
  • Social media IT spending market in EMEA
  • Social media IT spending market in APAC

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Key operators

PART 14: Vendor landscape

  • Competitive scenario
  • Other prominent vendors
  • Cisco Systems
  • Dell
  • HP
  • HubSpot
  • IBM
  • Oracle
  • Salesforce.com

PART 15: Appendix

  • List of abbreviations

PART 16: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Segmentation of global social media IT spending market
  • Exhibit 03: Global social media IT spending market 2014-2019 ($ billions)
  • Exhibit 04: Five forces analysis
  • Exhibit 05: Segmentation of global social media IT spending market by product 2014
  • Exhibit 06: Segmentation of global social media IT spending by product 2014-2018
  • Exhibit 07: Global social media IT hardware spending market 2014-2019 ($ billions)
  • Exhibit 08: Global social media IT services spending market 2014-2019 ($ billions)
  • Exhibit 09: Global social media IT software spending market 2014-2019 ($ billions)
  • Exhibit 10: List of key and other prominent vendors by software category
  • Exhibit 11: Global social media IT spending market by geography 2014
  • Exhibit 12: Global social media IT spending market by geography 2014-2019
  • Exhibit 13: Social media IT spending market in Americas 2014-2019 ($ billions)
  • Exhibit 14: Social media IT spending market in EMEA 2014-2019 ($ billions)
  • Exhibit 15: Social media IT spending market in APAC 2014-2019 ($ billions)
  • Exhibit 16: Impact of drivers
  • Exhibit 17: Impact of drivers and challenges
  • Exhibit 18: Cisco Systems: Business segmentation by revenue 2014
  • Exhibit 19: Cisco Systems: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 20: Cisco Systems: Geographical segmentation by revenue 2014
  • Exhibit 21: HubSpot: Product categories
  • Exhibit 22: Oracle: Business segmentation by revenue 2014
  • Exhibit 23: Oracle: Business segmentation by revenue 2013 and 2014 ($ millions)
  • Exhibit 24: Oracle: Geographical segmentation by revenue 2014
  • Exhibit 25: Salesforce.com: Business segmentation by revenue 2015
  • Exhibit 26: Salesforce.com: Business segmentation by revenue 2014 and 2015 ($ millions)
  • Exhibit 27: Salesforce.com: Geographical segmentation by revenue 2015
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