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市場調査レポート

屋外看板広告の世界市場:業界分析 (2015〜2019年)

Global Spectacular Outdoor Advertising Market - Industry Analysis 2015-2019

発行 TechNavio (Infiniti Research Ltd.) 商品コード 342133
出版日 ページ情報 英文 60 Pages
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屋外看板広告の世界市場:業界分析 (2015〜2019年) Global Spectacular Outdoor Advertising Market - Industry Analysis 2015-2019
出版日: 2015年10月14日 ページ情報: 英文 60 Pages
概要

屋外看板広告 (Spectacular outdoor advertising) とは、交通量の多い地域 (道路わきなど) に設置される広告で、製品のブランディングやキャンペーン支援のためのメッセージを通行者に広く表示するために設置されます。表示方式により物理的 (従来型) 広告とデジタル広告の2種類に分類でき、前者には掲示板なども含まれる一方、後者にはスマート・ビルボード (デジタルサイネージ) などと連動した形態のものもあります。またメディア (広告手段) により、据置型・回転型・小型の3種類にも分類できます。世界の屋外看板広告市場は2014〜2019年にかけて、7.56%の年平均成長率 (CAGR) で成長する見通しです。各種インフラの整備や、デジタル表示手段の発展、広告・通信技術の成長などが、市場成長の主な要因となっています。

当レポートでは、世界の屋外看板広告市場について分析し、市場の概要や構造、市場規模の動向 (今後5年間の予測値)、種類別・広告手段 (メディア) 別・地域別の詳細動向、市場の促進・抑制要因とその影響力、主要企業のプロファイル、今後の市場機会などを調査・推計しております。

第1章 エグゼクティブ・サマリー

  • 分析結果の概略

第2章 分析範囲

  • 分析概要
  • 基準粘
  • ベンダーの分類
  • 合計値の誤差
  • 大手ベンダーの主要製品

第3章 市場分析の手法

  • 分析手法
  • 経済指標

第4章 イントロダクション

  • 市場動向の概略

第5章 市場環境

  • 市場概要
  • 市場規模とその予測
  • ファイブフォース分析

第6章 種類別の市場区分

  • 世界の屋外看板広告市場:種類別
  • 物理的看板広告市場 (今後6年間分)
  • デジタル看板広告市場 (今後6年間分)

第7章 メディア別の市場区分

  • 世界の屋外看板広告市場:広告手段別
  • 据置型屋外看板広告市場
  • 回転型屋外看板広告市場
  • 小型屋外看板広告市場

第8章 地域区分

  • 世界の屋外看板広告市場:地域別
  • 南北アメリカ市場 (今後6年間分)
  • 欧州・中東・アフリカ地域 (EMEA) 市場 (今後6年間分)
  • アジア太平洋地域市場 (今後6年間分)

第9章 主要国市場

第10章 主要技術の動向

第11章 ベンダー環境

  • 競争シナリオ
  • その他の有力ベンダー

第12章 主要ベンダーの分析

  • Clear Channel Outdoor
  • JCDecaux
  • OUTFRONT Media
  • Lamar

第13章 付録

  • 略語集

第14章 Technavioについて

図表一覧

目次
Product Code: IRTNTR7563

About spectacular advertising

Spectacular outdoor advertising focuses on high traffic areas to stand out against all outdoor advertisements. It is a mass-market medium that is used to broadcast messages for branding and support campaigns. Outdoor advertising expenses are of two types, physical and digital. Physical outdoor media includes bulletin billboards while digital outdoor media includes media that are connected to the network such as smart billboards. Spectacular outdoor advertising formats are classified into three categories, permanent bulletins, rotary bulletins, and junior bulletins.

The global spectacular outdoor advertising market is projected to grow at a CAGR of 7.56% during the period 2014-2019. The growth of the market is attributed to the expansion of infrastructure, growth in the digital medium, and advancements in the technology used in digital billboards.

Covered in this report

This report covers the present scenario and the growth prospects of the global spectacular outdoor advertising market for the period 2015-2019. To calculate the market size, the report considers the revenue generated from physical and digital spectacular outdoor advertising whose minimum size is 650 square feet. Based on medium, the market is classified into the following types:

  • Permanent bulletin
  • Rotary bulletin
  • Junior bulletin

The market size considers production costs, discounts, and agency commissions. The report also presents the vendor landscape and a corresponding detailed analysis of the top vendors in the market.

The report also presents the geographical segmentation of the market according to the regions and key leading countries globally and regionally. In addition, the report lists the major drivers and challenges that influence the growth of the global spectacular outdoor advertising market along with key technological trends that will have a significant impact on the market in the forecast period.

Technavio's report, Global Spectacular Outdoor Advertising Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts.

Key vendors

  • Clear Channel Outdoor
  • JCDecaux
  • Lamar Advertising
  • Outfront Media

Other Prominent Vendors

  • Adams Outdoor Advertising
  • AdSpace Networks
  • AirMedia
  • APG | SGA
  • APN Outdoor
  • Burkhart Advertising
  • Captivate Network
  • Cemusa
  • Clear Media
  • Daktronics
  • DDI Signs
  • Epamedia
  • EuroMedia Group
  • Eye Airports
  • Fairway Outdoor Advertising
  • Focus Media
  • IZ-ON Media
  • Primedia Outdoor
  • Stroer Media
  • Titan Outdoor
  • Van Wagner Communication
  • Zoom Media

Market driver

  • Increasing global advertising expenditure
  • For a full, detailed list, view our report

Market challenge

  • Threat from online advertising
  • For a full, detailed list, view our report

Market trend

  • Technological advancements
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Base year
  • Vendor segmentation
  • Summation errors
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by type

  • Global spectacular outdoor advertising market by type
  • Global physical spectacular outdoor advertising 2014-2019
  • Global digital spectacular outdoor advertising 2014-2019

PART 07: Market segmentation by medium

  • Global spectacular outdoor advertising market by medium
  • Global permanent spectacular outdoor advertising
  • Global rotary spectacular outdoor advertising
  • Global junior spectacular outdoor advertising

PART 08: Geographical segmentation

  • Geographical segmentation of global spectacular outdoor advertising market
  • Global spectacular outdoor advertising in Americas 2014-2019
  • Global spectacular outdoor advertising in EMEA 2014-2019
  • Global spectacular outdoor advertising in APAC 2014-2019

PART 09: Key leading countries

PART 10: Top technological trends

PART 11: Vendor landscape

  • Competitive scenario
  • Other prominent vendors

PART 12: Key vendor analysis

  • Clear Channel Outdoor
  • JCDecaux
  • OUTFRONT Media
  • Lamar

PART 13: Appendix

  • List of abbreviation

PART 14: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Global spectacular outdoor advertising market
  • Exhibit 03: Global spectacular outdoor advertising market 2014-2019 ($ billions)
  • Exhibit 04: Five forces analysis
  • Exhibit 05: Trends in global spectacular outdoor advertising market by type 2013-2019 ($ billions)
  • Exhibit 06: Global physical spectacular outdoor advertising 2014-2019 ($ billions)
  • Exhibit 07: Global digital spectacular outdoor advertising 2014-2019 ($ billions)
  • Exhibit 08: Major factors influencing shift to digital spectacular outdoor advertising 2014
  • Exhibit 09: Global spectacular outdoor advertising market by medium 2014
  • Exhibit 10: Global spectacular outdoor advertising market by medium 2019
  • Exhibit 11: Global permanent spectacular outdoor advertising 2014-2019 ($ billions)
  • Exhibit 12: Global rotary spectacular outdoor advertising 2014-2019 ($ billions)
  • Exhibit 13: Global junior spectacular outdoor advertising 2014-2019 ($ billions)
  • Exhibit 14: Geographical segmentation of global spectacular outdoor advertising market 2014
  • Exhibit 15: Geographical segmentation of global outdoor advertising market 2019
  • Exhibit 16: Global spectacular outdoor advertising in Americas 2014-2019 ($ billions)
  • Exhibit 17: Global spectacular outdoor advertising in EMEA 2014-2019 ($ billions)
  • Exhibit 18: Global spectacular outdoor advertising in APAC 2014-2019 ($ billions)
  • Exhibit 19: Key leading countries for global spectacular outdoor advertising
  • Exhibit 20: Top 10 countries for spectacular outdoor advertising by revenue 2014
  • Exhibit 21: Clear Channel Outdoor: Business segmentation by revenue 2014
  • Exhibit 22: Clear Channel Outdoor: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 23: JCDecaux: Business segmentation 2014 by revenue
  • Exhibit 24: JCDecaux: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 25: JCDecaux: Geographical segmentation by revenue 2014
  • Exhibit 26: OUTFRONT Media: Business segmentation by revenue 2014
  • Exhibit 27: OUTFRONT Media: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 28: OUTFRONT Media: Geographical segmentation by revenue 2014
  • Exhibit 29: Lamar: Business segmentation by revenue 2014
  • Exhibit 30: Lamar: Geographical segmentation by revenue 2014
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