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モバイルAR (拡張現実) のアジア太平洋市場:2015-2019年

Mobile Augmented Reality Market for Marketing and Advertising in APAC 2015-2019

発行 TechNavio (Infiniti Research Ltd.) 商品コード 339956
出版日 ページ情報 英文 55 Pages
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モバイルAR (拡張現実) のアジア太平洋市場:2015-2019年 Mobile Augmented Reality Market for Marketing and Advertising in APAC 2015-2019
出版日: 2015年09月16日 ページ情報: 英文 55 Pages
概要

拡張現実 (AR) はマーケティングおよび広告用途で企業に幅広く利用されています。アジア太平洋地域での同技術の導入率は低いものの、予測期間中を通して大きく拡大すると予測されています。アジア太平洋地域におけるマーケティング&広告用モバイルAR (拡張現実) の市場は2014年から2019年にかけて135.35%のCAGRで拡大する見込みです。

当レポートでは、アジア太平洋地域のモバイルAR (拡張現実) の市場について調査し、AR技術の定義と概要、市場の発展の経緯、現在の状況と今後の展望、技術ライフサイクル、バリューチェーン、市場規模の推移と予測、世界市場との比較、市場成長への各種影響因子の分析、競合環境、主要ベンダーのプロファイルなどをまとめています。

第1章 エグゼクティブサマリー

第2章 調査範囲

第3章 市場調査手法

  • 調査手法
  • 経済指標

第4章 イントロダクション

第5章 市場概要

  • 発展の経緯
  • 現在のシナリオ
  • 将来の展望
  • ARハードウェア

第6章 技術ライフサイクル

第7章 市場環境

  • バリューチェーン
  • 市場規模・予測

第8章 市場成長因子

第9章 市場の課題

第10章 成長因子と課題の影響

第11章 市場動向

第12章 ベンダー情勢

  • 競合シナリオ

第13章 主要ベンダーの分析

  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Metaio
  • NGRAIN
  • Qualcomm
  • Total Immersion
  • Wikitude
  • Zappar

第14章 付録

第15章 Technavioについて

図表

目次
Product Code: IRTNTR7130

About augmented reality

Augmented reality is an emerging technology that permits the overlay of computer graphics on the real world. It includes scanning the physical, real-world environment and enhancing/augmenting it by adding virtual computer-generated information. End-users can make use of this technology through applications developed for mobile devices. It involves blending digital content with the physical world. Augmented reality is being extensively used for marketing and advertising by enterprises. Although the adoption of this technology is low in APAC, it is expected to increase during the forecast period.

Technavio's analysts forecast the mobile augmented reality market for marketing and advertising in APAC to grow at a CAGR of 135.35% over the period 2014-2019.

Covered in this report

This report covers the present scenario and the growth prospects of the mobile augmented reality market for marketing and advertising in APAC for the period 2015-2019. It presents the vendor landscape and a corresponding detailed analysis of the major vendors in the market. The report covers the overall ecosystem of the market, including augmented reality engine, augmented reality software applications, and augmented reality hardware.

Technavio's report, Mobile Augmented Reality Market for Marketing and Advertising in APAC 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years.

The report includes a discussion of the key vendors operating in this market.

Key vendors

  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Metaio
  • NGRAIN
  • Qualcomm
  • Total Immersion
  • Wikitude
  • Zappar

Key market driver

  • Large target market
  • For a full, detailed list, view our report

Key market challenge

  • Lack of content
  • For a full, detailed list, view our report

Key market trend

  • Increased integration in mobile devices
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market overview

  • History
  • Present scenario
  • Future perspective
  • AR hardware

PART 06: Technology life cycle

PART 07: Market landscape

  • Value chain
  • Market size and forecast

PART 08: Market drivers

PART 09: Market challenges

PART 10: Impact of drivers and challenges

PART 11: Market trends

PART 12: Vendor landscape

  • Competitive scenario

PART 13: Key vendor analysis

  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Metaio
  • NGRAIN
  • Qualcomm
  • Total Immersion
  • Wikitude
  • Zappar

PART 14: Appendix

  • List of abbreviations

PART 15: Explore Technavio

List of Exhibits

  • Exhibit 01: Technology life cycle of AR technology
  • Exhibit 02: Mobile AR value chain
  • Exhibit 03: Mobile AR market for marketing and advertising in APAC ($ millions)
  • Exhibit 04: APAC population forecast 2014-2019 (millions)
  • Exhibit 05: APAC population forecast by age group 2014-2019
  • Exhibit 06: Comparison of global and APAC smartphone markets 2014-2019 (millions of units)
  • Exhibit 07: Comparison of global and APAC tablet markets 2014-2019 (millions of units)
  • Exhibit 08: Internet users in APAC by country 2011-2014 (per 100 people)
  • Exhibit 09: Impact of drivers and challenges
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