Global In-app Advertising Market 2015-2019
|発行||TechNavio (Infiniti Research Ltd.)||商品コード||339942|
|出版日||ページ情報||英文 57 Pages
|アプリ内広告の世界市場：2015-2019年 Global In-app Advertising Market 2015-2019|
|出版日: 2015年09月16日||ページ情報: 英文 57 Pages||
In-app advertising refers to advertisements incorporated into mobile applications and games. It is a relationship between app developers and ad networks, where the former has been paid by the latter for incorporating the network's code into the developer's app. In-app advertising is a recent trend that is being adopted by most brand managers, as it is an effective means of advertising due to its high visibility. In-app advertisements are displayed through both freemium apps and paid apps.
Technavio's analysts forecast the global in-app advertising market to grow at a CAGR of 39.97% over the period 2014-2019.
This report covers the present scenario and growth prospects of the global in-app advertising market for the period 2015-2019. To calculate the market size, the report considers in-app advertising globally, including mobile in-app advertising and tablet in-app advertising.
The report consolidates revenue generated from the following regions:
The global in-app advertising market is highly fragmented with the presence of a large number of small and large vendors. The report only lists the key vendors in the market; it does not present the market share of all the vendors. In addition, the report discusses the major drivers influencing the growth of the global ad spending market, outlines the challenges faced by vendors and the market at large, and the key trends emerging in the market.
Technavio's report, Global In-app Advertising Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the global in-app advertising market landscape and its growth prospects in the coming years. The report includes a discussion on the key vendors operating in this market.