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市場調査レポート

アプリ内広告の世界市場:2015-2019年

Global In-app Advertising Market 2015-2019

発行 TechNavio (Infiniti Research Ltd.) 商品コード 339942
出版日 ページ情報 英文 57 Pages
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アプリ内広告の世界市場:2015-2019年 Global In-app Advertising Market 2015-2019
出版日: 2015年09月16日 ページ情報: 英文 57 Pages
概要

世界のアプリ内広告市場は2014年から2019年にかけて39.97%のCAGRで成長すると予測されています。

当レポートでは、世界のアプリ内広告市場に注目し、現在の状況および成長展望について分析・予測するほか、地域別の動向、競合環境、主要参入企業などについての最新情報をまとめています。

第1章 エグゼクティブサマリー

第2章 調査範囲

  • 市場概要
  • 顧客セグメント
  • 基準年
  • ベンダーセグメント
  • 主要ベンダーのサービス

第3章 市場調査方法

  • 調査方法
  • 経済指標

第4章 イントロダクション

第5章 市場環境

  • 市場概要
  • 製品ライフサイクル
  • 市場規模・予測
  • ファイブフォース分析

第6章 地域区分

  • 世界のアプリ内広告市場:地域別
  • 南北アメリカにおけるアプリ内広告市場
  • APAC (アジア太平洋) におけるアプリ内広告市場
  • EMEA (欧州・中東・アフリカ) におけるアプリ内広告市場

第7章 主要国

  • 米国におけるアプリ内広告市場

第8章 市場成長促進要因

第9章 促進因子の影響

第10章 市場課題

第11章 促進要因と課題の影響

第12章 市場動向

第13章 ベンダー情勢

  • 競合状況
  • 競合分析
  • 主要ベンダーの比較
  • その他有力企業

第14章 主要ベンダーの分析

  • Chartboost
  • Flurry
  • InMobi
  • Millennial Media
  • MoPub

第15章 付録

第16章 Technavioについて

図表リスト

目次
Product Code: IRTNTR6992

About in-app advertising

In-app advertising refers to advertisements incorporated into mobile applications and games. It is a relationship between app developers and ad networks, where the former has been paid by the latter for incorporating the network's code into the developer's app. In-app advertising is a recent trend that is being adopted by most brand managers, as it is an effective means of advertising due to its high visibility. In-app advertisements are displayed through both freemium apps and paid apps.

Technavio's analysts forecast the global in-app advertising market to grow at a CAGR of 39.97% over the period 2014-2019.

Covered in this report

This report covers the present scenario and growth prospects of the global in-app advertising market for the period 2015-2019. To calculate the market size, the report considers in-app advertising globally, including mobile in-app advertising and tablet in-app advertising.

The report consolidates revenue generated from the following regions:

  • Americas
  • APAC
  • EMEA

The global in-app advertising market is highly fragmented with the presence of a large number of small and large vendors. The report only lists the key vendors in the market; it does not present the market share of all the vendors. In addition, the report discusses the major drivers influencing the growth of the global ad spending market, outlines the challenges faced by vendors and the market at large, and the key trends emerging in the market.

Technavio's report, Global In-app Advertising Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the global in-app advertising market landscape and its growth prospects in the coming years. The report includes a discussion on the key vendors operating in this market.

Key regions

  • Americas
  • APAC
  • EMEA

Key vendors

  • Chartboost
  • Flurry
  • Inmobi
  • Millennial media
  • Mopub

Other Prominent Vendors

  • Byyd
  • Fiksu
  • Google
  • iAd
  • Kiip
  • Matomy Media
  • Mobile Network
  • MobPartner
  • OfferPal Media
  • PubMatic
  • RevMob
  • Science

Market driver

  • Growing adoption of smartphones and tablets
  • For a full, detailed list, view our report

Market challenge

  • Stiff competition from substitutes
  • For a full, detailed list, view our report

Market trend

  • Growing popularity of mobile app install ads
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Customer segments
  • Base year
  • Vendor segmentation
  • Top vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Product life cycle
  • Market size and forecast
  • Market size and forecast
  • Five forces analysis

PART 06: Geographical segmentation

  • Global in-app advertising market by geography 2014
  • Global in-app advertising market by geography 2014-2019
  • In-app advertising market in Americas
  • In-app advertising market in APAC
  • In-app advertising market in EMEA

PART 07: Key leading country

  • In-app advertising market in US

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape

  • Competitive scenario
  • Competitive analysis
  • Comparison of leading vendors
  • Other prominent vendors

PART 14: Key vendor analysis

  • Chartboost
  • Flurry
  • InMobi
  • Millennial Media
  • MoPub

PART 15: Appendix

  • List of abbreviation

PART 16: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Global mobile ad spending market 2014-2019 ($ billions)
  • Exhibit 03: Global in-app advertising market 2014-2019 ($ billions)
  • Exhibit 04: Five forces analysis
  • Exhibit 05: Global in-app advertising market by geography 2014
  • Exhibit 06: Global in-app advertising market by geography 2014-2019
  • Exhibit 07: In-app advertising market in Americas 2014-2019 ($ billions)
  • Exhibit 08: In-app advertising market in APAC 2014-2019 ($ billions)
  • Exhibit 09: In-app advertising market in EMEA 2014-2019 ($ billions)
  • Exhibit 10: In-app advertising market in US 2014-2019 ($ billions)
  • Exhibit 11: Global mobile devices market 2014-2019 (millions of units)
  • Exhibit 12: Global smartphone and tablet penetration 2014-2019 (by % of global population)
  • Exhibit 13: Global Internet penetration 2014
  • Exhibit 14: Leading countries by Internet usage 2014
  • Exhibit 15: Global mobile connections by generations 2014-2019
  • Exhibit 16: Cellphone Internet users 2014-2019 (billions)
  • Exhibit 17: Impact of drivers
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