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市場調査レポート

マーケティング技術の世界市場:2015年〜2019年

Global Marketing Technology Market 2015-2019

発行 TechNavio (Infiniti Research Ltd.) 商品コード 336097
出版日 ページ情報 英文 91 Pages
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マーケティング技術の世界市場:2015年〜2019年 Global Marketing Technology Market 2015-2019
出版日: 2015年07月22日 ページ情報: 英文 91 Pages
概要

世界のマーケティング技術市場は、2014年〜2019年のCAGRで、11.9%の成長が見込まれています。

当レポートでは、世界のマーケティング技術市場について調査分析し、市場規模と成長率、市場動向、市場促進要因・課題、市場機会について検証するほか、主要ベンダーなどについて、体系的な情報を提供しています。

第1章 エグゼクティブサマリー

第2章 略語リスト

第3章 調査範囲

  • 市場概要
  • 主な製品

第4章 市場調査手法

  • 市場調査プロセス
  • 調査手法

第5章 イントロダクション

第6章 市場情勢

  • 市場概要
  • 市場規模と予測
  • ファイブフォース分析

第7章 市場区分:製品別

  • 製品別
  • インタラクティブシステム
  • データ・アナリティクスシステム
  • コンテンツ制作・管理
  • エンタープライズ管理アプリケーション

第8章 地域区分

  • 地域区分別
  • 南北アメリカ
  • 欧州・中東・アフリカ
  • アジア太平洋地域

第9章 購入基準

第10章 市場成長促進要因

第11章 促進要因とその影響

第12章 市場課題

第13章 促進要因と課題の影響

第14章 市場動向

第15章 動向とその影響

第16章 ベンダー情勢

  • 競合シナリオ
  • 主要ベンダー
  • その他の有力ベンダー

第17章 主要ベンダー分析

  • Accenture
  • IBM
  • HubSpot
  • Marketo
  • Oracle
  • Salesforce.com

第18章 関連レポート

図表

目次
Product Code: IRTNTR6489

About Global Marketing Technology Market

Organizations are changing their approach toward marketing influenced by the development of new sales channels, website traffic management, and branding. Marketing is mapped now with the expectation of lead generation. With budget constraints, organizations are focusing on connecting generated leads with marketing campaigns throughout the sales process and post closure of sales. In addition, organizational spending on technology such as marketing automation and data analytics is outpacing sales. This has forced companies to work to deal with high volume of data management and to align sales and customer relationship management with solid reporting.

Technavio's analysts forecast the global marketing technology market to grow at a CAGR of 11.9% over the period 2014-2019.

Covered in this Report

The global marketing technology market can be segmented into four segments: Interactive systems, content creation and management, data and analytics systems, and enterprise administrative applications. This report covers information about the market share of global marketing technology market by application. The report also covers information about the geographical segmentation of the market based on the three key regions.

Technavio's report, the Global Marketing Technology Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and EMEA and APAC; it also provides the market landscape. The report also includes a discussion of the key vendors operating in this market.

Key Regions

  • Americas
  • APAC
  • EMEA

Key Vendors

  • Accenture
  • Hubspot
  • IBM
  • Marketo
  • Oracle
  • Salesforce

Other Prominent Vendors

  • 6Sense
  • Acidaes Solutions
  • Amdocs
  • Aplicor
  • Aptean
  • Artesian Solutions
  • Attensity Group
  • Bazaarvoice
  • Cisco
  • Cognizant
  • Demand Media
  • Domo
  • Earth Integrate
  • FrontRange
  • Infor Solutions
  • InsideSales.com
  • InsideView
  • Kana Software
  • Kenshoo
  • Lattice Engines
  • Marin
  • Maximizer Software
  • NetSuite
  • Nuance Communications
  • Pipedrive
  • PK4 Software Technologies
  • QuestBack
  • Sage Business Solutions
  • Skytree
  • Soffront Software
  • SugarCRM
  • Tableau Software
  • Talisma
  • Tour de Force CRM
  • Visible Technologies
  • Zoho CRM

Market Driver

  • Wider Level of Engagement Marketing
  • For a full, detailed list, view our report

Market Challenge

  • Rapid Change in Technology
  • For a full, detailed list, view our report

Market Trend

  • Adoption of Predictive Analytics for Lead Generation
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

  • 03.1. Market Overview
  • 03.2. Product Offerings

04. Market Research Methodology

  • 04.1. Market Research Process
  • 04.2. Research Methodology

05. Introduction

06. Market Landscape

  • 06.1. Market Overview
  • 06.2. Market Size and Forecast
  • 06.3. Five Forces Analysis

07. Market Segmentation by Product

  • 07.1. Global Marketing Technology Market by Product 2014-2019
  • 07.2. Global Interactive Systems Market
    • 07.2.1. Market Size and Forecast
  • 07.3. Global Data and Analytics Systems Market
    • 07.3.1. Market Size and Forecast
  • 07.4. Global Content Creation and Management Market
    • 07.4.1. Market Size and Forecast
  • 07.5. Global Enterprise Administrative Applications Market
    • 07.5.1. Market Size and Forecast

08. Geographical Segmentation

  • 08.1. Global Marketing Technology Market by Geographical Segmentation 2014-2019
  • 08.2. Marketing Technology Market in Americas
    • 08.2.1. Market Size and Forecast
  • 08.3. Marketing Technology Market in EMEA
    • 08.3.1. Market Size and Forecast
  • 08.4. Marketing Technology Market in APAC
    • 08.4.1. Market Size and Forecast

09. Buying Criteria

10. Market Growth Drivers

11. Drivers and their Impact

12. Market Challenges

13. Impact of Drivers and Challenges

14. Market Trends

15. Trends and their Impact

16. Vendor Landscape

  • 16.1. Competitive Scenario
    • 16.1.1. Key News
    • 16.1.2. Mergers and Acquisitions
  • 16.2. Major Vendors 2014
  • 16.3. Major and Other Vendors and Associated Brand Recognition
  • 16.4. Other Prominent Vendors
    • 16.4.1. Lattice Engines
    • 16.4.2. Aptean
    • 16.4.3. Artesian Solutions
    • 16.4.4. Tableau Software
    • 16.4.5. Nuance Communications
    • 16.4.6. Localytics
    • 16.4.7. NetSuite
    • 16.4.8. Mintigo
    • 16.4.9. RapidMiner
    • 16.4.10. Act-on

17. Key Vendor Analysis

  • 17.1. Accenture
    • 17.1.1. Key Facts
    • 17.1.2. Business Overview
    • 17.1.3. Business Segmentation by Revenue 2013
    • 17.1.4. Business Segmentation by Revenue 2012 and 2013
    • 17.1.5. Geographical Segmentation by Revenue 2013
    • 17.1.6. Business Strategy
    • 17.1.7. Key Information
    • 17.1.8. SWOT Analysis
  • 17.2. IBM
    • 17.2.1. Key Facts
    • 17.2.2. Business Description
    • 17.2.3. Business Segmentation
    • 17.2.4. Revenue Segmentation by Business Segment
    • 17.2.5. Revenue Segmentation by Business Operation
    • 17.2.6. Revenue Comparison of Business Segments 2012 and 2013
    • 17.2.7. Revenue Segmentation by Geography
    • 17.2.8. Business Strategy
    • 17.2.9. Key Developments
    • 17.2.10. SWOT Analysis
  • 17.3. HubSpot
    • 17.3.1. Key Facts
    • 17.3.2. Business Overview
    • 17.3.3. Segmentation by Revenue 2014
    • 17.3.4. Segmentation by Revenue 2013 and 2014
    • 17.3.5. Geographical Segmentation by Revenue 2014
    • 17.3.6. Recent Developments
    • 17.3.7. SWOT Analysis
  • 17.4. Marketo
    • 17.4.1. Key Facts
    • 17.4.2. Business Overview
    • 17.4.3. Segmentation by Revenue 2014
    • 17.4.4. Segmentation by Revenue 2013 and 2014
    • 17.4.5. Geographical Segmentation by Revenue 2014
    • 17.4.6. Business Strategy
    • 17.4.7. Recent Developments
    • 17.4.8. SWOT Analysis
  • 17.5. Oracle
    • 17.5.1. Key Facts
    • 17.5.2. Business Overview
    • 17.5.3. Business Segmentation by Revenue 2013
    • 17.5.4. Business Segmentation by Revenue 2012 and 2013
    • 17.5.5. Geographical Segmentation by Revenue 2013
    • 17.5.6. Business Strategy
    • 17.5.7. Recent Developments
    • 17.5.8. SWOT Analysis
  • 17.6. Salesforce.com
    • 17.6.1. Key Facts
    • 17.6.2. Business Overview
    • 17.6.3. Business Segmentation
    • 17.6.4. Business Segmentation by Revenue 2013 and 2014
    • 17.6.5. Geographical Segmentation by Revenue 2014
    • 17.6.6. Business Strategy
    • 17.6.7. Recent Developments
    • 17.6.8. SWOT Analysis

18. Other Reports in this Series

List of Exhibits

  • Exhibit 1: Market Research Methodology
  • Exhibit 2: Global Marketing Technology Market Segmentation 2014
  • Exhibit 3: Segmentation of Global Marketing Technology Market
  • Exhibit 4: Global Marketing Technology Market 2014-2019 ($ billion)
  • Exhibit 5: Global Marketing Technology Market by Product 2014
  • Exhibit 6: Global Marketing Technology Market by Product 2014-2019
  • Exhibit 7: Global Interactive Systems Market 2014-2019 ($ billion)
  • Exhibit 8: Global Data and Analytics Systems Market 2014-2019 ($ billion)
  • Exhibit 9: Global Content Creation and Management Market 2014-2019 ($ billion)
  • Exhibit 10: Global Enterprise Administrative Applications Market 2014-2019 ($ billion)
  • Exhibit 11: Global Marketing Technology Market by Geographical Segmentation 2014
  • Exhibit 12: Global Marketing Technology Market by Geographical Segmentation 2014 and 2019
  • Exhibit 13: Marketing Technology Market in Americas 2014-2019 ($ billion)
  • Exhibit 14: Marketing Technology Market in EMEA 2014-2019 ($ billion)
  • Exhibit 15: Marketing Technology Market in APAC 2014-2019 ($ billion)
  • Exhibit 16: List of Top Funding for Marketing Analytics Companies
  • Exhibit 17: Major and Other Vendors: Brand Recognition Versus Product Features
  • Exhibit 18: Accenture: Business Segmentation by Revenue 2013
  • Exhibit 19: Accenture: Business Segmentation by Revenue 2012 and 2013 (US$ million)
  • Exhibit 20: Accenture: Geographical Segmentation by Revenue 2013
  • Exhibit 21: IBM: Business Segmentation
  • Exhibit 22: IBM: Revenue Segmentation by Business 2013
  • Exhibit 23: IBM: Revenue Segmentation 2013
  • Exhibit 24: IBM: Revenue Comparison of Business Segments 2012 and 2013 (US$ million)
  • Exhibit 25: IBM: Revenue Segmentation by Geography 2013
  • Exhibit 26: HubSpot: Segmentation by Revenue 2014
  • Exhibit 27: HubSpot: Segmentation by Revenue 2013 and 2014 ($ millions)
  • Exhibit 28: HubSpot: Geographical Segmentation by Revenue 2014
  • Exhibit 29: Marketo: Segmentation by Revenue 2014
  • Exhibit 30: Marketo: Segmentation by Revenue 2013 and 2014 ($ million)
  • Exhibit 31: Marketo: Geographical Segmentation by Revenue 2014
  • Exhibit 32: Oracle: Business Segmentation by Revenue 2013
  • Exhibit 33: Oracle: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
  • Exhibit 34: Oracle: Geographical Segmentation by Revenue 2013
  • Exhibit 35: Salesforce.com: Business Segmentation 2014
  • Exhibit 36: Salesforce.com: Business Segmentation by Revenue 2013 and 2014 (US$ million)
  • Exhibit 37: Salesforce.com: Geographical Segmentation by Revenue 2014
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