表紙
市場調査レポート

広告支出の世界市場 (2015〜2019年)

Global Ad Spending Market 2015-2019

発行 TechNavio (Infiniti Research Ltd.) 商品コード 335124
出版日 ページ情報 英文 95 Pages
即納可能
価格
本日の銀行送金レート: 1USD=102.12円で換算しております。
Back to Top
広告支出の世界市場 (2015〜2019年) Global Ad Spending Market 2015-2019
出版日: 2015年07月08日 ページ情報: 英文 95 Pages
概要

広告とは、製品・サービスに関する情報を対象となる見込み客に伝えるためのコミュニケーション手段です。通常は何らかの説得力を自ずと備えており、また有料にて配信されます。見込み客を開拓するために、様々なメディア (TV、印刷物、インターネット、ラジオ、ポスター、イベント、ビジュアル、各種後援活動など) を通じて広告が提供されます。製品・サービスの広告を打つ際には、広告代理店に依頼して、視覚的な形態 (ポスター、メッセージ、テーマ、カラーなど) に落とし込みます。クライアント側の認証が得られれば、こうした広告は放送・街頭などに提示されます。世界の広告支出市場は2014〜2019年にかけて、6.21%の年平均成長率 (CAGR) で成長する見通しです。

当レポートでは、全世界の広告支出市場について分析し、市場の概要や構造、広告支出額の動向 (今後5年間の予測値)、業種別・地域別の詳細動向、市場の促進・抑制要因とその影響力、主要企業 (大手広告代理店/各種クライアント) のプロファイル、今後の市場機会などを調査・推計しております。

第1章 エグゼクティブサマリー

第2章 略語集

第3章 分析範囲

  • 市場概要
  • 市場の区分
    • 従来型広告
    • デジタル広告
  • 顧客の区分
    • 広告代理店
    • ブランドマネージャー
    • マーケティング専門家
  • 基準年
  • ベンダーの区分
  • 種類別の市場区分

第4章 市場分析の手法

  • 市場分析のプロセス
  • 分析手法

第5章 市場概略

第6章 イントロダクション

第7章 市場環境

  • 市場概況
  • 製品ライフサイクル
  • 世界の広告支出市場
    • 市場規模とその予測
  • ファイブフォース分析

第8章 種類別の市場区分

  • 世界の広告支出市場:種類別の区分 (今後6年間分)
  • 従来型の広告支出市場
    • 市場規模とその予測
  • デジタル広告支出市場
    • 市場規模とその予測
    • 種類別の内訳
    • PC広告支出市場
    • モバイル広告支出市場

第9章 地域区分

  • 世界の広告支出市場:地域別の区分 (今後6年間分)
  • 北米市場
  • アジア太平洋地域市場
  • 欧州市場
  • ラテンアメリカ市場
  • 中東・アフリカ (MEA) 市場

第10章 主要国市場

  • 米国
  • 中国

第11章 購入基準

第12章 市場の成長促進要因

第13章 促進要因とその影響力

第14章 市場の課題

第15章 促進要因・課題の影響力

第16章 市場の傾向

第17章 市場動向とその影響

第18章 ベンダー環境

  • 競争シナリオ
  • 競争分析
  • 大手広告代理店
  • その他の有力な支出者 (クライアント)

第19章 主要ベンダーの分析

  • American Express
    • 主要データ
    • 事業概要
    • 部門別の純収益額 (最新値)
    • 部門別の純収益額 (前年度との比較)
    • 地域別の純収益額 (最新値)
    • 事業戦略
    • 最近の発展動向
    • SWOT分析
  • Comcast
  • Ford Motor
  • Pfizer
  • P&G
  • Verizon Communications

第20章 関連レポート

図表一覧

目次
Product Code: IRTNTR6194

About Ad Spending

Advertisement is a means of communication of an information about a product or service to a target audience. They are usually persuasive in nature and are mostly in a paid form. To target the audience, advertisements use every possible media that includes TV, print, Internet, radio, posters, events, visuals, and endorsements. To advertise a product or a service, a company hires an advertising agency, which converts ideas into visual forms such as posters, messages, themes, and colors. These ads then go on air after they have been approved by the client.

Technavio's analysts forecast the global ad spending market to grow at a CAGR of 6.21% over the period 2014-2019.

Covered in this Report

This report covers the present scenario and growth prospects of the global ad spending market for the period 2015-2019. To calculate the market size, the report considers the ad spending globally that includes digital ad spending and traditional ad spending.

The report consolidates the revenues generated from the following regions:

  • North America
  • APAC
  • Europe
  • Latin America
  • MEA

Technavio's report, Global Ad Spending Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Vendors

  • American Express
  • Comcast
  • Ford
  • P&G
  • Pfizer
  • Verizon Communications

Other Prominent Vendors

  • Aegis Media
  • Asatsu DK
  • AT&T
  • Chrysler
  • Chrysler
  • Dentsu
  • General Motors
  • Hakuhodo DY
  • Havas
  • Interpublic
  • Johnson and Johnson
  • JP Morgan Chase
  • L'Oreal
  • MDC Partners
  • Merkle
  • Nissan
  • Omnicom
  • Publicis
  • Time Warner
  • Toyota
  • Walt Disney
  • WPP Group

Market Driver

  • High Reachability
  • For a full, detailed list, view our report

Market Challenge

  • Short Life Cycle of an Advertisement
  • For a full, detailed list, view our report

Market Trend

  • Growing Number of Platforms
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

  • 03.1. Market Overview
  • 03.2. Market Segments
    • 03.2.1. Traditional Advertising
    • 03.2.2. Digital Advertising
  • 03.3. Customer Segments
    • 03.3.1. Advertising Agencies
    • 03.3.2. Brand Managers
    • 03.3.3. Marketing Professionals
  • 03.4. Base Year
  • 03.5. Vendor Segmentation
  • 03.6. Segmentation of Market by Type

04. Market Research Methodology

  • 04.1. Market Research Process
  • 04.2. Research Methodology

05. Market Description

    • 05.1.1. Digital Ad Spending
    • 05.1.2. Traditional Ad Spending

06. Introduction

07. Market Landscape

  • 07.1. Market Overview
  • 07.2. Product Life Cycle
  • 07.3. Global Ad Spending Market
    • 07.3.1. Market Size and Forecast
  • 07.4. Five Forces Analysis

08. Market Segmentation by Type

  • 08.1. Global Ad Spending Market by Type 2014-2019
  • 08.2. Global Traditional Ad Spending Market
    • 08.2.1. Market Size and Forecast
  • 08.3. Global Digital Ad Spending Market
    • 08.3.1. Market Size and Forecast
    • 08.3.2. Global Digital Ad Spending Market by Type
    • 08.3.3. Global PC Ad Spending Market
    • 08.3.4. Global Mobile Ad Spending Market

09. Geographical Segmentation

  • 09.1. Global Ad Spending Market by Geography 2014-2019
  • 09.2. Ad Spending Market in North America
    • 09.2.1. Market Size and Forecast
  • 09.3. Ad Spending Market in APAC
    • 09.3.1. Market Size and Forecast
  • 09.4. Ad Spending Market in Europe
    • 09.4.1. Market Size and Forecast
  • 09.5. Ad Spending Market in Latin America
    • 09.5.1. Market Size and Forecast
  • 09.6. Ad Spending Market in MEA
    • 09.6.1. Market Size and Forecast

10. Key Leading Countries

    • 10.1.1. Ad Spending Market in US
    • 10.1.2. Ad Spending Market in China

11. Buying Criteria

12. Market Growth Drivers

13. Drivers and their Impact

14. Market Challenges

15. Impact of Drivers and Challenges

16. Market Trends

17. Trends and their Impact

18. Vendor Landscape

  • 18.1. Competitive Scenario
  • 18.2. Competitive Analysis
  • 18.3. Leading Agencies 2014
  • 18.4. Other Prominent Spenders

19. Key Vendor Analysis

  • 19.1. American Express
    • 19.1.1. Key Facts
    • 19.1.2. Business Overview
    • 19.1.3. Business Segmentation by Total Revenue Net of Interest Expense 2014
    • 19.1.4. Business Segmentation by Total Revenue Net of Interest Expense 2013 and 2014
    • 19.1.5. Geographical Segmentation by Total Revenue Net of Interest Expense 2014
    • 19.1.6. Business Strategy
    • 19.1.7. Recent Developments
    • 19.1.8. SWOT Analysis
  • 19.2. Comcast
    • 19.2.1. Key Facts
    • 19.2.2. Business Overview
    • 19.2.3. Business Segmentation by Revenue 2013
    • 19.2.4. Business Segmentation by Revenue 2012 and 2013
    • 19.2.5. Business Strategy
    • 19.2.6. Recent Developments
    • 19.2.7. SWOT Analysis
  • 19.3. Ford Motor
    • 19.3.1. Key Facts
    • 19.3.2. Business Overview
    • 19.3.3. Business Segmentation by Revenue 2013
    • 19.3.4. Business Segmentation by Revenue 2012 and 2013
    • 19.3.5. Geographical Segmentation by Revenue 2013
    • 19.3.6. Business Strategy
    • 19.3.7. Recent Developments
    • 19.3.8. SWOT Analysis
  • 19.4. Pfizer
    • 19.4.1. Key Facts
    • 19.4.2. Business Overview
    • 19.4.3. Business Segmentation by Revenue 2013
    • 19.4.4. Business Segmentation by Revenue 2012 and 2013
    • 19.4.5. Geographical Segmentation by Revenue
    • 19.4.6. Business Strategy
    • 19.4.7. Key Developments
    • 19.4.8. SWOT Analysis
  • 19.5. P&G
    • 19.5.1. Key Facts
    • 19.5.2. Business Overview
    • 19.5.3. Business Segmentation by Revenue 2013
    • 19.5.4. Business Segmentation by Revenue 2012 and 2013
    • 19.5.5. Geographical Segmentation by Revenue 2013
    • 19.5.6. Business Strategy
    • 19.5.7. Recent Developments
    • 19.5.8. SWOT Analysis
  • 19.6. Verizon Communications
    • 19.6.1. Key Facts
    • 19.6.2. Business Overview
    • 19.6.3. Business Segmentation by Revenue 2013
    • 19.6.4. Business Segmentation by Revenue 2011-2013
    • 19.6.5. Business Strategy
    • 19.6.6. Recent Developments
    • 19.6.7. SWOT Analysis

20. Other Reports in this Series

List Of Exhibits

  • Exhibit 1: Market Research Methodology
  • Exhibit 2: Global Ad Spending Market 2014-2019 ($ billions)
  • Exhibit 3: Global Ad Spending Market by Type 2014
  • Exhibit 4: Global Ad Spending Market by Type 2014-2019
  • Exhibit 5: Global Traditional Ad Spending Market 2014-2019 ($ billions)
  • Exhibit 6: Global Digital Ad Spending Market 2014-2019 ($ billions)
  • Exhibit 7: Global Digital Ad Spending Market by Type 2014-2019
  • Exhibit 8: Global PC Ad Spending Market 2014-2019 ($ billions)
  • Exhibit 9: Global Mobile Ad Spending Market 2014-2019 ($ billions)
  • Exhibit 10: Global Ad Spending Market by Geography 2014
  • Exhibit 11: Global Ad Spending Market by Geography 2014-2019
  • Exhibit 12: Ad Spending Market in North America 2014-2019 ($ billions)
  • Exhibit 13: Ad Spending Market in APAC 2014-2019 ($ billions)
  • Exhibit 14: Ad Spending Market in Europe 2014-2019 ($ billions)
  • Exhibit 15: Ad Spending Market in Latin America 2014-2019 ($ billions)
  • Exhibit 16: Ad Spending Market in MEA 2014-2019 ($ billions)
  • Exhibit 17: Ad Spending Market in US ($ billions)
  • Exhibit 18: Average Time Spent by US Adults on Media Consumption
  • Exhibit 19: Ad Spending Market in China ($ billions)
  • Exhibit 20: Global Programmatic Spending 2013-2018 ($ billions)
  • Exhibit 21: American Express: Business Segmentation by Total Revenue Net of Interest Expense 2014
  • Exhibit 22: American Express: Business Segmentation by Total Revenues Net of Interest Expense 2013 and 2014 ($ billions)
  • Exhibit 23: American Express: Geographical Segmentation by Total Revenue Net of Interest Expense 2014
  • Exhibit 24: Comcast: Business Segmentation by Revenue 2013
  • Exhibit 25: Comcast: Business Segmentation by Revenue 2012 and 2013 ($ billions)
  • Exhibit 26: Ford Motor: Business Segmentation by Revenue 2013
  • Exhibit 27: Ford Motor: Business Segmentation by Revenue 2012 and 2013 ($ millions)
  • Exhibit 28: Ford Motor: Geographical Segmentation by Revenue 2013
  • Exhibit 29: Pfizer: Business Segmentation by Revenue 2013
  • Exhibit 30: Pfizer: Business Segmentation by Revenue 2012 and 2013
  • Exhibit 31: Pfizer: Geographical Segmentation by Revenue 2013
  • Exhibit 32: P&G: Business Segmentation by Revenue 2013
  • Exhibit 33: P&G: Business Segmentation by Revenue 2012 and 2013 ($ millions)
  • Exhibit 34: P&G: Geographical Segmentation by Revenue 2013
  • Exhibit 35: Verizon Communications: Business Segmentation by Revenue 2013
  • Exhibit 36: Verizon Communications: Business Segmentation by Revenue 2011-2013 ($ billions)
Back to Top