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市場調査レポート

販売加速化技術の世界市場 (2015〜2019年)

Global Sales Acceleration Technology Market 2015-2019

発行 TechNavio (Infiniti Research Ltd.) 商品コード 330816
出版日 ページ情報 英文 72 Pages
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販売加速化技術の世界市場 (2015〜2019年) Global Sales Acceleration Technology Market 2015-2019
出版日: 2015年05月20日 ページ情報: 英文 72 Pages
概要

販売加速化技術 (Sales acceleration technology) とは、CRMソフトウェアとマーケティング自動化の架け橋となる存在で、各企業の販売活動を促進し、リード (見込み需要) を実需要への転換を支援します。効果的なキャンペーン活動の展開後に活用することで、見込み客の確保や販売プロセスの加速化を促します。これまではSaaSベースのCRMが顧客分析・収益拡大の有力なツールでしたが、必ずしも販売プロセスの加速化にはつながりませんでした。市場競争の激化に伴い、販売活動にも関心を寄せる企業が増えています。販売加速化技術には、Web上でより短時間に見込み客を機能や、電話への応答時間を短縮する機能、またWeb/ビデオ会議の利用で移動時間や販売活動の繰り返しを排除したりする機能が含まれています。世界の販売加速化技術市場は2014〜2019年にかけて、16.3%もの年平均成長率 (CAGR) で成長する見通しです。

当レポートでは、全世界の販売加速化技術 (販売促進技術) 市場について分析し、市場の概要や構造、市場規模の動向 (今後5年間の予測値)、地域別の詳細動向、市場の促進・抑制要因とその影響力、主要企業のプロファイル、今後の市場機会などを調査・考察しております。

第1章 エグゼクティブサマリー

第2章 略語リスト

第3章 調査範囲

  • 市場概要
  • 主な製品・サービス

第4章 市場調査手法

  • 市場調査プロセス
  • 調査手法

第5章 イントロダクション

第6章 市場情勢

  • 市場概要
  • 市場規模と予測
  • ファイブフォース分析

第7章 用途別の市場区分

第8章 エンドユーザー別の市場区分

第9章 地域区分

  • 世界の販売加速化技術市場:地域別の内訳
  • 南北アメリカの販売加速化市場
  • 欧州・中東・アフリカ地域 (EMEA) の販売加速化市場
  • アジア太平洋地域の販売加速化市場

第10章 購入基準

第11章 市場成長促進要因

第12章 成長促進要因とその影響

第13章 市場の課題

第14章 成長促進要因と課題の影響

第15章 市場動向

第16章 動向とその影響

第17章 ベンダー情勢

  • 競合シナリオ
  • 主要ベンダー2014
  • その他の有力ベンダー
    • Amdocs
    • Aptean
    • Artesian Solutions
    • Cisco Systems
    • Demand Media
    • Insidesales.com
    • Lattice Engines
    • NetSuite
    • Nuance Communications
    • Tableau Software

第18章 主要ベンダーの分析

  • Marketo
    • 主要データ
    • 事業概要
    • 部門別の市場収益額 (最新値)
    • 部門別の市場収益額 (前年度との比較)
    • 地域別の市場収益額 (最新値)
    • 事業戦略
    • 最近の発展動向
    • SWOT分析
  • Microsoft
  • Oracle
  • Salesforce.com

第19章 関連レポート

図表一覧

目次
Product Code: IRTNTR5969

About Sales Acceleration Technology

Sales acceleration technology is a bridge between CRM software and marketing automation. It is the technology used to enhance sales activities, and it helps companies to convert marketing leads in sales. It comes in after effective marketing campaigns, which resulted in the lead generation and eventually help organization to increase the velocity of their sales process. Earlier, SaaS-based CRM was one of the tools that was used to abstract the useful insights of customers by running BI software functionalities.

Over the decades, CRM has been helping companies to increase revenue, but it does not necessarily accelerate the sales process. As the competition is increasing, companies have started to focus more on inside sales. Some of the sales acceleration technologies helps organizations to respond in a lesser time to leads generated over the web, make more number of calls in lesser time, and use web and video conferencing to avoid traveling and taking a repetitive sales practices.

Technavio's analysts forecast the global sales acceleration technology market to grow at a CAGR of 16.3% percent over the period 2014-2019.

Covered in this Report

The global sales acceleration technology market can be segmented into four: communication technology, analytics, social-based technology, and others. This report covers information about the market based on application and end-users. The report also covers information about the geographical segmentation of the market.

Technavio's report, the Global Sales Acceleration Technology Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and EMEA and APAC; it covers the market landscape. The report also includes a discussion of the key vendors operating in this market.

Key Regions

  • Americas
  • APAC
  • EMEA

Key Vendors

  • Salesforce.com
  • Marketo
  • Microsoft
  • Oracle

Other Prominent Vendors

  • Artesian Solutions
  • Attensity Group
  • Acidaes Solutions
  • Amdocs
  • Aplicor
  • Aptean
  • Bazaarvoice
  • Cisco
  • Demand Media
  • Domo
  • FrontRange
  • Infor Solutions
  • InsideSales.com
  • InsideView
  • Kana Software
  • Lattice Engines
  • Maximizer Software
  • NetSuite
  • Nuance Communications
  • Pipedrive
  • PK4 Software Technologies
  • QuestBack
  • Sage Business Solutions
  • Soffront Software
  • SugarCRM
  • Tableau Software
  • Talisma
  • Tour de Force CRM
  • Visible Technologies
  • Zoho CRM

Market Driver

  • Implementation of Marketing Automation Techniques
  • For a full, detailed list, view our report

Market Challenge

  • Lack of ROI Measurement System
  • For a full, detailed list, view our report

Market Trend

  • Growing Inclination toward Remote Purchasing
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2018 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

  • 03.1. Market Overview
  • 03.2. Product and Service Offerings

04. Market Research Methodology

  • 04.1. Market Research Process
  • 04.2. Research Methodology

05. Introduction

06. Market Landscape

  • 06.1. Market Overview
  • 06.2. Market Size and Forecast
  • 06.3. Five Forces Analysis

07. Market Segmentation by Application

  • 07.1. Segmentation of Global Sales Acceleration Technology Market by Application

08. Market Segmentation by End-user

  • 08.1. Global Sales Acceleration Technology Market by End-user

09. Geographical Segmentation

  • 09.1. Global Sales Acceleration Technology Market by Geographical Segmentation
  • 09.2. Sales Acceleration Market in Americas
    • 09.2.1. Market Size and Forecast
  • 09.3. Sales Acceleration Market in EMEA
    • 09.3.1. Market Size and Forecast
  • 09.4. Sales acceleration Market in APAC
    • 09.4.1. Market Size and Forecast

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape

  • 17.1. Competitive Scenario
  • 17.2. Key Vendors 2014
  • 17.3. Other Prominent Vendors
    • 17.3.1. Amdocs
    • 17.3.2. Aptean
    • 17.3.3. Artesian Solutions
    • 17.3.4. Cisco Systems
    • 17.3.5. Demand Media
    • 17.3.6. InsideSales.com
    • 17.3.7. Lattice Engines
    • 17.3.8. NetSuite
    • 17.3.9. Nuance Communications
    • 17.3.10. Tableau Software

18. Key Vendor Analysis

  • 18.1. Marketo
    • 18.1.1. Key Facts
    • 18.1.2. Business Overview
    • 18.1.3. Segmentation by Revenue 2014
    • 18.1.4. Segmentation by Revenue 2013 and 2014
    • 18.1.5. Geographical Segmentation by Revenue 2014
    • 18.1.6. Business Strategy
    • 18.1.7. Recent Developments
    • 18.1.8. SWOT Analysis
  • 18.2. Microsoft
    • 18.2.1. Key Facts
    • 18.2.2. Business Overview
    • 18.2.3. Business Segmentation by Revenue 2013
    • 18.2.4. Business Segmentation by Revenue 2012 and 2013
    • 18.2.5. Geographical Segmentation by Revenue 2013
    • 18.2.6. Business Strategy
    • 18.2.7. Recent Developments
    • 18.2.8. SWOT Analysis
  • 18.3. Oracle
    • 18.3.1. Key Facts
    • 18.3.2. Business Overview
    • 18.3.3. Business Segmentation by Revenue 2013
    • 18.3.4. Business Segmentation by Revenue 2012 and 2013
    • 18.3.5. Geographical Segmentation by Revenue 2013
    • 18.3.6. Business Strategy
    • 18.3.7. Recent Developments
    • 18.3.8. SWOT Analysis
  • 18.4. Salesforce.com
    • 18.4.1. Key Facts
    • 18.4.2. Business Overview
    • 18.4.3. Business Segmentation
    • 18.4.4. Business Segmentation by Revenue 2013 and 2014
    • 18.4.5. Geographical Segmentation by Revenue 2014
    • 18.4.6. Business Strategy
    • 18.4.7. Recent Developments
    • 18.4.8. SWOT Analysis

19. Other Reports in this Series

List of Exhibits

  • Exhibit 1: Market Research Methodology
  • Exhibit 2: Sales acceleration cycle
  • Exhibit 3: Segmentation of Global Sales Acceleration Technology Market
  • Exhibit 4: Global Sales Acceleration Technology Market 2014-2019 ($ billions)
  • Exhibit 5: Segmentation of Global Sales Acceleration Technology Market by Application 2014
  • Exhibit 6: Global Sales Acceleration Technology Market by End-user 2014
  • Exhibit 7: Global Sales Acceleration Technology Market by Geographical Segmentation 2014-2019
  • Exhibit 8: Sales Acceleration Market in Americas 2014-2019 ($ billions)
  • Exhibit 9: Sales Acceleration Market in EMEA 2014-2019 ($ billions)
  • Exhibit 10: Sales Acceleration Market in APAC 2014-2019 ($ billions)
  • Exhibit 11: Adoption of Cloud-based Predictive Analytics by Industry Verticals
  • Exhibit 12: Marketo: Segmentation by Revenue 2014
  • Exhibit 13: Marketo: Segmentation by Revenue 2013 and 2014 ($ millions)
  • Exhibit 14: Marketo: Geographical Segmentation by Revenue 2014
  • Exhibit 15: Microsoft: Business Segmentation by Revenue 2013
  • Exhibit 16: Microsoft: Business Segmentation by Revenue 2012 and 2013 ($ billions)
  • Exhibit 17: Microsoft: Geographical Segmentation by Revenue 2013
  • Exhibit 18: Oracle: Business Segmentation by Revenue 2013
  • Exhibit 19: Oracle: Business Segmentation by Revenue 2012 and 2013 ($ billions)
  • Exhibit 20: Oracle: Geographical Segmentation by Revenue 2013
  • Exhibit 21: Salesforce.com: Business Segmentation 2014
  • Exhibit 22: Salesforce.com: Business Segmentation by Revenue 2013 and 2014 ($ millions)
  • Exhibit 23: Salesforce.com: Geographical Segmentation by Revenue 2014
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