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市場調査レポート

モバイルAR (モバイル拡張現実) の中国市場:2015年〜2019年

Mobile Augmented Reality Market in China 2015-2019

発行 TechNavio (Infiniti Research Ltd.) 商品コード 329659
出版日 ページ情報 英文 77 Pages
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モバイルAR (モバイル拡張現実) の中国市場:2015年〜2019年 Mobile Augmented Reality Market in China 2015-2019
出版日: 2015年05月06日 ページ情報: 英文 77 Pages
概要

中国のモバイルAR (モバイル拡張現実) 市場は、2014年〜2019年のCAGRで109.74%の成長が見込まれています。

当レポートでは、中国のモバイルAR市場について調査分析し、市場規模と成長率、市場動向、市場促進要因・課題、市場機会について検証するほか、主要ベンダーなどについて、体系的な情報を提供しています。

第1章 略語リスト

第2章 エグゼクティブサマリー

第3章 調査範囲

第4章 イントロダクション

第5章 技術のライフサイクル

第6章 ARハードウェア:世界の見通し

第7章 中国のモバイルAR市場

  • バリューチェーン
  • 市場規模
  • 潜在的なARPA (1アプリあたりの平均収益)
  • セグメント分析とエンドユーザー応用
  • ファイブフォース分析

第8章 市場成長促進要因

第9章 市場の課題

第10章 市場動向

第11章 競合シナリオ

第12章 将来のAR

第13章 主要ベンダーの分析

  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Infinity Augmented Reality
  • Metaio
  • Qualcomm
  • Total Immersion
  • Wikitude
  • Zappar

第14章 関連レポート

図表

目次
Product Code: IRTNTR5906

About Mobile AR

AR technology blends digital content with the physical world. It is used to display computer-generated images in a user's field of vision and provide relevant information about objects in the real world. It allows the user to scan the physical real world environment and provides an enhanced or augmented experience by adding virtual computer-generated information. End-users can make use of this technology through apps developed for mobile devices.

Technavio's analysts forecast the mobile AR market in China to grow at a CAGR of 109.74 percent over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the mobile AR market in China for the period 2015-2019. It presents the vendor landscape and a corresponding detailed analysis of vendors in the market. The report covers the overall ecosystem of the mobile AR market in China including AR engine, AR software applications, and AR hardware. In addition, the report discusses the major drivers that influence the growth of the mobile AR market in China. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market.

Key Vendors

  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Infinity AR
  • Metaio
  • Qualcomm
  • Total Immersion
  • Wikitude
  • Zappar

Market Driver

  • Large base of mobile users
  • For a full, detailed list, view our report

Market Challenge

  • Government regulations
  • For a full, detailed list, view our report

Market Trend

  • Crowdfunding
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?

Table of Contents

1. List of Abbreviations

2. Executive Summary

3. Scope

  • 3.1. Definitions
    • 3.1.1. AR Engine
    • 3.1.2. AR Software
    • 3.1.3. AR Hardware
  • 3.2. End-user Segments
    • 3.2.1. Enterprise
    • 3.2.2. Consumer
  • 3.3. Base Year
  • 3.4. Market Size Calculation and Segmentation
    • 3.4.1. Calculation of Mobile AR Market Size
    • 3.4.2. End-user Segmentation
    • 3.4.3. Vendor Segmentation
  • 3.5. Common Currency Conversion Rates

4. Introduction

  • 4.1. History
  • 4.2. Present Scenario
  • 4.3. Future Perspective

5. Technology Life Cycle

6. AR Hardware: Global Perspective

7. Mobile AR Market in China

  • 7.1. Value Chain
  • 7.2. Market Size
  • 7.3. Potential ARPA
  • 7.4. Segment Analysis and End-user Applications
    • 7.4.1. Enterprise
    • 7.4.2. Consumer
  • 7.5. Porter's Five Forces
    • 7.5.1. Threat of Substitutes
    • 7.5.2. Threat of New Entrants
    • 7.5.3. Bargaining Power of Suppliers
    • 7.5.4. Bargaining Power of Buyers
    • 7.5.5. Threat of Rivalry

8. Drivers

  • 8.1. Large Mobile User Base
  • 8.2. Participation by Local Vendors
  • 8.3. Increased Adoption in Advertising Sector
  • 8.4. Increased Use in Industrial Sector
  • 8.5. SLAM Technology

9. Challenges

  • 9.1. Government Regulations
  • 9.2. Lack of Content
  • 9.3. Low Awareness
  • 9.4. Hardware Limitations
  • 9.5. User Experience
  • 9.6. Lack of Interoperability across Mobile Platforms

10. Trends

  • 10.1. Crowdfunding
  • 10.2. BYOD and COPE
  • 10.3. Depth-sensing Cameras

11. Competitive Scenario

12. Will AR Change Our Lives?

13. Key Vendor Analysis

  • 13.1. Augmented Pixels
    • 13.1.1. Key Facts
    • 13.1.2. Business Overview
    • 13.1.3. Applications Developed using AR Technology
    • 13.1.4. Recent Developments
  • 13.2. Aurasma
    • 13.2.1. Key Facts
    • 13.2.2. Business Overview
    • 13.2.3. Recent Developments
  • 13.3. Blippar
    • 13.3.1. Key Facts
    • 13.3.2. Business Overview
    • 13.3.3. Geographical Presence
    • 13.3.4. Business Strategy
    • 13.3.5. Recent Developments
  • 13.4. Catchoom
    • 13.4.1. Key Facts
    • 13.4.2. Business Overview
    • 13.4.3. Geographical Presence
    • 13.4.4. Business Strategy
    • 13.4.5. Recent Developments
  • 13.5. Infinity Augmented Reality
    • 13.5.1. Key Facts
    • 13.5.2. Business Overview
  • 13.6. Metaio
    • 13.6.1. Key Facts
    • 13.6.2. Business Overview
    • 13.6.3. Key Product Offerings
    • 13.6.4. Key Solutions
    • 13.6.5. Business Strategy
    • 13.6.6. Recent Developments
  • 13.7. Qualcomm
    • 13.7.1. Key Facts
    • 13.7.2. Business Overview
    • 13.7.3. Business Segmentation by Revenue 2014
    • 13.7.4. Business Segmentation by Revenue 2013 and 2014
    • 13.7.5. Geographical Segmentation by Revenue 2014
    • 13.7.6. Business Strategy
    • 13.7.7. Recent Developments
  • 13.8. Total Immersion
    • 13.8.1. Key Facts
    • 13.8.2. Business Overview
    • 13.8.3. Key Offerings
    • 13.8.4. Geographical Presence
    • 13.8.5. Recent Developments
  • 13.9. Wikitude
    • 13.9.1. Key Facts
    • 13.9.2. Business Overview
    • 13.9.3. Key Offerings
    • 13.9.4. Business Strategy
    • 13.9.5. Recent Developments
  • 13.10. Zappar
    • 13.10.1. Key Facts
    • 13.10.2. Business Overview
    • 13.10.3. Resellers Geographical Presence
    • 13.10.4. Recent Developments

14. Other Reports in this Series

List Of Exhibits

  • Exhibit 1: Augmented Pixels: Application Developed using AR Technology
  • Exhibit 2: Blippar: Geographical Presence
  • Exhibit 3: Catchoom: Geographical Presence
  • Exhibit 4: Metaio: Key Product Offerings
  • Exhibit 5: Metaio: Key Solutions
  • Exhibit 6: Qualcomm: Business Segmentation by Revenue 2014
  • Exhibit 7: Qualcomm: Business Segmentation by Revenue 2013 and 2014 ($ billion)
  • Exhibit 8: Qualcomm: Geographical Segmentation by Revenue 2014
  • Exhibit 9: Total Immersion: Key Offerings
  • Exhibit 10: Total Immersion: Geographical Presence
  • Exhibit 11: Wikitude: Key Offerings
  • Exhibit 12: Zappar: Resellers Geographical Presence
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