Product Code: IRTNTR5841
About lingerie
India is one of the most attractive retail targets globally and represents a huge untapped market for lingerie. The term lingerie is mainly used for fashionable and alluring undergarments. Novelty, an evolving fashion industry, and growing need for comfort have resulted in increased demand for lingerie across geographies. The concept of online lingerie stores has enhanced the growth prospects of the lingerie market as it offers a wide range of international and private labels on a single platform.
Technavio's analysts forecast the online lingerie market in India to grow at a CAGR of 42.32% over the period 2014-2019.
Covered in this report
This report covers the present scenario and the growth prospects of the online lingerie market for India for the period 2015-2019. To calculate the market size, the report considers the revenue generated from the online sales of lingerie. Product segments such as bras, daywear, loungewear, shapewear, sleepwear, and panties have been discussed in the report.
Technavio's report, Online Lingerie Market in India 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers India; it also covers the online lingerie market landscape in India and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
- Gokuldas Intimatewear (GI, Enamor)
- Jockey International (Jockey)
- Lovable Lingerie (Lovable)
- MAS Holdings (Amante)
- MTC Ecom (PrettySecrets)
Other Prominent Vendors
- Baci Lingerie
- Calvin Klein
- Chantelle
- Cloe
- Etam
- Hanes Brands
- La Maison Lejaby
- Laceandme
- Lindex
- Lise Charmel
- Triumph
- Wacoal
- Wolf Lingerie
- Wolford
Market driver
- Changing consumer preferences
- For a full, detailed list, view our report
Market challenge
- Difficulty in choosing right product
- For a full, detailed list, view our report
Market trend
- Increased penetration in smaller towns
- For a full, detailed list, view our report
Key questions answered in this report
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
Table of Contents
1. Executive Summary
2. List of Abbreviations
3. Scope of the Report
- 3.1. Market overview
- 3.2. Product offerings
4. Market Research Methodology
- 4.1. Market research process
- 4.2. Research methodology
5. Introduction
6. India: An Overview
- 6.1. GDP
- 6.2. Urban population
- 6.3. Logistic performance
- 6.4. Internet users
7. Online Retail in India
8. Market Landscape
- 8.1. Market overview
- 8.2. Market size and forecast
- 8.3. Five forces analysis
9. Product Segmentation
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
- 17.1. Competitive scenario
- 17.2. Market analysis 2014
- 17.2.1. GI (Enamor)
- 17.2.2. Jockey
- 17.2.3. Lovable Lingerie
- 17.2.4. MAS Holdings
- 17.2.5. MTC
- 17.3. Other prominent vendors
18. Key Vendor Analysis
- 18.1. GI
- 18.1.1. Key Facts
- 18.1.2. Business Overview
- 18.1.3. Product Segmentation
- 18.1.4. Key Products
- 18.1.5. SWOT Analysis
- 18.2. Jockey
- 18.2.1. Key Facts
- 18.2.2. Business Overview
- 18.2.3. Product Segmentation
- 18.2.4. Geographical Presence
- 18.2.5. Recent Developments
- 18.2.6. SWOT Analysis
- 18.3. Lovable Lingerie
- 18.3.1. Key Facts
- 18.3.2. Business Overview
- 18.3.3. SWOT Analysis
- 18.4. MAS Holdings
- 18.4.1. Key Facts
- 18.4.2. Business Overview
- 18.4.3. Apparel Offerings
- 18.4.4. Key Partnerships
- 18.4.5. Geographical Presence
- 18.4.6. Business Strategy
- 18.4.7. Recent Developments
- 18.4.8. SWOT Analysis
- 18.5. MTC
- 18.5.1. Key Facts
- 18.5.2. Business Overview
- 18.5.3. Investors
- 18.5.4. Key Points of Sale
- 18.5.5. SWOT Analysis
19. Other Prominent Vendors
- 19.1. Baci Lingerie
- 19.1.1. Company overview
- 19.1.2. Product segments
- 19.1.3. Business segmentation
- 19.2. Calvin Klein
- 19.2.1. Company overview
- 19.2.2. Business segmentation
- 19.2.3. Geographical Segmentation
- 19.3. Chantelle
- 19.3.1. Company overview
- 19.3.2. Product segments
- 19.3.3. Business segmentation
- 19.4. Cloe
- 19.4.1. Company overview
- 19.4.2. Product segmentation
- 19.5. Etam
- 19.5.1. Company overview
- 19.5.2. Product segments
- 19.5.3. Business segmentation
- 19.6. HanesBrands
- 19.6.1. Company overview
- 19.6.2. Product segments
- 19.6.3. Business segmentation
- 19.7. L Brands
- 19.7.1. Company overview
- 19.7.2. Business segmentation
- 19.7.3. Geographical segmentation
- 19.8. La Maison Lejaby
- 19.8.1. Company overview
- 19.8.2. Key offerings
- 19.9. Laceandme
- 19.9.1. Company overview
- 19.9.2. Product segmentation
- 19.1. Lindex
- 19.10.1. Company overview
- 19.10.2. Product segments
- 19.10.3. Business segmentation
- 19.11. Lise Charmel
- 19.11.1. Company overview
- 19.11.2. Business offerings
- 19.12. Triumph
- 19.12.1. Company overview
- 19.12.2. Product segments
- 19.12.3. Business segmentation
- 19.13. Wacoal
- 19.13.1. Company overview
- 19.13.2. Product segments
- 19.13.3. Business segments
- 19.14. Wolford
- 19.14.1. Company overview
- 19.14.2. Product segments
- 19.14.3. Business segments
20. Prominent Retailers
21. Other Reports in this Series
