CRM Market in China 2016-2020
|発行||TechNavio (Infiniti Research Ltd.)||商品コード||324088|
|出版日||ページ情報||英文 57 Pages
CRMは急速に浸透しつつあり、CRMソフトウェアの導入は資本支出から利用回数に応じた課金モデルへの転換に成功しています。中国におけるクラウドベースコンピューティングの需要は急速に拡大しており、旧システムに代わる先進技術を備えた導入しやすい代替品を求める各種規模の組織がその需要を促進しています。このため、中国のCRM市場はクラウドベースCRMの導入増によって促進されます。中国のCRM市場は、2016年から2020年にかけてCAGR (複合年間成長率) 17%以上で成長することが予測されています。
Covering: A far-reaching analysis of the CRM market in China and segmentation by application (customer service, sales, and marketing), by deployment model (on-premise and cloud-based), and by end-user (government organizations, BFSI, consumer goods and retail, and others). The top vendors analyzed in the report are Aplicor, IBM, Infor, Microsoft, Oracle, salesforce.com, and SAP. It also includes a SWOT analysis of promising vendors such as 800App CRM, Kingdee, Neusoft, and Yonyou.
Technavios market research analysts expect the customer relationship management (CRM) market in China to grow at a CAGR of more than 17% during the forecast period. The CRM has expanded rapidly and succeeded in transforming the deployment of CRM software from capital expenditure to pay-per-use models.
In accordance with Technavios latest report, the demand for SaaS is high, which represented more than 45% of total CRM software sold globally in 2015. Increased use of cloud-based computing is one of the major factors driving the growth of the CRM market. The demand for cloud-based computing market in China is increasing at a fast rate and this demand is from organizations of all sizes looking for easy-to-deploy alternatives with advanced technologies to replace older systems. As a result, the increasing implementation of cloud-based CRMs will drive the overall CRM market in China and other emerging regions of APAC.
With a remarkable share of close to 42%, the customer service software segment has the highest share in the CRM market in China, and this segment is considered the backbone of CRM operations and is expected to be a consistent driver through 2020.
The adoption of the CRM software is expected to increase in enterprise verticals during the forecast period, with the government sector being the largest user of CRM solutions. Government agencies are paying keen attention on social media and have an active presence in social channels such as Facebook and Twitter.
The CRM market in China is witnessing a stiff competition due to the influx of new vendors and large enterprise software vendors that provide products specific to the local market.
Top vendors in this market are -
Promising vendors in the CRM market in China -
Other prominent vendors included in this report are Amdocs, AsiaInfo-Linkage, Avidian, NetSuite, Sage Group, Shanghai Bokesoft Information, Xiaoshouyi, and Xtools.