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市場調査レポート

米国のテキーラ市場:2016-2020年

Tequila Market in US 2016-2020

発行 TechNavio (Infiniti Research Ltd.) 商品コード 323578
出版日 ページ情報 英文 56 Pages
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本日の銀行送金レート: 1USD=115.18円で換算しております。
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米国のテキーラ市場:2016-2020年 Tequila Market in US 2016-2020
出版日: 2016年05月26日 ページ情報: 英文 56 Pages
概要

テキーラは、メキシコ原産の植物、ブルーアガベ (テキーラリュウゼツラン) を蒸留して作られます。アガベの純度は51%、または100%で作られ、その純度に応じてスピリッツの価格が設定されます。政府の規制または法律に応じて変わりますが、通常テキーラのアルコール度数は38%〜40%となっています。米国のテキーラ市場は、2016年から2020年にかけてCAGR (複合年間成長率) 3.67%で成長することが予測されています。

当レポートでは、米国のテキーラ市場を調査分析し、市場の概要、市場発展促進要因、市場における課題、ならびにそれらの影響を概括、製品価格別・販売チャネル別に市場の現状と見通しについて調査分析するとともに、主なベンダーのプロファイルをまとめています。

第1章 エグゼクティブサマリー

第2章 調査範囲

  • 市場概要
  • 主な製品

第3章 市場調査手法

  • 調査手法
  • 経済指標

第4章 イントロダクション

  • 主な市場の特徴

第5章 米国:概要

  • 経済指標

第6章 市場情勢

  • 市場概要
  • 世界のテキーラ市場
  • 米国のアルコール飲料市場:概要
  • 市場規模・予測 (売上ベース)
  • 米国のスピリッツ市場
  • 米国のテキーラ市場
  • 米国:主要なテキーラ消費州
  • テキーラの平均価格
  • ファイブフォース分析

第7章 市場区分、製品価格別

  • 米国のテキーラ市場、製品価格別

第8章 市場区分、販売チャネル別

第9章 市場発展促進要因

  • スピリッツ市場の成長
  • 高級テキーラに対する需要の拡大
  • カクテル文化の成長
  • 過去数年間におけるリュウゼツランの豊作
  • 手作りテキーラに対する需要の増加

第10章 発展促進要因の影響

第11章 市場の課題

  • ノンアルコール代替品の脅威
  • 規制の多い米国市場
  • 偽造製品および不純物混入飲料の存在
  • アルコール消費に対する抗議キャンペーン

第12章

発展促進要因と課題の影響

第13章 市場動向

  • 有機栽培の普及
  • 味付けテキーラに対する需要の拡大
  • 検査基準の厳格化
  • 新製品の投入

第14章 ベンダー情勢

  • 競合シナリオ
  • Beam Suntory
  • Brown-Forman
  • Diageo
  • Tequila Cuervo La Rojena
  • The Patron Spirits Company
  • その他の注目すべきベンダー

第15章 付録

  • 略語リスト

第16章 Technavioについて

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目次
Product Code: IRTNTR8419

About the Tequila Market in the US

Tequila is distilled from the blue agave plant, which native to Mexico. It is made either from 51% or 100% agave, and the resultant spirit is priced accordingly. Tequila usually contains 38%-40% alcohol content depending on the government regulations or laws. The tequila market in the US accounts for a small market share in the global alcohol industry.

Technavio's analysts forecast the tequila market in the US to grow at a CAGR of 3.67% by revenue during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the tequila market in the US for 2016-2020. To calculate the market size, the report considers revenue generated from the retail sales of tequila in terms of revenue and volume.

Technavio's report, Tequila Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Beam Suntory
  • Brown-Forman
  • Diageo
  • Tequila Cuervo la Rojena
  • The Patron Spirits Company

Other Prominent Vendors

  • Arta Tequila
  • Cia Tequilera Los Valores
  • Hacienda La Capilla
  • Juarez Tequila
  • Pernod Ricard
  • Proximo Spirits
  • Borco International
  • Tequila Cazadores
  • Tequila Quiote

Market driver

  • Growing cocktail culture
  • For a full, detailed list, view our report

Market challenge

  • Availability of counterfeit products and adulterated drinks
  • For a full, detailed list, view our report

Market trend

  • New product launches
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: US: Overview

  • Economic indicators

PART 06: Market landscape

  • Market overview
  • Global tequila market
  • Alcohol drinks market in US: Overview
  • Market size and forecast by revenue
  • Spirits market in US
  • Tequila market in the US
  • US: Leading tequila-consuming states
  • Average tequila price
  • Five forces analysis

PART 07: Market segmentation by product price

  • Tequila market in US by product price

PART 08: Market segmentation by distribution channel

PART 09: Market drivers

  • Growth in spirits market
  • Rise in demand for premium tequila
  • Growing cocktail culture
  • Good harvest of agave in previous years
  • Increase in demand for handcrafted tequila

PART 10: Impact of drivers

PART 11: Market challenges

  • Threat from non-alcoholic substitutes
  • Highly regulated US market
  • Availability of counterfeit products and adulterated drinks
  • Campaigns against alcohol consumption

PART 12: Impact of drivers and challenges

PART 13: Market trends

  • Prevalence of organic practices
  • Growing demand for flavored tequila
  • Elevated proofs
  • New product launches

PART 14: Vendor landscape

  • Competitive scenario
  • Beam Suntory
  • Brown-Forman
  • Diageo
  • Tequila Cuervo La Rojena
  • The Patron Spirits Company
  • Other prominent vendors

PART 15: Appendix

  • List of abbreviation

PART 16: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: US GDP per capita 2010-2014 ($)
  • Exhibit 03: US population 2010-2014 (millions of people)
  • Exhibit 04: US population by age range 2014 (millions of people)
  • Exhibit 05: Global tequila market 2015-2020 ($ billions)
  • Exhibit 06: Global tequila market 2015-2020 (millions of liters)
  • Exhibit 07: Global tequila market by geography 2015 (%)
  • Exhibit 08: Overview of alcoholic beverage market in US
  • Exhibit 09: Alcoholic beverage market in US by revenue 2015-2020 ($ billions)
  • Exhibit 10: Alcoholic beverage market in US: Product segmentation by revenue 2015-2020
  • Exhibit 11: Alcoholic beverage market in US: Product segmentation by volume 2015-2020
  • Exhibit 12: Spirits market in US by revenue 2015-2020 ($ billions)
  • Exhibit 13: Spirits market in US by volume 2015-2020 (billions of liters)
  • Exhibit 14: Import of distilled spirits in US (millions of liters)
  • Exhibit 15: Spirits market in US: Segmentation by product 2015
  • Exhibit 16: Spirits market in US: Segmentation by price
  • Exhibit 17: Tequila market in US 2014-2019 ($ billions)
  • Exhibit 18: Tequila market in US 2015-2020 (millions of liters)
  • Exhibit 19: Leading tequila-consuming US states 2014
  • Exhibit 20: Average price of tequila 2014-2019 ($)
  • Exhibit 21: Five forces analysis
  • Exhibit 22: Tequila market in US by product price
  • Exhibit 23: Tequila market by product price
  • Exhibit 24: Premium tequila market in US 2015-2020 (millions of liters)
  • Exhibit 25: Normal tequila market in US 2015-2020 (millions of liters)
  • Exhibit 26: Super-premium tequila market in US 2015-2020 (millions of liters)
  • Exhibit 27: High-end premium tequila market in US 2015-2020 (millions of liters)
  • Exhibit 28: Tequila market in US by product segment 2015-2020 (millions of liters)
  • Exhibit 29: Segmentation of tequila market in the US by distribution channel
  • Exhibit 30: Total agave plantations 2000-2008 (thousands of hectares)
  • Exhibit 31: Impact of drivers
  • Exhibit 32: Impact of drivers and challenges
  • Exhibit 33: Sauza: Tequila products
  • Exhibit 34: Product portfolio of Brown-Forman
  • Exhibit 35: Company's tequila products
  • Exhibit 36: Pricing of products in online shops
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