Product Code: IRTNTR31521
About this market
A recreational vehicle is a motor vehicle or trailer that is equipped with amenities and designed for temporary dwelling. Technavio's recreational vehicle market analysis considers the revenue generated from the sales of products such as towable RVs and motorized RVs. Our analysis also considers the sales of recreational vehicle in the US, and the rest of North America. In 2018, the towable RVs segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the advent of cost sharing ownership in a rental framework will play a significant role in the towable RVs segment to maintain their market position. Also, our recreational vehicle market report looks at factors such as the increasing adoption of RVs by different generations of consumers, enhanced exposure leading to increased sales, and the integration of advanced technologies into RVs. However, the vehicle recalls affecting the market dynamics, problems associated with RV ownership, and market sensitivity to macroeconomic factors may hamper the growth of the recreational vehicle industry over the forecast period.
Overview
Integration of advanced technologies into RVs
The competitive nature of the RV market in North America is leading to the emergence of new technologies and advanced features, introduced by various vendors in the market. RV manufacturers are increasingly focusing on developing hybrid models for improved performance and minimal emissions. Technological advancements have encouraged vendors to add features such as roadside assistance systems, remote systems monitoring, and others. Thus, the integration of advanced technologies into RVs will fuel the growth of the recreational vehicle market in North America at a CAGR of more than 8% during the forecast period.
Emergence of smart driver assist systems
The increased collaboration between technology providers and vehicle manufacturers have resulted in the emergence of smart driver assist systems for RVs. These systems can improve the overall driving experience of RVs. For instance, vendors are focusing on integrating AI-based voice assistant into RV for hands-free interaction with infotainment systems. Thus, the emergence of smart driver assist systems is expected to drive the growth of the RV market in North America.
For the detailed list of factors that will drive the recreational vehicle market in North America during the forecast period 2019-2023, view our report.
Competitive Landscape
With the presence of several major players, the recreational vehicle market in North America is moderately fragmented. Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading recreational vehicle manufacturers, that include Forest River Inc., Gulf Stream Coach, Inc., REV Group Inc., Thor Industries Inc., and Winnebago Industries Inc.
Also, the recreational vehicle market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.
TABLE OF CONTENTS
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
- 2.1 Preface
- 2.2 Preface
- 2.3 Currency conversion rates for US$
PART 03: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Market segmentation analysis
PART 04: MARKET SIZING
- Market definition
- Market sizing 2018
- Market size and forecast 2018-2023
PART 05: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
PART 06: MARKET SEGMENTATION BY PRODUCT
- Market segmentation by product
- Comparison by product
- Towable RVs - Market size and forecast 2018-2023
- Motorized RVs - Market size and forecast 2018-2023
- Market opportunity by product
PART 07: CUSTOMER LANDSCAPE
PART 08: GEOGRAPHIC LANDSCAPE
- Geographic segmentation
- Geographic comparison
- US - Market size and forecast 2018-2023
- Rest of North America - Market size and forecast 2018-2023
- Market opportunity
PART 09: DECISION FRAMEWORK
PART 10: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 11: MARKET TRENDS
- Emergence of smart driver assist systems
- Diversification of product offerings of OEMs
- Increased use of advanced materials for component design
PART 12: VENDOR LANDSCAPE
- Overview
- Landscape disruption
- Competitive scenario
PART 13: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Forest River Inc.
- Gulf Stream Coach, Inc.
- REV Group Inc.
- Thor Industries Inc.
- Winnebago Industries Inc.
PART 14: APPENDIX
- Research methodology
- List of abbreviations
- Definition of market positioning of vendors
PART 15: EXPLORE TECHNAVIO
List of Exhibits
- Exhibit 01: Global recreational vehicle (RV) market
- Exhibit 02: Segments of global recreational vehicle (RV) market
- Exhibit 03: Market characteristics
- Exhibit 04: Market segments
- Exhibit 05: Market definition - Inclusions and exclusions checklist
- Exhibit 06: Market size 2018
- Exhibit 07: Regional market: Size and forecast 2018-2023 ($ millions)
- Exhibit 08: Regional market: Year-over-year growth 2019-2023 (%)
- Exhibit 09: Regional market: Size and forecast 2018-2023 (thousand units)
- Exhibit 10: Regional market: Year-over-year growth 2019-2023 (%)
- Exhibit 11: Five forces analysis 2018
- Exhibit 12: Five forces analysis 2023
- Exhibit 13: Bargaining power of buyers
- Exhibit 14: Bargaining power of suppliers
- Exhibit 15: Threat of new entrants
- Exhibit 16: Threat of substitutes
- Exhibit 17: Threat of rivalry
- Exhibit 18: Market condition - Five forces 2018
- Exhibit 19: Product - Market share 2018-2023 (%)
- Exhibit 20: Comparison by product
- Exhibit 21: Towable RVs - Market size and forecast 2018-2023 ($ millions)
- Exhibit 22: Towable RVs - Year-over-year growth 2019-2023 (%)
- Exhibit 23: Towable RVs - Market size and forecast 2018-2023 (thousand units)
- Exhibit 24: Towable RVs - Year-over-year growth 2019-2023 (%)
- Exhibit 25: Motorized RVs - Market size and forecast 2018-2023 ($ millions)
- Exhibit 26: Motorized RVs - Year-over-year growth 2019-2023 (%)
- Exhibit 27: Motorized RVs - Market size and forecast 2018-2023 (thousand units)
- Exhibit 28: Motorized RVs - Year-over-year growth 2019-2023 (%)
- Exhibit 29: Market opportunity by product
- Exhibit 30: Customer landscape
- Exhibit 31: Market share by geography 2018-2023 (%)
- Exhibit 32: Geographic comparison
- Exhibit 33: US - Market size and forecast 2018-2023 ($ millions)
- Exhibit 34: US - Year-over-year growth 2019-2023 (%)
- Exhibit 35: US - Market size and forecast 2018-2023 (thousand units)
- Exhibit 36: US - Year-over-year growth 2019-2023 (%)
- Exhibit 37: Rest of North America - Market size and forecast 2018-2023 ($ millions)
- Exhibit 38: Rest of North America - Year-over-year growth 2019-2023 (%)
- Exhibit 39: Rest of North America - Market size and forecast 2018-2023 (thousand units)
- Exhibit 40: Rest of North America - Year-over-year growth 2019-2023 (%)
- Exhibit 41: Market opportunity
- Exhibit 42: Impact of drivers and challenges
- Exhibit 43: Vendor landscape
- Exhibit 44: Landscape disruption
- Exhibit 45: Vendors covered
- Exhibit 46: Vendor classification
- Exhibit 47: Market positioning of vendors
- Exhibit 48: Forest River Inc. - Vendor overview
- Exhibit 49: Forest River Inc. - Product segments
- Exhibit 50: Forest River Inc. - Organizational developments
- Exhibit 51: Forest River Inc. - Key offerings
- Exhibit 52: Gulf Stream Coach Inc. - Vendor overview
- Exhibit 53: Gulf Stream Coach Inc. - Product segments
- Exhibit 54: Gulf Stream Coach Inc. - Organizational developments
- Exhibit 55: Gulf Stream Coach Inc. - Key offerings
- Exhibit 56: REV Group Inc. - Vendor overview
- Exhibit 57: REV Group Inc. - Business segments
- Exhibit 58: REV Group Inc. - Organizational developments
- Exhibit 59: REV Group Inc. - Geographic focus
- Exhibit 60: REV Group Inc. - Segment focus
- Exhibit 61: REV Group Inc. - Key offerings
- Exhibit 62: Thor Industries Inc. - Vendor overview
- Exhibit 63: Thor Industries Inc. - Business segments
- Exhibit 64: Thor Industries Inc. - Organizational developments
- Exhibit 65: Thor Industries Inc. - Segment focus
- Exhibit 66: Thor Industries Inc. - Key offerings
- Exhibit 67: Winnebago Industries Inc. - Vendor overview
- Exhibit 68: Winnebago Industries Inc. - Business segments
- Exhibit 69: Winnebago Industries Inc. - Organizational developments
- Exhibit 70: Winnebago Industries Inc. - Geographic focus
- Exhibit 71: Winnebago Industries Inc. - Segment focus
- Exhibit 72: Winnebago Industries Inc. - Key offerings
- Exhibit 73: Validation techniques employed for market sizing
- Exhibit 74: Definition of market positioning of vendors
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