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市場調査レポート

トイレケア用品の世界市場:2015年〜2019年

Toilet Care Market 2015-2019

発行 TechNavio (Infiniti Research Ltd.) 商品コード 322223
出版日 ページ情報 英文 56 Pages
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トイレケア用品の世界市場:2015年〜2019年 Toilet Care Market 2015-2019
出版日: 2015年12月30日 ページ情報: 英文 56 Pages
概要

2014年におよそ53億米ドルとなった世界のトイレケア用品市場は、2019年にはおよそ60億米ドルの規模に達する見込みです。この成長の要因のひとつとして、発展途上国において健康や衛生に対する意識が高まることがあげられます。

当レポートでは、世界のトイレケア用品市場について調査しており、製品・地域・主要国別の市場規模とその予測、市場成長への各種影響因子の分析、競合環境と主要事業者のプロファイルなどを提供しています。

第1章 エグゼクティブサマリー

  • 概況

第2章 当レポートの調査範囲

  • 市場概要
  • 主要ベンダーの製品

第3章 市場調査手法

  • 調査手法
  • 経済指標

第4章 イントロダクション

  • 主な市場洞察

第5章 市場情勢

  • 市場概要
  • 市場規模と予測
  • ファイブフォース分析

第6章 製品別の市場分類

  • 世界のトイレケア用品市場:製品別
  • 液体洗剤
  • トイレタンク投入型洗剤
  • その他

第7章 地理区分

  • 世界のトイレケア用品市場:地域別
  • アジア太平洋地域
  • 欧州・中東・アフリカ地域
  • 南北アメリカ

第8章 主要国

第9章 市場成長因子

第10章 市場成長因子の影響

第11章 市場の課題

第12章 成長因子と課題の影響

第13章 市場動向

第14章 ベンダー情勢

  • 競合シナリオ
  • その他の有力ベンダー

第15章 主要ベンダーの分析

  • Henkel
  • Reckitt Benckiser
  • SC Johnson and Son
  • Unilever

第16章 付録

  • 略語リスト

第17章 Technavioについて

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目次
Product Code: IRTNTR7707

Market outlook of the toilet care market

Technavios market research analyst predicts the toilet care market to reach a market value of around USD 6 billion by the end of 2019. The growing awareness of health and hygiene in the developing countries is driving the growth of this market. The presence of bacteria such as Staphylococcus and E. coli and the flu virus in toilets can lead to diarrhea and other diseases. For instance, in Saudi Arabia, the outbreak of the MERS-CoV epidemic led the government to launch several health awareness campaigns with vendors providing antibacterial products.

The increasing demand from developing countries is also expected to contribute to the market growth during the forecast period. The vendors have been successful in giving a regional image to their products by employing locals in television commercials and by promoting their products through door-to-door promotions. For instance, during 2014, Reckitt Benckiser committed INR 100 crores for a five-year Dettol campaign in India to address the country's hygiene and sanitation needs.

Product segmentation and analysis of toilet liquid, in-cistern, rim blocks

Toilet liquids accounted for nearly 50% of the market share during 2014 and is expected to maintain its dominance until the end of 2019. Vendors in this segment have started offering premium toilet liquid products with added benefits. For instance, Elsan Toilet Liquid works as a toilet rinse and can be used in both flush and waste tanks.

The report offers an analysis of each of the following segments and discusses its impact on the overall market growth -

  • Toilet liquid
  • In-cistern
  • Others (rim blocks, toilet cleaning systems, toilet care powders/tablets)

Geographical segmentation and analysis of the toilet care market

  • Americas
  • APAC
  • EMEA

APAC accounted for 39% of the market share during 2014 and is predicted to retain its leadership until the end of 2019. China and India are the market leaders in this region. The rising hygiene awareness in this region is contributing to the growth of the market.

Competitive landscape and key vendors - Henkel, Reckitt Benckiser, S.C Johnson, Unilever

Vendors in this market are using various marketing initiatives to create hygiene awareness and increase the sales of their products. For instance, during 2014, the BLOO brand of toilet care had undergone a major revamp for its toilet care products. The new packaging embodies blister packs and bright colors with the aim to differentiate the product from other brands placed on retail shelves.

The leading vendors in the market are -

  • Henkel
  • Reckitt Benckiser
  • S.C Johnson & Son
  • Unilever

Other vendors in the market include Bombril, Church & Dwight, Clorox, Dabur, DAINIHON JOCHUGIKU, Ecover, Kao, Kobayashi Pharmaceutical, Nice Group, P&G, and Seventh Generation.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019
  • What are the key factors driving the toilet care market
  • What are the key market trends impacting the growth of the toilet care market
  • What are the challenges to market growth
  • Who are the key vendors in the toilet care market
  • What are the market opportunities and threats faced by the vendors in the toilet care market
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA
  • What are the key outcomes of the five forces analysis of the toilet care market

Technavio also offers customization on reports based on specific client requirement.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by product

  • Global toilet care market
  • Global toilet liquid market
  • Global in-cistern market
  • Global other toilet care products market

PART 07: Geographical segmentation

  • Global toilet care market segmentation by geography
  • APAC
  • EMEA
  • Americas

PART 08: Key leading countries

PART 09: Market drivers

PART 10: Impact of drivers

PART 11: Market challenges

PART 12: Impact of drivers and challenges

PART 13: Market trends

PART 14: Vendor landscape

  • Competitive scenario
  • Other prominent vendors

PART 15: Key vendor analysis

  • Henkel
  • Reckitt Benckiser
  • SC Johnson and Son
  • Unilever

PART 16: Appendix

  • List of abbreviation

PART 17: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Global toilet care market
  • Exhibit 03: Global toilet care market 2014-2019 ($ billions)
  • Exhibit 04: Five forces analysis
  • Exhibit 05: Toilet care market segmentation 2014 and 2019
  • Exhibit 06: Global toilet liquid market 2014-2019 ($ billions)
  • Exhibit 07: Global in-cistern market 2014-2019 ($ billions)
  • Exhibit 08: Global other toilet care products 2014-2019 ($ billions)
  • Exhibit 09: Global toilet care market segmentation by geography 2014
  • Exhibit 10: Top five key leading countries
  • Exhibit 11: Market drivers in the global toilet care market
  • Exhibit 12: Impact of drivers
  • Exhibit 13: Global toilet care market challenges
  • Exhibit 14: Impact of drivers and challenges
  • Exhibit 15: Trends in the global toilet care market
  • Exhibit 16: Company Name: Business segmentation by revenue 2014
  • Exhibit 17: Henkel: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 18: Henkel: Geographical segmentation by revenue 2014
  • Exhibit 19: Reckitt Benckiser: Business segmentation by revenue 2014
  • Exhibit 20: Reckitt Benckiser: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 21: Reckitt Benckiser: Geographical segmentation by revenue 2014
  • Exhibit 22: SC Johnson and Son: Business segmentation
  • Exhibit 23: Unilever: Business segmentation by revenue 2014
  • Exhibit 24: Unilever: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 25: Unilever: Geographical segmentation by revenue 2014
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