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市場調査レポート

世界におけるモバイル広告市場

Global Mobile Advertising Market 2014-2018

発行 TechNavio (Infiniti Research Ltd.) 商品コード 320942
出版日 ページ情報 英文 94 Pages
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世界におけるモバイル広告市場 Global Mobile Advertising Market 2014-2018
出版日: 2014年12月03日 ページ情報: 英文 94 Pages
概要

モバイル広告は、広告分野で最も急成長している媒体のひとつです。モバイル広告市場が急成長している主な要因には、タブレットやスマートフォンといったモバイル端末が急速に普及していることが挙げられます。世界のモバイル広告市場は、2013年から2018年の間、24.24%のCAGRで拡大することが予測されています。

当レポートでは、世界におけるモバイル広告市場の現状分析と今後の見通し、プラットフォームおよび地域別の動向、市場の成長要因と課題、主要ベンダーの分析などを提供しています。

第1章 エグゼクティブサマリー

第2章 略語リスト

第3章 調査範囲

  • 市場概要
  • 主な製品

第4章 市場調査手法

  • 市場調査プロセス
  • 調査手法

第5章 イントロダクション

第6章 市場情勢

  • 市場概要
  • 市場規模と予測
  • ファイブフォース分析

第7章 プラットフォーム別の市場区分

  • サーチモバイル広告
  • ディスプレイモバイル広告
  • メッセージングモバイル広告

第8章 地理区分

  • 世界における地域別のモバイル広告市場
  • 北米の市場規模と予測
  • 欧州・中東・アフリカ地域の市場規模と予測
  • アジア太平洋地域の市場規模と予測
  • ラテンアメリカの市場規模と予測

第9章 主要国

  • 米国
  • 英国
  • 日本

第10章 購入基準

第11章 市場成長因子

第12章 成長因子とその影響

第13章 市場の課題

第14章 成長因子と課題の影響

第15章 市場動向

第16章 動向とその影響

第17章 ベンダー情勢

  • 競合シナリオ
    • M&A
  • その他の有力ベンダー

第18章 主要ベンダーの分析

  • Google
  • Facebook
  • Micorsoft
  • Millennial Media
  • Twitter
  • Yahoo

第19章 関連レポート

目次
Product Code: IRTNTR4752

About Mobile Advertising

Mobile advertising is one of the fastest growing fields in advertising, which drives the growth of online advertising. Mobile advertising is a platform for advertising through mobile devices such as tablets and smartphones. A rapid increase in the number of mobile devices has induced advertisers to choose mobile advertising. Search, display, and messaging are the three advertising platforms in the Global Mobile Advertising market. Retail, Financial Services, and Pharmaceutical are the three leading industries that invest in mobile advertising.

TechNavio's analysts forecast the Global Mobile Advertising market to grow at a CAGR of 24.24 percent over the period 2013-2018.

Covered in this Report

This report covers the present scenario and the growth prospects of the Global Mobile Advertising market for the period 2014-2018. To calculate the market size, the report takes into account the revenue generated from search, display, and message mobile advertising. The market size in the report is the net of agent commission, production cost, and discount.

TechNavio's report, the Global Mobile Advertising Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC and EMEA regions, Latin America, and North America; it also covers the Global Mobile Advertising market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Regions

  • APAC
  • EMEA
  • Latin America
  • North America

Key Vendors

  • Facebook
  • Google
  • Microsoft
  • Millennial Media
  • Twitter
  • Yahoo

Other Prominent Vendors

  • Amobee
  • Apple
  • Chartboost
  • Flurry
  • Has Offers
  • InMobi
  • MoPub
  • Opera Mediaworks
  • Vungle

Market Driver

  • Increased Browsing of Online Videos
  • For a full, detailed list, view our report

Market Challenge

  • Privacy and Security Concerns
  • For a full, detailed list, view our report

Market Trend

  • Rapid Growth in Programmatic Advertising
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2018 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

  • 03.1. Market Overview
  • 03.2. Product Offerings

04. Market Research Methodology

  • 04.1. Market Research Process
  • 04.2. Research Methodology

05. Introduction

06. Market Landscape

  • 06.1. Market Overview
  • 06.2. Market Size and Forecast
  • 06.3. Five Forces Analysis

07. Market Segmentation by Platform

  • 07.1. Search Mobile Advertising
  • 07.2. Display Mobile Advertising
  • 07.3. Messaging Mobile Advertising

08. Geographical Segmentation

  • 08.1. Global Mobile Advertising Market by Geographical Segmentation 2013-2018
  • 08.2. Global Mobile Advertising Market in North America
    • 08.2.1. Market Size and Forecast
  • 08.3. Global Mobile Advertising Market in EMEA
    • 08.3.1. Market Size and Forecast
  • 08.4. Global Mobile Advertising Market in APAC
    • 08.4.1. Market Size and Forecast
  • 08.5. Global Mobile Advertising Market in Latin America
    • 08.5.1. Market Size and Forecast

09. Key Leading Countries

  • 09.1. US
  • 09.2. UK
  • 09.3. Japan

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape

  • 17.1. Competitive Scenario
    • 17.1.1. Mergers and Acquisitions
  • 17.2. Other Prominent Vendors

18. Key Vendor Analysis

  • 18.1. Google
    • 18.1.1. Key Facts
    • 18.1.2. Business Overview
    • 18.1.3. Business Segmentation by Revenue 2013
    • 18.1.4. Business Segmentation by Revenue 2012 and 2013
    • 18.1.5. Geographical Segmentation by Revenue 2013
    • 18.1.6. Business Strategy
    • 18.1.7. Recent Developments
    • 18.1.8. SWOT Analysis
  • 18.2. Facebook
    • 18.2.1. Key Facts
    • 18.2.2. Business Overview
    • 18.2.3. Business Segmentation by Revenue 2013
    • 18.2.4. Business Segmentation by Revenue 2011-2013
    • 18.2.5. Geographical Segmentation by Revenue 2013
    • 18.2.6. Business Strategy
    • 18.2.7. Recent Developments
    • 18.2.8. SWOT Analysis
  • 18.3. Micorsoft
    • 18.3.1. Key Facts
    • 18.3.2. Business Overview
    • 18.3.3. Business Segmentation by Revenue 2013
    • 18.3.4. Business Segmentation by Revenue 2012 and 2013
    • 18.3.5. Geographical Segmentation by Revenue 2013
    • 18.3.6. Business Strategy
    • 18.3.7. Recent Developments
    • 18.3.8. SWOT Analysis
  • 18.4. Millennial Media
    • 18.4.1. Key Facts
    • 18.4.2. Business Overview
    • 18.4.3. Business Strategy
    • 18.4.4. Recent Developments
    • 18.4.5. SWOT Analysis
  • 18.5. Twitter
    • 18.5.1. Key Facts
    • 18.5.2. Business Overview
    • 18.5.3. Business Segmentation by Revenue 2013
    • 18.5.4. Business Segmentation by Revenue 2011-2013
    • 18.5.5. Geographical Segmentation by Revenue 2013
    • 18.5.6. Business Strategy
    • 18.5.7. Recent Developments
    • 18.5.8. SWOT Analysis
  • 18.6. Yahoo
    • 18.6.1. Key Facts
    • 18.6.2. Business Overview
    • 18.6.3. Business Segmentation by Revenue 2013
    • 18.6.4. Business Segmentation by Revenue 2012 and 2013
    • 18.6.5. Geographical Segmentation by Revenue 2013
    • 18.6.6. Business Strategy
    • 18.6.7. Recent Developments
    • 18.6.8. Swot Analysis

19. Other Reports in this Series

List of Exhibits

  • Exhibit 1: Market Research Methodology
  • Exhibit 2: Mobile Advertising Market Segment
  • Exhibit 3: Global Mobile Advertising Market 2013-2018 (US$ billion)
  • Exhibit 4: Global Mobile Advertising Market by Platform 2013 and 2018
  • Exhibit 5: Global Mobile Advertising Market by Geographical Segmentation 2013-2018 (US$ billion)
  • Exhibit 6: Global Mobile Advertising Market by Geographical Segmentation 2013-2018
  • Exhibit 7: Global Mobile Advertising Market in the North America 2013-2018 (US$ billion)
  • Exhibit 8: Global Mobile Advertising Market in the North America by Segment 2013
  • Exhibit 9: Global Mobile Advertising Market in EMEA 2013-2018 (US$ billion)
  • Exhibit 10: Global Mobile Advertising Market in EMEA by Segment 2013
  • Exhibit 11: Global Mobile Advertising Market in APAC 2013-2018 (US$ billion)
  • Exhibit 12: Global Mobile Advertising Market in APAC by Segment 2013
  • Exhibit 13: Global Mobile Advertising Market in Latin America 2013-2018 (US$ billion)
  • Exhibit 14: Global Mobile Advertising Market in Latin America by Segment 2013
  • Exhibit 15: Mobile Advertising Market in the US 2013-2018 (US$ billion)
  • Exhibit 16: Mobile Advertising Market in the US by Segment 2013
  • Exhibit 17: US Mobile Advertising Market Share by Company 2013
  • Exhibit 18: Mobile Advertising Market in the UK 2013-2018 (US$ billion)
  • Exhibit 19: Mobile Advertising Market in the US by Segment 2013
  • Exhibit 20: Mobile Advertising Market in Japan 2013-2018 (US$ billion)
  • Exhibit 21: Time Spend by Smartphone User in Mobile Device 2013
  • Exhibit 22: Global Mobile Apps Download 2013-2018 (billions)
  • Exhibit 23: Time Spend by Users on Mobile Apps 2013
  • Exhibit 24: Average Time Spend by US Adults on Media Consumption 2010 and 2013
  • Exhibit 25: Smartphone and Tablet Shipment Forecast 2013-2018 (millions unit)
  • Exhibit 26: Global 3G/4G Subscription (billions) and Mobile Data Consumption (Petabytes) 2013 and 2018
  • Exhibit 27: Percentage of Smartphone User Who Uses Phones while Watching TV 2012
  • Exhibit 28: Global Programmatic Spending 2013-2018 (US$ billion)
  • Exhibit 29: Google: Business Segmentation by Revenue 2013
  • Exhibit 30: Google: Business Segmentation by Revenue 2012 and 2013 (US$ million)
  • Exhibit 31: Google: Geographical Segmentation by Revenue 2013
  • Exhibit 32: Facebook: Business Segmentation by Revenue 2013
  • Exhibit 33: Facebook: Business Segmentation by Revenue 2011-2013 (US$ billion)
  • Exhibit 34: Facebook: Geographical Segmentation by Revenue 2013
  • Exhibit 35: Microsoft: Business Segmentation by Revenue 2013
  • Exhibit 36: Microsoft: Business Segmentation by Revenue 2012 and 2013(US$ billion)
  • Exhibit 37: Microsoft: Geographical Segmentation by Revenue 2013
  • Exhibit 38: Twitter: Business Segmentation by Revenue 2013
  • Exhibit 39: Twitter: Business Segmentation by Revenue 2011-2013 (US$ million)
  • Exhibit 40: Twitter: Geographical Segmentation by Revenue 2013
  • Exhibit 41: Yahoo: Business Segmentation by Revenue 2013
  • Exhibit 42: Yahoo: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
  • Exhibit 43: Yahoo: Geographical Segmentation by Revenue 2013
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