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市場調査レポート

世界のリアルタイム入札(RTB)市場

Global RTB Market 2015-2019

発行 TechNavio (Infiniti Research Ltd.) 商品コード 318828
出版日 ページ情報 英文 111 Pages
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世界のリアルタイム入札(RTB)市場 Global RTB Market 2015-2019
出版日: 2014年11月12日 ページ情報: 英文 111 Pages
概要

世界のリアルタイム入札(RTB)市場は、2014年〜2019年のCAGRで、41.18%の増加が予測されています。

当レポートでは、世界のリアルタイム入札(RTB)市場について調査分析し、市場規模と成長率、市場動向、市場促進要因・課題、市場機会について検証するほか、主要ベンダーなどについて、体系的な情報を提供しています。

第1章 エグゼクティブサマリー

第2章 略語リスト

第3章 調査範囲

  • 市場概要
  • 主な製品

第4章 市場調査手法

  • 市場調査プロセス
  • 調査手法

第5章 イントロダクション

第6章 市場情勢

  • 市場スナップショット
  • 市場概要
    • RTBの利点
    • RTBプロセス
  • 市場規模と予測
  • ファイブフォース分析

第7章 市場区分:タイプ別

  • 世界のRTB市場:タイプ別
  • 世界の間接RTB市場
    • 市場規模と予測
  • 世界の直接RTB市場
    • 市場規模と予測

第8章 地域区分

  • 世界のRTB市場:地域区分別
  • 南北アメリカのRTB市場
    • 市場規模と予測
  • 欧州・中東・アフリカ地域のRTB市場
    • 市場規模と予測
  • アジア太平洋地域のRTB市場
    • 市場規模と予測

第9章 主要国

  • 米国
  • 日本

第10章 購入基準

第11章 市場成長促進要因

第12章 促進要因とその影響

第13章 市場の課題

第14章 促進要因と課題の影響

第15章 市場動向

第16章 動向とその影響

第17章 ベンダー情勢

  • 競合シナリオ
  • その他の有力ベンダー

第18章 主要ベンダーの分析

  • Adap.tv
  • AppNexus
  • BrightRoll
  • Facebook
  • Google
  • SpotXchange
  • Tremor Video
  • TubeMogul

第19章 関連レポート

図表

目次
Product Code: IRTNTR4621

About RTB Market

Real-time bidding (RTB) involves the real-time buying and selling of online advertising (ad) display inventory (audience) through a bidding process. This process allows advertisers to bid for the online inventory that best fits their buyer profile. Real-time audience data including location, age, gender, among others. The auction environment is provided by advertising exchanges/marketplaces. These marketplaces predict audience response to calculate the floor price of advertising to a specific inventory. The vendors in this market also help advertisers automatically regulate bidding cost, based on the profile of the audience, on the publisher's website in real time. Online RTB-based display advertising offers advertisers flexibility in their advertising decisions based on real-time user responses, unlike non-RTB advertising where there is no certainty of generating responses.

TechNavio's analysts forecast the Global RTB market to grow at a CAGR of 41.18 percent over the period 2014-2019.

Covered in this Report

The Global RTB market covers the present scenario and the growth prospects of the Global RTB market for the period 2015-2019. To calculate the market size, the report takes into account the revenue generated from RTB channels.

The report also presents the vendor landscape and a corresponding detailed analysis of the leading vendors in the Global RTB market. In addition, the report discusses the major drivers that influence the growth of the Global RTB market. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market.

TechNavio's report, the Global RTB Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global RTB market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Regions

  • Americas
  • EMEA
  • APAC

Key Vendors

  • Adap.tv
  • AppNexus
  • BrightRoll
  • Facebook
  • Google
  • SpotXchange
  • Tremor Video
  • TubeMogul

Other Prominent Vendors

  • Accuen
  • Adconion Media Group
  • BrandScreen
  • Casale Media
  • Convertro
  • Criteo
  • Darriens Media Exchange
  • DataXu
  • Exchangelab
  • Ignition One
  • Infectious Media
  • Kontera
  • LiveRail
  • Microsoft
  • OpenX Market
  • Platform One
  • Rocket Fuel
  • RTB.com
  • Rubicon Project
  • StickyADS.tv
  • StrikeAd
  • Yahoo Right Media Exchange

Market Driver

  • Need for Improved ROI
  • For a full, detailed list, view our report

Market Challenge

  • Privacy and Security Concerns for Brands
  • For a full, detailed list, view our report

Market Trend

  • Increased Demand for RTB-based Direct Ad Sales
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2018 and what will the growth rate be
  • What are the key market trends
  • What is driving this market
  • What are the challenges to market growth
  • Who are the key vendors in this market space
  • What are the market opportunities and threats faced by the key vendors
  • What are the strengths and weaknesses of the key vendors

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

  • 03.1. Market Overview
  • 03.2. Product Offerings

04. Market Research Methodology

  • 04.1. Market Research Process
  • 04.2. Research Methodology

05. Introduction

06. Market Landscape

  • 06.1. Market Snapshot
  • 06.2. Market Overview
    • 06.2.1. Benefits of RTB
    • 06.2.2. RTB Process
  • 06.3. Market Size and Forecast
  • 06.4. Five Forces Analysis

07. Market Segmentation by Type

  • 07.1. Global RTB Market by Type 2014-2019
  • 07.2. Global Indirect RTB Market
    • 07.2.1. Market Size and Forecast
  • 07.3. Global Direct RTB Market
    • 07.3.1. Market Size and Forecast

08. Geographical Segmentation

  • 08.1. Global RTB Market by Geographical Segmentation 2014-2019
  • 08.2. RTB Market in Americas
    • 08.2.1. Market Size and Forecast
  • 08.3. RTB Market in EMEA Region
    • 08.3.1. Market Size and Forecast
  • 08.4. RTB Market in APAC Region
    • 08.4.1. Market Size and Forecast

09. Key Leading Countries

  • 09.1. US
    • 09.1.1. Economic Overview
    • 09.1.2. Economic Indicators
    • 09.1.3. Population Growth and Age Structure in the US
    • 09.1.4. Monetary Development and Inflation in the US
    • 09.1.5. Unemployment in the US
    • 09.1.6. RTB Market in US
  • 09.2. Japan
    • 09.2.1. Economic Overview
    • 09.2.2. Inflation in Japan
    • 09.2.3. RTB Market in Japan

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape

  • 17.1. Competitive Scenario
    • 17.1.1. Mergers and Acquisitions
  • 17.2. Other Prominent Vendors

18. Key Vendor Analysis

  • 18.1. Adap.tv
    • 18.1.1. Key Facts
    • 18.1.2. Business Overview
    • 18.1.3. Product Segmentation
    • 18.1.4. Key Locations
    • 18.1.5. Business Strategy
    • 18.1.6. Recent Developments
    • 18.1.7. SWOT Analysis
  • 18.2. AppNexus
    • 18.2.1. Key Facts
    • 18.2.2. Business Overview
    • 18.2.3. Recent Developments
    • 18.2.4. SWOT Analysis
  • 18.3. BrightRoll
    • 18.3.1. Key Facts
    • 18.3.2. Business Overview
    • 18.3.3. Applications
    • 18.3.4. Key Locations
    • 18.3.5. Business Strategy
    • 18.3.6. Recent Developments
    • 18.3.7. SWOT Analysis
  • 18.4. Facebook
    • 18.4.1. Key Facts
    • 18.4.2. Business Overview
    • 18.4.3. Business Segmentation by Revenue 2013
    • 18.4.4. Business Segmentation by Revenue 2011-2013
    • 18.4.5. Geographical Segmentation by Revenue 2013
    • 18.4.6. Business Strategy
    • 18.4.7. Recent Developments
    • 18.4.8. SWOT Analysis
  • 18.5. Google
    • 18.5.1. Key Facts
    • 18.5.2. Business Overview
    • 18.5.3. Business Segmentation by Revenue 2013
    • 18.5.4. Business Segmentation by Revenue 2012 and 2013
    • 18.5.5. Geographical Segmentation by Revenue 2013
    • 18.5.6. Business Strategy
    • 18.5.7. Recent Developments
    • 18.5.8. SWOT Analysis
  • 18.6. SpotXchange
    • 18.6.1. Key Facts
    • 18.6.2. Business Overview
    • 18.6.3. Recent Developments
    • 18.6.4. SWOT Analysis
  • 18.7. Tremor Video
    • 18.7.1. Key Facts
    • 18.7.2. Business Overview
    • 18.7.3. Business Strategy
    • 18.7.4. Recent Developments
    • 18.7.5. SWOT Analysis
  • 18.8. TubeMogul
    • 18.8.1. Key Facts
    • 18.8.2. Business Overview
    • 18.8.3. Business Segmentation by Revenue 2013
    • 18.8.4. Business Segmentation by Revenue 2012 and 2013
    • 18.8.5. Geographical Segmentation by Revenue 2013
    • 18.8.6. Business Strategy
    • 18.8.7. Recent Developments
    • 18.8.8. SWOT Analysis

19. Other Reports in this Series

List of Exhibits

  • Exhibit 1: Market Research Methodology
  • Exhibit 2: Benefits of RTB
  • Exhibit 3: RTB Process
  • Exhibit 4: Global RTB Market 2014-2019 (US$ billion)
  • Exhibit 5: Global RTB Market by Type 2014-2019 (US$ million)
  • Exhibit 6: Global RTB Market by Type 2014-2019
  • Exhibit 7: Global Indirect RTB Market 2014-2019 (US$ billion)
  • Exhibit 8: Global Direct RTB Market 2014-2019 (US$ billion)
  • Exhibit 9: Global RTB Market by Geographical Segmentation 2014-2019 (US$ million)
  • Exhibit 10: Global Programmatic Video Market by Geographical Segmentation 2013-2018
  • Exhibit 11: RTB Market in Americas 2014-2019 (US$ million)
  • Exhibit 12: RTB Market in EMEA Region 2014-2019 (US$ million)
  • Exhibit 13: RTB Market in APAC Region 2013-2018 (US$ million)
  • Exhibit 14: US GDP Growth Rate 2008-2013 (US$ billion)
  • Exhibit 15: Contribution of Various Sectors to US GDP 2013
  • Exhibit 16: US GDP per Capita 2008-2013 (US$)
  • Exhibit 17: US Population 2008-2013 (in million)
  • Exhibit 18: US Population by Age Structure 2013 (in million)
  • Exhibit 19: Federal Fund Interest Rate in the US 2008-2013
  • Exhibit 20: Inflation Rate in the US 2008-2013
  • Exhibit 21: Unemployment Rate in the US 2008-2013
  • Exhibit 22: RTB Market in US 2014-2019 (US$ million)
  • Exhibit 23: Per Capita GDP Growth Rate in Japan 2008-2013 (US$ billion)
  • Exhibit 24: CPI Inflation in Japan 2008-2013
  • Exhibit 25: RTB Market in Japan 2013-2018 (US$ million)
  • Exhibit 26: Global Online Advertising Spending 2013-2018 (US$ billion)
  • Exhibit 27: Global Smartphone and Tablet Penetration 2013-2018 (by percentage of global population)
  • Exhibit 28: Global Programmatic Spending 2013-2018 (US$ billion)
  • Exhibit 29: Adap.tv: Product Segmentation 2013
  • Exhibit 30: Adap.tv: Key Locations
  • Exhibit 31: BrightRoll: Applications
  • Exhibit 32: BrightRoll: Key Locations
  • Exhibit 33: Global RTB Market: Business Segmentation by Revenue 2013
  • Exhibit 34: Global RTB Market: Business Segmentation by Revenue 2011-2013 (US$ billion)
  • Exhibit 35: Global RTB Market: Geographical Segmentation by Revenue 2013
  • Exhibit 36: Google: Business Segmentation by Revenue 2013
  • Exhibit 37: Google: Business Segmentation by Revenue 2012 and 2013 (US$ million)
  • Exhibit 38: Google: Geographical Segmentation by Revenue 2013
  • Exhibit 39: TubeMogul: Business Segmentation by Revenue 2013
  • Exhibit 40: TubeMogul: Business Segmentation by Revenue 2012 and 2013 (US$ million)
  • Exhibit 41: TubeMogul: Geographical Segmentation by Revenue 2013
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