Vodka Market in Europe 2015-2019
|発行||TechNavio (Infiniti Research Ltd.)||商品コード||318322|
|出版日||ページ情報||英文 71 Pages
欧州のウォッカ市場の今後5年間の年平均成長率 (CAGR、収益ベース) は約0.87%に達する、と推計されています。主な需要促進要因として、高級ウォッカの需要拡大や、カクテル文化の普及 (カクテルバーの増加ほか) などが挙げられます。他方、高額の酒税の賦課が市場の抑制要因となっています。カテゴリー別にみると、フレーバー無しウォッカが市場の89%を占めていますが、様々なフレーバーの入ったウォッカの需要も急増しています。地域別では、東欧諸国が全体の89%に達していますが、違法取引や飲酒トラブルなどが市場の成長を妨げています。
Technavios market research analyst predicts the Vodka market in Europe to grow at a CAGR of around 0.87%, in terms of revenue, during the forecast period. The rising demand for premium vodka and the growing cocktail culture are the key drivers for the growth of the market. The region is witnessing a growth in bars exclusively dedicated for cocktails. For instance, some of the favorite vodka-based cocktails are Screwdriver, Bloody Mary, and Sex on the Beach.
The high taxation imposed on alcoholic drinks in the region is expected to deter the growth of the vodka market during the forecast period. For instance, during 2014, the European Commission increased the excise tax on hard liquor by around 23%, resulting in the price of a half-liter bottle of vodka to rise to around USD 5.25.
Unflavored vodka dominated the European market during 2014 with a market share of around 89%. However, the report predicts the flavored segment to be the fastest growing segment during the forecast period. Some of the favorite vodka flavors are apple, coconut, cranberry, caramel, blood orange, mint, honey, lemon, cucumber, lime, raspberry, and vanilla.
Eastern Europe accounted for nearly 89% of the vodka market share during 2014. Unflavored vodka is the most popular category in this region. Russia, Poland, and Ukraine were the market leaders in this region, but, they are expected to witness a decline in the market growth during the forecast period. The rising illegal trading of alcohol and the rising accidents due to alcohol consumption is deterring the market growth in this region.
The vodka market in Europe is fragmented due to the presence of numerous small and large suppliers. The providers in the market compete on the basis of price, quality, innovation, service, reputation, distribution, and promotion. The market is predicted to witness an increase in consolidations due to the intense competition.
The leading vendors in the market are -
Other prominent vendors in the market include Bacardi, Brown-Forman, IceBerg Vodka, Soyuz Victan, William Grant & Sons, and ZYR Vodka.