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市場調査レポート

欧州のウォッカ市場 (2015〜2019年)

Vodka Market in Europe 2015-2019

発行 TechNavio (Infiniti Research Ltd.) 商品コード 318322
出版日 ページ情報 英文 71 Pages
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欧州のウォッカ市場 (2015〜2019年) Vodka Market in Europe 2015-2019
出版日: 2015年12月30日 ページ情報: 英文 71 Pages
概要

欧州のウォッカ市場の今後5年間の年平均成長率 (CAGR、収益ベース) は約0.87%に達する、と推計されています。主な需要促進要因として、高級ウォッカの需要拡大や、カクテル文化の普及 (カクテルバーの増加ほか) などが挙げられます。他方、高額の酒税の賦課が市場の抑制要因となっています。カテゴリー別にみると、フレーバー無しウォッカが市場の89%を占めていますが、様々なフレーバーの入ったウォッカの需要も急増しています。地域別では、東欧諸国が全体の89%に達していますが、違法取引や飲酒トラブルなどが市場の成長を妨げています。

当レポートでは、欧州のウォッカ市場について調査分析し、市場規模と成長率、市場動向、市場促進要因・課題、市場機会について検証するほか、主要ベンダーなどについて、体系的な情報を提供しています。

第1章 エグゼクティブ・サマリー

  • 分析結果の概略

第2章 分析範囲

  • 分析概要
  • 大手ベンダーの主要製品

第3章 市場分析の手法

  • 分析手法
  • 経済指標

第4章 イントロダクション

  • 市場動向の概略

第5章 市場環境

  • 市場概要
  • 市場規模とその予測
  • ファイブフォース分析

第6章 カテゴリー別の市場区分

  • 欧州のウォッカ市場:カテゴリー別の内訳

第7章 地域区分

  • 欧州のウォッカ市場:地域別の詳細動向 (2014〜2019年)
  • 東欧市場
  • 西欧市場

第8章 主要国市場

第9章 市場促進要因

第10章 促進要因の影響力

第11章 市場の課題

第12章 促進要因・課題の影響力

第13章 市場の動向

第14章 ベンダー環境

  • その他の有力ベンダー

第15章 主要ベンダーの分析

  • Alcohol Siberian Group
  • Belvedere Vodka
  • Diageo
  • Roust
  • SPI Group
  • Stock Spirits
  • Synergy

第16章 付録

  • 略語集

第17章 Technavioについて

図表一覧

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目次
Product Code: IRTNTR7390

Market overview of the vodka market in Europe

Technavios market research analyst predicts the Vodka market in Europe to grow at a CAGR of around 0.87%, in terms of revenue, during the forecast period. The rising demand for premium vodka and the growing cocktail culture are the key drivers for the growth of the market. The region is witnessing a growth in bars exclusively dedicated for cocktails. For instance, some of the favorite vodka-based cocktails are Screwdriver, Bloody Mary, and Sex on the Beach.

The high taxation imposed on alcoholic drinks in the region is expected to deter the growth of the vodka market during the forecast period. For instance, during 2014, the European Commission increased the excise tax on hard liquor by around 23%, resulting in the price of a half-liter bottle of vodka to rise to around USD 5.25.

Segmentation by category and analysis of the vodka market in Europe

  • Flavored vodka
  • Unflavored vodka

Unflavored vodka dominated the European market during 2014 with a market share of around 89%. However, the report predicts the flavored segment to be the fastest growing segment during the forecast period. Some of the favorite vodka flavors are apple, coconut, cranberry, caramel, blood orange, mint, honey, lemon, cucumber, lime, raspberry, and vanilla.

Geographical segmentation and analysis of the vodka market in Europe

  • Eastern Europe
  • Western Europe

Eastern Europe accounted for nearly 89% of the vodka market share during 2014. Unflavored vodka is the most popular category in this region. Russia, Poland, and Ukraine were the market leaders in this region, but, they are expected to witness a decline in the market growth during the forecast period. The rising illegal trading of alcohol and the rising accidents due to alcohol consumption is deterring the market growth in this region.

Competitive landscape and key vendors

The vodka market in Europe is fragmented due to the presence of numerous small and large suppliers. The providers in the market compete on the basis of price, quality, innovation, service, reputation, distribution, and promotion. The market is predicted to witness an increase in consolidations due to the intense competition.

The leading vendors in the market are -

  • Alcohol Siberian Group
  • Belvedere
  • Diageo
  • Roust
  • SPI Group
  • Stock Spirits
  • Synergy

Other prominent vendors in the market include Bacardi, Brown-Forman, IceBerg Vodka, Soyuz Victan, William Grant & Sons, and ZYR Vodka.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019
  • What are the key factors driving the vodka market in Europe
  • What are the key market trends impacting the growth of the vodka market in Europe
  • What are the challenges to market growth
  • Who are the key vendors in this market space
  • What are the market opportunities and threats faced by the vendors in the vodka market in Europe
  • What are the key outcomes of the five forces analysis of the vodka market in Europe

Technavio also offers customization on reports based on specific client requirement.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by category

  • Vodka market in Europe by category 2014

PART 07: Geographical segmentation

  • Vodka market in Europe by geographical segmentation 2014-2019
  • Vodka market in Eastern Europe
  • Vodka market in Western Europe

PART 08: Key leading countries

PART 09: Market drivers

PART 10: Impact of drivers

PART 11: Market challenges

PART 12: Impact of drivers and challenges

PART 13: Market trends

PART 14: Vendor landscape

  • Other prominent vendors

PART 15: Key vendor analysis

  • Alcohol Siberian Group
  • Belvedere Vodka
  • Diageo
  • Roust
  • SPI Group
  • Stock Spirits
  • Synergy

PART 16: Appendix

  • List of abbreviation

PART 17: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Overview of global vodka market in 2014
  • Exhibit 03: Vodka market in Europe 2014-2019 (millions of liters)
  • Exhibit 04: Vodka market in Europe 2014-2019 ($ millions)
  • Exhibit 05: Overview of vodka market in Europe 2014-2019
  • Exhibit 06: Five forces analysis
  • Exhibit 07: Vodka market in Europe: Segmentation by category
  • Exhibit 08: Some popular vodka and flavor options available
  • Exhibit 09: Vodka market in Europe: Segmentation by category 2014
  • Exhibit 10: Geographical segmentation of vodka market in Europe 2014-2019 (by volume)
  • Exhibit 11: Vodka market in Eastern Europe 2014-2019 (millions of liters)
  • Exhibit 12: Vodka market in Western Europe 2014-2019 (millions of liters)
  • Exhibit 13: Key leading countries
  • Exhibit 14: Vodka market in Russia by products 2014
  • Exhibit 15: Vodka market in Russia 2014-2019 (millions of liters)
  • Exhibit 16: Vodka market in Ukraine 2014-2019 (millions of liters)
  • Exhibit 17: Vodka market in Poland 2014-2019 (millions of liters)
  • Exhibit 18: Vodka market in Belarus 2014-2019 (millions of liters)
  • Exhibit 19: Vodka market in UK 2014-2019 (millions of liters)
  • Exhibit 20: Vodka market in Germany 2014-2019 (millions of liters)
  • Exhibit 21: Key leading countries in vodka market in Europe 2014-2019 (millions of liters)
  • Exhibit 22: Urban population in Europe and key countries 2014
  • Exhibit 23: Impact of driver
  • Exhibit 24: Inflation rate in some European countries 2010-2014
  • Exhibit 25: Impact of drivers and challenges
  • Exhibit 26: Alcohol Siberian Group: Product segmentation 2014
  • Exhibit 27: Diageo: Product segmentation
  • Exhibit 28: Diageo: Geographical segmentation by revenue 2014
  • Exhibit 29: Roust: Geographical segmentation by revenue 2014
  • Exhibit 30: SPI Group: Business segmentation
  • Exhibit 31: Stock Spirits: Business segmentation
  • Exhibit 32: Stock Spirits: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 33: Stock Spirits: Geographical segmentation by revenue 2014
  • Exhibit 34: Synergy: Business segmentation
  • Exhibit 35: Company's revenue 2014
  • Exhibit 36: Synergy: Business segmentation by revenue 2013 and 2014 ($ billions)
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