株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙SALE
市場調査レポート

屋外広告の世界市場 2017-2021年

Global Outdoor Advertising Market 2017-2021

発行 TechNavio (Infiniti Research Ltd.) 商品コード 317309
出版日 ページ情報 英文 70 Pages
即納可能
価格
本日の銀行送金レート: 1USD=114.58円で換算しております。
SALE 2017年12月31日まで 期間限定キャンペーン
Back to Top
屋外広告の世界市場 2017-2021年 Global Outdoor Advertising Market 2017-2021
出版日: 2017年03月16日 ページ情報: 英文 70 Pages
概要

世界の屋外広告市場は、2014年から2019年までの調査期間中、4.51%の年間複合成長率(CAGR)で推移することが見込まれています。

当レポートでは、世界の屋外広告市場について調査分析し、セグメント別に市場動向・市場規模を検証するほか、主要ベンダーや競合情勢について、体系的な情報を提供しています。

第1章 エグゼクティブサマリー

第2章 調査範囲

第3章 市場調査手法

  • 調査手法
  • 経済指標

第4章 イントロダクション

  • 市場の注目点

第5章 市場環境

  • 市場概要
  • 屋外広告の世界市場
  • ファイブフォース分析

第6章 屋外広告の世界市場:プラットフォーム別

  • 世界の屋外広告市場:プラットフォーム別
  • 物理的プラットフォーム
  • デジタルプラットフォーム

第7章 屋外広告の世界市場:種類別

  • 世界の屋外広告市場:種類別
  • 広告看板市場
  • シェルター広告市場
  • 交通広告市場
  • 屋外装置物(ストリートファニチャー)広告市場

第8章 屋外広告の世界市場:購買基準

第9章 外広告の世界市場:地域区分

  • アジア太平洋
  • 南北アメリカ
  • 欧州・中東・アフリカ

第10章 主要牽引国

第11章 意思決定の枠組み

第12章 成長促進要因と課題

  • 市場成長の促進要因
  • 成長促進要因が顧客に与える影響
  • 市場の課題
  • 課題が顧客に与える影響

第13章 市場動向

第14章 ベンダーの概要

  • 競合情勢
  • 主要ベンダー
  • その他のベンダー

第15章 付録

図表
  • Exhibit 01: Global outdoor advertising market: Overview
  • Exhibit 02: Global outdoor advertising market 2016-2021 ($ billions)
  • Exhibit 03: Five forces analysis
  • Exhibit 04: Global outdoor advertising market by platform 2016-2021 (% revenue share)
  • Exhibit 05: Global outdoor advertising market by platform: Revenue comparison 2016-2021 ($ billions)
  • Exhibit 06: Global outdoor advertising market by platform: CAGR comparison 2016-2021 (% revenue)
  • Exhibit 07: Global physical outdoor advertising market 2016-2021 ($ billions)
  • Exhibit 08: Global digital outdoor advertising market 2016-2021 ($ billions)
  • Exhibit 09: Global outdoor advertising market by type 2016-2021 (% revenue share)
  • Exhibit 10: Global outdoor advertising market by type: Revenue comparison 2016-2021 ($ billions)
  • Exhibit 11: Global outdoor advertising market by type: CAGR comparison 2016-2021 (% revenue)
  • Exhibit 12: Global outdoor advertising market by billboards 2016-2021 ($ billions)
  • Exhibit 13: Global outdoor advertising market by shelters 2016-2021 ($ billions)
  • Exhibit 14: Global outdoor advertising market by transit displays 2016-2021 ($ billions)
  • Exhibit 15: Global outdoor advertising market by street furniture 2016-2021 ($ billions)
  • Exhibit 16: Buying criteria for outdoor advertising
  • Exhibit 17: Global outdoor advertising market by geography 2016-2021 (% revenue share)
  • Exhibit 18: Global outdoor advertising market by geography: Revenue comparison 2016-2021 ($ billions)
  • Exhibit 19: Global outdoor advertising market by geography: CAGR comparison 2016-2021 (% revenue)
  • Exhibit 20: Outdoor advertising market in APAC 2016-2021 ($ billions)
  • Exhibit 21: Outdoor advertising market in Americas 2016-2021 ($ billions)
  • Exhibit 22: Outdoor advertising market in EMEA 2016-2021 ($ billions)
  • Exhibit 23: Outdoor advertising market in US 2016-2021 ($ billions)
  • Exhibit 24: Outdoor advertising market in Japan 2016-2021 ($ billions)
  • Exhibit 25: Outdoor advertising market in China 2016-2021 ($ billions)
  • Exhibit 26: Factors influencing the shift from traditional to digital outdoor advertising 2016
  • Exhibit 27: Impact of drivers
  • Exhibit 28: Impact of challenges
  • Exhibit 29: Other prominent vendors

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: IRTNTR12307

About Outdoor Advertising

Outdoor advertising is a mass market medium used to broadcast messages for branding and support campaigns. The expenses of outdoor advertising are split between traditional physical and digital. Traditional physical outdoor media include billboards, street furniture, transit displays, and commercial displays. Digital outdoor media include media that are connected to the network such as smart billboards.

Technavio's analysts forecast the global outdoor advertising market to grow at a CAGR of 4.51% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global outdoor advertising market for 2017-2021. To calculate the market size, the report explains the market with a detailed forecast of its revenue.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

Technavio's report, Global Outdoor Advertising Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Clear Channel Outdoor
  • JCDecaux Group
  • Lamar Advertising
  • Outfront Media
  • Stroer

Other Prominent Vendors

  • Adams Outdoor Advertising
  • AdSpace Networks
  • AirMedia
  • APG|SGA
  • APN Outdoor
  • Burkhart Advertising
  • Captivate Network
  • Daktronics
  • DDI Signs
  • Euromedia Group
  • Eye Airports
  • Focus Media Group
  • Fairway Outdoor Advertising
  • IZ-ON Media
  • Primedia Outdoor
  • Van Wagner Group
  • Zoom Media

Market driver

  • Advantages of retail displays over traditional advertisement methods.
  • For a full, detailed list, view our report

Market challenge

  • Online advertisements have a higher brand recalling capability.
  • For a full, detailed list, view our report

Market trend

  • Adoption of smart boards for outdoor advertising.
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Global outdoor advertising market
  • Five forces analysis

PART 06: Market segmentation by platform

  • Global outdoor advertising market by platform
  • Global outdoor advertising market: Physical platform
  • Global outdoor advertising market: Digital platform

PART 07: Market segmentation by type

  • Global outdoor advertising market by type
  • Global outdoor advertising market by billboards
  • Global outdoor advertising market by shelters
  • Global outdoor advertising market by transit displays
  • Global outdoor advertising market by street furniture

PART 08: Buying criteria

  • Buying criteria for outdoor advertising

PART 09: Geographical segmentation

  • Global outdoor advertising market by geography
  • Outdoor advertising market in APAC
  • Outdoor advertising market in Americas
  • Outdoor advertising market in EMEA

PART 10: Key leading countries

  • Global outdoor advertising market: Leading countries

PART 11: Decision framework

PART 12: Drivers and challenges

  • Market drivers
  • Impact of drivers on key customer segments
  • Market challenges
  • Impact of challenges on key customer segments

PART 13: Market trends

PART 14: Vendor landscape

  • Competitive scenario
  • Key leading vendors
  • Other prominent vendors

PART 15: Appendix

  • List of abbreviations
Back to Top