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市場調査レポート

世界の屋内位置情報ベース検索・広告市場

Global Indoor Location-based Search and Advertising Market 2014-2018

発行 TechNavio (Infiniti Research Ltd.) 商品コード 312938
出版日 ページ情報 英文 67 Pages
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世界の屋内位置情報ベース検索・広告市場 Global Indoor Location-based Search and Advertising Market 2014-2018
出版日: 2014年09月17日 ページ情報: 英文 67 Pages
概要

世界の屋内位置情報ベース検索・広告市場は、用途別(小売、ホスピタリティ、医療、航空)に分けることができます。

当レポートでは、世界の屋内位置情報ベース検索・広告市場について調査分析し、市場規模と成長率、市場動向、市場促進要因・課題、市場機会について検証するほか、主要ベンダーなどについて、体系的な情報を提供しています。

第1章 エグゼクティブサマリー

第2章 略語リスト

第3章 調査範囲

  • 市場概要
  • 主な製品

第4章 市場調査手法

  • 市場調査プロセス
  • 調査手法

第5章 イントロダクション

第6章 市場情勢

  • 市場概要
  • 市場規模と予測
  • ファイブフォース分析

第7章 地域区分

  • 地域区分
  • アジア太平洋地域
  • 欧州・中東・アフリカ地域
  • 南北アメリカ

第8章 購買基準

第9章 市場成長促進要因

第10章 促進要因とその影響

第11章 市場課題

第12章 促進要因と課題の影響

第13章 市場動向

第14章 動向とその影響

第15章 ベンダー情勢

  • 競合シナリオ
  • 市場シェア分析
  • その他の有力ベンダー
  • その他の新興ベンダー

第16章 主要ベンダー分析

  • 事業概要、事業区分、主要情報、SWOT分析など
    • Apple Inc.
    • Google
    • HERE
    • Micello
    • Shopkick

第17章 関連レポート

図表

目次
Product Code: IRTNTR4150

About Indoor Location-based Search and Advertising

The business scenario around the world is undergoing a huge paradigm shift. Location information has started to play an increasingly critical role in the way businesses operate. Brands are coming up with new innovative ways to engage and interact with consumers. Level of personalization offered is becoming the new means to gain competitive advantage. This has greatly affected the Retail sector and has spurred the advent of a new realm of marketing - location-based marketing (LBM). LBM is an amalgamation of all types of marketing channels and strategies including but not limited to social media marketing, OOH advertising, and individual interactions.

Covered in this Report

The Global Indoor Location-based Search and Advertising market can be segmented into four segments by application: Retail, Hospitality, Healthcare, and Aviation. This report covers the present scenario and the growth prospects of the Global Indoor Location-based Search and Advertising market for the period 2014-2018. To calculate the market size, the report considers revenue generated from the following:

  • The usage of indoor location-based search and advertising strategies across the globe
  • The revenue generated from annual sales of beacons and platforms
  • The revenue generated from indoor positioning test equipment

TechNavio's report, the Global Indoor Location-based Search and Advertising Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global Indoor Location-based Search and Advertising market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Vendors

  • Apple
  • Google
  • HERE
  • Micello
  • Shopkick

Other Prominent Vendors

  • Broadcom
  • FastMall.com
  • Follow Mee GPS Tracker
  • Indoo.rs
  • Path Intelligence
  • Sensewhere
  • Skyhook Wireless
  • Sonic Notify
  • Walkbase

Market Driver

  • Cost Effectiveness of Indoor Location-based Search and Advertising Leading to Increased Adoption

For a full, detailed list, view our report

Market Challenge

  • Security and Privacy Concerns

For a full, detailed list, view our report

Market Trend

  • Retailers Going an Extra Mile to Engage with Consumers

For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2018 and what will the growth rate be
  • What are the key market trends
  • What is driving this market
  • What are the challenges to market growth
  • Who are the key vendors in this market space
  • What are the market opportunities and threats faced by the key vendors
  • What are the strengths and weaknesses of the key vendors

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

  • 03.1. Market Overview
  • 03.2. Product Offerings

04. Market Research Methodology

  • 04.1. Market Research Process
  • 04.2. Research Methodology

05. Introduction

06. Market Landscape

  • 06.1. Market Overview
  • 06.2. Market Size and Forecast
  • 06.3. Five Forces Analysis

07. Geographical Segmentation

  • 07.1. Global Indoor Location Based Search and Advertising Market by Geographical Segmentation 2013-2018
  • 07.2. Global Indoor Location Based Search and Advertising Market in the APAC Region
  • 07.3. Global Indoor Location Based Search and Advertising Market in the EMEA Region
  • 07.4. Global Indoor Location Based Search and Advertising Market in the Americas

08. Buying Criteria

09. Market Growth Drivers

10. Drivers and their Impact

11. Market Challenges

12. Impact of Drivers and Challenges

13. Market Trends

14. Trends and their Impact

15. Vendor Landscape

  • 15.1. Competitive Scenario
    • 15.1.1. Key News
    • 15.1.2. Mergers and Acquisitions
  • 15.2. Market Share Analysis 2013
  • 15.3. Other Prominent Vendors
  • 15.4. Other Emerging Vendors

16. Key Vendor Analysis

  • 16.1. Apple Inc.
    • 16.1.1. Key Facts
    • 16.1.2. Business Overview
    • 16.1.3. Product Segmentation by Revenue 2013
    • 16.1.4. Product Segmentation by Revenue 2012 and 2013
    • 16.1.5. Geographical Segmentation by Revenue 2013
    • 16.1.6. Business Strategy
    • 16.1.7. Recent Developments
    • 16.1.8. SWOT Analysis
  • 16.2. Google
    • 16.2.1. Key Facts
    • 16.2.2. Business Overview
    • 16.2.3. Business Segmentation by Revenue 2013
    • 16.2.4. Business Segmentation by Revenue 2012 and 2013
    • 16.2.5. Geographical Segmentation by Revenue 2013
    • 16.2.6. Business Strategy
    • 16.2.7. Recent Developments
    • 16.2.8. SWOT Analysis
    • 16.2.9. Strengths
    • 16.2.10. Weaknesses
    • 16.2.11. Opportunities
    • 16.2.12. Threats
  • 16.3. HERE
    • 16.3.1. Key Facts
    • 16.3.2. Business Overview
    • 16.3.3. Business Segmentation
    • 16.3.4. Geographical Segmentation by Revenue 2014
    • 16.3.5. Business Strategy
    • 16.3.6. Recent Developments
    • 16.3.7. SWOT Analysis
    • 16.3.8. Strengths
    • 16.3.9. Weaknesses
    • 16.3.10. Opportunities
    • 16.3.11. Threats
    • 16.3.12. Strengths
    • 16.3.13. Weaknesses
    • 16.3.14. Opportunities
    • 16.3.15. Threats
  • 16.4. Micello
    • 16.4.1. Key Facts
    • 16.4.2. Business Overview
    • 16.4.3. Recent Developments
    • 16.4.4. SWOT Analysis
  • 16.5. Shopkick
    • 16.5.1. Key Facts
    • 16.5.2. Business Overview
    • 16.5.3. Recent Developments
    • 16.5.4. SWOT Analysis
    • 16.5.5. Strengths
    • 16.5.6. Weaknesses
    • 16.5.7. Opportunities
    • 16.5.8. Threats

17. Other Reports in this Series

List of Exhibits:

  • Exhibit 1: Market Research Methodology
  • Exhibit 2: Global Indoor Location Based Search and Advertising Market Overview
  • Exhibit 3: Global Indoor Location Based Search and Advertising Market 2014-2018 (US$ Million)
  • Exhibit 4: Global Indoor Location Based Search and Advertising Market by Geographical Segmentation 2013
  • Exhibit 5: Global Indoor Location Based Search and Advertising Market in APAC 2014-2018 (US$ Millions)
  • Exhibit 6: Global Indoor Location Based search and Advertising Market in EMEA 2014- 2018 (US$ Million)
  • Exhibit 7: Global Indoor Positioning and Indoor Navigation Market-2014-2018: Product Segmentation by Revenue 2013
  • Exhibit 8: Global Indoor Positioning and Indoor Navigation Market-2014-2018: Product Segmentation by Revenue 2012 and 2013 (US$ billion)
  • Exhibit 9: Global Indoor Positioning and Indoor Navigation Market-2014-2018: Geographical Segmentation by Revenue 2013
  • Exhibit 10: Google: Business Segmentation by Revenue 2013
  • Exhibit 11: Google: Business Segmentation by Revenue 2012 and 2013 (US$ million)
  • Exhibit 12: Google: Geographical Segmentation by Revenue 2013
  • Exhibit 13: HERE: Business Segmentation 2014
  • Exhibit 14: HERE: Geographical Segmentation by Revenue 2014
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