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市場調査レポート

世界における位置情報による検索および広告市場

Global Enterprise Location-based Search and Advertisement Market 2014-2018

発行 TechNavio (Infiniti Research Ltd.) 商品コード 312935
出版日 ページ情報 英文 59 Pages
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世界における位置情報による検索および広告市場 Global Enterprise Location-based Search and Advertisement Market 2014-2018
出版日: 2014年09月17日 ページ情報: 英文 59 Pages
概要

位置情報を利用した検索および広告は、モバイル広告産業において、大きな成長を遂げる見通しです。世界の位置情報による検索および広告市場は、2013年から2018年にかけて、43.15%のCAGRで拡大する見込みです。

当レポートでは、世界における位置情報による検索および広告市場の動向と成長の見通し、アプリケーション別および地域別の動向、市場成長因子や課題、主要ベンダーの分析などを提供しています。

第1章 エグゼクティブサマリー

第2章 略語リスト

第3章 調査範囲

  • 市場概要
  • 主な製品

第4章 市場調査手法

  • 市場調査プロセス
  • 調査手法

第5章 イントロダクション

第6章 市場情勢

  • 市場概要
  • 市場規模と予測
  • ファイブフォース分析

第7章 アプリケーション別の市場区分

  • 世界における位置情報による検索および広告市場:アプリケーション別
  • 検索
  • メッセージング
  • ディスプレイ

第8章 地理区分

  • 世界における位置情報による検索および広告市場:地域別
  • アジア太平洋地域
  • EMEA
  • 南北アメリカ

第9章 購入基準

第10章 市場成長因子

第11章 成長因子とその影響

第12章 市場の課題

第13章 成長因子と課題の影響

第14章 市場動向

第15章 動向とその影響

第16章 ベンダー情勢

  • 競合シナリオ
    • M&A
  • 市場シェア分析
  • その他の有力ベンダー

第17章 主要ベンダーの分析

  • AdMoove
  • Foursquare Labs
  • Groupon, Inc
  • Jiepang
  • xAD, Inc.

第18章 関連レポート

目次
Product Code: IRTNTR4146

About Global Enterprise Location-based Search and Advertising

The location-based search and advertising is a form of advertising in which the users integrate mobile advertising with various mobile technologies such as location-based services. The location-based search and advertising is expected to grow significantly in the Mobile Advertising industry. As compared to other advertising means, location-based search and advertisement provides higher return on investment to enterprises. It is one of the most important direct marketing channel for enterprises to increase their reach and brand awareness among consumers. It also allows marketers to reach their specific targeted audience by providing personalized ads based on their age, location, personality, and interest. There are three types of location-based advertising. They are messaging, display, and search. The location-based search and advertising is used by retailers, FMCG companies, from restaurants to big hotels, hospitals, and in indoor stadium to drive customers, increasing brand awareness and revenue. It also uses beacon technology and couponing system to increase in-store experience of shoppers and customer engagement in the outlets.

TechNavio's analysts forecast the Global Enterprise Location-based Search and Advertising to grow at a CAGR of 43.15 percent over the period 2013-2018.

Covered in this Report

The Global Enterprise Location-based Search and Advertising can be classified into three major segments based on application: Search, Messaging, and Display.

TechNavio's report, the Global Enterprise Location-based Search and Advertising 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC region, the Americas, and the EMEA region; it also covers the Global Enterprise Location-based Search and Advertising landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Regions

  • Americas
  • APAC
  • EMEA

Key Vendors

  • AdMoove
  • Foursquare Labs
  • Groupon
  • Jiepang API
  • xAD

Other Prominent Vendors

  • Appello Systems
  • Apple
  • AT&T Mobility
  • Badoo
  • Bharti Airtel
  • BLIP Systems
  • COUPIES
  • Facebook
  • France Telecom
  • Gbanga
  • Google
  • HERE (Nokia)
  • Hibu
  • Intersec
  • Loopt
  • Madvertise
  • Millennial Media
  • MTN Group
  • NeoMedia
  • Nexage
  • Placecast
  • Proxama
  • Proximus Mobility
  • Shopkick
  • Taganode.com
  • Taptu
  • TeleCommuniations Systems
  • Telemap
  • TeleNav
  • Telenity
  • TomTom
  • Vodafone Group
  • Vouchercloud
  • Waze (Google)
  • Weve
  • Yelp
  • YourbanDeals
  • Yowza

Market Driver

  • Reduction in Marketing Cost and Enhanced Reach

For a full, detailed list, view our report

Market Challenge

  • Issues Faced by Enterprises and Consumers Due to Complex Technology

For a full, detailed list, view our report

Market Trend

  • Increased Use of Proximity Beacon Technology by Enterprises

For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2018 and what will the growth rate be
  • What are the key market trends
  • What is driving this market
  • What are the challenges to market growth
  • Who are the key vendors in this market space
  • What are the market opportunities and threats faced by the key vendors
  • What are the strengths and weaknesses of the key vendors

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

  • 03.1. Market Overview
  • 03.2. Product Offerings

04. Market Research Methodology

  • 04.1. Market Research Process
  • 04.2. Research Methodology

05. Introduction

06. Market Landscape

  • 06.1. Market Overview
  • 06.2. Market Size and Forecast
  • 06.3. Five Forces Analysis

07. Market Segmentation by Application

  • 07.1. Global Enterprise Location-based Search and Advertisement market by Application 2013-2018
  • 07.2. Global Enterprise Location-based Search and Advertisement market by Search
  • 07.3. Global Enterprise Location-based Search and Advertisement market by Messaging
  • 07.4. Global Enterprise Location-based Search and Advertisement market by Display

08. Geographical Segmentation

  • 08.1. Global Enterprise Location-based Search and Advertisement market by Geographical Segmentation 2013-2018
  • 08.2. Global Enterprise Location-based Search and Advertisement market in the APAC Region
  • 08.3. Global Enterprise Location-based Search and Advertisement market in the EMEA Region
  • 08.4. Global Enterprise Location-based Search and Advertisement market in the Americas
    • Function of Location-based Advertising Ecosystem

09. Buying Criteria

10. Market Growth Drivers

11. Drivers and their Impact

12. Market Challenges

13. Impact of Drivers and Challenges

14. Market Trends

15. Trends and their Impact

16. Vendor Landscape

  • 16.1. Competitive Scenario
    • 16.1.1. Mergers and Acquisitions
  • 16.2. Market Share Analysis 2013
  • 16.3. Other Prominent Vendors

17. Key Vendor Analysis

  • 17.1. AdMoove
    • 17.1.1. Key Facts
    • 17.1.2. Product Segmentation
    • 17.1.3. Business Overview
    • 17.1.4. SWOT Analysis
  • 17.2. Foursquare Labs
    • 17.2.1. Key Facts
    • 17.2.2. Business Overview
    • 17.2.3. Product Segmentation
    • 17.2.4. Business Strategy
    • 17.2.5. Recent Developments
    • 17.2.6. SWOT Analysis
    • 17.2.7. Strengths
    • 17.2.8. Weaknesses
    • 17.2.9. Opportunities
    • 17.2.10. Threats
  • 17.3. Groupon, Inc
    • 17.3.1. Key Facts
    • 17.3.2. Business Overview
    • 17.3.3. SWOT Analysis
  • 17.4. Jiepang
    • 17.4.1. Key Facts
    • 17.4.2. Business Overview
    • 17.4.3. SWOT Analysis
  • 17.5. xAD, Inc.
    • 17.5.1. Key Facts
    • 17.5.2. Business Overview
    • 17.5.3. SWOT Analysis

18. Other Reports in this Series

List of Exhibits:

  • Exhibit 1: Market Research Methodology
  • Exhibit 2: Types of Location-based Advertising
  • Exhibit 3: Global Enterprise Location-based Search and Advertising Market Overview
  • Exhibit 4: Global Enterprise Location-based Search and Advertisement market 2013-2018(US$ million)
  • Exhibit 5: Global Enterprise Location-based Search and Advertisement market by Application
  • Exhibit 6: Global Enterprise Location-based Search and Advertisement Market by Geographical Segmentation 2013
  • Exhibit 7: Function of Location-based Advertising Ecosystem
  • Exhibit 8: Foursquare Labs: Product Segmentation 2013
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