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市場調査レポート

朝食用シリアルの米国市場:2015年〜2019年

Breakfast Cereal Market in the US - Market Research Report 2015-2019

発行 TechNavio (Infiniti Research Ltd.) 商品コード 310806
出版日 ページ情報 英文 53 Pages
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朝食用シリアルの米国市場:2015年〜2019年 Breakfast Cereal Market in the US - Market Research Report 2015-2019
出版日: 2015年10月14日 ページ情報: 英文 53 Pages
概要

米国における朝食用シリアル市場は、2014年から2019年の間、収益ベースで0.40%、重量ベースで0.22%%のCAGRで拡大することが予測されています。

当レポートでは、米国の朝食用シリアル市場の現状と将来の予測を製品別・流通チャネルに提供しており、市場の発展因子と課題、主要ベンダーのプロファイルなどとともにお届けします。

第1章 エグゼクティブサマリー

  • 主な考察

第2章 当レポートの調査範囲

  • 市場概要
  • 主要ベンダーの製品

第3章 市場調査手法

  • 調査手法
  • 経済指標

第4章 イントロダクション

  • 主な市場概況

第5章 市場情勢

  • 市場概要
  • 市場規模と予測
  • 市場規模と予測
  • ファイブフォース分析

第6章 製品別の市場分類

  • RTE (Ready-to-eat) 朝食用シリアル市場の規模と予測
  • 温かい朝食用シリアル市場の規模と予測

第7章 流通チャネル別の市場分類

第8章 市場成長因子

第9章 市場成長因子の影響

第10章 市場の課題

第11章 成長因子と課題の影響

第12章 市場動向

第13章 ベンダー情勢

  • 競合シナリオ
  • 市場シェア分析
  • その他の有力ベンダー

第14章 主要ベンダーの分析

  • General Mills
  • Kellogg's Company
  • MOM Brands
  • PepsiCo

第15章 付録

  • 略語リスト

第16章 Technavioについて

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目次
Product Code: IRTNTR7277

About breakfast cereals

Breakfast cereals are manufactured from processed grains such as wheat, rice or oats, and fruits. They are available in two types RTE/cold and hot cereals. The RTE/cold cereals are ready-to-eat cereals. Hot cereals include oatmeal, instant oatmeal, hot wheat, and other grain products.

Technavio's analysts forecast the breakfast cereal market in the US to grow at a CAGR of 0.40% and 0.22%, in terms of value and volume, for the period 2014-2019.

Covered in this report

The report discusses about the present scenario and forecasts the future prospects of the market for the period of 2015-2019. To calculate the market size, the retail sales of the following product segments are taken into consideration:

  • RTE/cold cereals
  • Hot cereals

The revenues for the subsequent years are calculated taking into consideration the sales from the following distribution channels:

  • Supermarket and hypermarkets
  • Independent stores
  • Specialist retailers
  • Others (small groceries stores and discount stores)

Technavio's report, Breakfast Cereals Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes a comprehensive discussion on the market by geography, considering both the existing market landscape and its growth prospects in the coming years. The report further includes a discussion of the key vendors operating in this market and a comment on the vendors' product portfolios.

Key vendors

  • General Mills
  • Kellogg's
  • MOM Brands
  • PepsiCo
  • Post Foods

Other Prominent Vendors

  • Abbott Nutrition
  • Arrowhead Mills
  • Back To Nature
  • Bob's Red Mill Natural Foods
  • Food For Life
  • McKee Foods Corporation
  • U.S. Mills
  • Udi's Handcrafted Foods
  • Weetabix
  • Weight Watchers
  • Yantai China Pet Foods

Market driver

  • Convenient consumption
  • For a full, detailed list, view our report

Market challenge

  • Existence of various alternatives
  • For a full, detailed list, view our report

Market trend

  • Product innovations
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

PART 01: Executive summary

  • Key insights

PART 02: Scope of the report

  • Market overview
  • Top vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by product

  • RTE breakfast cereals in US market size and forecast
  • Hot breakfast cereals in US market size and forecast

PART 07: Market segmentation by distribution channel

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape

  • Competitive scenario
  • Market share analysis 2014
  • Other prominent vendors

PART 14: Key vendor analysis

  • General Mills
  • Kellogg's Company
  • MOM Brands
  • PepsiCo

PART 15: Appendix

  • List of abbreviations

PART 16: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: An overview of breakfast cereal market in US 2014-2019
  • Exhibit 03: Market share of breakfast product segments by sales 2014 (%)
  • Exhibit 04: Breakfast cereal in US 2015-2019 ($ billion)
  • Exhibit 05: Breakfast cereal in US 2015-2019 (million tons)
  • Exhibit 06: Five forces analysis
  • Exhibit 07: Market Share by segmentation 2014 (%)
  • Exhibit 08: RTE breakfast cereals in US 2015-2019 ($ billion)
  • Exhibit 09: Hot breakfast cereals in US 2014-2019 ($ billion)
  • Exhibit 10: Comparative analysis of CAGR of product segments 2014-2019 (%)
  • Exhibit 11: Market share by distribution channel in 2014 (%)
  • Exhibit 12: Preference of consumers (%)
  • Exhibit 13: Impact of drivers
  • Exhibit 14: Impact of drivers and challenges
  • Exhibit 15: Market share of breakfast cereal by vendor 2014 (%)
  • Exhibit 16: General Mills: Business segmentation by revenue 2015
  • Exhibit 17: General Mills: Business segmentation by revenue 2014 and 2015 ($ billion)
  • Exhibit 18: General Mills: Geographical segmentation by revenue 2015
  • Exhibit 19: Kellogg's Company: Business segmentation by revenue 2014
  • Exhibit 20: Kellogg's Company: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 21: MOM Brands: Product Segmentation 2014
  • Exhibit 22: PepsiCo: Market share by revenue 2014 (%)
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