西欧におけるモバイルLBS（位置情報サービス）市場

2013年から2018年の西欧におけるモバイルLBS（位置情報サービス）市場は、44.61%のCAGRで拡大することが予測されています。

当レポートでは、西欧におけるモバイルLBS（位置情報サービス）市場の現状と今後の成長見通し、アプリケーション別の市場動向、市場の成長因子および課題、主要ベンダーの情報などを提供しています。

第1章　エグゼクティブサマリー

第2章　略語リスト

第3章　調査範囲

• 市場概要
• 主な製品

第4章　市場調査手法

• 市場調査プロセス
• 調査手法

第5章　イントロダクション

第6章　市場情勢

• 市場概要
• 西欧におけるモバイルLBSの市場規模と予測
• 西欧のモバイルLBS市場におけるモバイル広告の影響
• モバイルLBSのバリューチェーン
• ファイブフォース分析

第7章　アプリケーション別の市場区分

第8章　購入基準

• 市場成長因子

第9章　成長因子とその影響

第10章　市場の課題

第11章　成長因子と課題の影響

第12章　市場動向

第13章　動向とその影響

第14章　ベンダー情勢

• 競合シナリオ
  • 主なニュース
  • M&A
• 市場シェア分析
• その他の有力ベンダー

第15章　主要ベンダーの分析

• Orange group
• Telefonica Group
• Vodaphone Group plc
• TomTom N.V.
• HERE

About Mobile LBS

Mobile location-based services are services offered through mobile phones and other portable devices in which the geographical location is taken into account in the provision of those services. It is a software application for IP-capable mobile devices that requires knowledge about the location of the device.

LBS make use of GIS technology and the internet to track the location of users. User-initiated LBS require an internet connection to gather the user's location and provide search results. LBS are used for tracking and to discover places and routes, obtain traffic updates, real-time directions, routes to landmarks, information about ongoing local events, and find friends, as well as for location-based advertising, location-based shopping, location-based gaming, location-based social networking, and location-enabled searches. They are also used for location-based entertainment and infotainment.

TechNavio's analysts forecast the Mobile LBS market in Western Europe to grow at a CAGR of 44.61 percent over the period 2013-2018.

Covered in this Report

The Mobile LBS market in Western Europe can be classified into four major segments based on application: Navigation and Tracking, Location-based Search and Advertising, Location-based Infotainment and Analytics, and Other Services.

TechNavio's report, the Mobile LBS Market in Western Europe 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report focuses on the Mobile LBS market landscape in Western Europe and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Countries

• France
• Germany
• Italy
• Spain
• UK

Key Vendors

• HERE
• Orange Group
• Telefonica Group
• T-Mobile US
• TomTom
• Vodaphone Group

Other Prominent Vendors

• 3Friendfinder
• Bouygues Telecom
• British Telecommunications
• Creative Workline
• Creativity Software
• EE
• MECOMO FRIENDS
• Microsoft
• Mopius
• Novasys
• Oxford Softworks
• SFR
• SharpMind
• Telekom Italia
• Teliasonera
• TikGames
• t-info
• YDreams - Informatica
• YellowMap

Key Market Driver

• Increased Adoption of GPS-enabled Devices

For a full, detailed list, view our report

Key Market Challenge

• Growing Concern over Privacy

For a full, detailed list, view our report

Key Market Trend

• Increased Adoption of Mobile LBS across Industries

For a full, detailed list, view our report

Key questions answered in this report:

• What will the market size be in 2018 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

• 03.1. Market Overview
• 03.2. Product Offerings

04. Market Research Methodology

• 04.1. Market Research Process
• 04.2. Research Methodology

05. Introduction

06. Market Landscape

• 06.1. Market Overview
• 06.2. Mobile LBS in Western Europe Market Size and Forecast
• 06.3. Effect of Mobile Advertising in the Mobile LBS Market in the US
• 06.4. Mobile LBS Value Chain
• 06.5. Five Forces Analysis

07. Market Segmentation by Application

08. Buying Criteria

• Market Growth Drivers

09. Drivers and their Impact

10. Market Challenges

11. Impact of Drivers and Challenges

12. Market Trends

13. Trends and their Impact

14. Vendor Landscape

• 14.1. Competitive Scenario
  • 14.1.1. Key News
  • 14.1.2. Mergers and Acquisitions
• 14.2. Market Share Analysis 2013
• 14.3. Other Prominent Vendors

15. Key Vendor Analysis

• 15.1. Orange group
  • 15.1.1. Business Overview
  • 15.1.2. Key Information
  • 15.1.3. SWOT Analysis
• 15.2. Telefonica Group
  • 15.2.1. Business Overview
  • 15.2.2. Key Information
  • 15.2.3. SWOT Analysis
• 15.3. Vodaphone Group plc
  • 15.3.1. Business Overview
  • 15.3.2. Key Information
  • 15.3.3. SWOT Analysis
• 15.4. TomTom N.V.
  • 15.4.1. Business Overview
  • 15.4.2. Key Information
  • 15.4.3. SWOT Analysis
• 15.5. HERE
  • 15.5.1. Business Overview
  • 15.5.2. Key Information
  • 15.5.3. SWOT Analysis

List of Exhibits:

• Exhibit 1: Market Research Methodology
• Exhibit 2: Mobile LBS Market Overview by Application Category
• Exhibit 3: Function of a Location-based Advertising Ecosystem
• Exhibit 4: Mobile LBS Market in Western Europe 2013-2018 (US$ million)
• Exhibit 5: LBS Value Chain
• Exhibit 6: Mobile LBS Market in Western Europe by Application 2013-2018 (US$ million)