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市場調査レポート

位置情報検索・広告の米国市場:2016-2020年

Location-based Search and Advertising Market in the US 2016-2020

発行 TechNavio (Infiniti Research Ltd.) 商品コード 306282
出版日 ページ情報 英文 50 Pages
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位置情報検索・広告の米国市場:2016-2020年 Location-based Search and Advertising Market in the US 2016-2020
出版日: 2016年01月20日 ページ情報: 英文 50 Pages
概要

米国における位置情報検索・広告の市場は2016年から2020年にかけて38.59%のCAGRで拡大する見込みです。

当レポートでは、米国における位置情報検索・広告の市場を調査し、市場および製品の概要、主要ベンダーの提供製品、市場全体および用途・技術別の市場規模の推移と予測、市場成長への各種影響因子および主要市場動向の分析、競合環境と市場シェア、主要ベンダーの分析などをまとめています。

第1章 エグゼクティブサマリー

  • ハイライト

第2章 調査範囲

  • 市場概要
  • 主要ベンダーの提供製品

第3章 市場調査手法

  • 市場調査手法
  • 経済指標

第4章 イントロダクション

  • 市場ハイライト

第5章 市場情勢

  • 市場概要
  • 市場規模と予測
  • ファイブフォース分析

第6章 市場分析:用途別

  • 市場規模と予測

第7章 市場分析:技術別

  • 市場規模と予測

第8章 市場成長因子

第9章 成長因子とその影響

第10章 市場の課題

第11章 成長因子と課題の影響

第12章 市場動向

第13章 ベンダー情勢

  • 競合シナリオ
  • 米国の主要ベンダー
  • 市場シェア分析
  • 他の有力ベンダー

第14章 付録

第15章 Technavioについて

図表

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目次
Product Code: IRTNTR8038

About Location-based Search and Advertising

Location-based search and advertising involves integrating advertisements with location-based solutions. It is basically used to differentiate a set of customers based on their interests and location. People use their mobile devices to search for local events in their vicinity related to dining, movies, travel, children, or home decor. Location-based search and advertising is the best way to communicate the right message to the right set of customers at the right time in a meaningful and engaging way. It is a method of direct communication between consumers and marketing companies, and it helps companies figure out the right set of target customers based on their likes, interests, and geographical locations.

Technavio's analysts forecast the location-based search and advertising market in the US to grow at a CAGR of 38.59% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the location-based search and advertising market in the US for the period 2016-2020. To calculate the market size, the report considers revenue generated from the following:

  • Location-based search and advertising applications such as search, display, and messaging
  • Push and pull advertising methods
  • Individual users, enterprise consumers, analytics solutions providers, and government organizations worldwide

Technavio's report, Location-based Search and Advertising Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Foursquare
  • xAD
  • Groupon
  • Scanbuy
  • Shopkick

Other Prominent Vendors

  • Yoose
  • Verve
  • Thumbvista
  • Ping Mobile
  • Qualcomm Izat
  • Thinknear
  • Polaris Wireless
  • Waze (Google)
  • bfonics
  • Gimbal
  • Social Retail

Market driver

  • Increased use of effective marketing techniques
  • For a full, detailed list, view our report

Market challenge

  • Inaccuracy in search and advertising results
  • For a full, detailed list, view our report

Market trend

  • Integration of location-based search with social networking websites
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by application

  • Market size and forecast

PART 07: Market segmentation by technology

  • Market size and forecast

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape

  • Competitive scenario
  • Market providers in the US
  • Market share analysis
  • Other prominent vendors

PART 14: Appendix

  • List of abbreviations

PART 15: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: LBA value chain
  • Exhibit 03: Factors influencing LBA market
  • Exhibit 04: Benefits of location to mobile marketing and advertising
  • Exhibit 05: Importance of location data
  • Exhibit 06: Location-based search and advertising market in the US 2015-2020 ($ billions)
  • Exhibit 07: Five forces analysis
  • Exhibit 08: Location-based search and advertising market by application 2015-2020 ($ billions)
  • Exhibit 09: Location-based search and advertising market by application in 2015
  • Exhibit 10: Location-based search and advertising market by technology 2015-2020 ($ billions)
  • Exhibit 11: Location-based search and advertising market by technology in 2015
  • Exhibit 12: Frequency of noticing ads on smartphone by the US smartphone users
  • Exhibit 13: Smartphone penetration in the US 2011-2015
  • Exhibit 14: Impact of drivers
  • Exhibit 15: Customers denying online purchase for inaccurate search results on smartphones
  • Exhibit 16: Impact of drivers and challenges
  • Exhibit 17: Marketing services or platform providers
  • Exhibit 18: LBS and location platform providers
  • Exhibit 19: Ad networks
  • Exhibit 20: Foursquare: Product offerings
  • Exhibit 21: Groupon: Category by revenue 2014
  • Exhibit 22: Groupon: Geographical segmentation by revenue 2014
  • Exhibit 23: Scanbuy: Business offerings
  • Exhibit 24: Shopkick: Business offering
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