Product Code: IRTNTR7670
Market analysis of e-cigarettes
Technavios market research analyst predicts the e-cigarettes market in the US to grow at a CAGR of around 33% during the forecast period. The increased desire among consumers to quit smoking tobacco is the primary driver for the growth of this market. For instance, according to the US government, approximately 480,000 people die in the country every year due to active smoking. E-cigarettes are considered a healthier alternative to tobacco smoking, and, therefore, are becoming popular among end-users.
The low cost of e-cigarettes is also expected to contribute to the growth of the market during the forecast period. E-cigarettes are cheaper than traditional cigarettes due to the lack of legitimate taxation on their sale. The wholesale price of a disposable e-cigarette is between USD 2.5 and USD 4.0, whereas rechargeable e-cigarette costs between USD 6 and USD 15.
Segmentation by distribution and analysis of - online, retail
The retail segment dominated the market during 2014 with a market share of 72%. The retail segment comprises of convenience stores, grocery shops, tobacco shops, pharma, and other non-tracked channels. Some of the popular retail outlets for e-cigarettes are Wal-Mart, Tesco, and Sainsbury's.
The report offers an analysis of each of the following segments and discusses its impact on the overall market growth -
Product segmentation and analysis of cigalikes, second and third generation e-cigarettes
Cigalikes dominated the market during 2014 with a market share of 63%. However, this research report predicts the market to witness an increase in demand for second and third-generation e-cigarettes during the forecast period.
The report offers an analysis of each of the following segments and discusses its impact on the overall market growth -
- First-generation e-cigarettes/cigalikes
- Second-generation e-cigarettes
- Third-generation e-cigarettes
Competitive landscape and key vendors - Altria, NJOY, Reynolds American, Imperial Tobacco
The e-cigarette market in the US is highly fragmented due to the presence of numerous vendors operating and selling e-cigarettes under different brand names across the country. There is intense competition among the vendors for the market share. The report predicts the market to witness increased consolidation and a rise in the influx of private labels during the forecast period.
The leading vendors in the market are -
- Altria Group
- CB Distributors
- Imperial Tobacco
- LOGIC Technology
- NJOY
- Reynolds American
Other vendors in the market include Ballantyne Brands, British American Tobacco, FIN Branding, Gamucci, Japan Tobacco, Nicotek, RRR Chemicals, Vapor, Victory Electronic Cigarettes, VMR Products, and White Cloud.
Key questions answered in the report include
- What will the market size and the growth rate be in 2019
- What are the key factors driving the e-cigarettes market in the US
- What are the key market trends impacting the growth of the e-cigarettes market in the US
- What are the challenges to market growth
- Who are the key vendors in the e-cigarettes market in the US
- What are the market opportunities and threats faced by the vendors in the e-cigarettes market in the US
- What are the key outcomes of the five forces analysis of the e-cigarettes market in the US
Technavio also offers customization on reports based on specific client requirement.
Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
- Market overview
- Top-vendor offerings
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
PART 05: Worldwide cigarette statistics: Per capita consumption per year
PART 06: Market landscape
- Global cigarette market
- Global e-cigarette market
- E-cigarette market in US
- Big Tobacco investments in e-cigarettes
- Opportunities in e-cigarette market in US
- Uncertainties in e-cigarette market in US: FDA regulations
- Taxation
- Five forces analysis
PART 07: Product life cycle analysis
PART 08: Market segmentation by product
- E-cigarette market in US by product
PART 09: Market segmentation by distribution channel
PART 10: Market drivers
PART 11: Impact of drivers
PART 12: Market challenges
PART 13: Impact of drivers and challenges
PART 14: Market trends
PART 15: Vendor landscape
- Competitive scenario
- Industry associations
- Market share analysis 2014
- Other prominent vendors
PART 16: Other prominent vendors
- Ballantyne Brands
- British American Tobacco
- FIN Banding Group
- Gamucci
- Japan Tobacco
- Nicotek
- RRR Chemicals
- Vapor
- Victory Electronic Cigarettes
- VMR Products
- White Cloud
PART 17: Key vendor analysis
- Altria Group
- CB Distributors
- Imperial Tobacco
- Logic Technology Development
- NJOY
- Reynolds American
- Legal status
PART 18: Appendix
PART 19: Explore Technavio
List of Exhibits
- Exhibit 01: Product offerings
- Exhibit 02: Nicotine levels: E-cigarettes versus tobacco cigarettes
- Exhibit 03: Comparison of e-cigarettes and tobacco cigarettes
- Exhibit 04: Per capita cigarette consumption worldwide
- Exhibit 05: World cigarette statistics: Per capita average consumption per year in select countries
- Exhibit 06: Global cigarette smoking by country 2014 (age ≥ 15)
- Exhibit 07: Global e-cigarette market 2014-2019 ($ billions)
- Exhibit 08: E-cigarettes market in US 2014-2019 ($ billions)
- Exhibit 09: Tobacco cigarette prevalence in US
- Exhibit 10: Retail cigarette sales volume in US 2006-2014 (billions of sticks)
- Exhibit 11: US states prohibiting e-cigarettes in 100% smoke-free venues as of April 1, 2014
- Exhibit 12: Five forces analysis
- Exhibit 13: E-cigarette market in US: Product life cycle analysis 2014
- Exhibit 14: E-cigarette market in US by product 2014
- Exhibit 14: E-cigarette market in US by distribution channel
- Exhibit 15: E-cigarette market in US by distribution channel 2014
- Exhibit 16: Causes of deaths due to traditional cigarette smoking in US every year
- Exhibit 17: Advertising expenditure by e-cigarette vendors in US across media ($ millions)
- Exhibit 18: Impact of drivers
- Exhibit 19: E-cigarette and liquid nicotine exposure-related calls made to American Association of Poison Control Centers 2011-2015
- Exhibit 20: Impact of drivers and challenges
- Exhibit 21: E-cigarette market in US by vendor (as of March 2015)
- Exhibit 22: Social media presence of e-cigarette vendors 2013
- Exhibit 23: Popular flavors provided by e-cigarette vendors
- Exhibit 24: Price vis-a-vis average battery life of e-cigarettes
- Exhibit 25: Altria Group: Business segmentation by revenue 2014
- Exhibit 26: Altria Group: Business segmentation by revenue 2013 and 2014 ($ billions)
- Exhibit 27: Imperial Tobacco: Business segmentation by revenue 2014
- Exhibit 28: Imperial Tobacco: Business segmentation by revenue 2013 and 2014 ($ billions)
- Exhibit 29: Imperial Tobacco: Geographical segmentation by revenue 2014
- Exhibit 30: Reynolds American: Business segmentation by revenue 2014
- Exhibit 31: Reynolds American: Business segmentation by revenue 2013 and 2014 ($ millions)
- Exhibit 32: Global e-cigarette market: Legal status in different countries 2014
