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市場調査レポート

玩具・ゲームの世界市場 (2015〜2019年)

Toys and Games Market 2015-2019

発行 TechNavio (Infiniti Research Ltd.) 商品コード 300226
出版日 ページ情報 英文 74 Pages
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玩具・ゲームの世界市場 (2015〜2019年) Toys and Games Market 2015-2019
出版日: 2015年12月23日 ページ情報: 英文 74 Pages
概要

世界における玩具・ゲーム市場は、2015年から2019年にかけて5%の年平均成長率 (CAGR) で拡大する見込みです。可処分所得の増大やオンライン販売の成長が、市場成長の主な促進要因となっています。様々な企業が電子小売 (eリテール) 市場に参入して、自社ブランドの販促活動を展開すると共に、低価格での製品販売チャネルとして活用しています。また、環境問題に配慮したエコフレンドリーな玩具 (木材・厚紙・オーガニックコットン製) の販売にも力を入れています。製品カテゴリー別では、縫いぐるみが全体の約23%を占めており、また流通チャネル別では玩具専門店が47%ものシェアを有しています。地域別では、南北アメリカのシェアが44%に達しており、今後も更なる成長が見込まれています。

当レポートでは、世界の玩具・ゲーム市場の現況と成長の見通し、製品カテゴリー、流通チャネル別の収益、市場成長因子や課題、主要ベンダーの分析などを提供しております。

第1章 エグゼクティブ・サマリー

  • 分析結果の概略

第2章 分析範囲

  • 大手ベンダーの主要製品

第3章 市場分析の手法

  • 分析手法
  • 経済指標

第4章 イントロダクション

  • 市場動向の概略

第5章 市場環境

  • 市場構造
  • 市場規模とその予測
  • ファイブフォース分析

第6章 流通チャネル別の市場区分

第7章 製品別の市場区分

  • 縫いぐるみ市場
  • 幼児向け玩具市場
  • 活動玩具市場
  • 人形市場
  • ゲーム・パズル市場
  • 乗用玩具市場
  • その他の玩具の市場

第8章 地域区分

  • 南北アメリカ市場
  • 欧州・中東・アフリカ地域 (EMEA) 市場
  • アジア太平洋地域市場

第9章 主要国市場

第10章 市場促進要因

第11章 促進要因の影響力

第12章 市場の課題

第13章 促進要因・課題の影響力

第14章 市場の動向

第15章 ベンダー環境

  • 競争シナリオ
  • その他の有力ベンダー

第16章 主要ベンダーの分析

  • Hasbro
  • Lego
  • Mattel
  • Ravensburger
  • タカラトミー

第17章 付録

  • 略語集

第18章 Technavioについて

図表一覧

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目次
Product Code: IRTNTR7706

Market analysis of toys and games

Technavio's market research analyst predicts the global toys and games market to grow at a CAGR of 5% during the forecast period. The rise in disposable income and the growth of online sales are the primary drivers of the growth of this market. Many international and local vendors sell toys and games through e-retailing that helps in promotion of their brands. The prices offered to a customer are often lower online due to the reduction in overhead costs. For instance, during 2012, the online sales of toys and games accounted for 13% of the total online retail sales in North America.

The rising demand for eco-friendly toys is also expected to boost the market growth during the forecast period. Eco-friendly toys are made from the materials like wood, cardboard, and organic cotton. For instance, Green Toys make their products from recyclable plastic milk bottles. The company also tied up with Walmart to sell their toys, as it was the most preferred shopping venue for the customers.

Product segmentation and analysis of the toys and games market

  • Plush toys
  • Infant/pre-school toys
  • Activity toys
  • Dolls
  • Games and puzzles
  • Ride-on

Plush toys dominated the market during 2014 with a market share of around 23% and is expected to reach a market value of around USD 24 billion by the end of 2019. These toys are made of soft raw materials such as terrycloth and are used as comfort objects. Moreover, these toys are used for decorating or gifting on special occasions such as birthdays or Valentine's Day.

Segmentation by distribution channel and analysis of the toys and games market

  • Specialty stores
  • Hypermarkets/supermarkets
  • Department stores
  • E-retailers
  • General retailers

Specialty stores accounted for 47% of the distribution market during 2014. These stores include independent retail stores that exclusively offer products in a single category and sell branded toys and games. For instance, Toys "R" Us is a specialty store that provides toys and games in the US.

Geographical segmentation and analysis of the toys and games market

  • Americas
  • APAC
  • EMEA

The Americas accounted for the largest market share of around 44% during 2014. The report predicts this region to maintain its market dominance until the end of 2019, growing at a rate of 4%. The promotion and discounting of toys and games is the major factor for the growth of the market in this region. Lego is a leading player in the toys and games market in Brazil, and the company focuses mainly on construction toys.

Competitive landscape and key vendors

The global toys and games market is highly fragmented and includes numerous big and small vendors and large retail chains. The vendors in this market compete on the basis of product differentiation, price, brand loyalty, easy availability of products, and technology.

The key vendors in the market are -

  • Hasbro
  • Lego
  • Ravensburger
  • Tomy Co
  • Mattel

Other vendors in the market include Funtastic, JAKKS Pacific, Lansay France, LeapFrog Enterprises, Vivid Imaginations, Toy Quest, Playmates Toys, MGA Entertainment, and Kids II.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019?
  • What are the key factors driving the global toys and games market?
  • What are the key market trends impacting the growth of the global toys and games market?
  • What are the challenges to market growth?
  • Who are the key vendors in the toys and games market?
  • What are the market opportunities and threats faced by the vendors in the toys and games market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA?
  • What are the key outcomes of the five forces analysis of the global toys and games market?

Technavio also offers customization on reports based on specific client requirement.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by distribution channel

PART 07: Market segmentation by product

  • Global plush toys market
  • Global infant/preschool toys market
  • Global activity toys market
  • Global dolls market
  • Global games and puzzles market
  • Global ride-on toys market
  • Global other toys market

PART 08: Geographical segmentation

  • Toys and games market in Americas
  • Toys and games market in EMEA
  • Toys and games market in APAC

PART 09: Key leading countries

PART 10: Market drivers

PART 11: Impact of drivers

PART 12: Market challenges

PART 13: Impact of drivers and challenges

PART 14: Market trends

PART 15: Vendor landscape

  • Competitive scenario
  • Other prominent vendors

PART 16: Key vendor analysis

  • Hasbro
  • Lego
  • Mattel
  • Ravensburger
  • TOMY

PART 17: Appendix

  • List of abbreviations

PART 18: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Overview of global toys and games market
  • Exhibit 03: Global toys and games market 2014-2019 ($ billions)
  • Exhibit 04: Five forces analysis
  • Exhibit 05: Global toys and games market by distribution channel 2014
  • Exhibit 06: Global toys and games market by product 2014
  • Exhibit 07: Global toys and games market by product 2019
  • Exhibit 08: Global plush toys market 2014-2019 ($ billions)
  • Exhibit 09: Global infant/preschool toys market 2014-2019 ($ billions)
  • Exhibit 10: Global activity toys market 2014-2019 ($ billions)
  • Exhibit 11: Global dolls market 2014-2019 ($ billions)
  • Exhibit 12: Global games and puzzles market 2014-2019 ($ billions)
  • Exhibit 13: Global ride-on toys market 2014-2019 ($ billions)
  • Exhibit 14: Global other toys market 2014-2019 ($ billions)
  • Exhibit 15: Global toys and games market by geographical segmentation 2014
  • Exhibit 16: Global toys and games market by geographical segmentation 2019
  • Exhibit 17: Toys and games market in Americas 2014-2019 ($ billions)
  • Exhibit 18: Toys and games market in EMEA 2014-2019 ($ billions)
  • Exhibit 19: Toys and games market in APAC 2014-2019 ($ billions)
  • Exhibit 20: Key leading countries
  • Exhibit 21: Major drivers in global toys and games market
  • Exhibit 22: Impact of drivers
  • Exhibit 23: Major challenges in global toys and games market
  • Exhibit 24: Impact of drivers and challenges
  • Exhibit 25: Major trends in global toys and games market
  • Exhibit 26: Major vendors in global toys and games market
  • Exhibit 27: Hasbro: Business segmentation by revenue 2014
  • Exhibit 28: Hasbro: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 29: Hasbro: Geographical segmentation by revenue 2014
  • Exhibit 30: Mattel: Business segmentation by revenue 2014
  • Exhibit 31: Mattel: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 32: Mattel: Geographical segmentation by revenue 2014
  • Exhibit 33: TOMY: Business segmentation by revenue 2014
  • Exhibit 34: TOMY: Business segmentation by revenue 2013 and 2014 ($ billions)
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