Toys and Games Market 2015-2019
|発行||TechNavio (Infiniti Research Ltd.)||商品コード||300226|
|出版日||ページ情報||英文 74 Pages
世界における玩具・ゲーム市場は、2015年から2019年にかけて5%の年平均成長率 (CAGR) で拡大する見込みです。可処分所得の増大やオンライン販売の成長が、市場成長の主な促進要因となっています。様々な企業が電子小売 (eリテール) 市場に参入して、自社ブランドの販促活動を展開すると共に、低価格での製品販売チャネルとして活用しています。また、環境問題に配慮したエコフレンドリーな玩具 (木材・厚紙・オーガニックコットン製) の販売にも力を入れています。製品カテゴリー別では、縫いぐるみが全体の約23%を占めており、また流通チャネル別では玩具専門店が47%ものシェアを有しています。地域別では、南北アメリカのシェアが44%に達しており、今後も更なる成長が見込まれています。
Technavio's market research analyst predicts the global toys and games market to grow at a CAGR of 5% during the forecast period. The rise in disposable income and the growth of online sales are the primary drivers of the growth of this market. Many international and local vendors sell toys and games through e-retailing that helps in promotion of their brands. The prices offered to a customer are often lower online due to the reduction in overhead costs. For instance, during 2012, the online sales of toys and games accounted for 13% of the total online retail sales in North America.
The rising demand for eco-friendly toys is also expected to boost the market growth during the forecast period. Eco-friendly toys are made from the materials like wood, cardboard, and organic cotton. For instance, Green Toys make their products from recyclable plastic milk bottles. The company also tied up with Walmart to sell their toys, as it was the most preferred shopping venue for the customers.
Plush toys dominated the market during 2014 with a market share of around 23% and is expected to reach a market value of around USD 24 billion by the end of 2019. These toys are made of soft raw materials such as terrycloth and are used as comfort objects. Moreover, these toys are used for decorating or gifting on special occasions such as birthdays or Valentine's Day.
Specialty stores accounted for 47% of the distribution market during 2014. These stores include independent retail stores that exclusively offer products in a single category and sell branded toys and games. For instance, Toys "R" Us is a specialty store that provides toys and games in the US.
The Americas accounted for the largest market share of around 44% during 2014. The report predicts this region to maintain its market dominance until the end of 2019, growing at a rate of 4%. The promotion and discounting of toys and games is the major factor for the growth of the market in this region. Lego is a leading player in the toys and games market in Brazil, and the company focuses mainly on construction toys.
The global toys and games market is highly fragmented and includes numerous big and small vendors and large retail chains. The vendors in this market compete on the basis of product differentiation, price, brand loyalty, easy availability of products, and technology.
The key vendors in the market are -
Other vendors in the market include Funtastic, JAKKS Pacific, Lansay France, LeapFrog Enterprises, Vivid Imaginations, Toy Quest, Playmates Toys, MGA Entertainment, and Kids II.