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市場調査レポート

ラテンアメリカのエナジードリンク市場:2019年~2023年

Energy Drinks Market in Latin America 2019-2023

発行 TechNavio (Infiniti Research Ltd.) 商品コード 298347
出版日 ページ情報 英文 108 Pages
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ラテンアメリカのエナジードリンク市場:2019年~2023年 Energy Drinks Market in Latin America 2019-2023
出版日: 2019年05月07日 ページ情報: 英文 108 Pages
概要

ラテンアメリカのエナジードリンク(エネルギー飲料)市場は、2019年から2023年にかけて、15%を超える複合年間成長率(CAGR)で拡大する見込みです。

当レポートでは、ラテンアメリカにおけるエナジードリンク市場の現状と将来の見通しを製品タイプおよび国別に提供しており、市場の成長因子と課題、主な動向、主要ベンダーのプロファイルなどとともにお届けします。

第1章 エグゼクティブサマリー

第2章 当レポートの調査範囲

第3章 市場情勢

  • 市場エコシステム
  • 市場の特徴
  • 市場セグメント分析

第4章 市場規模

  • 市場定義
  • 市場規模
  • 市場規模と予測

第5章 ファイブフォース分析

第6章 製品別の市場分類

  • 製品別の市場分類
  • 製品別の比較
  • 炭酸飲料 - 市場規模と予測
  • 非炭酸飲料 - 市場規模と予測
  • 市場機会

第7章 顧客情勢

第8章 地域情勢

  • 地域分類
  • 地域比較
  • ブラジル - 市場規模と予測
  • メキシコ - 市場規模と予測
  • ペルー - 市場規模と予測
  • その他のラテンアメリカ - 市場規模と予測
  • 市場機会

第9章 意思決定の枠組み

第10章 市場の成長因子と課題

  • 市場成長因子
  • 市場の課題

第11章 市場動向

第12章 ベンダー情勢

  • 概要
  • 創造的破壊の状況
  • 競合シナリオ

第13章 ベンダー分析

  • 対象ベンダー
  • ベンダー分類
  • ベンダーの市場ポジショニング
  • AJE
  • Grupo Petropolis
  • Monster Energy Co.
  • Red Bull GmbH
  • The Coca-Cola Co.

第14章 付録

  • 調査手法
  • 略語リスト
  • ベンダーの市場ポジショニングの定義

第15章 Technavioについて

図表
  • Exhibit 01: Global food and beverages market
  • Exhibit 02: Segments of global food and beverages market
  • Exhibit 03: Market characteristics
  • Exhibit 04: Market segments
  • Exhibit 05: Market definition - Inclusions and exclusions checklist
  • Exhibit 06: Market size 2018
  • Exhibit 07: Regional market: Size and forecast 2018-2023 ($ millions)
  • Exhibit 08: Regional market: Year-over-year growth 2019-2023 (%)
  • Exhibit 09: Five forces analysis 2018
  • Exhibit 10: Five forces analysis 2023
  • Exhibit 11: Bargaining power of buyers
  • Exhibit 12: Bargaining power of suppliers
  • Exhibit 13: Threat of new entrants
  • Exhibit 14: Threat of substitutes
  • Exhibit 15: Threat of rivalry
  • Exhibit 16: Market condition - Five forces 2018
  • Exhibit 17: Product - Market share 2018-2023 (%)
  • Exhibit 18: Comparison by product
  • Exhibit 19: Sparkling energy drinks - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 20: Sparkling energy drinks - Year-over-year growth 2019-2023 (%)
  • Exhibit 21: Still energy drinks - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 22: Still energy drinks - Year-over-year growth 2019-2023 (%)
  • Exhibit 23: Market opportunity by product
  • Exhibit 24: Customer landscape
  • Exhibit 25: Market share by geography 2018-2023 (%)
  • Exhibit 26: Geographic comparison
  • Exhibit 27: Brazil - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 28: Brazil - Year-over-year growth 2019-2023 (%)
  • Exhibit 29: Mexico - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 30: Mexico - Year-over-year growth 2019-2023 (%)
  • Exhibit 31: Peru - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 32: Peru - Year-over-year growth 2019-2023 (%)
  • Exhibit 33: Rest of Latin America - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 34: Rest of Latin America - Year-over-year growth 2019-2023 (%)
  • Exhibit 35: Market opportunity
  • Exhibit 36: Impact of drivers and challenges
  • Exhibit 37: Vendor landscape
  • Exhibit 38: Landscape disruption
  • Exhibit 39: Vendors covered
  • Exhibit 40: Vendor classification
  • Exhibit 41: Market positioning of vendors
  • Exhibit 42: AJE - Vendor overview
  • Exhibit 43: AJE - Product segments
  • Exhibit 44: AJE - Organizational developments
  • Exhibit 45: AJE - Key offerings
  • Exhibit 46: Grupo Petropolis - Vendor overview
  • Exhibit 47: Grupo Petropolis - Product segments
  • Exhibit 48: Grupo Petropolis - Organizational developments
  • Exhibit 49: Grupo Petropolis - Key offerings
  • Exhibit 50: Monster Energy Co. - Vendor overview
  • Exhibit 51: Monster Energy Co. - Business segments
  • Exhibit 52: Monster Energy Co. - Organizational developments
  • Exhibit 53: Monster Energy Co. - Geographic focus
  • Exhibit 54: Monster Energy Co. - Segment focus
  • Exhibit 55: Monster Energy Co. - Key offerings
  • Exhibit 56: Red Bull GmbH - Vendor overview
  • Exhibit 57: Red Bull GmbH - Product segments
  • Exhibit 58: Red Bull GmbH - Organizational developments
  • Exhibit 59: Red Bull GmbH - Key offerings
  • Exhibit 60: The Coca-Cola Co. - Vendor overview
  • Exhibit 61: The Coca-Cola Co. - Business segments
  • Exhibit 62: The Coca-Cola Co. - Organizational developments
  • Exhibit 63: The Coca-Cola Co. - Geographic focus
  • Exhibit 64: The Coca-Cola Co. - Segment focus
  • Exhibit 65: The Coca-Cola Co. - Key offerings
  • Exhibit 66: Validation techniques employed for market sizing
  • Exhibit 67: Definition of market positioning of vendors
目次
Product Code: IRTNTR31265

About this market

The strengthening distribution network and collaborations are driving the energy drinks market growth during the forecast period. Several regional vendors are entering into distribution deals with regional distributors and collaborating with each other for marketing their products with greater efficiency. In addition, rapid infrastructure development in the region has also given traction to the growth of organized retailers including discount stores, supermarkets, hypermarkets, and convenience stores. As a result, the strengthening of distribution network and collaborations will help the vendors in efficiently marketing their products in Latin America. Technavio's analysts have predicted that the energy drinks market will register a CAGR of over 15% by 2023.

Market Overview

The emergence of low-and medium-priced energy drinks in Latin America

The growth in the demand for and the popularity of cheaper energy drinks have further increased the adoption of energy drinks in the market, thereby driving the growth of the market.

Increasing demand for substitute products

The rising number of product launches in the energy drinks alternatives category in Latin America increases the options for consumers, which poses a significant threat to the growth of the energy drinks market in Latin America during the forecast period.

For the detailed list of factors that will drive and challenge the growth of the energy drinks market during 2019-2023, view our report.

Competitive Landscape

The market appears to be moderately fragmented and with the presence of several market players. Several vendors in the market have been focusing on including more natural ingredients in their energy drinks to meet the shifting consumer demand. This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market's competitive landscape and offering information on the products offered by companies.

TABLE OF CONTENTS

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

  • 2.1 Preface
  • 2.2 Preface
  • 2.3 Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 04: MARKET SIZING

  • Market definition
  • Market sizing 2018
  • Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market definition

PART 06: MARKET SEGMENTATION BY PRODUCT

  • Market segmentation by product
  • Comparison by product
  • Sparkling energy drinks - Market size and forecast 2018-2023
  • Still energy drinks - Market size and forecast 2018-2023
  • Market opportunity by product

PART 07: CUSTOMER LANDSCAPE

PART 08: GEOGRAPHIC LANDSCAPE

  • Geographic segmentation
  • Geographic comparison
  • Brazil - Market size and forecast 2018-2023
  • Mexico - Market size and forecast 2018-2023
  • Peru - Market size and forecast 2018-2023
  • Rest of Latin America - Market size and forecast 2018-2023
  • Market opportunity

PART 09: DECISION FRAMEWORK

PART 10: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 11: MARKET TRENDS

  • Rising adoption of natural ingredients in energy drinks
  • Promotional campaigns and innovative marketing strategies
  • Growing consumption of low-calorie, non-carbonated, and sugar-free energy drinks

PART 12: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive scenario

PART 13: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • AJE
  • Grupo Petropolis
  • Monster Energy Co.
  • Red Bull GmbH
  • The Coca-Cola Co.

PART 14: APPENDIX

  • Research methodology
  • List of abbreviations
  • Definition of market positioning of vendors

PART 15: EXPLORE TECHNAVIO

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