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市場調査レポート

モバイルアプリケーションの世界市場 (2015〜2019年)

Global Mobile Application Market 2015-2019

発行 TechNavio (Infiniti Research Ltd.) 商品コード 287738
出版日 ページ情報 英文 93 Pages
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モバイルアプリケーションの世界市場 (2015〜2019年) Global Mobile Application Market 2015-2019
出版日: 2015年03月25日 ページ情報: 英文 93 Pages
概要

モバイル市場の活況とスマートフォン利用の急速な拡大により、モバイルアプリケーション市場も活発化しています。モバイルアプリとは、PC用アプリケーションと同様のサービスにユーザーがアクセスできるよう開発されたものです。現在は、B2C用のほうがB2B用よりもモバイルアプリ市場での市場シェアが遥かに高くなっていますが、療法とも今後急速に成長する可能性を秘めています。現時点で、317万件ものモバイルアプリケーションが様々なアプリストアから入手可能となっていますが、今後は更に拡大し、アプリケーションの開発業者に多大な市場機会をもたらすことになるでしょう。世界のモバイルアプリ市場における、今 (2014〜2019年) の年平均 (CAGR) 成長率は31.05%に達する、と予想されています。

当レポートでは、全世界のモバイルアプリケーション市場について分析し、市場の現状や技術的特徴、市場動向(今後5年間の予測値)、収益モデルの概要、分野別・地域別の詳細動向、市場の促進・抑制要因とその影響力、主要企業のプロファイル(事業概要、主要製品・サービス、SWOT分析など)、今後の市場機会などを調査・考察して、その結果を概略以下の構成でお届けします

第1章 エグゼクティブサマリー

第2章 略語集

第3章 分析範囲

  • 市場概要
  • 主な製品

第4章 市場分析の手法

  • 市場分析のプロセス
  • 分析手法

第5章 イントロダクション

第6章 市場環境

  • 市場概況
  • 市場規模とその予測
  • ファイブフォース分析

第7章 世界のスマートフォン市場の概要

  • 世界のスマートフォン市場:OS別の分類
  • 世界のモバイルデータ・トラフィック
  • モバイルアプリ・ダウンロードの概況

第8章 市場区分:種類別

第9章 市場区分:アプリケーション・カテゴリー別

  • モバイルアプリケーションの概要
    • モバイルアプリケーションのカテゴリーの概要
  • 世界のモバイルアプリケーション市場:カテゴリー別の市場シェア (収益ベース)

第10章 市場区分:収益モデル別

広告 ダウンロード課金 (Pay Per Download) アプリ内購入 フリーミアム サブスクリプション

第11章 地域別の市場区分

第12章 購入基準

第13章 市場の成長促進要因

第14章 促進要因とその影響力

第15章 市場の課題

第16章 促進要因・課題の影響力

第17章 市場の傾向

第18章 市場動向とその影響

第19章 ベンダー環境

  • 競争シナリオ
    • 近年の主な動向
  • 市場シェア分析
  • その他の著名なベンダー
    • Archos Appslib
    • Apptap
    • Bizness App
    • CrackBerry Store
    • Cydia
    • Getjar
    • Handmark
    • LG Mobile
    • Mobango
    • Palm
    • PocketGear
    • SlideME

第20章 主要ベンダーの分析

  • Apple
    • 主要データ
    • 事業概要
    • 部門別の市場収益額
    • 地域別の市場収益額
    • 事業戦略
    • 最近の発展動向
    • SWOT分析
  • Google
  • King
  • Microsoft
  • Rovio Entertainment
  • Supercell

第21章 関連レポート

図表一覧

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目次
Product Code: IRTNTR5526

About Mobile Application

The boom in the Mobile market and the upsurge in usage of smart phones are driving the market for mobile applications. Mobile applications are developed to enable users to get access to services similar to those that are received when accessing the apps through a personal computer. The adoption of mobile apps that are B2C are significantly higher than that of the mobile apps that are B2B. However, both still have higher opportunities for growth. Currently there are more than 3.17 million applications available on various app stores and a very large base of mobile application developers who develop mobile apps for app stores.

TechNavio's analysts forecast the Global Mobile Application market to grow at a CAGR of 31.05 percent over the period 2014-2019.

Covered in this Report

This report provides information about the market size and forecasts of the Global Mobile Application market for the period 2014-2019. This report also covers information about the market segmentation by its type, application category, revenue model, and geography. The three key regions covered in this report are the Americas, the EMEA region, and the APAC region.

TechNavio's report, Global Mobile Application Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Global Mobile Application market landscape and its growth prospects in the coming years. The report also includes a profile of the key vendors operating in this market.

Key Regions

  • Americas
  • APAC
  • EMEA

Key Vendors

  • Apple
  • Google
  • King Digital Entertainment
  • Microsoft
  • Rovio Entertainment
  • Supercell

Other Prominent Vendors

  • Apptap
  • Archos Appslib
  • Bizness App
  • China Mobile
  • CrackBerry Store
  • Cydia
  • Dell Mobile Application Store
  • Getjar
  • Handmark
  • Handster
  • iVIP
  • Lg Mobile
  • Mobango
  • Ntt Docomo
  • Palm
  • PocketGear
  • SlideME

Market Driver

  • Increased Need for Staying Connected and Usage of Mobile Devices
  • For a full, detailed list, view our report

Market Challenge

  • Compatibility Issues
  • For a full, detailed list, view our report

Market Trend

  • Usage of Mobile Apps at Enterprises to Facilitate Workforce Mobility
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

  • 03.1. Market Overview
  • 03.2. Product Offerings

04. Market Research Methodology

  • 04.1. Market Research Process
  • 04.2. Research Methodology

05. Introduction

06. Market Landscape

  • 06.1. Market Overview
  • 06.2. Market Size and Forecast
  • 06.3. Five Forces Analysis

07. Overview of Global Smartphone Market

  • 07.1. Segmentation of Global Smartphone Market by OS
  • 07.2. Global Mobile Data Traffic
  • 07.3. Overview of Mobile App Downloads

08. Market Segmentation by Type

09. Market Segmentation by Application Category

  • 09.1. Overview of Mobile Application
    • 09.1.1. Global Mobile Application Category Description
  • 09.2. Global Mobile Application Market Category Share by Revenue

10. Market Segmentation by Revenue Model

    • 10.1.1. Advertising
    • 10.1.2. Pay Per Download
    • 10.1.3. In-App Purchase
    • 10.1.4. Freemium
    • 10.1.5. Subscription

11. Market Segmentation by Geography

12. Buying Criteria

13. Market Growth Drivers

14. Drivers and their Impact

15. Market Challenges

16. Impact of Drivers and Challenges

17. Market Trends

18. Trends and their Impact

19. Vendor Landscape

  • 19.1. Competitive Scenario
  • 19.2. Major Key Vendors in Global Mobile Application Market
  • 19.3. Other Prominent Vendors
    • 19.3.1. Archos Appslib
    • 19.3.2. Apptap
    • 19.3.3. Bizness App
    • 19.3.4. CrackBerry Store
    • 19.3.5. Cydia
    • 19.3.6. Getjar
    • 19.3.7. Handmark
    • 19.3.8. LG Mobile
    • 19.3.9. Mobango
    • 19.3.10. Palm
    • 19.3.11. PocketGear
    • 19.3.12. SlideME

20. Key Vendor Analysis

  • 20.1. Apple
    • 20.1.1. Key Facts
    • 20.1.2. Business Overview
    • 20.1.3. Product Segmentation by Revenue
    • 20.1.4. Geographical Segmentation by Revenue
    • 20.1.5. Business Strategy
    • 20.1.6. Recent Developments
    • 20.1.7. SWOT Analysis
  • 20.2. Google
    • 20.2.1. Key Facts
    • 20.2.2. Business Overview
    • 20.2.3. Business Segmentation by Revenue 2013
    • 20.2.4. Business Segmentation by Revenue 2012 and 2013
    • 20.2.5. Geographical Segmentation by Revenue 2013
    • 20.2.6. Business Strategy
    • 20.2.7. Recent Developments
    • 20.2.8. SWOT Analysis
  • 20.3. King
    • 20.3.1. Key Facts
    • 20.3.2. Business Overview
    • 20.3.3. Business Segmentation
    • 20.3.4. Business Segmentation by Revenue 2012 and 2013
    • 20.3.5. Geographical Segmentation by Revenue 2013
    • 20.3.6. Business Strategy
    • 20.3.7. Recent Developments
    • 20.3.8. SWOT Analysis
  • 20.4. Microsoft
    • 20.4.1. Key Facts
    • 20.4.2. Business Overview
    • 20.4.3. Business Segmentation by Revenue 2013
    • 20.4.4. Business Segmentation by Revenue 2012 and 2013
    • 20.4.5. Geographical Segmentation by Revenue 2013
    • 20.4.6. Business Strategy
    • 20.4.7. Recent Developments
    • 20.4.8. SWOT Analysis
  • 20.5. Rovio Entertainment
    • 20.5.1. Key Facts
    • 20.5.2. Business Overview
    • 20.5.3. Product Segmentation
    • 20.5.4. Geographical Presence
    • 20.5.5. Recent Developments
    • 20.5.6. SWOT Analysis
  • 20.6. Supercell
    • 20.6.1. Key Facts
    • 20.6.2. Business Overview
    • 20.6.3. Geographical Segmentation
    • 20.6.4. Business Strategy
    • 20.6.5. Recent Developments
    • 20.6.6. SWOT Analysis

21. Other Reports in this Series

List of Exhibits:

  • Exhibit 1: Market Research Methodology
  • Exhibit 2: Types of Mobile Application
  • Exhibit 3: Global Mobile Application Market 2014-2019 (US$ billion)
  • Exhibit 4: Global Smartphone OS Market 2013-2014
  • Exhibit 5: Global Mobile Data Traffic 2014-2019 (Units Exabytes)
  • Exhibit 6: Global Mobile Application Market by Type 2014
  • Exhibit 7: Number of Free and Paid Downloads in Global Mobile Application Market 2012-2017 (units in billions)
  • Exhibit 8: Global Mobile Application Market by Application Category
  • Exhibit 9: Global Mobile Application Market Category Share by Revenue 2014
  • Exhibit 10: Global Mobile Application Revenue Model
  • Exhibit 11: Global Mobile Application Revenue Model in 2014
  • Exhibit 12: Market Segmentation by Geography in 2014
  • Exhibit 13: Number of Internet Users through Mobile Devices 2012-2017 (billion)
  • Exhibit 14: Number of Internet Users Worldwide 2010-2014 (units in billions)
  • Exhibit 15: Global Social Networking Users 2011-2018 (in billion)
  • Exhibit 16: Global Distribution of LTE Subscriptions by Region in 2014
  • Exhibit 17: Some Mobile Application Developers by Region
  • Exhibit 18: Product Segmentation of Apple by Revenue 2013
  • Exhibit 19: Product Segmentation of Apple by Revenue 2012 and 2013 (US$ billion)
  • Exhibit 20: Geographical Segmentation of Apple by Revenue 2013
  • Exhibit 21: Google: Business Segmentation by Revenue 2013
  • Exhibit 22: Google: Business Segmentation by Revenue 2012 and 2013 (US$ million)
  • Exhibit 23: Google: Geographical Segmentation by Revenue 2013
  • Exhibit 24: King: Business Segmentation 2013
  • Exhibit 25: King: Business Segmentation by Revenue 2012 and 2013 (US$ million)
  • Exhibit 26: King: Geographical Segmentation by Revenue 2013
  • Exhibit 27: Microsoft: Business Segmentation by Revenue 2013
  • Exhibit 28: Microsoft: Business Segmentation by Revenue 2012 and 2013(US$ billion)
  • Exhibit 29: Microsoft: Geographical Segmentation by Revenue 2013
  • Exhibit 30: Rovio Entertainment: Product Segmentation
  • Exhibit 31: Rovio Entertainment: Geographical Presence
    • Supercell: Geographical Segmentation
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