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市場調査レポート

アンチウィルスソフトウェアパッケージの世界市場 - 2015〜2019年

Global Antivirus Software Package Market 2015-2019

発行 TechNavio (Infiniti Research Ltd.) 商品コード 285563
出版日 ページ情報 英文 111 Pages
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アンチウィルスソフトウェアパッケージの世界市場 - 2015〜2019年 Global Antivirus Software Package Market 2015-2019
出版日: 2015年11月11日 ページ情報: 英文 111 Pages
概要

アンチウィルスソフトウェアパッケージの世界市場は2014年から2019年までの期間において9.08%のCAGR (年平均成長率)にて拡大が続くものと予測されます。

当レポートでは、アンチウィルスソフトウェアパッケージの世界市場を取り上げ、市場成長促進要因や市場が抱える課題、市場動向、また市場競争状況に関する詳細な調査とともに、業界の多くの専門家から得た情報に基づいて、現在の市場シナリオの分析ならびに2015年から2019年までの市場予測を行っています。

第1章 エグゼクティブ・サマリー

第2章 当レポートのカバー範囲

  • 市場概要

第3章 市場調査手法

  • 調査手法
  • 経済指標

第4章 序論

  • 市場に関する重要事項

第5章 市場概要

  • 脅威の種類
  • 世界のインターネット浸透率
  • 世界のインターネット利用者数
  • アンチウィルスソフトウェアの種別
  • コンピュータウィルスの原因
  • アンチウィルスソフトウェアの必要性
  • アンチウィルスソフトウェア・パッケージの利点

第6章 市場概況

  • 市場概況
  • アンチウィルスソフトウェア・パッケージの製品ライフサイクル
  • アンチウィルスソフトウェア・パッケージの世界市場
  • ファイブフォース分析

第7章 デバイス別市場分類

  • デバイス別に見たアンチウィルスソフトウェア・パッケージ世界市場

第8章 エンドユーザ別市場分類

  • エンドユーザ別に見たアンチウィルスソフトウェア・パッケージ世界市場

第9章 地域別市場分類

  • 地域別に分類したアンチウィルスソフトウェア・パッケージ世界市場 - 2014〜2019年

第10章 市場成長促進要因

  • 高まるインターネットへの依存度
  • モバイルデバイス利用度の増加
  • サイバー犯罪の急速な増加
  • 運営効率向上の要求

第11章 市場成長促進要因がもたらす影響

第12章 市場の課題

  • 仮想マシンの性能に影響を与える可能性
  • 安価なセキュリティソリューションが入手できること
  • 高度なウィルス検知技術の不足
  • 個々の一般ユーザによる海賊版アンチウィルスソフトウェアの利用

第13章 市場成長促進要因と市場の課題とがもたらす影響

第14章 主要市場動向

  • クラウドベースのアンチウィルスソフトウェアの一般化
  • アンチウィルスソフトウェア企業と通信事業者との提携
  • 市場の整理統合の進行
  • BYOD導入の増加

第15章 ベンダー情勢

  • 市場競争シナリオ
  • ベンダー比較
  • 主要ベンダー解説
  • その他の有力ベンダー

第16章 主要ベンダー分析

  • AVAST Software
  • AVG Technologies
  • Avira
  • McAfee
  • Microsoft
  • Symantec

第17章 市場見通し

第18章 付録

第19章 Technavioについて

付表・付図

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目次
Product Code: IRTNTR7677

About antivirus software package

An antivirus scans the system memory, OS, and systems' files using signature-based detection methods, heuristic detection methods, rootkit detection, and real-time scanning to prevent computers from being infected with malware. The Internet usage has become significantly essential in day-to-day life. With increased usage, it brings along the risk of infecting devices with various kinds of malware, leaving the system unprotected and damaged. These malware have different sources that may or may not be known to users; some of these could be through social media websites, email spams, and websites that have malicious codes. Therefore, to deal with such viruses, antivirus software is used. It detects, prevents, and removes viruses caused by malicious programs.

Technavio's analysts forecast the global antivirus software package market to grow at a CAGR of 9.08% over the period 2014-2019.

Covered in this report

This report covers the present scenario and growth prospects of the global antivirus software package market for 2015-2019. The report also presents the vendor landscape and a corresponding detailed analysis of the top vendors operating in the market. To calculate the market size, the report considers the revenue generated from the sales of antivirus software package for PCs and laptops (including netbooks and MacBooks), used by corporate (large enterprises and SMEs) and home users (individual consumers). The market size is also calculated on the basis of antivirus software package shipments by vendors.

The report excludes the revenue generated from the following:

  • Sales of integrated security solutions such as antivirus capabilities
  • Antivirus packages provided for smartphones and tablets

The market is fragmented with the presence of many small and large vendors. A detailed product and feature comparison for the key leading vendors is provided in the report.

In addition, the report discusses the major drivers influencing market growth and the challenges faced by vendors and the market as a whole. It also examines key emerging trends and their influence on current and future market scenarios.

Technavio's report, Global Antivirus Software Package Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers APAC, Europe, Latin America, MEA, and North America; it also covers the landscape of the global antivirus software package market and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key regions

  • APAC
  • Europe
  • Latin America
  • MEA
  • North America

Key vendors

  • AVAST
  • AVG
  • McAfee
  • Microsoft
  • Symantec

Other Prominent Vendors

  • Baidu
  • Bitdefender
  • BullGuard
  • Check Point Software Technologies
  • Comodo
  • Emsisoft
  • ESET
  • Fortinet
  • F-Secure
  • IObit
  • Kaspersky Lab
  • Lavasoft
  • Malwarebytes
  • Panda Security
  • Qihu 360 Software
  • Sophos
  • Spybot
  • ThreatTrack Security
  • Trend Micro
  • Webroot

Market driver

  • Growing dependency on Internet
  • For a full, detailed list, view our report

Market challenge

  • Threat for the performance of virtual machines
  • For a full, detailed list, view our report

Market trend

  • Popularity of cloud-based antivirus
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market description

  • Types of threats
  • Global Internet penetration
  • Worldwide Internet users
  • Types of antivirus software
  • Causes of computer viruses
  • Need for antivirus software
  • Advantages of antivirus software packages

PART 06: Market landscape

  • Market overview
  • Product life cycle of antivirus software package
  • Global antivirus software package market
  • Five forces analysis

PART 07: Market segmentation by device

  • Global antivirus software package market by device

PART 08: Market segmentation by end-user

  • Global antivirus software package market by end-user

PART 09: Geographical segmentation

  • Segmentation of global antivirus software package market by region 2014-2019
  • Segmentation of global antivirus software package market by region 2014-2019 ($ billions)

PART 10: Key market drivers

  • Growing dependency on the Internet
  • Increased use of mobile devices
  • Rapid growth in cybercrime
  • Demand for operational efficiency

PART 11: Impact of drivers

PART 12: Key market challenges

  • Possible effect on the performance of virtual machines
  • Availability of inexpensive security solutions
  • Lack of advanced virus detection
  • Adoption of pirated antivirus software by individual consumers

PART 13: Impact of drivers and challenges

PART 14: Key market trends

  • Popularity of cloud-based antivirus software
  • Partnerships between antivirus software vendors and telecom vendors
  • Increased market consolidation
  • Increased adoption of BYOD

PART 15: Vendor landscape

  • Competitive scenario
  • Vendor comparison
  • Description of major vendors
  • AVAST Software
  • Microsoft
  • AVG
  • Avira
  • Symantec
  • McAfee
  • Other prominent vendors

PART 16: Key vendor analysis

  • AVAST Software
  • AVG Technologies
  • Avira
  • McAfee
  • Microsoft
  • Symantec

PART 17: Key Insights

PART 18: Appendix

  • List of abbreviations

PART 19: Explore Technavio

List of Exhibits

  • Exhibit 01: Global Internet penetration
  • Exhibit 02: Worldwide Internet users 2000-2014 (billions)
  • Exhibit 03: Types of antivirus software
  • Exhibit 04: Causes of computer viruses
  • Exhibit 05: Overview of global antivirus software package market
  • Exhibit 06: Global antivirus software package market 2014-2019 ($ millions)
  • Exhibit 07: Global antivirus software package market by unit shipment 2014-2019 ($ millions)
  • Exhibit 08: Five forces analysis
  • Exhibit 09: Global antivirus software package market by device 2014
  • Exhibit 10: Global antivirus software package market by end-user
  • Exhibit 11: Segmentation of global antivirus software package market by region 2014-2019
  • Exhibit 12: Segmentation of global antivirus software package market by region 2014-2019 ($ billions)
  • Exhibit 13: Impact of drivers
  • Exhibit 14: Impact of drivers and challenges
  • Exhibit 15: Vendor products comparison
  • Exhibit 16: Features of antivirus products for home users (specifically for PCs and home networks)
  • Exhibit 17: Features of antivirus products for Mac users
  • Exhibit 18: Features of antivirus products for business users
  • Exhibit 19: Features of antivirus products
  • Exhibit 20: Features of antivirus products for PC users
  • Exhibit 21: Features of antivirus products for home users
  • Exhibit 22: Features of antivirus products for business users
  • Exhibit 23: Features of antivirus products for enterprise users
  • Exhibit 24: Pricing of antivirus products for enterprise users
  • Exhibit 25: Features of antivirus products for consumers
  • Exhibit 26: Features of cross-device antivirus products for consumers
  • Exhibit 27: Features of PC antivirus product for consumers
  • Exhibit 28: Features of antivirus products for enterprises and small business
  • Exhibit 29: AVAST Software: Product segmentation
  • Exhibit 30: For PC and laptop
  • Exhibit 31: For Android
  • Exhibit 32: For iPhone and iPad
  • Exhibit 33: For Mac
  • Exhibit 34: For business
  • Exhibit 35: AVG Technologies: Business segmentation by revenue 2014
  • Exhibit 36: AVG Technologies: Business segmentation by revenue 2013 and 2014 ($ millions)
  • Exhibit 37: AVG Technologies: Geographical segmentation by revenue 2014
  • Exhibit 38: Avira: Product segmentation
  • Exhibit 39: For home
  • Exhibit 40: For business
  • Exhibit 41: Recent developments
  • Exhibit 42: Recent developments
  • Exhibit 43: Microsoft: Business segmentation by revenue 2014
  • Exhibit 44: Microsoft: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 45: Antivirus products
  • Exhibit 46: Key mergers and acquisitions
  • Exhibit 47: Recent developments
  • Exhibit 48: Symantec: Business segmentation by revenue 2015
  • Exhibit 49: Symantec: Business segmentation by revenue 2014 and 2015 ($ billions)
  • Exhibit 50: Symantec: Geographical segmentation by revenue 2015
  • Exhibit 51: Key products
  • Exhibit 52: Recent developments
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