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市場調査レポート

モバイル広告費の世界市場:2016〜2020年

Global Mobile Ad Spending Market 2016-2020

発行 TechNavio (Infiniti Research Ltd.) 商品コード 277842
出版日 ページ情報 英文 66 Pages
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モバイル広告費の世界市場:2016〜2020年 Global Mobile Ad Spending Market 2016-2020
出版日: 2016年08月16日 ページ情報: 英文 66 Pages
概要

モバイル広告とは、主にスマートフォンやタブレットなどのモバイル端末上で展開されるホスティング広告のことです。インターネット浸透率と共に増加するモバイル端末の導入増が、世界的にモバイル広告への需要を高めています。多くの企業が利用している注目のモバイルマーケティング戦略は、検索広告、ディスプレイ広告、SMS広告です。小売業界や金融サービスプロバイダ、製薬業が、モバイルマーケティングのトップ導入者です。

当レポートでは、モバイル広告費の世界市場の現在のシナリオや成長の展望、専門家の意見に基づく市場分析、主要ベンダーの分析などについて取り上げています。

第1章 エグゼクティブサマリー

第2章 調査の対象

  • 市場概要
  • 基準年
  • ベンダーの分類
  • 数値
  • トップベンダーの提供製品

第3章 市場調査手法

  • 調査手法
  • 経済指標

第4章 イントロダクション

  • 主な市場ハイライト

第5章 モバイル広告費の世界市場:産業の概要

  • 広告の表示位置に関するユーザーの嗜好
  • モバイル広告のフロー
  • 携帯電話の利用時間
  • スマートフォンの利用者数

第6章 モバイル広告費の世界市場:展望

  • 市場の規模と予測
  • ファイブフォース分析

第7章 モバイル広告費の世界市場:タイプ別市場分類

  • タイプ別に見るモバイル広告費の世界市場
  • 検索広告によるモバイル広告費の世界市場
  • ディスプレイ広告によるモバイル広告費の世界市場
  • SMS広告別によるモバイル広告費の世界市場

第8章 モバイル広告費の世界市場:地域的分類

  • 地域別に見るモバイル広告費の世界市場
  • 南北アメリカ
  • アジア太平洋
  • 欧州・中東・アフリカ

第9章 モバイル広告費の世界市場の浸透度

第10章 モバイル広告費の世界市場:主要国

  • モバイル広告費の世界市場の主要国
  • 米国
  • ドイツ
  • 中国
  • 英国
  • 日本

第11章 RTB(リアルタイム入札)のポテンシャル

第12章 モバイル広告のポテンシャル

第13章 モバイル広告費の世界市場:活性因子

  • ブランドのリコーリング力の高まり
  • アプリ内広告の成長
  • ソーシャルメディアの急成長

第14章 活性因子とその影響

第15章 モバイル広告費の世界市場:課題

  • 効率的なデータ管理
  • 急速に進化する消費者行動
  • モバイル端末向け広告のデザイン

第16章 活性因子の影響と課題

第17章 モバイル広告費の世界市場:動向

  • 広告におけるQRコードの利用拡大
  • VR動画の活用拡大

第18章 ベンダーの展望

  • 競争のシナリオ
  • ベンダー
  • 主なハイライト
  • その他注目のベンダー

第19章 付属資料

第20章 Technavioについて

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目次
Product Code: IRTNTR8682

About Mobile Advertising

Mobile advertising refers to hosting advertisements on mobile devices primarily including smartphones and tablets. The growing adoption of these devices along with rising penetration of the Internet is aiding the demand for mobile ads globally. Search ads, display ads, and SMS advertising are the prominent mobile marketing strategies that are used by most businesses. The retail industry, financial service providers, and pharmaceutical businesses are the leading adopters of mobile marketing.

Technavio's analysts forecast the global mobile Ad spending market to grow at a CAGR of 14.6% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of global mobile Ad spending market for 2016-2020. To calculate the market size, the report considers the expenditure on mobile advertisement.

The market is divided into the following segments based on geography:

Americas

APAC

EMEA

Technavio's report, Global Mobile Ad Spending Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • AdMob
  • Chartboost
  • Flurry
  • InMobi
  • Millennial Media
  • MoPub
  • Other prominent vendors
  • AppNexus
  • Byyd
  • Convertro
  • Criteo
  • Fiksu
  • iAd
  • Kiip
  • Matomy Media
  • Mobile Network
  • MobPartner
  • Tapjoy
  • PubMatic
  • RevMob Mobile Ad Network
  • RockYou

Market driver

  • Rapid growth in social media
  • For a full, detailed list, view our report

Market challenge

  • Designing ads for mobile devices
  • For a full, detailed list, view our report

Market trend

  • Rapid growth in programmatic advertising
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?
  • You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Base year
  • Vendor segmentation
  • Numerical figures
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Industry overview

  • Preference of users in terms of ad positioning
  • Flow of mobile ad
  • Time spent on mobile phones
  • Number of smartphone users

PART 06: Market landscape

  • Market size and forecast
  • Five forces analysis

PART 07: Market segmentation by type

  • Global mobile ad spending market by type
  • Global mobile ad spending market by search ads
  • Global mobile ad spending market by display ads
  • Global mobile ad spending market by SMS ads

PART 08: Geographical segmentation

  • Global mobile ad spending market by region
  • Mobile ad spending market in Americas
  • Mobile advertising market in APAC
  • Mobile advertising market in EMEA

PART 09: Global mobile ad spending market penetration

PART 10: Key leading countries

  • Key leading countries in global mobile ad spending market
  • Mobile ad spending market in US
  • Mobile ad spending market in Germany
  • Mobile ad spending market in China
  • Mobile ad spending market in UK
  • Mobile ad spending market in Japan

PART 11: RTB potential

PART 12: Mobile ad potential

PART 13: Market drivers

  • Higher brand recalling capability
  • Growth in in-app advertising
  • Rapid growth in social media

PART 14: Impact of drivers

PART 15: Market challenges

  • Efficient data management
  • Rapidly evolving consumer behavior
  • Designing ads for mobile devices

PART 16: Impact of drivers and challenges

PART 17: Market trends

  • Increasing use of QR codes for advertising
  • Increasing utilization of VR videos

PART 18: Vendor landscape

  • Competitive scenario
  • Vendors
  • Key highlights
  • Other prominent vendors

PART 19: Appendix

  • List of abbreviation

PART 20: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Comparison between online and offline advertisements
  • Exhibit 03: Flow of mobile ad
  • Exhibit 04: Time spent on electronic devices 2010-2015 (hours per day)
  • Exhibit 05: Time spent by individual on various activities on mobile devices (2015)
  • Exhibit 06: Average monthly hours spent by various age group on mobile devices 2015
  • Exhibit 07: Global smartphones and tablets shipments 2011-2015 (millions of units)
  • Exhibit 08: Number of smartphone users worldwide 2015
  • Exhibit 09: Global mobile ad spending market size and forecast 2015-2020 ($ billions)
  • Exhibit 10: Five forces analysis
  • Exhibit 11: Global mobile ad spending market share by type 2015
  • Exhibit 12: Global mobile ad spending market size and forecast by search ads 2015-2020 ($ billions)
  • Exhibit 13: Global mobile ad spending market size and forecast by display ads 2015-2020 ($ billions)
  • Exhibit 14: Global mobile ad spending market size and forecast by SMS ads 2015-2020 ($ billions)
  • Exhibit 15: Global mobile ad spending market share by region 2015
  • Exhibit 16: Mobile ad spending market size and forecast in Americas 2015-2020 ($ billions)
  • Exhibit 17: Mobile ad spending market in Americas by type 2015
  • Exhibit 18: Mobile ad spending market size and forecast in APAC 2015-2020 ($ billions)
  • Exhibit 19: Mobile ad spending market in APAC by type 2015
  • Exhibit 20: Mobile ad spending market size and forecast in EMEA 2015-2020 ($ billions)
  • Exhibit 21: Mobile ad spending market in EMEA by type 2015
  • Exhibit 22: Penetration of mobile advertising in global mobile ad spending market 2015
  • Exhibit 23: Key leading countries 2015
  • Exhibit 24: Key leading countries by the type of advertisements 2015 (%)
  • Exhibit 25: Mobile ad spending market size and forecast in US ($ billions) 2015-2020
  • Exhibit 26: Mobile ad spending market size and forecast in Germany ($ billions) 2015-2020
  • Exhibit 27: Mobile ad spending market size and forecast in China ($ billions) 2015-2020
  • Exhibit 28: Mobile ad spending market size and forecast in UK ($ billions) 2015-2020
  • Exhibit 29: Mobile ad spending market size and forecast in Japan ($ billions) 2015-2020
  • Exhibit 30: Financial transactions in RTB market
  • Exhibit 31: Top ad spenders 2014
  • Exhibit 32: Growth rate of top advertising spenders in terms of net income 2013-2014
  • Exhibit 33: Ratio of RTB spent or TV ad spent and growth rate of top ad spenders
  • Exhibit 34: Linear regression representing best fit straight line for data points
  • Exhibit 35: Impact of drivers
  • Exhibit 36: Impact of drivers and challenges
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