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市場調査レポート

世界におけるオンライン広告支出市場

Global Online Ad Spending Market 2015-2019

発行 TechNavio (Infiniti Research Ltd.) 商品コード 276813
出版日 ページ情報 英文 76 Pages
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世界におけるオンライン広告支出市場 Global Online Ad Spending Market 2015-2019
出版日: 2014年12月03日 ページ情報: 英文 76 Pages
概要

世界のオンライン広告支出市場は、2014年から2019年の間、14.83%の複合年間成長率(CAGR)で拡大する見込みです。

当レポートでは、世界におけるオンライン広告支出市場の現況とその将来予測、主要ベンダーの分析などを提供しています。

第1章 エグゼクティブサマリー

第2章 略語リスト

第3章 調査範囲

  • 市場概要
  • 主な製品

第4章 市場調査手法

  • 市場調査プロセス
  • 調査手法

第5章 イントロダクション

第6章 市場情勢

  • 市場概要
  • 市場概要
  • 世界経済と広告
  • 市場規模と予測
  • 産業別のオンライン広告支出
  • ファイブフォース分析

第7章 フォーマット別の市場区分

  • 世界のフォーマット別オンライン広告市場

第8章 地理区分

  • 世界の地域別オンライン広告支出市場
  • 南北アメリカ
  • 欧州・中東・アフリカ地域
  • アジア太平洋地域

第9章 主要国

  • 米国
  • 中国
  • 英国

第10章 購入基準

第11章 市場成長因子

第12章 成長因子とその影響

第13章 市場の課題

第14章 成長因子と課題の影響

第15章 市場動向

第16章 動向とその影響

第17章 ベンダー情勢

  • 競合シナリオ
  • 市場シェア分析
  • その他の有力ベンダー

第18章 主要ベンダーの分析

  • Facebook
  • Google
  • Microsoft
  • Yahoo

第19章 関連レポート

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目次
Product Code: IRTNTR4755

About Online Ad Spending

Online advertising involves the marketing and promotion of products, services, or brand by using internet as a medium. Online ad spending is the total amount of money an organization invests to promote its products, services, or brand online. The increasing use of internet has made companies realize the importance of online advertisements to attract and drive their target customers toward their products and services. Online advertising also helps in creating awareness and a strong brand image for companies.

TechNavio's analysts forecast the Global Online Ad Spending market to grow at a CAGR of 14.83 percent over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the Global Online Ad Spending market for the period 2015-2019. To calculate the market size, this report considers spending done by advertisers for the online format. The report also provides market size and forecast of the three format segments of the market. In addition, the report discusses the major drivers that influence the growth of the market. It also outlines the challenges faced by vendors and the market at large, as well as the key trends that are emerging in the market.

TechNavio's report, Global Online Ad Spending Market 2014-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Global Online Ad Spending market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Vendors

  • Facebook
  • Google
  • Microsoft
  • Yahoo!

Other Prominent Vendors

  • Baidu
  • Linkedin
  • Millennial Media
  • Sina
  • Sogou
  • Soufun
  • Taobao
  • Tencent Weibo
  • Twitter
  • Youku

Key Market Driver

  • Growth in Online Advertising
  • For a full, detailed list, view our report

Key Market Challenge

  • Data Security Concerns
  • For a full, detailed list, view our report

Key Market Trend

  • Data-driven Advertising
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

  • 03.1. Market Overview
  • 03.2. Product Offerings

04. Market Research Methodology

  • 04.1. Market Research Process
  • 04.2. Research Methodology

05. Introduction

06. Market Landscape

  • 06.1. Market Snapshot
  • 06.2. Market Overview
  • 06.3. Global Economy and Advertising
  • 06.4. Market Size and Forecast
  • 06.5. Online Ad Spend by Industry
  • 06.6. Five Forces Analysis

07. Market Segmentation by Format

  • 07.1. Global Online Ad Spending by Format

08. Geographical Segmentation

  • 08.1. Global Online Ad Spending Market by Geographical Segmentation 2014-2019
  • 08.2. Online Ad Spending Market in Americas
    • 08.2.1. Market Size and Forecast
  • 08.3. Online Ad Spending Market in EMEA Region
    • 08.3.1. Market Size and Forecast
  • 08.4. Online Ad Spending Market in APAC Region
    • 08.4.1. Market Size and Forecast

09. Key Leading Countries

  • 09.1. US
  • 09.2. China
  • 09.3. UK

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape

  • 17.1. Competitive Scenario
  • 17.2. Market Share Analysis
  • 17.3. Other Prominent Vendors

18. Key Vendor Analysis

  • 18.1. Facebook
    • 18.1.1. Key Facts
    • 18.1.2. Business Overview
    • 18.1.3. Business Segmentation by Revenue 2013
    • 18.1.4. Business Segmentation by Revenue 2011-2013
    • 18.1.5. Geographical Segmentation by Revenue 2013
    • 18.1.6. Business Strategy
    • 18.1.7. Recent Developments
    • 18.1.8. SWOT Analysis
  • 18.2. Google
    • 18.2.1. Key Facts
    • 18.2.2. Business Overview
    • 18.2.3. Business Segmentation by Revenue 2013
    • 18.2.4. Business Segmentation by Revenue 2012 and 2013
    • 18.2.5. Geographical Segmentation by Revenue 2013
    • 18.2.6. Business Strategy
    • 18.2.7. Recent Developments
    • 18.2.8. SWOT Analysis
  • 18.3. Microsoft
    • 18.3.1. Key Facts
    • 18.3.2. Business Overview
    • 18.3.3. Business Segmentation by Revenue 2013
    • 18.3.4. Business Segmentation by Revenue 2012 and 2013
    • 18.3.5. Geographical Segmentation by Revenue 2013
    • 18.3.6. Business Strategy
    • 18.3.7. Recent Developments
    • 18.3.8. SWOT Analysis
  • 18.4. Yahoo
    • 18.4.1. Key Facts
    • 18.4.2. Business Overview
    • 18.4.3. Business Segmentation by Revenue 2013
    • 18.4.4. Business Segmentation by Revenue 2012 and 2013
    • 18.4.5. Geographical Segmentation by Revenue 2013
    • 18.4.6. Business Strategy
    • 18.4.7. Recent Developments
    • 18.4.8. SWOT Analysis

19. Other Reports in this Series

List of Exhibits

  • Exhibit 1: Market Research Methodology
  • Exhibit 2: Online Ad Spending Format
  • Exhibit 3: Growth in Nominal GDP, Total Advertising, and Online Advertising 2014-2019
  • Exhibit 4: Per Capita Spending on Total Advertising and Online Advertising 2014-2019 (US$) and Ratio of Online Ad to Total Ad per Capita (Percentage)
  • Exhibit 5: Global Online Ad Spending Market Forecast 2014-2019 (US$ billion)
  • Exhibit 6: Online Ad Spend By Industry 2014
  • Exhibit 7: Global Online Ad Spending Market By Format 2014-2019
  • Exhibit 8: Global Online Ad Spending Market By Format 2014-2019 (in US$ billion)
  • Exhibit 9: Global Online Ad Spending Market by Geographical Segmentation 2014-2019 (By Spending)
  • Exhibit 10: Online Ad Spending Market in Americas 2014-2019 (US$ billion)
  • Exhibit 11: Online Ad Spending Market in EMEA Region 2014-2019 (US$ billion)
  • Exhibit 12: Online Ad Spending Market in APAC Region 2014-2019 (US$ billion)
  • Exhibit 13: Global Online Ad Spending Market: Key Leading Countries
  • Exhibit 14: Online Ad Spending Market in US 2014-2019 (US$ billion)
  • Exhibit 15: Online Ad Spending Market in China 2014-2019 (US$ billion)
  • Exhibit 16: Online Ad Spending Market in UK 2014-2019 (US$ billion)
  • Exhibit 17: Average Time Spent by US Adults on Media Consumption
  • Exhibit 18: Smartphone and Tablet Shipment Forecast 2014-2019 (millions unit)
  • Exhibit 19: Worldwide Internet Users 2014-2019 (in billion)
  • Exhibit 20: Global Online Ad Spending Market Leading Companies Market Share 2013 and 2014
  • Exhibit 21: Facebook: Business Segmentation by Revenue 2013
  • Exhibit 22: Facebook: Business Segmentation by Revenue 2011-2013 (US$ billion)
  • Exhibit 23: Facebook: Geographical Segmentation by Revenue 2013
  • Exhibit 24: Google: Business Segmentation by Revenue 2013
  • Exhibit 25: Google: Business Segmentation by Revenue 2012 and 2013 (US$ million)
  • Exhibit 26: Google: Geographical Segmentation by Revenue 2013
  • Exhibit 27: Microsoft: Business Segmentation by Revenue 2013
  • Exhibit 28: Microsoft: Business Segmentation by Revenue 2012 and 2013(US$ billion)
  • Exhibit 29: Microsoft: Geographical Segmentation by Revenue 2013
  • Exhibit 30: Yahoo: Business Segmentation by Revenue 2013
  • Exhibit 31: Yahoo: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
  • Exhibit 32: Yahoo: Geographical Segmentation by Revenue 2013
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