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市場調査レポート

世界における位置情報検索および広告市場:2016年〜2020年

Global Location-based Search and Advertising Market 2016-2020

発行 TechNavio (Infiniti Research Ltd.) 商品コード 261591
出版日 ページ情報 英文 70 Pages
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世界における位置情報検索および広告市場:2016年〜2020年 Global Location-based Search and Advertising Market 2016-2020
出版日: 2016年05月09日 ページ情報: 英文 70 Pages
概要

位置情報検索・広告によって、ユーザーはモバイル広告と位置情報サービスのようなモバイル技術を融合することができます。同市場はモバイル広告産業において著しい成長を遂げる可能性があります。この位置情報検索・広告を活用すれば、企業は他の広告形態と比べて高い投資利益率(ROI)を得られます。そして、企業にとってはより多くの消費者へ働きかけられ、消費者のブランド認知を高めてくれる直接販売経路となります。世界の位置情報検索および広告市場は、2016年から2020年にかけて、45.95%のCAGRで拡大する見通しです。

当レポートでは、世界における位置情報検索および広告市場の動向と成長の見通し、市場成長因子や課題、主要ベンダーの分析などを提供しております。

第1章 エグゼクティブサマリー

第2章 調査範囲

  • 市場概要
  • 主な製品

第3章 市場調査手法

  • 調査手法
  • 経済指標

第4章 イントロダクション

第5章 市場情勢

  • 市場概要
  • 市場規模と予測
  • ファイブフォース分析

第6章 市場区分:広告の種類別

  • 世界の位置情報検索および広告市場:広告の種類別の区分
  • 世界の位置情報検索および広告市場:プッシュ型広告の場合
  • 世界の位置情報検索および広告市場:プル型広告の場合

第7章 用途別の市場区分

  • 世界の位置情報検索および広告市場:用途別の区分
  • 世界の位置情報検索および広告市場:メッセージング部門の場合
  • 世界の位置情報検索および広告市場:検索部門の場合
  • 世界の位置情報検索および広告市場:ディスプレイ部門の場合

第8章 地理区分

  • 世界の位置情報検索および広告市場:地域別の内訳

第9章 市場成長因子

第10章 成長因子の影響

第11章 市場の課題

第12章 成長因子と課題の影響

第13章 市場動向

第14章 ベンダー情勢

  • 競合シナリオ
  • AdMoove(HiMedia)
  • Adnear
  • Foursquare
  • Groupon
  • Near
  • xAD
  • その他の有力なベンダー

第15章 付録

  • 略語一覧

第16章 Technavioについて

図表一覧

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目次
Product Code: IRTNTR8593

About the Location-based search and advertising Market

Location-based search and advertising enable users to integrate mobile advertising with mobile technologies such as location-based services. The location-based search and advertising market is likely to grow significantly in the mobile advertising industry. Location-based search and advertisement provide a higher return on investments (ROI) to enterprises compared with other forms of advertisements. It is a direct marketing channel for companies to increase their outreach and brand awareness among consumers.

Technavio's analysts forecast the Global Location-Based Search and Advertising Market to grow at a CAGR of 45.95% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the Global Location-Based Search and Advertising Market for 2016-2020. Moreover, annual sales of advertisements for providing coupons and the annual sales of publications in indoor segments such as hospitals, stadiums, and malls are also included for calculating the market size. The report also considers the revenue generated from different sectors and advertising methods.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

Technavio's report, Global Location-Based Search and Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Admoove (HiMedia)
  • Foursquare
  • Groupon
  • Near
  • xAd

Other Prominent Vendors

  • Adfalcon (Noquoush)
  • Aislelabs
  • Appello Systems
  • Badoo
  • Bfonics
  • BLIP Systems A/S
  • Burpple
  • COUPIES
  • Facebook
  • Gimble
  • Hungry Go Where (SingTel)
  • Intersec
  • Jatis Mobile
  • Komli Mobile
  • Millenial Media (Verizon)
  • Madvertise media (Mobile Network Group)
  • Nexage (Verizon)
  • NeoMedia
  • Ping Mobile
  • Polaris Wireless
  • Proxama
  • Scanbuy
  • Shopkick (SK Planet
  • ShowNearby (Honeybay)
  • Social Retail
  • Sprooki
  • Thinknear (TeleNav)
  • Verve Wireless
  • Vouchercloud (Vodafone)
  • Waze (Google)
  • Weve (O2)
  • Wimdu
  • Yoose

Market driver

  • Reduced cost of marketing and enhanced consumer outreach
  • For a full, detailed list, view our report

Market challenge

  • Limited bandwidth and incompatible location technology
  • For a full, detailed list, view our report

Market trend

  • Location-based services (LBS) using light emitting diode (LED) fixtures
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by type of advertising

  • Global location-based search and advertising market by type of advertising
  • Global location-based search and advertising market by push advertising
  • Global location-based search and advertising market by pull advertising

PART 07: Market segmentation by application

  • Global location-based search and advertising market by application
  • Global location-based search and advertising market by messaging
  • Global location-based search and advertising market by search
  • Global location-based search and advertising market by display

PART 08: Geographical segmentation

  • Global location-based search and advertising market by geography 2015

PART 09: Market drivers

PART 10: Impact of drivers

PART 11: Market challenges

PART 12: Impact of drivers and challenges

PART 13: Market trends

PART 14: Vendor landscape

  • Competitive scenario
  • Admoove (HiMedia)
  • Foursquare
  • Groupon
  • Near
  • xAd
  • Other prominent vendors

PART 15: Appendix

  • List of abbreviations

PART 16: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Types of LBS
  • Exhibit 03: Differences between indoor and outdoor LBS
  • Exhibit 04: LBS value chain
  • Exhibit 05: LBS applications
  • Exhibit 06: LBA value chain
  • Exhibit 07: Key factors influencing LBA market
  • Exhibit 08: Global location-based search and advertising market 2015-2020 ($ billions)
  • Exhibit 09: Five forces analysis
  • Exhibit 10: Global location-based search and advertising market by type of advertising 2015-2020 ($ billions)
  • Exhibit 11: Global location-based search and advertising market by push advertising 2015-2020 ($ billions)
  • Exhibit 12: Global location-based search and advertising market by pull advertising 2015-2020 ($ billions)
  • Exhibit 13: Global location-based search and advertising market segmentation by application 2015-2020 ($ billions)
  • Exhibit 14: Global location-based search and advertising market by messaging 2015-2020 ($ billions)
  • Exhibit 15: Global location-based search and advertising market by search 2015-2020 ($ billions)
  • Exhibit 16: Global location-based search and advertising market by display 2015-2020 ($ billions)
  • Exhibit 17: Global location-based search and advertising market by geography 2015
  • Exhibit 18: Impact of drivers
  • Exhibit 19: Impact of drivers and challenges
  • Exhibit 20: Funding in LBA ecosystem
  • Exhibit 21: Admoove: Business offerings
  • Exhibit 22: Foursquare: Product offerings
  • Exhibit 23: Groupon: Business segmentation by revenue 2014
  • Exhibit 24: Groupon: Geographical segmentation by revenue 2014
  • Exhibit 25: Near: Product offerings
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