中国のeコマース市場：2011年〜2015年

中国のeコマース市場は、2011年から2015年にかけて、CAGR39.5%で拡大する見通しです。インターネットユーザー数の増加が、この成長の主な要因のひとつとなるでしょう。

当レポートでは、中国のeコマース市場の規模とその予測（〜2015年）、動向や課題、ベンダーの情報などを提供しており、概略以下の構成でお届けします。

第1章　エグゼクティブサマリー

第2章　イントロダクション

第3章　市場範囲

第4章　市場情勢

第5章　ベンダー情勢

第6章　購入基準

第7章　市場発展要因

第8章　成長要因とその影響

第9章　市場課題

第10章　発展要因と課題の影響

第11章　市場動向

第12章　主要ベンダーの分析

• Alibaba.com Ltd
• Global Sources Ltd.
• 360Buy.com
• Suning.com

第13章　本シリーズに関連するその他のレポート

図表

TechNavio's analysts forecast the E-commerce market in China to grow at a CAGR of 39.5 percent over the period 2011-2015. One of the key factors contributing to this market growth is the increasing number of internet users. The E-commerce market in China has also been witnessing high security for online transactions. However, lack of trust in online retailers could pose a challenge to the growth of this market.

TechNavio's report, the E-commerce Market in China 2011-2015, has been prepared based on an in-depth analysis of the market with inputs from industry experts. The report focuses on China; it also covers the E-commerce market in China landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors dominating this market space include Alibaba.com Ltd., Global Sources Ltd., 360Buy.com, and Suning.com.

Key questions answered in this report:

• What will the market size be in 2015 and at what rate will it grow?
• What key trends is this market subject to?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the opportunities and threats faced by each of these key vendors?
• What are the strengths and weaknesses of each of these key vendors?

Table of Contents

01. Executive Summary

02. Introduction

03. Market Coverage

04. Market Landscape

05. Vendor Landscape

06. Buying Criteria

07. Market Growth Drivers

08. Drivers and their Impact

09. Market Challenges

10. Impact of Drivers and Challenges

11. Market Trends

12. Key Vendor Analysis

• 12.1. Alibaba.com Ltd
• 12.2. Global Sources Ltd.
• 12.3. 360Buy.com
• 12.4. Suning.com

13. Other Reports in this Series

List of Exhibits:

• Exhibit 1: E-commerce Market in China 2011-2015 (US$ trillion)
• Exhibit 2: E-commerce Market in China by Growth Rate 2011-2015 (percent)
• Exhibit 3: E-commerce Market in China by Sub-industry Structure 2011
• Exhibit 4: Online Shopping Market in China 2011-2015 (US$ billion)
• Exhibit 5: Online Shopping Market in China by Growth Rate 2011-2015 (percent)
• Exhibit 6: Online Shopping Market in China by Transaction 2011-2015 (percent)
• Exhibit 7: Online Shopping Market in China by Product Segmentation 2011
• Exhibit 8: E-commerce Market in China by Number of Online Shoppers (million)
• Exhibit 9: Online Travel Booking Market in China 2011-2015 (US$ billion)
• Exhibit 10: Online Travel Booking Market in China by Growth Rates (percent)
• Exhibit 11: B2B E-commerce Market in China 2011-2015 (US$ billion)
• Exhibit 12: B2C E-commerce Market in China 2011-2015 (US$ billion)
• Exhibit 13: B2B E-commerce Market in China by Vendor Segmentation 2011
• Exhibit 14: B2C E-commerce Market in China by Vendor Segmentation 2011