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市場調査レポート

世界のスマートテレビ市場 2019年~2023年

Global Smart TV Market 2019-2023

発行 TechNavio (Infiniti Research Ltd.) 商品コード 240791
出版日 ページ情報 英文 120 Pages
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価格
本日の銀行送金レート: 1USD=109.78円で換算しております。
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世界のスマートテレビ市場 2019年~2023年 Global Smart TV Market 2019-2023
出版日: 2019年06月26日 ページ情報: 英文 120 Pages
概要

スマートテレビとは、インターネット接続や補助記憶装置など高度な機能を備えたデジタルテレビです。スマートテレビ向けソフトウェアおよびディスプレイに関する技術発展、スマートテレビにおけるOTTコンテンツの人気の上昇、オンライン販売の勢いの高まりなどが当市場の成長を促進しています。当市場は2019年から2023年にかけて21%のCAGRで推移すると予測されています。

当レポートでは、世界のスマートテレビ市場を調査し、市場の概要、流通チャネル・地域別の市場規模の推移と予測、市場の成長要因および阻害要因の分析、市場機会、競合情勢、主要企業のプロファイルなど、包括的な情報を提供しています。

目次

第1章 エグゼクティブサマリー

第2章 レポート範囲

第3章 市場状況

  • 市場のエコシステム
  • 市場特性
  • 市場セグメンテーション分析

第4章 市場規模

  • 市場の定義
  • 市場規模
  • 市場規模および予測

第5章 ファイブフォース分析

  • 買い手の交渉力
  • 供給企業の交渉力
  • 新規参入業者の脅威
  • 代替品の脅威
  • 競争企業間の敵対関係
  • 市況

第6章 市場セグメンテーション:流通チャネル別

  • 市場区分:流通チャネル別
  • 市場比較:流通チャネル別
  • オフライン
  • オンライン
  • 市場機会:流通チャネル別

第7章 顧客情勢

第8章 地域情勢

  • 市場区分:地域別
  • 市場比較:地域別
  • アジア太平洋地域
  • 欧州
  • 北米
  • 南米
  • 中東・アフリカ
  • 市場牽引国
  • 市場機会

第9章 意思決定の枠組み

第10章 成長要因と課題

  • 市場成長要因
  • 市場の課題

第11章 市場動向

  • スマートテレビの広告およびマーケティングに対するデジタルメディアの影響力の増大
  • 新興国におけるスマートテレビの需要の増加
  • 視聴者エクスペリエンスを向上させるためのコンテンツパートナーシップの強化

第12章 ベンダー情勢

  • 概要
  • 創造的破壊の状況
  • 競合シナリオ

第13章 ベンダー分析

  • 対象ベンダー
  • ベンダー分類
  • ベンダーの市場ポジショニング
  • Koninklijke Philips NV
  • LG Electronics Inc.
  • Samsung Electronics Co. Ltd.
  • ソニー
  • VIZIO Inc.

第14章 付録

  • 調査方法
  • 略語のリスト
  • ベンダーの市場ポジショニングの定義

第15章 TECHNAVIOについて

図表
  • Exhibit 01: Global consumer electronics market
  • Exhibit 02: Segments of global consumer electronics market
  • Exhibit 03: Market characteristics
  • Exhibit 04: Market segments
  • Exhibit 05: Market definition - Inclusions and exclusions checklist
  • Exhibit 06: Market size 2018
  • Exhibit 07: Global market: Size and forecast 2018-2023 (million units)
  • Exhibit 08: Global market: Year-over-year growth 2019-2023 (%)
  • Exhibit 09: Size and forecast 2018-2023 ($ billions)
  • Exhibit 10: Five forces analysis 2018
  • Exhibit 11: Five forces analysis 2023
  • Exhibit 12: Bargaining power of buyers
  • Exhibit 13: Bargaining power of suppliers
  • Exhibit 14: Threat of new entrants
  • Exhibit 15: Threat of substitutes
  • Exhibit 16: Threat of rivalry
  • Exhibit 17: Market condition - Five forces 2018
  • Exhibit 18: Distribution channel - Market share 2018-2023 (%)
  • Exhibit 19: Comparison by distribution channel
  • Exhibit 20: Offline - Market size and forecast 2018-2023 (million units)
  • Exhibit 21: Offline - Year-over-year growth 2019-2023 (%)
  • Exhibit 22: Online - Market size and forecast 2018-2023 (million units)
  • Exhibit 23: Online - Year-over-year growth 2019-2023 (%)
  • Exhibit 24: Market opportunity by distribution channel
  • Exhibit 25: Customer landscape
  • Exhibit 26: Market share by geography 2018-2023 (%)
  • Exhibit 27: Geographic comparison
  • Exhibit 28: APAC - Market size and forecast 2018-2023 (million units)
  • Exhibit 29: APAC - Year-over-year growth 2019-2023 (%)
  • Exhibit 30: Europe - Market size and forecast 2018-2023 (million units)
  • Exhibit 31: Europe - Year-over-year growth 2019-2023 (%)
  • Exhibit 32: North America - Market size and forecast 2018-2023 (million units)
  • Exhibit 33: North America - Year-over-year growth 2019-2023 (%)
  • Exhibit 34: South America - Market size and forecast 2018-2023 (million units)
  • Exhibit 35: South America - Year-over-year growth 2019-2023 (%)
  • Exhibit 36: MEA - Market size and forecast 2018-2023 (million units)
  • Exhibit 37: MEA - Year-over-year growth 2019-2023 (%)
  • Exhibit 38: Key leading countries
  • Exhibit 39: Market opportunity
  • Exhibit 40: Impact of drivers and challenges
  • Exhibit 41: Vendor landscape
  • Exhibit 42: Landscape disruption
  • Exhibit 43: Vendors covered
  • Exhibit 44: Vendor classification
  • Exhibit 45: Market positioning of vendors
  • Exhibit 46: Koninklijke Philips NV - Vendor overview
  • Exhibit 47: Koninklijke Philips NV - Business segments
  • Exhibit 48: Koninklijke Philips NV - Organizational developments
  • Exhibit 49: Koninklijke Philips NV - Geographic focus
  • Exhibit 50: Koninklijke Philips NV - Segment focus
  • Exhibit 51: Koninklijke Philips NV - Key offerings
  • Exhibit 52: LG Electronics Inc. - Vendor overview
  • Exhibit 53: LG Electronics Inc. - Business segments
  • Exhibit 54: LG Electronics Inc. - Organizational developments
  • Exhibit 55: LG Electronics Inc. - Geographic focus
  • Exhibit 56: LG Electronics Inc. - Segment focus
  • Exhibit 57: LG Electronics Inc. - Key offerings
  • Exhibit 58: Samsung Electronics Co. Ltd. - Vendor overview
  • Exhibit 59: Samsung Electronics Co. Ltd. - Product segments
  • Exhibit 60: Samsung Electronics Co. Ltd. - Organizational developments
  • Exhibit 61: Samsung Electronics Co. Ltd. - Geographic focus
  • Exhibit 62: Samsung Electronics Co. Ltd. - Segment focus
  • Exhibit 63: Samsung Electronics Co. Ltd. - Key offerings
  • Exhibit 64: Sony Corp. - Vendor overview
  • Exhibit 65: Sony Corp. - Business segments
  • Exhibit 66: Sony Corp. - Organizational developments
  • Exhibit 67: Sony Corp. - Geographic focus
  • Exhibit 68: Sony Corp. - Segment focus
  • Exhibit 69: Sony Corp. - Key offerings
  • Exhibit 70: VIZIO Inc. - Vendor overview
  • Exhibit 71: VIZIO Inc. - Product segments
  • Exhibit 72: VIZIO Inc. - Organizational developments
  • Exhibit 73: VIZIO Inc. - Key offerings
  • Exhibit 74: Validation techniques employed for market sizing
  • Exhibit 75: Definition of market positioning of vendors
目次
Product Code: IRTNTR31564

About this market

Smart TV refer to digital TVs with advanced functionalities, such as internet connectivity and storage capacity. Technavio's smart TV market analysis considers sales from distribution channels including offline and online. Our analysis also considers the sales of smart TV in APAC, Europe, North America, South America, and MEA. In 2018, the offline segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as increasing investments in traditional commerce resulting from globalization will play a significant role in the offline segment to maintain its market position. Also, our global smart TV market report looks at factors such as technological advances in TV resolution, rising popularity of OTT content in smart TVs, and growing prominence of online sales. However, security and piracy concerns related to smart TVs, compliance costs related to adoption of GDPR in Europe, and threat from alternate products may hamper the growth of the smart TV industry over the forecast period.

Overview

Technological advances in TV resolution

Cable platforms and streaming service providers are broadcasting high resolution content, which is creating growth opportunities for TV manufacturers to develop application loaded and high-resolution smart TVs. The rise in innovations in smart TV software and display resolutions will lead to the expansion of the global smart TV market at a CAGR of over 21% during the forecast period.

Growing influence of digital media on smart TV advertising and marketing

Smart TV manufacturers are increasingly using digital media to market their products as it provides them a deep data insight. This helps vendors to improve the overall consumer viewing experience and expand their customer base. The growing use of digital tools is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global smart TV market during the forecast period 2019-2023, view our report.

Competitive Landscape

With the presence of several major players, the global smart TV market is fragmented. Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading smart TV manufacturers, that include Koninklijke Philips NV, LG Electronics Inc., Samsung Electronics Co. Ltd., Sony Corp., and VIZIO Inc.

Also, the smart TV market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

TABLE OF CONTENTS

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

  • 2.1 Preface
  • 2.2 Preface
  • 2.3 Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 04: MARKET SIZING

  • Market definition
  • Market sizing 2018
  • Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 06: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL

  • Market segmentation by distribution channel
  • Comparison by distribution channel
  • Offline - Market size and forecast 2018-2023
  • Online - Market size and forecast 2018-2023
  • Market opportunity by distribution channel

PART 07: CUSTOMER LANDSCAPE

PART 08: GEOGRAPHIC LANDSCAPE

  • Geographic segmentation
  • Geographic comparison
  • APAC - Market size and forecast 2018-2023
  • Europe - Market size and forecast 2018-2023
  • North America - Market size and forecast 2018-2023
  • South America - Market size and forecast 2018-2023
  • MEA - Market size and forecast 2018-2023
  • Key leading countries
  • Market opportunity

PART 09: DECISION FRAMEWORK

PART 10: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 11: MARKET TRENDS

  • Growing influence of digital media on smart TV advertising and marketing
  • Rising demand for smart TVs in emerging countries
  • Increasing content partnerships to enhance viewer experience

PART 12: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive scenario

PART 13: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Koninklijke Philips NV
  • LG Electronics Inc.
  • Samsung Electronics Co. Ltd.
  • Sony Corp.
  • VIZIO Inc.

PART 14: APPENDIX

  • Research methodology
  • List of abbreviations
  • Definition of market positioning of vendors

PART 15: EXPLORE TECHNAVIO

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