市場調査レポート
商品コード
1046397

リアルタイム入札の世界市場:2022年~2026年

Global Real Time Bidding Market 2022-2026

出版日: | 発行: TechNavio (Infiniti Research Ltd.) | ページ情報: 英文 120 Pages | 納期: 即納可能 即納可能とは

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=135.61円
リアルタイム入札の世界市場:2022年~2026年
出版日: 2021年12月28日
発行: TechNavio (Infiniti Research Ltd.)
ページ情報: 英文 120 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

世界のリアルタイム入札の市場規模は、2022年から2026年の間に165億2,000万米ドル成長し、予測期間中は22.21%のCAGRとなる見込みです。

市場を牽引しているのは、デジタルトランスフォーメーションと、オーディエンスのターゲティング改善です。

当レポートでは、リアルタイム入札の世界市場の全体的な分析、市場規模と予測、動向、成長促進要因、課題、および約25のベンダーをカバーする分析を提供しています。

目次

エグゼクティブサマリー

市場情勢

  • 市場のエコシステム
  • バリューチェーン分析

市場規模

  • 市場の定義
  • 市場セグメント分析
  • 2021年の市場規模
  • 市場の見通し:2021年から2026年の予測

ファイブフォース分析

  • 買い手の交渉力
  • 供給企業の交渉力
  • 新規参入業者の脅威
  • 代替品の脅威
  • ライバルの脅威
  • 市況

市場セグメンテーション:オークションタイプ別

  • 市場セグメント
  • オークションタイプ別比較
  • 公開オークション:市場規模と予測(2021年~2026年)
  • 招待制オークション:市場規模と予測(2021年~2026年)
  • オークションタイプ別の市場機会

顧客情勢

地域別情勢

  • 地域別セグメンテーション
  • 地域別の比較
  • 北米:市場規模と予測(2021年~2026年)
  • アジア太平洋:市場規模と予測(2021年~2026年)
  • 欧州:市場規模と予測(2021年~2026年)
  • 南米:市場規模と予測(2021年~2026年)
  • 中東・アフリカ:市場規模と予測(2021年~2026年)
  • 主要国
  • 地域情勢別の市場機会
  • 市場促進要因
  • 市場の課題
  • 市場動向

ベンダー情勢

  • ベンダー情勢
  • 混乱の状況

ベンダー分析

  • 対象ベンダー
  • ベンダーの市場ポジショニング
  • ABB Ltd.
  • Adobe Inc.
  • Criteo SA
  • Facebook Inc.
  • PubMatic Inc.
  • Salesforce.com Inc.
  • Smaato Inc.
  • The Rubicon Project Inc.
  • Twitter Inc.
  • Yandex NV

付録

目次
Product Code: IRTNTR71824

Technavio has been monitoring the real time bidding market and it is poised to grow by $ 16.52 bn during 2022-2026, decelerating at a CAGR of 22.21% during the forecast period. Our report on the real time bidding market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by digital transformation and improved targeting of the audience. In addition, digital transformation is anticipated to boost the growth of the market as well.

The real time bidding market analysis includes the type segment and geographic landscape.

Technavio's real time bidding market is segmented as below:

By Type

  • Open auction
  • Invitation-only auction

By Geographical Landscape

  • North America
  • APAC
  • Europe
  • South America
  • MEA

This study identifies the increased popularity of social media inventoryas one of the prime reasons driving the real time bidding market growth during the next few years.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on real time bidding market covers the following areas:

  • Real time bidding market sizing
  • Real time bidding market forecast
  • Real time bidding market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading real time bidding market vendors that include ABB Ltd., Adobe Inc., Criteo SA, Facebook Inc., PubMatic Inc., Salesforce.com Inc., Smaato Inc., The Rubicon Project Inc., Twitter Inc., and Yandex NV. Also, the real time bidding market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

  • Executive Summary
    • Market Overview
  • Market Landscape
    • Market ecosystem
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2021
    • Market outlook: Forecast for 2021 - 2026
  • Five Forces Analysis
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Auction type
    • Market segments
    • Comparison by Auction type
    • Open auction - Market size and forecast 2021-2026
    • Invitation-only auction - Market size and forecast 2021-2026
    • Market opportunity by Auction type
  • Customer landscape
  • Geographic Landscape
    • Geographic segmentation
    • Geographic comparison
    • North America - Market size and forecast 2021-2026
    • APAC - Market size and forecast 2021-2026
    • Europe - Market size and forecast 2021-2026
    • South America - Market size and forecast 2021-2026
    • MEA - Market size and forecast 2021-2026
    • Key leading countries
    • Market opportunity By Geographical Landscape
    • Market drivers
    • Market challenges
    • Market trends
  • Vendor Landscape
    • Vendor landscape
    • Landscape disruption
  • Vendor Analysis
    • Vendors covered
    • Market positioning of vendors
    • ABB Ltd.
    • Adobe Inc.
    • Criteo SA
    • Facebook Inc.
    • PubMatic Inc.
    • Salesforce.com Inc.
    • Smaato Inc.
    • The Rubicon Project Inc.
    • Twitter Inc.
    • Yandex NV
  • Appendix
    • Scope of the report
    • Currency conversion rates for US$
    • Research methodology
    • List of abbreviations

Exhibits

  • 1: Key Finding 1
  • 2: Key Finding 2
  • 3: Key Finding 3
  • 4: Key Finding 5
  • 5: Key Finding 6
  • 6: Key Finding 7
  • 7: Key Finding 8
  • 8: Parent market
  • 9: Market characteristics
  • 10: Offerings of vendors included in the market definition
  • 11: Market segments
  • 12: Global - Market size and forecast 2021 - 2026 ($ billion)
  • 13: Global market: Year-over-year growth 2021 - 2026 (%)
  • 14: Five forces analysis 2021 & 2026
  • 15: Bargaining power of buyers
  • 16: Bargaining power of suppliers
  • 17: Threat of new entrants
  • 18: Threat of substitutes
  • 19: Threat of rivalry
  • 20: Market condition - Five forces 2021
  • 21: Auction type - Market share 2021-2026 (%)
  • 22: Comparison by Auction type
  • 23: Open auction - Market size and forecast 2021-2026 ($ billion)
  • 24: Open auction - Year-over-year growth 2021-2026 (%)
  • 25: Invitation-only auction - Market size and forecast 2021-2026 ($ billion)
  • 26: Invitation-only auction - Year-over-year growth 2021-2026 (%)
  • 27: Market opportunity by Auction type
  • 28: Customer landscape
  • 29: Market share By Geographical Landscape 2021-2026 (%)
  • 30: Geographic comparison
  • 31: North America - Market size and forecast 2021-2026 ($ billion)
  • 32: North America - Year-over-year growth 2021-2026 (%)
  • 33: APAC - Market size and forecast 2021-2026 ($ billion)
  • 34: APAC - Year-over-year growth 2021-2026 (%)
  • 35: Europe - Market size and forecast 2021-2026 ($ billion)
  • 36: Europe - Year-over-year growth 2021-2026 (%)
  • 37: South America - Market size and forecast 2021-2026 ($ billion)
  • 38: South America - Year-over-year growth 2021-2026 (%)
  • 39: MEA - Market size and forecast 2021-2026 ($ billion)
  • 40: MEA - Year-over-year growth 2021-2026 (%)
  • 41: Key leading countries
  • 42: Market opportunity By Geographical Landscape ($ billion)
  • 43: Impact of drivers and challenges
  • 44: Vendor landscape
  • 45: Landscape disruption
  • 46: Industry risks
  • 47: Vendors covered
  • 48: Market positioning of vendors
  • 49: ABB Ltd. - Overview
  • 50: ABB Ltd. - Business segments
  • 51: ABB Ltd. - Key offerings
  • 52: ABB Ltd. - Key customers
  • 53: ABB Ltd. - Segment focus
  • 54: Adobe Inc. - Overview
  • 55: Adobe Inc. - Business segments
  • 56: Adobe Inc. - Key offerings
  • 57: Adobe Inc. - Key customers
  • 58: Adobe Inc. - Segment focus
  • 59: Criteo SA - Overview
  • 60: Criteo SA - Business segments
  • 61: Criteo SA - Key offerings
  • 62: Criteo SA - Key customers
  • 63: Criteo SA - Segment focus
  • 64: Facebook Inc. - Overview
  • 65: Facebook Inc. - Business segments
  • 66: Facebook Inc. - Key offerings
  • 67: Facebook Inc. - Key customers
  • 68: Facebook Inc. - Segment focus
  • 69: PubMatic Inc. - Overview
  • 70: PubMatic Inc. - Business segments
  • 71: PubMatic Inc. - Key offerings
  • 72: PubMatic Inc. - Key customers
  • 73: PubMatic Inc. - Segment focus
  • 74: Salesforce.com Inc. - Overview
  • 75: Salesforce.com Inc. - Business segments
  • 76: Salesforce.com Inc. - Key offerings
  • 77: Salesforce.com Inc. - Key customers
  • 78: Salesforce.com Inc. - Segment focus
  • 79: Smaato Inc. - Overview
  • 80: Smaato Inc. - Product and service
  • 81: Smaato Inc. - Key offerings
  • 82: Smaato Inc. - Key customers
  • 83: Smaato Inc. - Segment focus
  • 84: The Rubicon Project Inc. - Overview
  • 85: The Rubicon Project Inc. - Product and service
  • 86: The Rubicon Project Inc. - Key offerings
  • 87: The Rubicon Project Inc. - Key customers
  • 88: The Rubicon Project Inc. - Segment focus
  • 89: Twitter Inc. - Overview
  • 90: Twitter Inc. - Business segments
  • 91: Twitter Inc. - Key offerings
  • 92: Twitter Inc. - Key customers
  • 93: Twitter Inc. - Segment focus
  • 94: Yandex NV - Overview
  • 95: Yandex NV - Business segments
  • 96: Yandex NV - Key offerings
  • 97: Yandex NV - Key customers
  • 98: Yandex NV - Segment focus
  • 99: Currency conversion rates for US$
  • 100: Research Methodology
  • 101: Validation techniques employed for market sizing
  • 102: Information sources
  • 103: List of abbreviations