市場調査レポート
商品コード
1064309
クラフトスピリッツの世界市場収益Global Craft Spirit Market Revenue |
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クラフトスピリッツの世界市場収益 |
出版日: 2022年01月05日
発行: IndustryARC
ページ情報: 英文 203 Pages
納期: 2~3営業日
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世界のクラフトスピリッツの市場規模は、2022年から2027年にかけて21.4%のCAGRを記録し、2027年には1,247億米ドルに達すると予測されています。
持続可能な方法に従って生産されたアルコールの消費、業界の統合は、クラフトスピリッツ市場を牽引する要因となっています。しかし、バルクメーカーと比較して、クラフトスピリッツに関連するコスト高は、市場を阻害する要因となっています。
当レポートでは、世界のクラフトスピリッツ市場について調査しており、市場概要、市場分析、企業分析など、包括的な情報を提供しています。
Craft Spirits Market Overview
The Craft Spirits Market size is estimated to reach $124.7 billion by 2027 and is poised to grow at a CAGR of 21.4% over the forecast period of 2022-2027. A craft distillery follows the importance of transparency in distilling, which translates into a fair use of ingredients. Moreover, the craft distiller should not produce more than 750,000 gallons annually. Lastly, the spirits distillation location should be communicated to the concerned authorities with that bottling location, and the process along with the aging process should be communicated as well. Furthermore, the craft distiller should hold ownership of 51% or more of the DSP to be labeled as a craft distillery. Craft spirits are distilled in small quantities, and some of the famous forms of craft spirits include gin, vodka, and rum. People's craze regarding alcohol consumption is growing, and millennials are now preferring local craft spirits as they are locally outsourcing the said ingredients from local farms which in turn are boosting the local demand. Additionally, craft distillers are now adding a USP in terms of product innovation which can aid health. The consolidation of the industry along with the consumption of alcohol which follows sustainable production methods are some of the factors driving the Craft Spirits Industry forward in the projected period of 2022-2027.
Report Coverage
The report: "Craft Spirits Market Forecast (2022-2027)", by Industry ARC covers an in-depth analysis of the following segments of the Craft Spirits Market.
By Type- Whiskey, Gin, Vodka, Brandy, Rum, and Others.
By Distillery Capacity- Large Scale Producers, Medium Scale Producers, and Small-Scale Producers.
By Distribution Channel- Off- Trade Channel and On-Trade Channels.
By Geography- North America (U.S., Canada, Mexico), Europe (Germany, United Kingdom (U.K.), France, Italy, Spain, Russia, and Rest of Europe), Asia Pacific (China, Japan India, South Korea, Australia, and New Zealand, and Rest of Asia Pacific), South America (Brazil, Argentina, and Rest of South America), and Rest of the World (the Middle East, and Africa).
Key Takeaways
Craft Spirits Market Segmentation Analysis - By Type
The Craft Spirits Market based on type can be further segmented into Whiskey, Gin, Vodka, Brandy, Rum, and Others. Whiskey held a dominant market share in the year 2021. It is owing to the extreme and unique taste which is offered by the said product domain. Product innovations over the years have allowed whiskey to provide certain medicinal benefits as well. Distillers are now adding various herbs and spices, to elongate the offering for taste purposes as well as for medicinal benefits. Whiskey has high levels of polyphenols, an antioxidant that has proven to reduce the LDL or bad cholesterol and substantiate the HDL or good cholesterol. Within the US, around 51% of adults have unprecedented levels of cholesterol, which whiskey can help.
However, vodka is estimated to be the fastest-growing, with a CAGR of 21.9% over the forecast period of 2022-2027. Vodka has been unprecedently used in craft spirits, especially the millennials are favoring canned cocktails, and vodka has various flavors such as orange-apple-lemon-light or hard, hence, vodka can be substantiated into different uses which will aid the product demand.
Craft Spirits Market Segmentation Analysis - By Distribution Channel
The Craft Spirits Market based on distribution channels can be further segmented into Off-Trade Channels and On-Trade Channels. On-Trade Channels held a dominant market share in the year 2021. It is owing to the opening of restaurants-bars and pubs- and various other ancillaries whose sales have substantially picked up post-vaccination and opening of economies. Moreover, liquor has been linked to the overall ambiance, and consumers prefer to drink such craft spirits in environments where they can socialize and bond with other pupils.
However, Off-Trade Channels are estimated to be the fastest-growing, with a CAGR of 22.1% over the forecast period of 2022-2027. It is owing to the cost-benefit one can take advantage of while opting for such channels. Owing to various taxes and surcharges such as sales tax or service tax, the overall cost of end-products rises, which users can mitigate by choosing the sale channel. For example, SLO Canned Cocktails, a pack of four RTDs are available for $17.99. However, the same alcohol content can cost somewhere close to $62-$65 for a pair of four cans.
Craft Spirits Market Segmentation Analysis - By Geography
The Craft Spirits Market based on geography can be further segmented into North America, Europe, Asia-Pacific, South America, and the Rest of the World. North America held the largest share of 38% as compared to the other regions in 2021. It is owing to the sheer size of the craft distiller market. Recently, it was valued at $6.7 billion in revenue terms. Additionally, the region has prominent craft distillers which are responsible for such staggering numbers.
However, Asia-Pacific is expected to offer lucrative growth opportunities to marketers in the projected period of 2022-2027. It is owing to a rising inclination to set up local breweries and craft distillers such as United Spirits that has propelled the start for craft spirits manufacturing in India. Lastly, a major chunk of the millennial population is concentrated in the likes of India, which is responsible for a surging alcohol demand in the projected period. Liquor consumption and urbanization have had a close associated correlation, thereby, with the increase in urbanization the consumption for craft spirits would grow.
Craft Spirits Market Drivers
The growing number of craft distilleries owing to the demand generation has been a key market driver
Consumers have grown extremely weary of the presence of local breweries, especially craft distilleries. Owing to such demand, a substantial increment has been in terms of new market entrants. Consumers have now been aware that sustainable products benefit them as well as the supplier/raw material manufacturer or processors. For example, US Craft Spirits Association went on to say that despite COVID-19, the market hasn't stopped growing. Interestingly, liquor has been the most steadfast product domain which didn't halt owing to the pandemic. The number of craft distilleries grew by 1.1% from August 2020 to August 2021. The market registered a sales equivalent of>$5 billion in 2020. The figures show robustness in terms of market affliction. Moreover, the volume differentiation between the sales from craft spirits and non-craft spirits was 3% in favor of the former.
The use of AI-ML has created a huge potential for market growth
Artificial Intelligence and Machine Learning were being heavily used in all other industries, however, the advent of AI-ML in making craft spirits has created a huge market potential, which experts estimate would help in bypassing the sales growth in comparison with non-craft spirits. The volume has upped from 2.2% in 2015 to 4.7% in 2020. Additionally, the value of craft spirits has grown from earlier 3% in 2015 to 7.1% in 2020. The major reason has been consumer demand, but the supply side has been aided by the use of artificial intelligence and machine learning. Some of the common ways through which AI is used is, AI cognitive services will be fed raw data including the distillery's legacy recipes, sales numbers, and customer preferences. The algorithm can then generate more than 70 million recipes, that should be both popular and tasty.
Craft Spirits Market Challenges
The market is highly concentrated which is supplemented by relatively higher costs, leading to a differentiated sales pattern
The market of craft distilleries has been under pressure in terms of market concentration. Moreover, the exports have shrunk from the US, as a decrement of 32.9% has been seen in 2020. Additionally, employments have shrunk by nearly 50% from 2019. Moreover, the large producers severely outpace the small producers owing to low capital tapping potential. 1.6% of the total craft producers are termed "large" and they represent a value equivalent to 57%. However, the majority of 90.1 craft distilleries are small, and they only supplement the demand for 10.3% annually. Additionally, the cost anomalies are high in comparison to big-brewhouses as they have capital infusion powers. Non-craft distillers have the potential to bring FDIs and start factories in low-labor countries, which in the case of craft distillers is absent. The following becomes a prime reason for cost-disparity.
Craft Spirits Market Industry Outlook
Recent Developments
Relevant Titles
Spirits Packaging Market- Forecast (2022-2027)
Report Code- FBR 13778
Ardent Spirits Market- Forecast (2022-2027)
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