お知らせ :東京証券取引所JASDAQスタンダード市場への新規上場に関するお知らせ
株式会社グローバルインフォメーション
表紙:玩具およびゲーム市場:世界の業界動向、シェア、規模、成長、機会および予測(2021~2026年)
市場調査レポート
商品コード
999859

玩具およびゲーム市場:世界の業界動向、シェア、規模、成長、機会および予測(2021~2026年)

Toys and Games Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

出版日: | 発行: IMARC Services Private Limited | ページ情報: 英文 107 Pages | 納期: 2-3営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=110.15円
玩具およびゲーム市場:世界の業界動向、シェア、規模、成長、機会および予測(2021~2026年)
出版日: 2021年04月12日
発行: IMARC Services Private Limited
ページ情報: 英文 107 Pages
納期: 2-3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界の玩具およびゲームの市場規模は2020年に984億米ドルに達しました。玩具およびゲームは、ガラガラ、人形、トイカーからスキップロープ、ボードゲーム、ジグソーパズルまでさまざまな遊び道具です。彼らは子供の全体的な発達に付加する本質的な価値が付与されています。玩具は、子供たちが感情を表現し、創造性を高めるのに役立ちます。一方、ゲームはストレスを解消し、認知的、身体的、社会的スキルの向上に役立つ優れた方法です。近年、インタラクティブで多機能な玩具やゲームの人気の高まりは、玩具やゲーム業界に大きな影響を与えています。

漫画、テレビ番組、映画の人気キャラクターをベースにした玩具やゲームの販売が拡大し、市場の成長を後押ししています。さらに、世界の人口は現在の76億人から2030年までに96億人以上に増加すると予想されます。人口の増加は、継続的な可処分所得レベルの上昇と相まって、世界の玩具およびゲーム市場の強力な促進因子となると予想されます。さらに、子供以外にも、玩具やゲームの販売は、特にアクションフィギュアやアクセサリーなどのセグメントで、高齢の消費者によって推進されることが予想されます。玩具やゲームの需要を牽引している要因には他にも、無料ゲームの採用、教育および科学玩具の人気の高まり、環境に優しい玩具の需要の増加などがあります。世界の玩具およびゲーム市場は、今後5年間で緩やかな成長を示すものと予測されています。

当レポートでは、玩具およびゲーム市場について調査し、市場の概要とともに、製品タイプ別、流通チャネル別、地域別の動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 序文

第2章 範囲と調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界の玩具およびゲーム市場

  • 市場概要
  • 市場パフォーマンス
  • COVID-19の影響
  • 価格分析
    • 主要な価格指標
    • 価格構造
    • マージン分析
  • 製品タイプ別の市場セグメンテーション
  • 流通チャネル別の市場セグメンテーション
  • 地域別の市場セグメンテーション
  • SWOT分析
    • 概要
    • 強み
    • 弱点
    • 市場機会
    • 脅威
  • バリューチェーン分析
    • 概要
    • 研究開発
    • 原材料調達
    • 製造
    • マーケティング
    • 流通
    • 最終用途
  • ポーターのファイブフォース分析
    • 概要
    • 買い手の交渉力
    • 供給企業の交渉力
    • 競合
    • 新規参入業者の脅威
    • 代替品の脅威

第6章 市場セグメンテーション、製品タイプ別

  • ぬいぐるみ
  • 幼児用/プレスクール用玩具
  • アクティビティ玩具
  • 人形
  • ゲームとパズル
  • ライドオン
  • その他

第7章 市場セグメンテーション、流通チャネル別

  • 専門店
  • スーパーマーケットとハイパーマーケット
  • デパート
  • オンラインストア
  • 雑貨店

第8章 市場セグメンテーション、地域別

  • 北米
  • 欧州
  • アジア太平洋
  • 中東とアフリカ
  • ラテンアメリカ

第9章 玩具およびゲームの製造プロセス

  • 製品の概要
  • 原材料の要件
  • 製造プロセス
  • 主な成功とリスク要因

第10章 競合情勢

  • 市場構造
  • キープレーヤー
  • キープレーヤーのプロファイル
    • Hasbro
    • Mattel
    • Ravensburger
    • Tomy
    • The Lego Group
    • Funtastic
    • JAKKS Pacific
    • Lansay
    • LeapFrog Enterprises
    • MGA Entertainment
    • Playmates Toys
    • ToyQuest
    • Vivid Imaginations
図表

List of Figures

  • Figure 1: Global: Toys and Games Market: Major Drivers and Challenges
  • Figure 2: Global: Toys and Games Market: Sales Value (in Billion US$), 2015-2020
  • Figure 3: Global: Toys and Games Market: Breakup by Product (in %), 2020
  • Figure 4: Global: Toys and Games Market: Breakup by Distribution Channel (in %), 2020
  • Figure 5: Global: Toys and Games Market: Breakup by Region (in %), 2020
  • Figure 6: Global: Toys and Games Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 7: Global: Toys and Games Industry: SWOT Analysis
  • Figure 8: Global: Toys and Games Industry: Value Chain Analysis
  • Figure 9: Global: Toys and Games Industry: Porter's Five Forces Analysis
  • Figure 10: Global: Toys and Games (Plush Toys) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 11: Global: Toys and Games (Plush Toys) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 12: Global: Toys and Games (Infant/Preschool Toys) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 13: Global: Toys and Games (Infant/Preschool Toys) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 14: Global: Toys and Games (Activity Toys) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 15: Global: Toys and Games (Activity Toys) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 16: Global: Toys and Games (Dolls) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 17: Global: Toys and Games (Dolls) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 18: Global: Toys and Games (Games and Puzzles) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 19: Global: Toys and Games (Games and Puzzles) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 20: Global: Toys and Games (Ride-Ons) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 21: Global: Toys and Games (Ride-Ons) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 22: Global: Toys and Games (Other Product Types) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 23: Global: Toys and Games (Other Product Types) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 24: Global: Toys and Games Market: Sales through Specialty Stores (in Million US$), 2015 & 2020
  • Figure 25: Global: Toys and Games Market Forecast: Sales through Specialty Stores (in Million US$), 2021-2026
  • Figure 26: Global: Toys and Games Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2015 & 2020
  • Figure 27: Global: Toys and Games Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2021-2026
  • Figure 28: Global: Toys and Games Market: Sales through Departmental Stores (in Million US$), 2015 & 2020
  • Figure 29: Global: Toys and Games Market Forecast: Sales through Departmental Stores (in Million US$), 2021-2026
  • Figure 30: Global: Toys and Games Market: Sales through Online Stores (in Million US$), 2015 & 2020
  • Figure 31: Global: Toys and Games Market Forecast: Sales through Online Stores (in Million US$), 2021-2026
  • Figure 32: Global: Toys and Games Market: Sales through General Stores (in Million US$), 2015 & 2020
  • Figure 33: Global: Toys and Games Market Forecast: Sales through General Stores (in Million US$), 2021-2026
  • Figure 34: North America: Toys and Games Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 35: North America: Toys and Games Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 36: Europe: Toys and Games Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 37: Europe: Toys and Games Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 38: Asia Pacific: Toys and Games Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 39: Asia Pacific: Toys and Games Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 40: Middle East and Africa: Toys and Games Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 41: Middle East and Africa: Toys and Games Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 42: Latin America: Toys and Games Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 43: Latin America: Toys and Games Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 44: Toys and Games Manufacturing: Detailed Process Flow

List of Tables

  • Table 1: Global: Toys and Games Market: Key Industry Highlights, 2020 and 2026
  • Table 2: Global: Toys and Games Market Forecast: Breakup by Product (in Million US$), 2021-2026
  • Table 3: Global: Toys and Games Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
  • Table 4: Global: Toys and Games Market Forecast: Breakup by Region (in Million US$), 2021-2026
  • Table 5: Toys and Games Manufacturing: Raw Material Requirements
  • Table 6: Global: Toys and Games Market: Competitive Structure
  • Table 7: Global: Toys and Games Market: Key Players
目次
Product Code: SR1020B245_Report

The global toys and games market reached US$ 98.4 Billion in 2020. Toys and games are playthings which range from rattles, dolls and toy cars to skipping ropes, board games and jigsaw puzzles. They come with an intrinsic value that adds to the overall development of children. Toys help the children to express their emotions and boost their creativity. Whereas, games are a great way to de-stress and help in improving the cognitive, physical and social skills. In recent years, the rise in the popularity of interactive and multi-functional toys and games has had a substantial impact on the toys and games industry.

The sales of toys and games based on popular characters from cartoons, TV shows and movies are escalating, in turn, propelling the market growth. Moreover, the global population is expected to grow from the current 7.6 Billion to over 9.6 Billion by 2030. Population growth coupled by continuously rising personnel disposable income levels is expected to represent a strong catalyst for the global toys and games market. Furthermore, apart from children, the sale of toys and games are also expected to be driven by older consumers, especially in segments such as action figures and accessories. Some of the other factors that are driving the demand for toys and games are adoption of free-to-play gaming, increasing popularity of educational and scientific toys, growing demand for eco-friendly toys, etc. Looking forward, IMARC Group expects the global toys and games market to exhibit moderate growth during the next five years.

Market Summary:

On the basis of product type, the market has been segmented into plush toys, infant/pre-school toys, activity toys, dolls, games and puzzles, ride-ons and others.

On the basis of distribution channel, the market has been segmented into speciality stores, supermarkets and hypermarkets, departmental stores, online and general stores. Amongst these, specialty stores represent the largest segment.

By region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. North America holds the largest share in the market.

The competitive landscape of the market has also been examined in the report with some of the major players being Hasbro, Mattel, Ravensburger, Tomy, The Lego Group, Funtastic, JAKKS Pacific, Lansay, LeapFrog Enterprises, MGA Entertainment, Playmates Toys, ToyQuest Vivid Imaginations, etc.

This report provides a deep insight into the global toys and games market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the toys and games market in any manner.

Key Questions Answered in This Report:

  • How has the global toys and games market performed so far and how will it perform in the coming years?
  • What are the key regions in the global toys and games market?
  • What has been the impact of COVID-19 on the global toys and games market?
  • Which are the popular product types in the global toys and games market?
  • Which are the popular distribution channels in the global toys and games market?
  • What are the various stages in the value chain of the global toys and games market?
  • What are the key driving factors and challenges in the global toys and games market?
  • What is the structure of the global toys and games market and who are the key players?
  • What is the degree of competition in the global toys and games market?
  • How are toys and games manufactured?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Toys and Games Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact Of COVID-19
  • 5.4 Price Analysis
    • 5.4.1 Key Price Indicators
    • 5.4.2 Price Structure
    • 5.4.3 Margin Analysis
  • 5.5 Market Breakup by Product Type
  • 5.6 Market Breakup by Distribution Channel
  • 5.7 Market Breakup by Region
  • 5.8 Market Forecast
  • 5.9 SWOT Analysis
    • 5.9.1 Overview
    • 5.9.2 Strengths
    • 5.9.3 Weaknesses
    • 5.9.4 Opportunities
    • 5.9.5 Threats
  • 5.10 Value Chain Analysis
    • 5.10.1 Overview
    • 5.10.2 Research and Development
    • 5.10.2 Raw Material Procurement
    • 5.10.3 Manufacturing
    • 5.10.4 Marketing
    • 5.10.5 Distribution
    • 5.10.6 End-Use
  • 5.11 Porter's Five Forces Analysis
    • 5.11.1 Overview
    • 5.11.2 Bargaining Power of Buyers
    • 5.11.3 Bargaining Power of Suppliers
    • 5.11.4 Degree of Competition
    • 5.11.5 Threat of New Entrants
    • 5.11.6 Threat of Substitutes

6 Market Breakup by Product Type

  • 6.1 Plush Toys
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Infant /Preschool Toys
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Activity Toys
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Dolls
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Games and Puzzles
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast
  • 6.6 Ride-Ons
    • 6.6.1 Market Trends
    • 6.6.2 Market Forecast
  • 6.7 Others
    • 6.7.1 Market Trends
    • 6.7.2 Market Forecast

7 Market Breakup by Distribution Channel

  • 7.1 Specialty Stores
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Supermarkets and Hypermarkets
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Departmental Stores
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Online Stores
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 General Stores
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast

8 Market Breakup by Region

  • 8.1 North America
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Europe
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Asia Pacific
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Middle East and Africa
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Latin America
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast

9 Toys and Games Manufacturing Process

  • 9.1 Product Overview
  • 9.2 Raw Material Requirements
  • 9.3 Manufacturing Process
  • 9.4 Key Success and Risk Factors

10 Competitive Landscape

  • 10.1 Market Structure
  • 10.2 Key Players
  • 10.3 Profiles of Key Players
    • 10.3.1 Hasbro
    • 10.3.2 Mattel
    • 10.3.3 Ravensburger
    • 10.3.4 Tomy
    • 10.3.5 The Lego Group
    • 10.3.6 Funtastic
    • 10.3.7 JAKKS Pacific
    • 10.3.8 Lansay
    • 10.3.9 LeapFrog Enterprises
    • 10.3.10 MGA Entertainment
    • 10.3.11 Playmates Toys
    • 10.3.12 ToyQuest
    • 10.3.13 Vivid Imaginations
株式会社グローバルインフォメーション
© Copyright 1996-2021, Global Information, Inc. All rights reserved.