表紙:世界のラジオ広告市場レポートと予測:2021~2026年
市場調査レポート
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999825

世界のラジオ広告市場レポートと予測:2021~2026年

Global Radio Advertising Market Report & Forecast 2021-2026

出版日: | 発行: IMARC Services Private Limited | ページ情報: 英文 90 Pages | 納期: 2-3営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=115.12円
世界のラジオ広告市場レポートと予測:2021~2026年
出版日: 2021年04月12日
発行: IMARC Services Private Limited
ページ情報: 英文 90 Pages
納期: 2-3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

ラジオは、リスナーに娯楽を提供することに加え、テレビに比べて比較的安価であると同時に、広告主に膨大な数の視聴者を届ける最も古い広告メディアの1つです。その結果、それは大小の企業にとって同様に影響力があり、費用効果の高い広告ルートになりました。

インターネットやその他のデジタルメディアなどの新しい広告プラットフォームが広告市場で注目を集めていますが、多くの理由から、ラジオは依然として強力な広告媒体です。ラジオの携帯性は、娯楽とニュースの好ましい情報源です。第二に、ラジオは、ニュース、教育、音楽、エンターテインメント、雇用などの多くのプログラムを通じてさまざまな視聴者層にアピールするため、幅広い層に利用されています。さらに、世界中の多くの村が依然として電力の普及に欠けているため、ラジオが情報と娯楽の主要な情報源であり続けており、その結果、ラジオは地方にとっての影響力のある広告媒体なのです。今日、スマートフォンやインターネット設備の普及が進んでいることで、オンラインラジオの視聴者数が増加し、世界のラジオ広告市場の成長も促進されています。世界のラジオ広告市場は今後5年間で緩やかな成長を示すと予測されています。

当レポートでは、世界のラジオ広告市場について調査し、市場の概要とともに、地域別の動向、および市場に参入する企業の競合動向などを提供しています。

目次

第1章 序文

第2章 範囲と調査手法

第3章 イントロダクション

第4章 世界の広告市場

  • 現在および過去の市場動向
  • さまざまなセグメントのパフォーマンス
  • さまざまな地域のパフォーマンス
  • キープレーヤーとその市場シェア

第5章 世界のラジオ広告市場

  • 市場概要
  • 現在および過去の市場動向
  • COVID-19の影響
    • 従来のラジオ広告
    • 地上波ラジオ放送広告
    • 地上波ラジオオンライン広告
    • 衛星ラジオ広告
  • 市場セグメンテーション、地域別
    • 北米
    • 欧州、中東・アフリカ
    • アジア太平洋
    • ラテンアメリカ
  • 市場セグメンテーション、業界別
  • ラジオ広告の価格モデル
  • SWOT分析
    • 概要
    • 強み
    • 弱点
    • 市場機会
    • 脅威
  • バリューチェーン分析
    • 調査
    • コンテンツ開発
    • 広告代理店
    • ラジオチャンネル
    • 聴衆
  • ポーターズファイブフォース分析
    • 供給企業の交渉力
    • 買い手の交渉力
    • 代替品の脅威
    • 競争企業間の敵対関係
    • 新規参入業者の脅威
  • 主な課題

第6章 世界のラジオ広告市場:競合情勢

  • 市場構造
  • 主要プレーヤーのプロファイル
図表

List of Figures

Figure 5 1: Global: Advertising Market: Sales Value (in Billion US$), 2015-2020

Figure 5 2: Global: Advertising Market: Breakup by Segment (in %), 2020

Figure 5 3: Global: Advertising Market: Regional Breakup by Value (in Billion US$), 2015 and 2020

Figure 5 4: Global: Advertising Market: Regional Breakup (in %), 2020

Figure 5 5: Global: Advertising Market: Share of Key Players (in %), 2020

Figure 5 6: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026

Figure 5 7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2026

Figure 5 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2026

Figure 6 1: Global: Radio Advertising Market: Sales Value (in Billion US$), 2015-2020

Figure 6 2: Global: Radio Advertising Market: Value Breakup by Type (in %), 2020

Figure 6 3: Global: Traditional Radio Advertising Market: Sales Value (in Billion US$), 2015-2020

Figure 6 4: Global: Terrestrial Radio Broadcast Advertising Market: Sales Value (in Billion US$), 2015-2020

Figure 6 5: Global: Terrestrial Radio Online Advertising Market: Sales Value (in Billion US$), 2015-2020

Figure 6 6: Global: Satellite Radio Advertising Market: Sales Value (in Billion US$), 2015-2020

Figure 6 7: Global: Radio Advertising Market: Regional Breakup by Value (in Billion US$), 2020 and 2026

Figure 6 8: Global: Radio Advertising Market: Regional Breakup (in %), 2020

Figure 6 9: North America: Radio Advertising Market: Sales Value (in Billion US$), 2020 and 2026

Figure 6 10: Europe, Middle East & Africa: Radio Advertising Market: Sales Value (in Billion US$), 2020 and 2026

Figure 6 11: Asia Pacific: Radio Advertising Market: Sales Value (in Billion US$), 2020 and 2026

Figure 6 12: Latin America: Radio Advertising Market: Sales Value (in Billion US$), 2020 and 2026

Figure 6 13: Global: Radio Advertising Market: Breakup by Industries (in %), 2020

Figure 6 14: Global: Radio Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026

Figure 6 15: Radio Advertising Market: SWOT Analysis

Figure 6 16: Radio Advertising Market: Value Chain Analysis

Figure 6 17: Radio Advertising Market: Porter's Five Forces Analysis

List of Tables

Table 3 1: Global: Advertising Market: Performance of Various Segments, (in Billion US$), 2015-2020

Table 3 2: Global: Advertising Market Forecast: Performance of Various Segments, (in Billion US$), 2021-2026

目次
Product Code: SR1020B211_Report

Radio, besides providing entertainment to listeners, represents one of the oldest advertising media which is relatively cheaper as compared to television and at the same time, delivers a vast audience to the advertisers. As a result, it has become an influential as well as a cost-effective route of advertisement for big and small companies alike. According to the report by IMARC Group, titled "Global Radio Advertising Market Report & Forecast 2021-2026", the global radio advertising market reached a value of US$ 38.1 in 2020.

Although newer advertising platforms such as internet and other digital media are gaining traction in the advertising market, radio still represents a powerful advertising medium due to many reasons. The portability of radio makes it a favourable source of entertainment and news. Secondly, radio offers a wide demographic coverage as it appeals to varied segments of audience via a number of programmes such as news, education, music and entertainment, employment, etc. Moreover, as many villages all across the globe still lack electricity penetration, radio continues to be their major source of information and entertainment and as a result, radio signifies an influential medium of advertising for rural markets. Nowadays, the increasing penetration of smart phones and internet facilities have led to a rise in the number of online radio audience which is also driving the growth of the global radio advertising market. Looking forward, IMARC Group expects the global radio advertising market to exhibit moderate growth during the next five years.

The report has segmented the global radio advertising market on the basis of types: Traditional Radio Advertising, Terrestrial Radio Broadcast Advertising, Terrestrial Radio Online Advertising and Satellite Radio Advertising. The report has also segmented the market on the basis of industry, listing the key industries which are actively using radio advertising. Market share analysis of key regions and markets have also been provided in the report. North America currently represents the largest market for radio advertising. Other major markets include Asia Pacific, EMEA (Europe, Middle East & Africa) and Latin America. On a competitive front, the report has analysed the key players currently operating in the global radio advertising market.

This report provides a deep insight into the global radio advertising industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, Porter's five forces analysis, radio advertising pricing models, margins in radio advertising, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the radio advertising industry in any manner.

Key Questions Answered in This Report:

  • 1. What is the impact of COVID-19 on the global radio advertising market?
  • 2. What will be the radio advertising market outlook during the forecast period (2021-2026)?
  • 3. What was the global radio advertising market size in 2020?
  • 4. What are the major global radio advertising market drivers?
  • 5. What are the major global radio advertising market trends?
  • 6. What is the global radio advertising market breakup by type?
  • 7. What are the major regional markets in the global radio advertising industry?
  • 8. Who are the leading players in the global radio advertising industry?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Introduction

  • 3.1 Overview
  • 3.2 Executive Summary
  • 3.3 Key Industry Trends

4 Global Advertising Market

  • 4.1 Current and Historical Market Trends
  • 4.2 Performance of Various Segments
  • 4.3 Performance of Various Regions
  • 4.4 Key Players and their Market Shares
  • 4.5 Market Forecast

5 Global Radio Advertising Market

  • 5.1 Market Overview
  • 5.2 Current and Historical Market Trends
  • 5.3 Impact of COVID-19
  • 5.4 Market Breakup by Type
    • 5.4.1 Traditional Radio Advertising
    • 5.4.2 Terrestrial Radio Broadcast Advertising
    • 5.4.3 Terrestrial Radio Online Advertising
    • 5.4.4 Satellite Radio Advertising
  • 5.5 Market Breakup by Region
    • 5.5.1 North America
    • 5.5.2 Europe, Middle East & Africa
    • 5.5.3 Asia Pacific
    • 5.5.4 Latin America
  • 5.6 Market Breakup by Industry
  • 5.7 Market Forecast
  • 5.8 Radio Advertising Pricing Models
  • 5.9 SWOT Analysis
    • 5.9.1 Overview
    • 5.9.2 Strengths
    • 5.9.3 Weaknesses
    • 5.9.4 Opportunities
    • 5.9.5 Threats
  • 5.10 Value Chain Analysis
    • 5.10.1 Research
    • 5.10.2 Content Development
    • 5.10.3 Advertising Agencies
    • 5.10.4 Radio Channels
    • 5.10.5 Audience
  • 5.11 Porters Five Forces Analysis
    • 5.11.1 Bargaining Power of Suppliers
    • 5.11.2 Bargaining Power of Buyers
    • 5.11.3 Threat of Substitutes
    • 5.11.4 Competitive Rivalry
    • 5.11.5 Threat of New Entrants
  • 5.12 Key Challenges

6 Global Radio Advertising Market: Competitive Landscape

  • 6.1 Market Structure
  • 6.2 Profiles of Leading Players