表紙:世界のオンライン広告市場レポートと予測(2021~2026年)
市場調査レポート
商品コード
999802

世界のオンライン広告市場レポートと予測(2021~2026年)

Global Online Advertising Market Report & Forecast 2021-2026

出版日: | 発行: IMARC Services Private Limited | ページ情報: 英文 98 Pages | 納期: 2-3営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=115.68円
世界のオンライン広告市場レポートと予測(2021~2026年)
出版日: 2021年04月12日
発行: IMARC Services Private Limited
ページ情報: 英文 98 Pages
納期: 2-3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のオンライン広告の市場規模は2020年に3600億米ドルに達しました。オンライン広告とは、サービスや製品を宣伝するためにインターネットを使用する一種のマーケティングおよび広告手法を指します。データを収集し、潜在的な顧客をターゲットにすることで、プロモーションマーケティングメッセージを配信します。電子メール、販売CRM、マーケティングオートメーション、Web分析など、さまざまなツールと手法を使用してこれらのサービスを宣伝しています。このモードの広告は、小売、ヘルスケア、教育、自動車、銀行、消費財(CPG)、メディア、エンターテインメントなどのさまざまなセクターで広く使用されています。世界のオンライン広告市場は今後5年間で力強い成長を示すと予測されています。

オンライン広告は、新聞、雑誌、テレビなどの他のメディアと比較して安価です。これは、企業が自社の製品やサービスをさまざまな地理的位置や人口統計に宣伝するのに役立ちます。

ビッグデータとオンライン顧客分析の可用性により、オンライン広告は目的のオーディエンスをターゲットにすることができました。これは、インターネットが世界中でますます浸透していることと相まって、市場に推進力を提供しています。

ソーシャルメディアとモバイルデバイスは、過去数年間で人気を博しています。この傾向は、革新的でインタラクティブなソーシャルメディア広告に投資するようにブランドを促しています。

現在、いくつかのオンライン新興企業は、従来の広告から、中小企業が簡単に広告を掲載できるセルフサービスプラットフォームに移行しています。これらのオンラインプラットフォームは、これらの企業がマーケティングスキームを管理し、製品を消費者に直接販売できるようにすることで、費用を最小限に抑えます。

当レポートでは、世界のオンライン広告市場について調査し、市場の概要とともに、タイプ別、業界別、地域別の動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 序文

第2章 範囲と調査手法

第3章 イントロダクション

第4章 世界の広告市場

  • 現在および過去の市場動向
  • さまざまなセグメントのパフォーマンス
  • さまざまな地域のパフォーマンス
  • キープレーヤーとその市場シェア

第5章 世界のオンライン広告市場

  • 市場概要
  • 現在および過去の市場動向
  • COVID-19の影響
  • さまざまな地域のパフォーマンス
    • 北米
    • アジア太平洋
    • 西欧
    • 東欧
    • ラテンアメリカ
    • 中東とアフリカ
  • 市場パフォーマンス、タイプ別
    • 検索連動型広告市場
    • ディスプレイ広告市場
    • 求人広告市場
    • ビデオ広告市場
    • その他(リードジェネレーション、リッチメディアなど)
  • 市場セグメンテーション、業界別
  • インターネット上で最も訪問されたウェブサイト
  • オンライン広告の価格モデル
  • SWOT分析
    • 概要
    • 強み
    • 弱点
    • 市場機会
    • 脅威
  • バリューチェーン分析
    • 調査
    • コンテンツ開発
    • 広告代理店
    • オンライン広告メディア
    • 聴衆
  • ポーターズファイブフォース分析
    • 供給企業の交渉力
    • 買い手の交渉力
    • 代替品の脅威
    • 競争企業間の敵対関係
    • 新規参入業者の脅威
  • 主な課題

第6章 世界のオンライン広告市場:競合情勢

  • 市場構造
  • 主要プレーヤーのプロファイル
図表

List of Figures

  • Figure 1: Global: Advertising Market: Sales Value (in Billion US$), 2015-2020
  • Figure 2: Global: Advertising Market: Breakup by Segment (in %), 2020
  • Figure 3: Global: Advertising Market: Regional Breakup by Value (in Billion US$), 2015 and 2020
  • Figure 4: Global: Advertising Market: Regional Breakup (in %), 2020
  • Figure 5: Global: Advertising Market: Share of Key Players (in %), 2020
  • Figure 6: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2026
  • Figure 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2026
  • Figure 9: Global: Online Advertising Market: Sales Value (in Billion US$), 2015-2020
  • Figure 10: Global: Online Advertising Market: Breakup by Segment (in %), 2020
  • Figure 11: Global: Online Advertising Market: Sales Value Breakup by Type (in %), 2020 and 2026
  • Figure 12: Global: Online Advertising Market: Regional Breakup by Value (in Billion US$), 2020 and 2026
  • Figure 13: Global: Online Advertising Market: Regional Breakup (in %), 2020 and 2026
  • Figure 14: North America: Online Advertising Market: Sales Value (in Billion US$), 2015-2020
  • Figure 15: North America: Online Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 16: Asia Pacific: Online Advertising Market: Sales Value (in Billion US$), 2015-2020
  • Figure 17: Asia Pacific: Online Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 18: Western Europe: Online Advertising Market: Sales Value (in Billion US$), 2015-2020
  • Figure 19: Western Europe: Online Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 20: Eastern Europe: Online Advertising Market: Sales Value (in Billion US$), 2015-2020
  • Figure 21: Eastern Europe: Online Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 22: Latin America: Online Advertising Market: Sales Value (in Billion US$), 2015-2020
  • Figure 23: Latin America: Online Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 24: Middle East and Africa: Online Advertising Market: Sales Value (in Billion US$), 2015-2020
  • Figure 25: Middle East and Africa: Online Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 26: Global: Search Advertising Market: Sales Value (in Billion US$), 2015-2020
  • Figure 27: Global: Search Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 28: Global: Display Advertising Market: Sales Value (in Billion US$), 2015-2020
  • Figure 29: Global: Display Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 30: Global: Classified Advertising Market: Sales Value (in Billion US$), 2015-2020
  • Figure 31: Global: Classified Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 32: Global: Video Advertising Market: Sales Value (in Billion US$), 2015-2020
  • Figure 33: Global: Video Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 34: Global: Other Online (Lead Generation, Rich Media, etc.) Advertising Markets: Sales Value (in Billion US$), 2015-2020
  • Figure 35: Global: Other Online (Lead Generation, Rich Media, etc.) Advertising Markets Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 36: Global: Mobile Advertising Market: Breakup by Industries (in %), 2020
  • Figure 37: Global: Online Advertising Market: Most Visited Websites
  • Figure 38: Global: Online Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 39: Online Advertising Market: SWOT Analysis
  • Figure 40: Online Advertising Market: Porter's Five Forces Analysis
  • Figure 41: Online Advertising Market: Value Chain Analysis

List of Tables

  • Table 1: Global: Advertising Market: Key Industry Highlights, 2020 and 2026
  • Table 2: Global: Advertising Market: Performance of Various Segments (in Billion US$), 2015-2020
  • Table 3: Global: Advertising Market Forecast: Performance of Various Segments (in Billion US$), 2021-2026
  • Table 4: Global: Online Advertising Market: Key Industry Highlights, 2020 and 2026
  • Table 5: Global: Online Advertising Market Forecast: Breakup by Region (in Billion US$), 2021-2026
  • Table 6: Global: Online Advertising Market Forecast: Breakup by Type (in Billion US$), 2021-2026
目次
Product Code: SR1020B188_Report

The global online advertising market reached a value of US$ 360 Billion in 2020. Online advertising refers to a kind of marketing and advertising technique that employs the internet to promote services and products. It delivers promotional marketing messages by collecting data and targeting potential customers. Various tools and techniques are used to promote these services such as e-mail, sales CRM, marketing automation and web analytics. This mode of advertising is extensively used across different sectors like retail, healthcare, education, automotive, banking, Consumer Packaged Goods (CPG) and media and entertainment. Looking forward, IMARC Group expects the global online advertising market to exhibit strong growth during the next five years.

Market Drivers:

  • Online advertising is inexpensive as compared to other media like newspaper, magazines and television. It helps companies to promote their products or services to a diverse range of geographical locations and demographics.
  • The availability of big data and online customer analysis has enabled online advertisements to target the desired audience. This, coupled with the internet's ever-increasing penetration across the globe, is providing a thrust to the market.
  • Social media and mobile devices have gained popularity over the past few years. This trend is urging brands to invest in innovative and interactive social media advertisements.
  • Several online start-ups are now making a shift from traditional advertising to self-serve platforms that allow small businesses to advertise with ease. These online platforms minimize the expenses by allowing these companies to take control of their marketing schemes and selling the products directly to the consumers.

Breakup by Segments:

  • Search
  • Display
  • Classified
  • Video
  • Others (lead generation, rich media, etc.)
  • Search advertising dominates the market as it is a highly effective way of promotion which helps to drive online sales.

Regional Insights:

  • North America
  • Asia-Pacific
  • Western Europe
  • Eastern Europe
  • Middle East and Africa
  • Latin America
  • North America represents the largest market, accounting for the majority of the total market share. Most of the leading online advertising companies are based in the region.

Competitive Landscape:

  • The competitive landscape of the market has also been analyzed with the detailed profiles of the key player operating in the industry.

Key Questions Answered in This Report:

  • How has the global online advertising market performed so far and how will it perform in the coming years?
  • What are the key regions in the global online advertising market?
  • What has been the impact of COVID-19 on the global online advertising market?
  • Which are the popular segments in the global online advertising market?
  • What are the various stages in the value chain of the global online advertising market?
  • What are the key driving factors and challenges in the global online advertising market?
  • What is the structure of the global online advertising market and who are the key players?
  • What is the degree of competition in the global online advertising market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Introduction

  • 3.1 Overview
  • 3.2 Executive Summary
  • 3.3 Key Industry Trends

4 Global Advertising Market

  • 4.1 Current and Historical Market Trends
  • 4.2 Performance of Various Segments
  • 4.3 Performance of Various Regions
  • 4.4 Key Players and their Market Shares
  • 4.5 Market Forecast

5 Global Online Advertising Market

  • 5.1 Market Overview
  • 5.2 Current and Historical Market Trends
  • 5.3 Impact of COVID-19
  • 5.4 Market Breakup by Type
  • 5.5 Performance of Various Regions
    • 5.5.1 North America
      • 5.5.1.1 Current and Historical Market Trends
      • 5.5.1.2 Market Forecast
    • 5.5.2 Asia Pacific
      • 5.5.2.1 Current and Historical Market Trends
      • 5.5.2.2 Market Forecast
    • 5.5.3 Western Europe
      • 5.5.3.1 Current and Historical Market Trends
      • 5.5.3.2 Market Forecast
    • 5.5.4 Eastern Europe
      • 5.5.4.1 Current and Historical Market Trends
      • 5.5.4.2 Market Forecast
    • 5.5.5 Latin America
      • 5.5.5.1 Current and Historical Market Trends
      • 5.5.5.2 Market Forecast
    • 5.5.6 Middle East and Africa
      • 5.5.6.1 Current and Historical Market Trends
      • 5.5.6.2 Market Forecast
  • 5.6 Market Performance by Type
    • 5.6.1 Search Advertising Market
      • 5.6.1.1 Current and Historical Market Trends
      • 5.6.1.2 Market Forecast
    • 5.6.2 Display Advertising Market
      • 5.6.2.1 Current and Historical Market Trends
      • 5.6.2.2 Market Forecast
    • 5.6.3 Classified Advertising Market
      • 5.6.3.1 Current and Historical Market Trends
      • 5.6.3.2 Market Forecast
    • 5.6.4 Video Advertising Market
      • 5.6.4.1 Current and Historical Market Trends
      • 5.6.4.2 Market Forecast
    • 5.6.5 Others (Lead Generation, Rich Media, etc.)
      • 5.6.5.1 Current and Historical Market Trends
      • 5.6.5.2 Market Forecast
  • 5.7 Market Breakup by Industry
  • 5.8 Most Visited Websites on the Internet
  • 5.9 Market Forecast
  • 5.10 Online Advertising Pricing Models
  • 5.11 SWOT Analysis
    • 5.11.1 Overview
    • 5.11.2 Strengths
    • 5.11.3 Weaknesses
    • 5.11.4 Opportunities
    • 5.11.5 Threats
  • 5.12 Value Chain Analysis
    • 5.12.1 Research
    • 5.12.2 Content Development
    • 5.12.3 Advertising Agencies
    • 5.12.4 Online Advertising Media
    • 5.12.5 Audience
  • 5.13 Porters Five Forces Analysis
    • 5.13.1 Bargaining Power of Suppliers
    • 5.13.2 Bargaining Power of Buyers
    • 5.13.3 Threat of Substitutes
    • 5.13.4 Competitive Rivalry
    • 5.13.5 Threat of New Entrants
  • 5.14 Key Challenges

6 Global Online Advertising Market: Competitive Landscape

  • 6.1 Market Structure
  • 6.2 Profiles of Leading Players