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有料TV市場:世界の業界動向、市場シェア・規模・成長率・機会・将来予測 (2020年~2025年)

Pay TV Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

出版日: | 発行: IMARC Services Private Limited | ページ情報: 英文 141 Pages | 納期: 2-3営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=104.83円
有料TV市場:世界の業界動向、市場シェア・規模・成長率・機会・将来予測 (2020年~2025年)
出版日: 2020年12月05日
発行: IMARC Services Private Limited
ページ情報: 英文 141 Pages
納期: 2-3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界の有料TV市場は、2014年~2019年に約7%のCAGRで成長しました。市場の主な促進要因として、一体型ブロードバンド放送 (IBB) システムの普及や、HD・UHDコンテンツの提供拡大、データ解析などの技術進歩による視聴者の選好の分析、「as a service (サービスとしての)」型ビジネスモデルの活用、付加価値サービス・5Gインターネットの低価格での提供などが挙げられます。

当レポートでは、世界の有料TV市場の構造と動向について分析し、市場の全体的構造や、市場規模の推移・予測、種類別・技術の種類別・用途別・地域別の詳細動向、市場の求心力・競争情勢、主要企業のプロファイルなどについて調査しております。

目次

第1章 序論

第2章 分析範囲・手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界の有料TV市場

  • 市場概要
  • 市場規模の実績値
  • 新型コロナウイルス感染症 (COVID-19) の影響

第6章 種類別の市場区分

  • ポストペイ
  • プリペイド

第7章 技術の種類別の市場区分

  • ケーブルテレビ
  • 地上波デジタル放送 (DTT)・衛星テレビ
  • IPTV

第8章 用途別の市場区分

  • 商業施設用
  • 家庭用
  • その他

第9章 地域別の市場区分

  • 北米
    • 米国
    • カナダ
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 市場分析:国別

第10章 SWOT分析

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

第13章 価格分析

第14章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Bharti Airtel Limited
    • DIRECTV (AT&T Communications)
    • Dish Network Corporation
    • DishTV India
    • Fetch TV Pty Limited (Astro All Asia Networks)
    • Foxtel (News Corp.)
    • Rostelecom PJSC
    • Tata Sky
    • Tricolor TV
図表

List of Figures

  • Figure 1: Global: Pay TV Market: Major Drivers and Challenges
  • Figure 2: Global: Pay TV Market: Sales Value (in Billion US$), 2014-2019
  • Figure 3: Global: Pay TV Market: Breakup by Type (in %), 2019
  • Figure 4: Global: Pay TV Market: Breakup by Technology Type (in %), 2019
  • Figure 5: Global: Pay TV Market: Breakup by Application (in %), 2019
  • Figure 6: Global: Pay TV Market: Breakup by Region (in %), 2019
  • Figure 7: Global: Pay TV Market Forecast: Sales Value (in Billion US$), 2020-2025
  • Figure 8: Global: Pay TV (Postpaid) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 9: Global: Pay TV (Postpaid) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 10: Global: Pay TV (Prepaid) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 11: Global: Pay TV (Prepaid) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 12: Global: Pay TV (Cable TV) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 13: Global: Pay TV (Cable TV) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 14: Global: Pay TV (DTT and Satellite TV) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 15: Global: Pay TV (DTT and Satellite TV) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 16: Global: Pay TV (Internet Protocol Television) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 17: Global: Pay TV (Internet Protocol Television) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 18: Global: Pay TV (Commercial) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 19: Global: Pay TV (Commercial) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 20: Global: Pay TV (Residential) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 21: Global: Pay TV (Residential) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 22: Global: Pay TV (Other Applications) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 23: Global: Pay TV (Other Applications) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 24: North America: Pay TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 25: North America: Pay TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 26: United States: Pay TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 27: United States: Pay TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 28: Canada: Pay TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 29: Canada: Pay TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 30: Asia Pacific: Pay TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 31: Asia Pacific: Pay TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 32: China: Pay TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 33: China: Pay TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 34: Japan: Pay TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 35: Japan: Pay TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 36: India: Pay TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 37: India: Pay TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 38: South Korea: Pay TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 39: South Korea: Pay TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 40: Australia: Pay TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 41: Australia: Pay TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 42: Indonesia: Pay TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 43: Indonesia: Pay TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 44: Others: Pay TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 45: Others: Pay TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 46: Europe: Pay TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 47: Europe: Pay TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 48: Germany: Pay TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 49: Germany: Pay TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 50: France: Pay TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 51: France: Pay TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 52: United Kingdom: Pay TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 53: United Kingdom: Pay TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 54: Italy: Pay TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 55: Italy: Pay TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 56: Spain: Pay TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 57: Spain: Pay TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 58: Russia: Pay TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 59: Russia: Pay TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 60: Others: Pay TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 61: Others: Pay TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 62: Latin America: Pay TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 63: Latin America: Pay TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 64: Brazil: Pay TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 65: Brazil: Pay TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 66: Mexico: Pay TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 67: Mexico: Pay TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 68: Others: Pay TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 69: Others: Pay TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 70: Middle East and Africa: Pay TV Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 71: Middle East and Africa: Pay TV Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 72: Global: Pay TV Industry: SWOT Analysis
  • Figure 73: Global: Pay TV Industry: Value Chain Analysis
  • Figure 74: Global: Pay TV Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Pay TV Market: Key Industry Highlights, 2019 and 2025
  • Table 2: Global: Pay TV Market Forecast: Breakup by Type (in Million US$), 2020-2025
  • Table 3: Global: Pay TV Market Forecast: Breakup by Technology Type (in Million US$), 2020-2025
  • Table 4: Global: Pay TV Market Forecast: Breakup by Application (in Million US$), 2020-2025
  • Table 5: Global: Pay TV Market Forecast: Breakup by Region (in Million US$), 2020-2025
  • Table 6: Global: Pay TV Market: Competitive Structure
  • Table 7: Global: Pay TV Market: Key Players
目次
Product Code: SR1019N84_Report

The global pay TV market grew at a CAGR of around 7% during 2014-2019. Pay television (TV) refers to a consumer subscription-based television broadcasting service. It is usually accessed through a cable, satellite or an internet protocol (IP) TV, in which the viewer subscribes to bundled content and leases a propriety coaxial cable or satellite dish network set-top box. Each set-top box is installed with encrypted signals to prevent the theft of services. Apart from television channels, it provides other interactive services, such as TV shopping, gaming, video-on-demand and multi-room charging. It also offers various other benefits, such as a single convergent stack for end-to-end solutions that combine customer management, billing, payment and ordering functionalities, high cost-effectiveness, scalability and transparency of operations.

Rapid urbanization, along with the widespread adoption of integrated broadband broadcasting (IBB) system, represent as the key factors driving the growth of the market. Pay TV service providers offer a combination of broadband and broadcast services to ensure efficient distribution of mass and personalized content for the consumers. Furthermore, the increasing availability of high definition (HD) and ultra-high definition (UHD) content through satellite networks is also driving the market growth. Additionally, various technological advancements, such as the utilization of data analytics to gain insights regarding public preferences, are acting as other growth-inducing factors. Channels that cater to specific audiences use user-generated subscriptions and advertisements integrated with analytical and cloud computing solutions to provide improved content results and leverage the 'as-a-service' business model. This, along with the availability of value-added services and 5G internet connectivity at cost-effective prices, is anticipated to drive the market further. Looking forward, IMARC Group expects the global pay TV market to continue its moderate growth during the next five years.

Key Market Segmentation:

  • IMARC Group provides an analysis of the key trends in each sub-segment of the global pay TV market report, along with forecasts for growth at the global, regional and country level from 2020-2025. Our report has categorized the market based on region, type, technology type and application.

Breakup by Type:

  • Postpaid
  • Prepaid

Breakup by Technology Type:

  • Cable TV
  • DTT and Satellite TV
  • Internet Protocol Television (IPTV)

Breakup by Application:

  • Commercial
  • Residential
  • Others

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape:

  • The competitive landscape of the industry has also been examined with some of the key players being Bharti Airtel Limited, DIRECTV (AT&T Communications), Dish Network Corporation, DishTV India, Fetch TV Pty Limited (Astro All Asia Networks), Foxtel ( News Corp.), Rostelecom PJSC, Tata Sky and Tricolor TV.

Key Questions Answered in This Report:

  • How has the global pay tv market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global pay tv market?
  • What are the key regional markets?
  • What is the breakup of the market based on the type?
  • What is the breakup of the market based on the technology type?
  • What is the breakup of the market based on the application?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global pay tv market and who are the key players?
  • What is the degree of competition in the industry?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Pay TV Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Postpaid
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Prepaid
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Technology Type

  • 7.1 Cable TV
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 DTT and Satellite TV
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Internet Protocol Television (IPTV)
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast

8 Market Breakup by Application

  • 8.1 Commercial
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Residential
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Others
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Bharti Airtel Limited
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
      • 14.3.1.3 Financials
      • 14.3.1.4 SWOT Analysis
    • 14.3.2 DIRECTV (AT&T Communications)
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 Dish Network Corporation
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
      • 14.3.3.4 SWOT Analysis
    • 14.3.4 DishTV India
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
      • 14.3.4.3 Financials
    • 14.3.5 Fetch TV Pty Limited (Astro All Asia Networks)
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
    • 14.3.6 Foxtel (News Corp.)
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
    • 14.3.7 Rostelecom PJSC
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
    • 14.3.8 Tata Sky
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
    • 14.3.9 Tricolor TV
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
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