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1370237

モバイル付加価値サービス(MVAS)市場:世界の産業動向、シェア、規模、成長、機会、2023-2028年予測

Mobile Value-Added Services (MVAS) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

出版日: | 発行: IMARC | ページ情報: 英文 145 Pages | 納期: 2~3営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=152.52円
モバイル付加価値サービス(MVAS)市場:世界の産業動向、シェア、規模、成長、機会、2023-2028年予測
出版日: 2023年10月15日
発行: IMARC
ページ情報: 英文 145 Pages
納期: 2~3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

概要

市場概要:

世界のモバイル付加価値サービス市場規模は、2022年に8,528億米ドルに達しました。今後、IMARC Groupは、2023年から2028年にかけて15.32%の成長率(CAGR)を示し、2028年には2兆110億米ドルに達すると予測しています。

モバイル付加価値サービス(MVAS)とは、通信セクターが提供する様々な非中核的設備を指します。これには、ショート・メッセージ・サービス(SMS)、インタラクティブ・ボイス・ビデオ・レスポンス(IVVR)、ワイヤレス・アプリケーション・プロトコル(WAP)、非構造化補足サービス・データ(USSD)、ユーティリティVAS、ソーシャル・ネットワーキング、インフォテインメント、m-educationなどが含まれます。これらの追加サービスは、事業者が追加料金で提供するもので、効果的な追加収入源と考えられています。これとは別に、これらのサービスは全体的な消費者体験の向上、価格提案の改善、事業者の投資収益率(ROI)の最適化にも役立っています。

世界中でスマートフォンやタブレットのユーザー数が大幅に増加していることに加え、都市化が進んでいることも、市場の成長を促進する主な要因の1つです。さらに、3Gや4Gサービスの普及が進み、モバイル・アプリケーションやウェブが広く利用されるようになったことも、市場の成長を後押ししています。特に若者の間で、外出先から革新的なコンテンツにアクセスできるオーバー・ザ・トップ(OTT)メディア・サービスの形で価値あるコンテンツを好む傾向が強まっていることも、成長を促す大きな要因となっています。さらに、各業界におけるデジタル化の新たな動向も、市場成長に明るい見通しをもたらしています。例えば、レンタカー・サービス・プロバイダーは、モバイル位置情報サービス(LBS)を利用して、消費者に追跡機能を提供しています。5G技術の進歩、通信インフラの改善、クラウドベースのVASシステムのイントロダクションなど、その他の要因も市場をさらに牽引すると予測されます。

本レポートで扱う主な質問

  • 世界のモバイル付加価値サービス(MVAS)市場はこれまでどのように推移し、今後数年間はどのように推移するのか?
  • 主要な地域市場は?
  • COVID-19が世界のモバイル付加価値サービス(MVAS)市場に与えた影響は?
  • ソリューション別の市場内訳は?
  • デバイスタイプ別の市場内訳は?
  • エンドユーザー別の市場内訳は?
  • 業種別の市場内訳は?
  • 業界のバリューチェーンにおける様々な段階とは?
  • 業界の主な促進要因と課題は何か?
  • 世界のモバイル付加価値サービス(MVAS)市場の構造と主要プレーヤーは?
  • 業界の競合の程度は?

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 世界のモバイル付加価値サービス(MVAS)市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳:ソリューション別

  • ショートメッセージングサービス(SMS)
    • 市場動向
    • 市場予測
  • マルチメディアメッセージングサービス(MMS)
    • 市場動向
    • 市場予測
  • 位置情報サービス
    • 市場動向
    • 市場予測
  • モバイルメール&IM
    • 市場動向
    • 市場予測
  • モバイルマネー
    • 市場動向
    • 市場予測
  • モバイル広告
    • 市場動向
    • 市場予測
  • モバイルインフォテイメント
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第7章 市場内訳:デバイスタイプ別

  • 携帯電話
    • 市場動向
    • 市場予測
  • タブレットPC
    • 市場動向
    • 市場予測
  • ノートPC/データカード
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場展望

第8章 市場内訳:エンドユーザー別

  • 中小企業
    • 市場動向
    • 市場予測
  • 企業
    • 市場動向
    • 市場予測

第9章 市場内訳:業界別

  • BFSI
    • 市場動向
    • 市場予測
  • メディア・エンターテイメント
    • 市場動向
    • 市場予測
  • ヘルスケア
    • 市場動向
    • 市場予測
  • 教育市場
    • 市場動向
    • 市場予測
  • 小売
    • 市場動向
    • 市場予測
  • 政府機関
    • 市場動向
    • 市場予測
  • 通信・IT
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第10章 市場内訳:地域別

  • 北米
    • 米国
      • 市場動向
      • 市場予測
    • カナダ
      • 市場動向
      • 市場予測
  • アジア太平洋
    • 中国
      • 市場動向
      • 市場予測
    • 日本
      • 市場動向
      • 市場予測
    • インド
      • 市場動向
      • 市場予測
    • 韓国
      • 市場動向
      • 市場予測
    • オーストラリア
      • 市場動向
      • 市場予測
    • インドネシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場動向
      • 市場予測
    • フランス
      • 市場動向
      • 市場予測
    • 英国
      • 市場動向
      • 市場予測
    • イタリア
      • 市場動向
      • 市場予測
    • スペイン
      • 市場動向
      • 市場予測
    • ロシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場動向
      • 市場予測
    • メキシコ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場内訳:国別
    • 市場予測

第11章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第14章 価格指標

第15章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • AT&T
    • Alphabet Inc.
    • Amazon.com Inc.
    • Apple Inc.
    • Baidu Inc.
    • Comverse Technology Inc.
    • Gaana.com
    • Gemalto
    • Google LLC
    • InMobi
    • Kongzhong Corp
    • Mahindra Comviva
    • Mobily
    • One97 Communications Ltd.
    • OnMobile
    • Vodafone Group Plc
図表

List of Figures

  • Figure 1: Global: Mobile Value-Added Services Market: Major Drivers and Challenges
  • Figure 2: Global: Mobile Value-Added Services Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Mobile Value-Added Services Market: Breakup by Solution (in %), 2022
  • Figure 4: Global: Mobile Value-Added Services Market: Breakup by Device Type (in %), 2022
  • Figure 5: Global: Mobile Value-Added Services Market: Breakup by End-User (in %), 2022
  • Figure 6: Global: Mobile Value-Added Services Market: Breakup by Vertical (in %), 2022
  • Figure 7: Global: Mobile Value-Added Services Market: Breakup by Region (in %), 2022
  • Figure 8: Global: Mobile Value-Added Services Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 9: Global: Mobile Value-Added Services (Short Messaging Service) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 10: Global: Mobile Value-Added Services (Short Messaging Service) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 11: Global: Mobile Value-Added Services (Multimedia Messaging Service) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 12: Global: Mobile Value-Added Services (Multimedia Messaging Service) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 13: Global: Mobile Value-Added Services (Location Based Services) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 14: Global: Mobile Value-Added Services (Location Based Services) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 15: Global: Mobile Value-Added Services (Mobile Email & IM) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 16: Global: Mobile Value-Added Services (Mobile Email & IM) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 17: Global: Mobile Value-Added Services (Mobile Money) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 18: Global: Mobile Value-Added Services (Mobile Money) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 19: Global: Mobile Value-Added Services (Mobile Advertising) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 20: Global: Mobile Value-Added Services (Mobile Advertising) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 21: Global: Mobile Value-Added Services (Mobile Infotainment) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 22: Global: Mobile Value-Added Services (Mobile Infotainment) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 23: Global: Mobile Value-Added Services (Other Solutions) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 24: Global: Mobile Value-Added Services (Other Solutions) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 25: Global: Mobile Value-Added Services (Mobile Phone) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 26: Global: Mobile Value-Added Services (Mobile Phone) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 27: Global: Mobile Value-Added Services (Tablet PC) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 28: Global: Mobile Value-Added Services (Tablet PC) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 29: Global: Mobile Value-Added Services (Laptop/Data-Card) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 30: Global: Mobile Value-Added Services (Laptop/Data-Card) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 31: Global: Mobile Value-Added Services (Other Device Types) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 32: Global: Mobile Value-Added Services (Other Device Types) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 33: Global: Mobile Value-Added Services (SMBs) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 34: Global: Mobile Value-Added Services (SMBs) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 35: Global: Mobile Value-Added Services (Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 36: Global: Mobile Value-Added Services (Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 37: Global: Mobile Value-Added Services (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 38: Global: Mobile Value-Added Services (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 39: Global: Mobile Value-Added Services (Media and Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 40: Global: Mobile Value-Added Services (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 41: Global: Mobile Value-Added Services (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 42: Global: Mobile Value-Added Services (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 43: Global: Mobile Value-Added Services (Education) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 44: Global: Mobile Value-Added Services (Education) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 45: Global: Mobile Value-Added Services (Retail) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 46: Global: Mobile Value-Added Services (Retail) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 47: Global: Mobile Value-Added Services (Government) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 48: Global: Mobile Value-Added Services (Government) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 49: Global: Mobile Value-Added Services (Telecom & IT) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 50: Global: Mobile Value-Added Services (Telecom & IT) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 51: Global: Mobile Value-Added Services (Other Verticals) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 52: Global: Mobile Value-Added Services (Other Verticals) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 53: North America: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 54: North America: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 55: United States: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 56: United States: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 57: Canada: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 58: Canada: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 59: Asia Pacific: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 60: Asia Pacific: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 61: China: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 62: China: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 63: Japan: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 64: Japan: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 65: India: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 66: India: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 67: South Korea: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 68: South Korea: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 69: Australia: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 70: Australia: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 71: Indonesia: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 72: Indonesia: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 73: Others: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 74: Others: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 75: Europe: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 76: Europe: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 77: Germany: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 78: Germany: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 79: France: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 80: France: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 81: United Kingdom: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 82: United Kingdom: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 83: Italy: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 84: Italy: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 85: Spain: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 86: Spain: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 87: Russia: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 88: Russia: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 89: Others: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 90: Others: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 91: Latin America: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 92: Latin America: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 93: Brazil: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 94: Brazil: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 95: Mexico: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 96: Mexico: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 97: Others: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 98: Others: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 99: Middle East and Africa: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 100: Middle East and Africa: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 101: Global: Mobile Value-Added Services Industry: SWOT Analysis
  • Figure 102: Global: Mobile Value-Added Services Industry: Value Chain Analysis
  • Figure 103: Global: Mobile Value-Added Services Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Mobile Value-Added Services Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Mobile Value-Added Services Market Forecast: Breakup by Solution (in Million US$), 2023-2028
  • Table 3: Global: Mobile Value-Added Services Market Forecast: Breakup by Device Type (in Million US$), 2023-2028
  • Table 4: Global: Mobile Value-Added Services Market Forecast: Breakup by End-User (in Million US$), 2023-2028
  • Table 5: Global: Mobile Value-Added Services Market Forecast: Breakup by Vertical (in Million US$), 2023-2028
  • Table 6: Global: Mobile Value-Added Services Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 7: Global: Mobile Value-Added Services Market: Competitive Structure
  • Table 8: Global: Mobile Value-Added Services Market: Key Players
目次
Product Code: SR112023A2123

Abstract

Market Overview:

The global mobile value-added services market size reached US$ 852.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 2,011.0 Billion by 2028, exhibiting a growth rate (CAGR) of 15.32% during 2023-2028.

Mobile value-added services (MVAS) refer to various non-core facilities offered by the telecommunications sector. This includes short message service (SMS), Interactive Voice and Video Response (IVVR), Wireless Application Protocol (WAP), Unstructured Supplementary Service Data (USSD), utility VAS, social networking, infotainment and m-education. These additional services are offered by the operator at a supplementary charge and are considered as an effective source of added revenue. Apart from this, these services also aid in enhancing the overall consumer experience, improving the pricing proposition and optimizing the return on investment (ROI) for the operator.

Rising urbanization, along with a significant increase in the number of smartphone and tablet users across the globe, is one of the key factors driving the growth of the market. Furthermore, the increasing penetration of 3G and 4G services that have resulted in the widespread utilization of mobile applications and the web is also providing a boost to the market growth. The growing preference, especially among the youth population, for value-based content in the form of over-the-top (OTT) media services to access innovative content on-the-go, is acting as another major growth-inducing factor. Additionally, the emerging trend of digitization across industries is also creating a positive outlook for the market growth. For instance, car rental service providers are using mobile location-based services (LBS) to offer tracking facilities to their consumers. Other factors, including advancements in the 5G technology, improvements in the telecommunications infrastructure and the introduction of cloud-based VAS systems, are projected to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global mobile value-added services market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on solution, device type, end-user and vertical.

Breakup by Solution:

Short Messaging Service (SMS)

Multimedia Messaging Service (MMS)

Location Based Services

Mobile Email & IM

Mobile Money

Mobile Advertising

Mobile Infotainment

Others

Breakup by Device Type:

Mobile Phone

Tablet PC

Laptop/Data-Card

Others

Breakup by End-User:

SMBs

Enterprises

Breakup by Vertical:

BFSI

Media and Entertainment

Healthcare

Education

Retail

Government

Telecom & IT

Others

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being AT&T, Alphabet Inc., Amazon.com Inc., Apple Inc., Baidu Inc., Comverse Technology Inc., Gaana.com, Gemalto, Google LLC, InMobi, Kongzhong Corp, Mahindra Comviva, Mobily, One97 Communications Ltd., OnMobile, Vodafone Group Plc, etc.

Key Questions Answered in This Report:

  • How has the global mobile value-added services (MVAS) market performed so far and how will it perform in the coming years?
  • What are the key regional markets?
  • What has been the impact of COVID-19 on the global mobile value-added services (MVAS) market?
  • What is the breakup of the market based on the solution?
  • What is the breakup of the market based on the device type?
  • What is the breakup of the market based on the end-user?
  • What is the breakup of the market based on the vertical?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global mobile value-added services (MVAS) market and who are the key players?
  • What is the degree of competition in the industry?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Mobile Value-Added Services (MVAS) Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Solution

  • 6.1 Short Messaging Service (SMS)
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Multimedia Messaging Service (MMS)
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Location Based Services
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Mobile Email & IM
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Mobile Money
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast
  • 6.6 Mobile Advertising
    • 6.6.1 Market Trends
    • 6.6.2 Market Forecast
  • 6.7 Mobile Infotainment
    • 6.7.1 Market Trends
    • 6.7.2 Market Forecast
  • 6.8 Others
    • 6.8.1 Market Trends
    • 6.8.2 Market Forecast

7 Market Breakup by Device Type

  • 7.1 Mobile Phone
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Tablet PC
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Laptop/Data-Card
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by End-User

  • 8.1 SMBs
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Enterprises
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Vertical

  • 9.1 BFSI
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Media and Entertainment
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Healthcare
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Education
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Retail
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Government
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast
  • 9.7 Telecom & IT
    • 9.7.1 Market Trends
    • 9.7.2 Market Forecast
  • 9.8 Others
    • 9.8.1 Market Trends
    • 9.8.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Indicators

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 AT&T
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 Alphabet Inc.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
      • 15.3.2.3 Financials
      • 15.3.2.4 SWOT Analysis
    • 15.3.3 Amazon.com Inc.
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
      • 15.3.3.4 SWOT Analysis
    • 15.3.4 Apple Inc.
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
      • 15.3.4.3 Financials
      • 15.3.4.4 SWOT Analysis
    • 15.3.5 Baidu Inc.
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
      • 15.3.5.4 SWOT Analysis
    • 15.3.6 Comverse Technology Inc.
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
    • 15.3.7 Gaana.com
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 Gemalto
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 Google LLC
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 SWOT Analysis
    • 15.3.10 InMobi
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 Kongzhong Corp
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
    • 15.3.12 Mahindra Comviva
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio
    • 15.3.13 Mobily
      • 15.3.13.1 Company Overview
      • 15.3.13.2 Product Portfolio
    • 15.3.14 One97 Communications Ltd.
      • 15.3.14.1 Company Overview
      • 15.3.14.2 Product Portfolio
    • 15.3.15 OnMobile
      • 15.3.15.1 Company Overview
      • 15.3.15.2 Product Portfolio
      • 15.3.15.3 Financials
    • 15.3.16 Vodafone Group Plc
      • 15.3.16.1 Company Overview
      • 15.3.16.2 Product Portfolio
      • 15.3.16.3 Financials
      • 15.3.16.4 SWOT Analysis