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市場調査レポート

ビールの世界市場:産業動向、市場シェア・規模・成長率・機会・将来予測

Beer Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

発行 IMARC Services Private Limited 商品コード 821324
出版日 ページ情報 英文 120 Pages
納期: 2-3営業日
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ビールの世界市場:産業動向、市場シェア・規模・成長率・機会・将来予測 Beer Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024
出版日: 2019年04月08日 ページ情報: 英文 120 Pages
概要

当レポートでは、世界のビール市場の構造と動向について分析し、市場の全体的構造や、市場規模の推移・見通し (過去・今後6年間分)、製品種類別・放送機材別・生産方法別・アルコール度数別・フレーバー別・流通チャネル別および地域別の詳細動向、バリューチェーンの構造と動向、主な市場促進・抑制要因、市場競争環境、主要企業のプロファイルなどについて調査しております。

第1章 序論

第2章 分析範囲・手法

第3章 エグゼクティブ・サマリー

第4章 イントロダクション

  • 概要
  • 業界の主な動向

第5章 世界のビール市場

  • 市場概要
  • 市場の実績値
  • 市場区分:製品種類別・地域別など
  • 市場の予測値

第6章 市場区分:製品種類別

  • スタンダード・ラガービール
  • プレミアム・ラガービール
  • スペシャルティ・ビール
  • その他
    • 市場動向
    • 市場予測

第7章 市場区分:パッケージング別

  • ガラス瓶
  • ペットボトル
  • 金属缶
  • その他

第8章 市場区分:生産方法別

  • マクロブルワリー (大規模醸造所)
  • マイクロブルワリー (小規模醸造所)
  • クラフトブルワリー
  • その他

第9章 市場区分:アルコール度数別

  • 高アルコール度
  • 低アルコール度
  • アルコールフリー

第10 市場区分:フレーバー別

  • フレーバー無し
  • フレーバー入り

第11章 市場区分:流通チャネル別

  • スーパーマーケット/ハイパーマーケット
  • 店内消費
  • 専門店
  • コンビニエンスストア
  • その他

第12章 市場区分:地域別

  • 欧州
  • アジア太平洋地域
  • 北米
  • 中東・アフリカ
  • ラテンアメリカ

第13章 SWOT分析

  • 概要
  • 強さ
  • 弱さ
  • 機会
  • 脅威

第14章 バリューチェーン分析

第15章 ポーターのファイブフォース分析

  • 概要
  • バイヤーの交渉力
  • サプライヤーの交渉力
  • 市場競争の激しさ
  • 新規参入企業の脅威
  • 代替製品の脅威

第16章 価格分析

  • 価格指標
  • 価格構造
  • 粗利益率の分析

第17章 競争環境

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • アサヒグループホールディングス
    • Anheuser-Busch InBev.
    • Beijing Yanjing Brewery Company Limited
    • Carlsberg Group
    • Diageo plc
    • Dogfish Head Craft Brewery Inc.
    • Heineken N.V.
    • Sierra Nevada Brewing Co.
    • Groupo Modelo.
    • Heineken NV.
    • Interbrew Company
    • キリンホールディングス
    • Molson Coors Brewing Company
図表

List of Figures

  • Figure 1: Global: Beer Market: Major Drivers and Challenges
  • Figure 2: Global: Beer Market: Sales Value (in Billion US$), 2013-2018
  • Figure 3: Global: Beer Market: Breakup by Product Type (in %), 2018
  • Figure 4: Global: Beer Market: Breakup by Packaging (in %), 2018
  • Figure 5: Global: Beer Market: Breakup by Production (in %), 2018
  • Figure 6: Global: Beer Market: Breakup by Alcoholic Content (in %), 2018
  • Figure 7: Global: Beer Market: Breakup by Flavour (in %), 2018
  • Figure 8: Global: Beer Market: Breakup by Distribution Channel (in %), 2018
  • Figure 9: Global: Beer Market: Breakup by Region (in %), 2018
  • Figure 10: Global: Beer Market Forecast: Sales Value (in Billion US$), 2019-2024
  • Figure 11:Global: Beer Industry: SWOT Analysis
  • Figure 12:Global: Beer Industry: Value Chain Analysis
  • Figure 13:Global: Beer Industry: Porter's Five Forces Analysis
  • Figure 14: Global: Beer (Standard Lager) Market: Sales Value (in Million US$), 2013-2018
  • Figure 15: Global: Beer (Standard Lager) Market Forecast: Sales Value (in Million US$), 2019-2024
  • Figure 16: Global: Beer (Premium Lager) Market: Sales Value (in Million US$), 2013-2018
  • Figure 17: Global: Beer (Premium Lager) Market Forecast: Sales Value (in Million US$), 2019-2024
  • Figure 18: Global: Beer (Specialty Beer) Market: Sales Value (in Million US$), 2013-2018
  • Figure 19: Global: Beer (Specialty Beer) Market Forecast: Sales Value (in Million US$), 2019-2024
  • Figure 20: Global: Beer (Other Product Types) Market: Sales Value (in Million US$), 2013-2018
  • Figure 21: Global: Beer (Other Product Types) Market Forecast: Sales Value (in Million US$), 2019-2024
  • Figure 22: Global: Beer (Glass) Market: Sales Value (in Million US$), 2013-2018
  • Figure 23: Global: Beer (Glass) Market Forecast: Sales Value (in Million US$), 2019-2024
  • Figure 24: Global: Beer (PET Bottle) Market: Sales Value (in Million US$), 2013-2018
  • Figure 25: Global: Beer (PET Bottle) Market Forecast: Sales Value (in Million US$), 2019-2024
  • Figure 26: Global: Beer (Metal Can) Market: Sales Value (in Million US$), 2013-2018
  • Figure 27: Global: Beer (Metal Can) Market Forecast: Sales Value (in Million US$), 2019-2024
  • Figure 28: Global: Beer (Other Packagings) Market: Sales Value (in Million US$), 2013-2018
  • Figure 29: Global: Beer (Other Packagings) Market Forecast: Sales Value (in Million US$), 2019-2024
  • Figure 30: Global: Beer (Macro-Brewery) Market: Sales Value (in Million US$), 2013-2018
  • Figure 31: Global: Beer (Macro-Brewery) Market Forecast: Sales Value (in Million US$), 2019-2024
  • Figure 32: Global: Beer (Micro-Brewery) Market: Sales Value (in Million US$), 2013-2018
  • Figure 33: Global: Beer (Micro-Brewery) Market Forecast: Sales Value (in Million US$), 2019-2024
  • Figure 34: Global: Beer (Craft Brewery) Market: Sales Value (in Million US$), 2013-2018
  • Figure 35: Global: Beer (Craft Brewery) Market Forecast: Sales Value (in Million US$), 2019-2024
  • Figure 36: Global: Beer (Others) Market: Sales Value (in Million US$), 2013-2018
  • Figure 37: Global: Beer (Others) Market Forecast: Sales Value (in Million US$), 2019-2024
  • Figure 38: Global: Beer (High) Market: Sales Value (in Million US$), 2013-2018
  • Figure 39: Global: Beer (High) Market Forecast: Sales Value (in Million US$), 2019-2024
  • Figure 40: Global: Beer (Low) Market: Sales Value (in Million US$), 2013-2018
  • Figure 41: Global: Beer (Low) Market Forecast: Sales Value (in Million US$), 2019-2024
  • Figure 42: Global: Beer (Alcohol Free) Market: Sales Value (in Million US$), 2013-2018
  • Figure 43: Global: Beer (Alcohol Free) Market Forecast: Sales Value (in Million US$), 2019-2024
  • Figure 44: Global: Beer (Unflavoured) Market: Sales Value (in Million US$), 2013-2018
  • Figure 45: Global: Beer (Unflavoured) Market Forecast: Sales Value (in Million US$), 2019-2024
  • Figure 46: Global: Beer (Flavoured) Market: Sales Value (in Million US$), 2013-2018
  • Figure 47: Global: Beer (Flavoured) Market Forecast: Sales Value (in Million US$), 2019-2024
  • Figure 48: Global: Beer Market: Sales Through Supermarkets and Hypermarkets (in Million US$), 2013-2018
  • Figure 49: Global: Beer Market Forecast: Sales Through Supermarkets and Hypermarkets (in Million US$), 2019-2024
  • Figure 50: Global: Beer Market: Online Sales (in Million US$), 2013-2018
  • Figure 51: Global: Beer Market Forecast: Online Sales (in Million US$), 2019-2024
  • Figure 52: Global: Beer Market: Sales Through Specialty Stores (in Million US$), 2013-2018
  • Figure 53: Global: Beer Market Forecast: Sales Through Specialty Stores (in Million US$), 2019-2024
  • Figure 54: Global: Beer Market: Sales Through Convenience Store (in Million US$), 2013-2018
  • Figure 55: Global: Beer Market Forecast: Sales Through Convenience Store (in Million US$), 2019-2024
  • Figure 56: Global: Beer Market: Sales Through Other Distribution Channels (in Million US$), 2013-2018
  • Figure 57: Global: Beer Market Forecast: Sales Through Other Distribution Channels (in Million US$), 2019-2024
  • Figure 58: Europe: Beer Market: Sales Value (in Million US$), 2013-2018
  • Figure 59: Europe: Beer Market Forecast: Sales Value (in Million US$), 2019-2024
  • Figure 60: Asia Pacific: Beer Market: Sales Value (in Million US$), 2013-2018
  • Figure 61: Asia Pacific: Beer Market Forecast: Sales Value (in Million US$), 2019-2024
  • Figure 62: North America: Beer Market: Sales Value (in Million US$), 2013-2018
  • Figure 63: North America: Beer Market Forecast: Sales Value (in Million US$), 2019-2024
  • Figure 64: Middle East and Africa: Beer Market: Sales Value (in Million US$), 2013-2018
  • Figure 65: Middle East and Africa: Beer Market Forecast: Sales Value (in Million US$), 2019-2024
  • Figure 66:Latin America: Beer Market: Sales Value (in Million US$), 2013-2018
  • Figure 67:Latin America: Beer Market Forecast: Sales Value (in Million US$), 2019-2024

List of Tables

  • Table 1: Global: Beer Market: Key Industry Highlights, 2018 and 2024
  • Table 2: Global: Beer Market Forecast: Breakup by Product Type (in Million US$), 2019-2024
  • Table 3: Global: Beer Market Forecast: Breakup by Packaging (in Million US$), 2019-2024
  • Table 4: Global: Beer Market Forecast: Breakup by Production (in Million US$), 2019-2024
  • Table 5: Global: Beer Market Forecast: Breakup by Alcoholic Content (in Million US$), 2019-2024
  • Table 6: Global: Beer Market Forecast: Breakup by Flavour (in Million US$), 2019-2024
  • Table 7: Global: Beer Market Forecast: Breakup by Distribution Channel (in Million US$), 2019-2024
  • Table 8: Global: Beer Market Forecast: Breakup by Region (in Million US$), 2019-2024
  • Table 9: Global: Beer Market Structure
  • Table 10: Global: Beer Market: Key Players
目次
Product Code: SR1018F29_Report

The global beer market was worth US$ 603.1 Billion in 2018. Beer is one of the highest consumed alcoholic beverages around the world and is largely produced using cereal grains, water, yeast, etc, that are fermented for a period of time. Often, ingredients such as herbs and fruits are also used in order to add certain flavouring and fragrance to the drink. China, The United States, Brazil, Mexico and Germany currently represent the top 5 producers of beer across the globe. Other major producers include Russia, Japan, United Kingdom, Vietnam and Poland.

Emerging markets such as China, India, MENA (Middle East and Africa), Latin America and Europe currently represent the key drivers of the global beer market. Sales in developed markets such as North America and Western Europe, on the contrary, remain flat or are declining. Another major trend currently being observed by the Industry is the strong performance of super premium and premium brands which are growing faster than the total beer market. Discount and mainstream segments, on the other hand, are growing at a slower rate than the global beer market. In emerging markets, the appeal of premiumization is associated in the desire to showcase class and sophistication. Consumers are also looking for different and innovative drinking experiences that have led them to try a variety of flavored beers and beer mixes. Alcohol-free and low alcoholic beers have also gained a lot of popularity among young consumers who are trying to make positive lifestyle choices and manage their alcohol consumption. An increased demand for craft beer, premium and important brands of beer have also catalyzed the growth of the global beer market. Moreover, rising social media, increasing internet penetration, growth in ecommerce, etc. have also created a positive impact on the beer market, resulting in improved retailing channels, rising market presence and increasing brand reach across consumers of all age groups.

IMARC Group's latest report provides a deep insight into the global beer market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the global beer market in any manner.

Report Coverage

Historical, Current and Future Market Trends

Breakup by Product Type:

  • Standard Lager
  • Premium Lager
  • Specialty Beer
  • Others

Breakup by Packaging:

  • Glass
  • PET Bottle
  • Metal Can
  • Others

Breakup by Production:

  • Macro-Brewery
  • Micro-Brewery
  • Craft Brewery
  • Others

Breakup by Alcoholic Content:

  • High
  • Low
  • Alcohol Free

Breakup by Flavour:

  • Unflavoured
  • Flavoured

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • On-Trades
  • Specialty Stores
  • Convenience Stores
  • Others

Breakup by Region:

  • Europe
  • Asia Pacific
  • North America
  • Middle East and Africa
  • Latin America

Competitive Landscape

The report has also analysed the Competitive Landscape of the market with some of the key players being Asahi Group Holdings Ltd., Anheuser-Busch InBev., Beijing Yanjing Brewery Company Limited, Carlsberg Group, Diageo plc, Dogfish Head Craft Brewery Inc., Heineken N.V., Sierra Nevada Brewing Co., Groupo Modelo., Heineken NV., Interbrew Company, Kirin Holdings Co. Ltd., Molson Coors Brewing Company, etc.

Key Questions Answered in This Report:

  • How has the global beer market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global beer industry?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the packaging?
  • What is the breakup of the market based on the production?
  • What is the breakup of the market based on the alcoholic content?
  • What is the breakup of the market based on the flavour?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the global beer industry?
  • What are the key driving factors and challenges in the global beer industry?
  • What is the structure of the global beer industry and who are the key players?
  • What is the degree of competition in the global beer industry?
  • What are the profit margins in the global beer industry?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Beer Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Market Breakup by Product Type
  • 5.4 Market Breakup by Packaging
  • 5.5 Market Breakup by Production
  • 5.6 Market Breakup by Alcoholic Content
  • 5.7 Market Breakup by Flavour
  • 5.8 Market Breakup by Distribution Channel
  • 5.9 Market Breakup by Region
  • 5.10 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Standard Lager
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Premium Lager
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Specialty Beer
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Others
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Packaging

  • 7.1 Glass
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 PET Bottle
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Metal Can
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by Production

  • 8.1 Macro-Brewery
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Micro-Brewery
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Craft Brewery
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Others
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast

9 Market Breakup by Alcoholic Content

  • 9.1 High
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Low
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Alcohol Free
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast

10 Market Breakup by Flavour

  • 10.1 Unflavoured
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Flavoured
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast

11 Market Breakup by Distribution Channel

  • 11.1 Supermarkets and Hypermarkets
    • 11.1.1 Market Trends
    • 11.1.2 Market Forecast
  • 11.2 On-Trades
    • 11.2.1 Market Trends
    • 11.2.2 Market Forecast
  • 11.3 Specialty Stores
    • 11.3.1 Market Trends
    • 11.3.2 Market Forecast
  • 11.4 Convenience Stores
    • 11.4.1 Market Trends
    • 11.4.2 Market Forecast
  • 11.5 Others
    • 11.5.1 Market Trends
    • 11.5.2 Market Forecast

12 Market Breakup by Region

  • 12.1 Europe
    • 12.1.1 Market Trends
    • 12.1.2 Market Forecast
  • 12.2 Asia Pacific
    • 12.2.1 Market Trends
    • 12.2.2 Market Forecast
  • 12.3 North America
    • 12.3.1 Market Trends
    • 12.3.2 Market Forecast
  • 12.4 Middle East and Africa
    • 12.4.1 Market Trends
    • 12.4.2 Market Forecast
  • 12.5 Latin America
    • 12.5.1 Market Trends
    • 12.5.2 Market Forecast

13 SWOT Analysis

  • 13.1 Overview
  • 13.2 Strengths
  • 13.3 Weaknesses
  • 13.4 Opportunities
  • 13.5 Threats

14 Value Chain Analysis

15 Porters Five Forces Analysis

  • 15.1 Overview
  • 15.2 Bargaining Power of Buyers
  • 15.3 Bargaining Power of Suppliers
  • 15.4 Degree of Competition
  • 15.5 Threat of New Entrants
  • 15.6 Threat of Substitutes

16 Price Analysis

  • 16.1 Price Indicators
  • 16.2 Price Structure
  • 16.3 Margin Analysis

17 Competitive Landscape

  • 17.1 Market Structure
  • 17.2 Key Players
  • 17.3 Profiles of Key Players
    • 17.3.1 Asahi Group Holdings Ltd.
    • 17.3.2 Anheuser-Busch InBev.
    • 17.3.3 Beijing Yanjing Brewery Company Limited
    • 17.3.4 Carlsberg Group
    • 17.3.5 Diageo plc
    • 17.3.6 Dogfish Head Craft Brewery Inc.
    • 17.3.7 Heineken N.V.
    • 17.3.8 Sierra Nevada Brewing Co.
    • 17.3.9 Groupo Modelo.
    • 17.3.10 Heineken NV.
    • 17.3.11 Interbrew Company
    • 17.3.12 Kirin Holdings Co. Ltd.
    • 17.3.13 Molson Coors Brewing Company
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