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市場調査レポート
商品コード
821306
スポーツドリンクおよびエナジードリンクの世界市場：産業動向、シェア、規模、成長率、機会、予測Sports and Energy Drinks Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024 |
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| スポーツドリンクおよびエナジードリンクの世界市場：産業動向、シェア、規模、成長率、機会、予測 |
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出版日: 2019年04月08日
発行: IMARC Services Private Limited
ページ情報: 英文 140 Pages
納期: 2-3営業日
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当レポートでは、スポーツドリンクおよびエナジードリンクの世界市場を調査し、市場概要、製品・タイプ・包装・流通経路・ターゲット層・地域別の市場規模の推移と予測、バリューチェーン、成長要因および課題の分析、市場構造、価格分析、競合情勢、主要企業のプロファイルなど、包括的な情報を提供しています。
The global sports and energy drinks market reached a value of US$ 102.9 Billion in 2018. Sports and energy drinks refer to beverages which replenish electrolytes and carbohydrates in the body while engaging in sports and fitness activities. Sports drinks are widely consumed by athletes and sports enthusiasts as these drinks are rich in chlorides, calcium, sodium, magnesium and potassium. On the other hand, energy drinks contain sugar and stimulant compounds which provide mental and physical stimulation to consumers. Energy drinks can be both aerated and non-aerated which may contain caffeine, amino acids, herbal extracts and sweeteners. As these drinks offer an instant boost of energy, their demand is proliferating across the globe, especially among millennials. Looking forward, the market value is expected to reach US$ 169.7 Billion by 2024, expanding at a CAGR of around 9% during 2019-2024.
The growing popularity of unconventional fitness activities like yoga and aerobics along with the rising trend of participation in half and full marathons has propelled the demand for energy drinks worldwide. Additionally, as consumers are becoming conscious about the health issues caused by the regular consumption of non-organic sports and energy drinks, several manufacturers are launching drinks containing natural ingredients such as organic guarana and raw green coffee bean extracts. Moreover, they are developing their products by including varied ingredients and different packaging techniques like pill-shaped bottles. Apart from this, companies are investing in innovative marketing and advertising strategies to widen their product portfolio. They are also introducing tailor-made flavors and limited-edition products, for instance, Monster Beverage Corporation launched its Valentino Rossi special edition citrus-flavored energy drink in 2014 which targeted a specific consumer-base. Some of the other factors that are contributing to the growth of the sports and energy drinks market include changing lifestyles, altering food preferences and long working hours of consumers.
Based on the product type, the market has been segmented into isotonic, hypertonic and hypotonic.
Based on the packaging type, the market has been segmented into bottle (pet/glass), can and others.
Based on the distribution channel, the market has been segmented into, supermarkets and hypermarkets, convenience stores online and others.
Region-wise, the market has been segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Based on the product type, the market has been segmented into alcoholic and non-alcoholic.
Based on the type, the market has been segmented into non-organic and organic.
Based on the packaging type, the market has been segmented into bottle (pet/glass), can and others.
Based on the distribution channel, the market has been segmented into supermarkets and hypermarkets, convenience stores, online and others.
Based on the target consumer, the market has been segmented into teenagers, adults and geriatric Population.
Region-wise, the market has been segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
the Competitive Landscape of the market along with the profiles of key players has also been examined in the report.
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