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AR (拡張現実) ゲームの世界市場:産業動向、市場シェア・規模・成長率・機会・将来予測

Augmented Reality Gaming Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

発行 IMARC Services Private Limited 商品コード 693022
出版日 ページ情報 英文 96 Pages
納期: 2-3営業日
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AR (拡張現実) ゲームの世界市場:産業動向、市場シェア・規模・成長率・機会・将来予測 Augmented Reality Gaming Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024
出版日: 2019年06月10日 ページ情報: 英文 96 Pages
概要

当レポートでは、世界の拡張現実 (AR) ゲーム市場の構造や動向について分析し、市場の全体的構造や、市場規模の推移・見通し (過去・今後7年間分)、コンポーネント別・通信技術別・デバイス別・ゲームの種類別・地域別の詳細動向、製品価格動向、主な市場促進・抑制要因、市場競争環境、主要企業のプロファイルなどについて調査しております。

第1章 序論

第2章 分析範囲・手法

第3章 エグゼクティブ・サマリー

第4章 イントロダクション

  • 概要
  • 業界の主な動向

第5章 世界のAR (拡張現実) ゲーム市場

  • 市場概要
  • 市場の実績値
  • コンポーネント別の市場区分
  • 技術別の市場区分
  • デバイス別の市場区分
  • ゲームの種類別の市場区分
  • 地域別の市場区分
  • 市場予測
  • SWOT分析
  • バリューチェーン分析
    • 概要
    • 研究開発 (R&D)
    • インプット
    • 製品・サービス
    • マーケティング・流通
    • エンドユーザー
    • アフターサービス
  • ポーターのファイブフォース分析
  • 価格分析

第6章 コンポーネント別の市場区分

  • ソフトウェア
  • ハードウェア

第7章 技術別の市場区分

  • RFID
  • GPS
  • モバイル・トラッキング
  • その他

第8章 デバイス別の市場区分

  • モバイルデバイス
  • ヘッドマウントディスプレイ (HMD)
  • スマートグラス

第9章 ゲームの種類別の市場区分

  • レーシングゲーム
  • アドベンチャーゲーム
  • 格闘ゲーム
  • シューティングゲーム
  • ミステリー/スリラーゲーム
  • パズルゲーム
  • SFゲーム
  • その他

第10章 地域別の市場区分

  • 北米
  • 欧州
  • アジア太平洋地域
  • 中東・アフリカ
  • ラテンアメリカ

第11章 競争環境

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Augmented Pixels
    • Aurasma
    • Blippar
    • Catchoom
    • Infinity Augmented Reality
    • Metaio
    • Qualcomm
    • Total Immersion
    • VividWorks
    • Wikitude
    • Zappar
図表

List of Figures

  • Figure 1: Global: Augmented Reality Gaming Market: Major Drivers and Challenges
  • Figure 2: Global: Augmented Reality Gaming Market: Sales Value (in Billion US$), 2011-2018
  • Figure 3: Global: Augmented Reality Gaming Market: Breakup by Component (in %), 2018
  • Figure 4: Global: Augmented Reality Gaming Market: Breakup by Technology (in %), 2018
  • Figure 5: Global: Augmented Reality Gaming Market: Breakup by Device (in %), 2018
  • Figure 6: Global: Augmented Reality Gaming Market: Breakup by Game Type (in %), 2018
  • Figure 7: Global: Augmented Reality Gaming Market: Breakup by Region (in %), 2018
  • Figure 8: Global: Augmented Reality Gaming Market Forecast: Sales Value (in Billion US$), 2019-2024
  • Figure 9: Global: Augmented Reality Gaming Market: SWOT Analysis
  • Figure 10: Global: Augmented Reality Gaming Market: Value Chain Analysis
  • Figure 11: Global: Augmented Reality Gaming Market: Porter's Five Forces Analysis
  • Figure 12: Global: Augmented Reality Gaming Market (Software): Sales Value (in Million US$), 2011 & 2018
  • Figure 13: Global: Augmented Reality Gaming Market Forecast (Software): Sales Value (in Million US$), 2019 - 2024
  • Figure 14: Global: Augmented Reality Gaming Market (Hardware): Sales Value (in Million US$), 2011 & 2018
  • Figure 15: Global: Augmented Reality Gaming Market Forecast (Hardware): Sales Value (in Million US$), 2019 - 2024
  • Figure 16: Global: Augmented Reality Gaming Market (RFID): Sales Value (in Million US$), 2011 & 2018
  • Figure 17: Global: Augmented Reality Gaming Market Forecast (RFID): Sales Value (in Million US$), 2019 - 2024
  • Figure 18: Global: Augmented Reality Gaming Market (GPS): Sales Value (in Million US$), 2011 & 2018
  • Figure 19: Global: Augmented Reality Gaming Market Forecast (GPS): Sales Value (in Million US$), 2019 - 2024
  • Figure 20: Global: Augmented Reality Gaming Market (Mobile Tracking): Sales Value (in Million US$), 2011 & 2018
  • Figure 21: Global: Augmented Reality Gaming Market Forecast (Mobile Tracking): Sales Value (in Million US$), 2019 - 2024
  • Figure 22: Global: Augmented Reality Gaming Market (Other Technologies): Sales Value (in Million US$), 2011 & 2018
  • Figure 23: Global: Augmented Reality Gaming Market Forecast (Other Technologies): Sales Value (in Million US$), 2019 - 2024
  • Figure 24: Global: Augmented Reality Gaming Market (Mobiles): Sales Value (in Million US$), 2011 & 2018
  • Figure 25: Global: Augmented Reality Gaming Market Forecast (Mobiles): Sales Value (in Million US$), 2019 - 2024
  • Figure 26: Global: Augmented Reality Gaming Market (HMDs): Sales Value (in Million US$), 2011 & 2018
  • Figure 27: Global: Augmented Reality Gaming Market Forecast (HMDs): Sales Value (in Million US$), 2019 - 2024
  • Figure 28: Global: Augmented Reality Gaming Market (Smart Glasses): Sales Value (in Million US$), 2011 & 2018
  • Figure 29: Global: Augmented Reality Gaming Market Forecast (Smart Glasses): Sales Value (in Million US$), 2019 - 2024
  • Figure 30: Global: Augmented Reality Gaming Market (Racing Games): Sales Value (in Million US$), 2011 & 2018
  • Figure 31: Global: Augmented Reality Gaming Market Forecast (Racing Games): Sales Value (in Million US$), 2019 - 2024
  • Figure 32: Global: Augmented Reality Gaming Market (Adventure Games): Sales Value (in Million US$), 2011 & 2018
  • Figure 33: Global: Augmented Reality Gaming Market Forecast (Adventure Games): Sales Value (in Million US$), 2019 - 2024
  • Figure 34: Global: Augmented Reality Gaming Market (Fighting Games): Sales Value (in Million US$), 2011 & 2018
  • Figure 35: Global: Augmented Reality Gaming Market Forecast (Fighting Games): Sales Value (in Million US$), 2019 - 2024
  • Figure 36: Global: Augmented Reality Gaming Market (Shooting Games): Sales Value (in Million US$), 2011 & 2018
  • Figure 37: Global: Augmented Reality Gaming Market Forecast (Shooting Games): Sales Value (in Million US$), 2019 - 2024
  • Figure 38: Global: Augmented Reality Gaming Market (Mystry Thriller Games): Sales Value (in Million US$), 2011 & 2018
  • Figure 39: Global: Augmented Reality Gaming Market Forecast (Mystry Thriller Games): Sales Value (in Million US$), 2019 - 2024
  • Figure 40: Global: Augmented Reality Gaming Market (Puzzle Games): Sales Value (in Million US$), 2011 & 2018
  • Figure 41: Global: Augmented Reality Gaming Market Forecast (Puzzle Games): Sales Value (in Million US$), 2019 - 2024
  • Figure 42: Global: Augmented Reality Gaming Market (Scince Fiction Games): Sales Value (in Million US$), 2011 & 2018
  • Figure 43: Global: Augmented Reality Gaming Market Forecast (Science Fiction Games): Sales Value (in Million US$), 2019 - 2024
  • Figure 44: Global: Augmented Reality Gaming Market (Other Games): Sales Value (in Million US$), 2011 & 2018
  • Figure 45: Global: Augmented Reality Gaming Market Forecast (Other Games): Sales Value (in Million US$), 2019 - 2024
  • Figure 47: North America: Augmented Reality Gaming Market: Sales Value (in Million US$), 2011 & 2018
  • Figure 48: North America: Augmented Reality Gaming Market Forecast: Sales Value (in Million US$), 2019 - 2024
  • Figure 49: Europe: Augmented Reality Gaming Market: Sales Value (in Million US$), 2011 & 2018
  • Figure 50: Europe: Augmented Reality Gaming Market Forecast: Sales Value (in Million US$), 2019 - 2024
  • Figure 51: Asia-Pacific: Augmented Reality Gaming Market: Sales Value (in Million US$), 2011 & 2018
  • Figure 52: Asia-Pacific: Augmented Reality Gaming Market Forecast: Sales Value (in Million US$), 2019 - 2024
  • Figure 53: Middle East and Africa: Augmented Reality Gaming Market: Sales Value (in Million US$), 2011 & 2018
  • Figure 54: Middle East and Africa: Augmented Reality Gaming Market Forecast: Sales Value (in Million US$), 2019 - 2024
  • Figure 55: Latin America: Augmented Reality Gaming Market: Sales Value (in Million US$), 2011 & 2018
  • Figure 56: Latin America: Augmented Reality Gaming Market Forecast: Sales Value (in Million US$), 2019 - 2024

List of Tables

  • Table 1: Global: Augmented Reality Gaming Market: Key Industry Highlights, 2018 and 2024
  • Table 2: Global: Augmented Reality Gaming Market Forecast: Breakup by Component (in Million US$), 2019 - 2024
  • Table 3: Global: Augmented Reality Gaming Market Forecast: Breakup by Technology (in Million US$), 2019 - 2024
  • Table 4: Global: Augmented Reality Gaming Market Forecast: Breakup by Device (in Million US$), 2019 - 2024
  • Table 5: Global: Augmented Reality Gaming Market Forecast: Breakup by Game Type (in Million US$), 2019 - 2024
  • Table 6: Global: Augmented Reality Gaming Market Forecast: Breakup by Region (in Million US$), 2019 - 2024
  • Table 7: Global: Augmented Reality Gaming Market: Competitive Structure
  • Table 8: Global: Augmented Reality Gaming Market: Key Players
目次
Product Code: SR1019C48_Report

The global augmented reality gaming market is currently being catalyzed by technological advancements, coupled with a rising number of mobile gamers. Augmented reality, also known as AR, is the integration of digital information with the real time environment of the user. In gaming, unlike virtual reality, augmented reality utilises existing environment and enhances it with an overlay of distinct features. In addition to this, augmented reality helps in creating a view for the players with intense video, graphics and sound by using a device-camera. For games on smartphones, augmented reality has become an important tool as it enables the gamers to create their own characters, targets and racing terrains. It also enables them to scan their local surroundings so as to invite their neighbors and create a virtual track.

Global Augmented Reality Gaming Market: Drivers/Constraints:

  • The technology for augmented reality is new and has immense potential. Over the years, various large manufacturers have introduced numerous augmented reality applications which have presented the gamers with new ways to interact with the real world.
  • The continuous rise in the number of mobile gamers has created a positive impact on the demand for augmented reality games. We expect this trend to continue during the next five years.
  • China, the United States and Japan currently represent the key demand drivers for this market.
  • The initial cost of obtaining a high-quality augmented reality game equipment is high which makes it difficult for ordinary consumers to afford a console.

Market Summary:

  • Based on the component, the market has been segmented as software and hardware.
  • Based on the technology, the market has been segmented into RFID, GPS and mobile tracking.
  • Based on the device type, the market has been segmented as mobiles, HMDs and smart glasses.
  • On the basis of types of games, the major segments covered include racing games, adventure games, fighting games, shooting games, mystery thriller games, puzzle games and science fiction games.
  • Region-wise, the market has been segmented into North America, Asia Pacific, Europe, Middle East and Africa, and Latin America.
  • The competitive landscape of the market has also been examined with some of the key players being Augmented Pixels, Aurasma, Blippar, Catchoom, Infinity Augmented Reality, Metaio, Qualcomm, Total Immersion, VividWorks, Wikitude and Zappar.
  • This report provides a deep insight into the global augmented reality gaming market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the augmented reality gaming market in any manner.

Key Questions Answered in This Report:

  • How has the global augmented reality gaming market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global augmented reality gaming market?
  • What are the major segments in the global augmented reality gaming market?
  • What are the key technologies in the global augmented reality gaming market?
  • What are the key device types in the global augmented reality gaming market?
  • What are the major types of games in the global augmented reality gaming market?
  • What are the various stages in the value chain of the global augmented reality gaming market?
  • What are the key driving factors and challenges in the global augmented reality gaming market?
  • What is the structure of the global augmented reality gaming market and who are the key players?
  • What is the degree of competition in the global augmented reality gaming market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Augmented Reality Gaming Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Market Breakup by Component
  • 5.4 Market Breakup by Technology
  • 5.5 Market Breakup by Device
  • 5.6 Market Breakup by Game Type
  • 5.7 Market Breakup by Region
  • 5.8 Market Forecast
  • 5.9 SWOT Analysis
    • 5.9.1 Overview
    • 5.9.2 Strengths
    • 5.9.3 Weaknesses
    • 5.9.4 Opportunities
    • 5.9.5 Threats
  • 5.10 Value Chain Analysis
    • 5.10.1 Overview
    • 5.10.2 Research and Development
    • 5.10.3 Input
    • 5.10.4 Products and Services
    • 5.10.5 Marketing and Distribution
    • 5.10.6 End-Users
    • 5.10.7 Post Sales Services
  • 5.11 Porters Five Forces Analysis
    • 5.11.1 Overview
    • 5.11.2 Bargaining Power of Buyers
    • 5.11.3 Bargaining Power of Suppliers
    • 5.11.4 Degree of Competition
    • 5.11.5 Threat of New Entrants
    • 5.11.6 Threat of Substitutes
  • 5.12 Price Analysis

6 Market Breakup by Component

  • 6.1 Software
  • 6.2 Hardware

7 Market Breakup by Technology

  • 7.1 RFID
  • 7.2 GPS
  • 7.3 Mobile Tracking
  • 7.4 Others

8 Market Breakup by Device

  • 8.1 Mobiles
  • 8.2 HMDs
  • 8.3 Smart Glasses

9 Market Breakup by Game Type

  • 9.1 Racing Games
  • 9.2 Adventure Games
  • 9.3 Fighting Games
  • 9.4 Shooting Games
  • 9.5 Mystery Thriller Games
  • 9.6 Puzzle Games
  • 9.7 Science Fiction Games
  • 9.8 Others

10 Market Breakup by Region

  • 10.1 North America
  • 10.2 Europe
  • 10.3 Asia Pacific
  • 10.4 Middle East and Africa
  • 10.5 Latin America

11 Competitive Landscape

  • 11.1 Market Structure
  • 11.2 Key Players
  • 11.3 Profiles of Key Players
    • 11.3.1 Augmented Pixels
    • 11.3.2 Aurasma
    • 11.3.3 Blippar
    • 11.3.4 Catchoom
    • 11.3.5 Infinity Augmented Reality
    • 11.3.6 Metaio
    • 11.3.7 Qualcomm
    • 11.3.8 Total Immersion
    • 11.3.9 VividWorks
    • 11.3.10 Wikitude
    • 11.3.11 Zappar
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