株式会社グローバルインフォメーション
TEL: 044-952-0102
市場調査レポート

テレビ広告の世界市場のレポートと予測

Global Television Advertising Market Report & Forecast 2018-2023

発行 IMARC Services Private Limited 商品コード 507494
出版日 ページ情報 英文 80 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=113.01円で換算しております。
Back to Top
テレビ広告の世界市場のレポートと予測 Global Television Advertising Market Report & Forecast 2018-2023
出版日: 2017年04月29日 ページ情報: 英文 80 Pages
概要

当レポートでは、テレビ広告の世界市場に関するマクロ・ミクロ的概要や最近の動向、主な市場活性因子と課題、ファイブフォース分析、広告の価格モデルなどについて取り上げています。

第1章 調査手法

第2章 エグゼクティブサマリー

題3章 イントロダクション ▼概要 ▼業界の主な動向

第4章 広告の世界市場

  • 現在およびこれまでの市場の動向
  • 各セグメントの実績
  • 各地域の実績
  • 主なプレーヤーと市場シェア
  • 市場予測

第5章 テレビ広告の世界市場

  • 市場概要
  • 現在およびこれまでの市場の動向
  • 種類別市場内訳
    • 地上波
    • 多重チャンネル
    • オンライン
  • 地域別市場実績
    • 北米
    • アジア太平洋
    • 西欧
    • 南米
    • 東欧
    • 中東・アフリカ
  • 業種別市場内訳
  • 市場予測
  • テレビ広告の価格モデル
  • SWOT分析
  • 価値連鎖分析
    • 調査
    • コンテンツ開発
    • 広告代理店
    • テレビチャンネル
    • オーディエンス
  • ファイブフォース分析
  • 主な課題

題6章 テレビ広告の世界市場:競争展望 ▼市場の構造 ▼主要プレイヤーのプロファイル

目次
Product Code: SR1018C69_Report

Television represents one of the most popular and widespread forms of media worldwide with around 1.6 billion households having one or more television sets. The prevalence of television makes it a preferred choice for advertisements for both large and small businesses. Television offers advertisers the ability to use motion, colour and audio to send a strong and persuasive message to the audience. The audio-visual effects also help in creating a long-lasting and emotional impact depending on the services and audience of the advertisement. According to IMARC Group's latest report, titled, "Global Television Advertising Market Report & Forecast 2017-2022", the global television advertisement market reached a value of around US$ Billion 232 in 2016, exhibiting a CAGR of around 6.8% during 2009-2016.

In spite of the competition from new media platforms, television is expected to remain as the largest advertisement segment. Moreover, the increasing penetration of television in emerging markets, such as Latin America, Eastern Europe, Africa, Middle-East, China and India is also expected to drive the television advertisement market in these regions, thereby facilitating the overall growth of the global television advertisement market.

The report has segmented the market on the basis of service type. Currently, terrestrial TV networks dominate the market, accounting for the majority of the total global share. Terrestrial networks are followed by multi-channel and online television segments. Online television currently represents the fastest growing segment. The report has also segmented the market on the basis of industry, listing the key industries which are actively using television advertising.

The study has further analysed the market on the basis of key regions. North America currently represents the largest region for television advertising. Other key regions include Asia-Pacific, Western Europe, Latin America, Eastern Europe and Middle-East and Africa. The report has also analysed the competitive landscape of the market. Some of the key global players operating in this market are CBS, Comcast, News Corporation, Viacom and Cox Communications.

This report provides a deep insight into the global television advertising industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, key market drivers and challenges, recent trends, Porter's five forces analysis, television advertising pricing models, margins in television advertising, etc. This report is a must-read for entrepreneurs, researchers, consultants, investors, business strategists, and all those who have any kind of stake or are planning to foray into the television advertising industry in any manner.

Table of Contents

1 Research Methodology

2 Executive Summary

3 Introduction

  • 3.1 Overview
  • 3.2 Key Industry Trends

4 Global Advertising Market

  • 4.1 Current and Historical Market Trends
  • 4.2 Performance of Various Segments
  • 4.3 Performance of Various Regions
  • 4.4 Key Players and their Market Shares
  • 4.5 Market Forecast

5 Global Television Advertising Market

  • 5.1 Market Overview
  • 5.2 Current and Historical Market Trends
  • 5.3 Market Breakup by Service Type
    • 5.3.1 Terrestrial
    • 5.3.2 Multichannel
    • 5.3.3 Online
  • 5.4 Performance of Various Regions
    • 5.4.1 North America
    • 5.4.2 Asia Pacific
    • 5.4.3 Western Europe
    • 5.4.4 Latin America
    • 5.4.5 Eastern Europe
    • 5.4.6 Middle East and Africa
  • 5.5 Market Breakup by Industry
  • 5.6 Market Forecast
  • 5.7 Television Advertising Pricing Models
  • 5.8 SWOT Analysis
    • 5.8.1 Overview
    • 5.8.2 Strengths
    • 5.8.3 Weaknesses
    • 5.8.4 Opportunities
    • 5.8.5 Threats
  • 5.9 Value Chain Analysis
    • 5.9.1 Research
    • 5.9.2 Content Development
    • 5.9.3 Advertising Agencies
    • 5.9.4 Television Channels
    • 5.9.5 Audience
  • 5.10 Porters Five Forces Analysis
    • 5.10.1 Bargaining Power of Suppliers
    • 5.10.2 Bargaining Power of Buyers
    • 5.10.3 Threat of Substitutes
    • 5.10.4 Competitive Rivalry
    • 5.10.5 Threat of New Entrants
  • 5.11 Key Challenges

6 Global Television Advertising Market: Competitive Landscape

  • 6.1 Market Structure
  • 6.2 Profiles of Leading Players
    • 6.2.1 CBS
    • 6.2.2 Comcast
    • 6.2.3 News Corporation
    • 6.2.4 Viacom
    • 6.2.5 Cox Communications

List of Figures

  • Figure 5 1: Global: Advertising Market: Sales Value (in US$ Billion), 2009-2016
  • Figure 5 2: Global: Advertising Market: Breakup by Segment (in %), 2016
  • Figure 5 3: Global: Advertising Market: Regional Breakup by Value (in US$ Billion), 2009 and 2016
  • Figure 5 4: Global: Advertising Market: Regional Breakup (in %), 2016
  • Figure 5 5: Global: Advertising Market: Share of Key Players (in %), 2016
  • Figure 5 6: Global: Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2022
  • Figure 5 7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2022
  • Figure 5 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2022
  • Figure 6 1: Global: Television Advertising Market: Sales Value (in US$ Billion), 2009-2016
  • Figure 6 2: Global: Television Advertising Market: Breakup by Segment (in %), 2016
  • Figure 6 3: Global: Terrestrial Television Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6 4: Global: Multichannel Television Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6 5: Global: Online Television Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6 6: Global: Television Advertising Market: Regional Breakup by Value (in US$ Billion), 2016 and 2022
  • Figure 6 7: Global: Television Advertising Market: Regional Breakup (in %), 2016
  • Figure 6 8: North America: Television Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6 9: Asia Pacific: Television Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6 10: Western Europe: Television Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6 11: Latin America: Television Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6 12: Eastern Europe: Television Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6 13: Middle East and Africa: Television Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6 14: Global: Television Advertising Market: Breakup by Industries (in %), 2016
  • Figure 6 15: Global: Television Advertising Market Forecast: Sales Value (in US$ Billion), 2017 - 2022
  • Figure 6 16: Global: Television Advertising Market Forecast: Sales Value by Segment (in US$ Billion), 2017 - 2022
  • Figure 6 17: Television Advertising Market: Porter's Five Forces Analysis

List of Tables

  • Table 3 1: Global: Advertising Market: Performance of Various Segments, (in US$ Billion), 2009-2016
  • Table 3 2: Global: Advertising Market Forecast: Performance of Various Segments, (in US$ Billion), 2009-2016
Back to Top