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市場調査レポート

モバイル広告の世界市場のレポートと予測

Global Mobile Advertising Market Report & Forecast 2018-2023

発行 IMARC Services Private Limited 商品コード 507491
出版日 ページ情報 英文 78 Pages
納期: 即日から翌営業日
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モバイル広告の世界市場のレポートと予測 Global Mobile Advertising Market Report & Forecast 2018-2023
出版日: 2017年04月29日 ページ情報: 英文 78 Pages
概要

当レポートでは、モバイル広告の世界市場に関するマクロ・ミクロ的概要や最近の動向、主な市場活性因子と課題、ファイブフォース分析、広告の価格モデルなどについて取り上げています。

第1章 調査手法

第2章 エグゼクティブサマリー

第3章 イントロダクション

  • 概要
  • 業界の主な動向

第4章 広告の世界市場

  • 現在およびこれまでの市場の動向
  • 各セグメントの実績
  • 各地域の実績
  • 主なプレーヤーと市場シェア
  • 市場予測

第5章 モバイル広告の世界市場

  • 市場概要
  • 現在およびこれまでの市場の動向
  • プラットフォーム別市場内訳
    • 検索
    • 表示
    • 動画
    • ソーシャルメディア
    • ウェブサイト
    • その他
  • 地域別市場実績
    • 北米
    • アジア太平洋
    • 欧州
    • 中東・アフリカ
    • 南米
  • 業種別市場内訳
  • 端末別市場内訳
  • 市場予測
  • モバイル広告の価格モデル
  • SWOT分析
  • 価値連鎖分析
    • 調査
    • コンテンツ開発
    • 広告代理店
    • モバイルアプリ
    • オーディエンス
  • ファイブフォース分析
  • 主な課題

第6章 モバイル広告の世界市場:競争展望

  • 市場の構造
  • 主要プレイヤーのプロファイル
目次
Product Code: SR1018C67_Report

With increasing consumers' spending on media and entertainment, companies and service providers are increasing their investment in advertising their product and services through popular media platforms. In recent years, a robust increase in the number of mobile devices as well as the hours spent by consumers on their smartphones and tablets have rendered mobile devices as a fastest growing platform for advertising. According to the report by IMARC Group, titled "Global Mobile Advertising Market Report & Forecast 2017-2022", the global mobile advertising market reached a value more than of US$ 100 Billion in 2016, exhibiting an exponential CAGR of around 45% during 2009-2016.

The tremendous growth is accredited to a number of factors. Rapid advancements in mobile technology has brought many features at the disposal of consumers, such as gaming, e-mailing, social networking, banking and other value added services which allow advertisers to gain better insights into consumer behavior and their buying patterns. As a result, advertisers get an unmatched access to their target audience. Additionally, an increase in the amount of time spent on mobile apps have facilitated the growth of in-app advertising which is one of the key factors for the growth of the mobile advertising market. Increasing mobile subscriber base, availability of cheaper smartphones and tablets, access to affordable data plans, prompt growth in 3G/4G subscriptions have further boosted the use of mobile devices for entertainment and information purposes. This has unearthed potential opportunities for advertisers to promote their products and services through mobile advertising.

The report has segmented the global mobile advertising market on the basis of popular platforms for mobile advertising. Currently, mobile search (where advertisements are placed on search engines) and mobile display (where advertisements can be viewed/read on mobile devices) represent the two largest segments of mobile advertising. Other segments include mobile video, social, mobile websites, QR code, messaging and others. Based on devices, smartphones represents the largest segment due to their high penetration worldwide. The report has also segmented the market on the basis of industry. Some of the industries which are actively using mobile advertising include the retail industry, automotive, financial services, telecom, travel, etc.

The report has also provided a market share analysis of key regions and markets. Currently, North America represents the biggest market for mobile advertising. Other major markets include Asia Pacific, Europe, Middle East & Africa and Latin America. On a competitive front, the report has analysed the key players of the global mobile advertising market, some of which include Google, Millennial Media, Facebook, Microsoft, Twitter, Yahoo, etc.

This report provides a deep insight into the global mobile advertising industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, Porter's five forces analysis, mobile advertising pricing models, margins in mobile advertising, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the mobile advertising industry in any manner.

Table of Contents

1 Research Methodology

2 Executive Summary

3 Introduction

  • 3.1 Overview
  • 3.2 Key Industry Trends

4 Global Advertising Market

  • 4.1 Current and Historical Market Trends
  • 4.2 Performance of Various Segments
  • 4.3 Performance of Various Regions
  • 4.4 Key Players and their Market Shares
  • 4.5 Market Forecast

5 Global Mobile Advertising Market

  • 5.1 Market Overview
  • 5.2 Current and Historical Market Trends
  • 5.3 Market Breakup by Platform
    • 5.3.1 Search
    • 5.3.2 Display
    • 5.3.3 Video
    • 5.3.4 Social Media
    • 5.3.5 Websites
    • 5.3.6 Others
  • 5.4 Performance of Various Regions
    • 5.4.1 North America
    • 5.4.2 Asia Pacific
    • 5.4.3 Europe
    • 5.4.4 Middle East and Africa
    • 5.4.5 Latin America
  • 5.5 Market Breakup by Industry
  • 5.6 Market Breakup by Device
  • 5.7 Market Forecast
  • 5.8 Mobile Advertising Pricing Models
  • 5.9 SWOT Analysis
    • 5.9.1 Overview
    • 5.9.2 Strengths
    • 5.9.3 Weaknesses
    • 5.9.4 Opportunities
    • 5.9.5 Threats
  • 5.10 Value Chain Analysis
    • 5.10.1 Research
    • 5.10.2 Content Development
    • 5.10.3 Advertising Agencies
    • 5.10.4 Mobile Applications
    • 5.10.5 Audience
  • 5.11 Porters Five Forces Analysis
    • 5.11.1 Bargaining Power of Suppliers
    • 5.11.2 Bargaining Power of Buyers
    • 5.11.3 Threat of Substitutes
    • 5.11.4 Competitive Rivalry
    • 5.11.5 Threat of New Entrants
  • 5.12 Key Challenges

6 Global Mobile Advertising Market: Competitive Landscape

  • 6.1 Market Structure
  • 6.2 Profiles of Leading Players
    • 6.2.1 Facebook
    • 6.2.2 Google
    • 6.2.3 Microsoft
    • 6.2.4 Millennial Media
    • 6.2.5 Twitter
    • 6.2.6 Yahoo

List of Figures

  • Figure 5 1: Global: Advertising Market: Sales Value (in US$ Billion), 2009-2016
  • Figure 5 2: Global: Advertising Market: Breakup by Segment (in %), 2016
  • Figure 5 3: Global: Advertising Market: Regional Breakup by Value (in US$ Billion), 2009 and 2016
  • Figure 5 4: Global: Advertising Market: Regional Breakup (in %), 2016
  • Figure 5 5: Global: Advertising Market: Share of Key Players (in %), 2016
  • Figure 5 6: Global: Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2022
  • Figure 5 7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2022
  • Figure 5 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2022
  • Figure 6 1: Global: Mobile Advertising Market: Sales Value (in US$ Billion), 2009-2016
  • Figure 6 2: Global: Mobile Advertising Market: Breakup by Segment (in %), 2016
  • Figure 6 3: Global: Mobile Search Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6 4: Global: Mobile Display Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6 5: Global: Mobile Video Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6 6: Global: Mobile Social Media Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6 7: Global: Mobile Website Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
  • Figure 6 8: Global: Mobile Advertising Market: Regional Breakup by Value (in US$ Billion), 2016 and 2022
  • Figure 6 9: Global: Mobile Advertising Market: Regional Breakup (in %), 2016
  • Figure 6 10: North America: Mobile Advertising Market: Regional Breakup by Value (in US$ Billion), 2016 and 2022
  • Figure 6 11: Asia Pacific: Mobile Advertising Market: Regional Breakup by Value (in US$ Billion), 2016 and 2022
  • Figure 6 12: Europe: Mobile Advertising Market: Regional Breakup by Value (in US$ Billion), 2016 and 2022
  • Figure 6 13: Middle East and Africa: Mobile Advertising Market: Regional Breakup by Value (in US$ Billion), 2016 and 2022
  • Figure 6 14: Latin America: Mobile Advertising Market: Regional Breakup by Value (in US$ Billion), 2016 and 2022
  • Figure 6 15: Global: Mobile Advertising Market: Breakup by Industries (in %), 2016
  • Figure 6 16: Global: Mobile Advertising Market: Breakup by Device (in %), 2016
  • Figure 6 18: Global: Mobile Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2022
  • Figure 6 17: Mobile Advertising Market: Porter's Five Forces Analysis

List of Tables

  • Table 3 1: Global: Advertising Market: Performance of Various Segments, (in US$ Billion), 2009-2016
  • Table 3 2: Global: Advertising Market Forecast: Performance of Various Segments, (in US$ Billion), 2017-2022
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