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市場調査レポート
商品コード
1642736
サーモン市場レポート:タイプ、魚種、最終製品タイプ、流通チャネル、産地別、2025-2033年Salmon Market Report by Type (Farmed, Wild Captured), Species (Atlantic, Pink, Chum/Dog, Coho, Sockeye, and Others), End Product Type (Frozen, Fresh, Canned, and Others), Distribution Channel (Foodservice, Retail), and Region 2025-2033 |
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カスタマイズ可能
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サーモン市場レポート:タイプ、魚種、最終製品タイプ、流通チャネル、産地別、2025-2033年 |
出版日: 2025年01月18日
発行: IMARC
ページ情報: 英文 124 Pages
納期: 2~3営業日
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サーモン市場の世界市場規模は2024年に370万トンに達しました。IMARCグループは、2025年から2033年にかけての成長率(CAGR)は3%で、2033年には480万トンに達すると予測しています。世界の水産物消費の増加、新興国における消費者の可処分所得の増加、有利な政府政策、付加価値の高いサーモン製品に対する需要の高まりが、市場を後押しする主な要因の一部です。
サーモンは、高い栄養価と豊かな風味で有名な魚の一種です。世界的に消費される魚介類の中でも最もポピュラーなものひとつです。サケ科に属するこの魚は、北大西洋と太平洋の冷たい海が原産です。商業漁業と養殖業にとって重要な資源であり、持続可能性を確保するために絶えず監視されています。これらの魚は、タンパク質、オメガ3脂肪酸、必須ビタミンの重要な供給源であり、様々な健康的な食生活の要となっています。世界的にサケの需要が高まるなか、サケを乱獲から守るため、持続可能な養殖方法と責任ある漁法が実施されています。
世界の水産物消費の高まりは、新興国における消費者の可処分所得の増加と相まって、予測期間中のサーモン市場の成長を刺激すると思われます。このような経済力の上昇により、より幅広い人口層がサーモンなどの高級水産物を購入できるようになります。これに加えて、特にソーシャルメディアや食品チャネルを通じて伝播する料理動向の影響力の高まりが市場拡大に寄与しています。寿司から燻製まで、サーモンの美食的魅力は世界中の人々を魅了し、消費者の関心を高めています。加えて、貿易の自由化は市場の成長を促進する上で重要な役割を果たしています。関税の引き下げや輸出入手続きの合理化など、政府の好意的な政策がサーモンの世界貿易を促進し、これまで未開拓だった地域への市場拡大を可能にしています。さらに、COVID-19の大流行によって加速した食料品オンラインショッピングの増加傾向は、より便利な購買体験を可能にし、消費者が食生活にサーモンを加えることを容易にします。これとともに、すぐに食べられるサーモンやマリネなどの付加価値製品の発売は、利便性と栄養を求める幅広い層を引き付けており、市場の成長を後押ししています。さらに、海洋管理協議会(MSC)や養殖管理協議会(ASC)などの認証制度は、持続可能な方法で調達されたサーモンに信頼性を与え、環境意識の高い消費者にアピールすることで、市場の成長を後押ししています。
サーモンの健康効果に関する意識の高まり
サーモン市場を牽引する最も重要な要因の1つは、サケの消費に伴う健康効果に対する消費者の意識の高まりです。オメガ3脂肪酸、タンパク質、各種ビタミンなどの必須栄養素を豊富に含むサーモンは、心臓血管の健康、認知機能、総合的な幸福感にプラスの影響を与えることが認知されるようになりました。公衆衛生キャンペーンや医療専門家による推奨は、この認識をさらに拡大し、人々をより健康的な食品選択へと導いています。その結果、消費者が食生活において栄養価を優先するようになり、サーモンの需要が高まっています。健康志向の動向は、心臓の健康に懸念を持つ可能性が高い中高年層で特に顕著です。
養殖技術の進歩
世界のサーモン産業は、養殖技術の絶え間ない進歩から大きな恩恵を受けています。養殖技術における革新は、より効率的で持続可能な養殖方法を可能にし、それによって供給を増大させています。例えば、再循環養殖システム(RAS)や魚用飼料の強化といった進歩は、より高い収量とより質の高い魚につながっています。こうした技術改良は、水質汚染や抗生物質の過剰使用など、養殖に関連する環境問題に対処しています。その結果、水産業はより持続可能なものとなりつつあり、生産能力の向上や環境意識の高い消費者へのアピールにつながり、市場の成長をさらに後押ししています。
水産物小売チェーンとレストランの世界的拡大
シーフードに特化した小売チェーンやレストランが急増していることも、市場成長の重要な要因です。これらの店舗では、様々な嗜好や料理の伝統に対応したサーモンベースの料理が数多く提供されています。こうしたチェーン店は、拡大するにつれて、地域の嗜好に合わせたメニューを採用し、サーモンの消費者層を広げています。さらに、新興国を中心とした新市場への進出により、消費者がサーモンに触れる機会が増えています。これらのチェーン店の多くは、テイクアウトやデリバリーサービスも提供しており、消費者の利便性をさらに高め、その裾野を広げています。オンライン注文やフードデリバリーアプリの動向の高まりにより、消費者はサーモンを使った食事をより簡単に利用できるようになり、消費に拍車がかかっています。こうした知名度の向上は、認知度と入手可能性を高め、最終的にはこの栄養価の高い魚に対する世界の需要を高めることになります。
The global salmon market size reached 3.7 Million Tons in 2024. Looking forward, IMARC Group expects the market to reach 4.8 Million Tons by 2033, exhibiting a growth rate (CAGR) of 3% during 2025-2033. The rising seafood consumption worldwide, increasing consumer disposable incomes in emerging economies, favorable government policies, and escalating demand for value-added salmon products are some of the major factors propelling the market.
Salmon is a species of fish renowned for its high nutritional value and rich flavor profile. It is one of the most popular types of seafood consumed globally. Belonging to the family Salmonidae, these fish are native to the cold waters of the North Atlantic and Pacific Oceans. They are a vital resource for commercial fishing and aquaculture, which are continuously monitored to ensure sustainability. These fish are a significant source of protein, Omega-3 fatty acids, and essential vitamins, making them a cornerstone of various healthy diets. Amid the rising demand for salmon worldwide, sustainable farming practices and responsible fishing techniques are being implemented to protect the species from overfishing.
The escalating seafood consumption globally, coupled with the rise in consumer disposable incomes in emerging economies, will stimulate the growth of the salmon market during the forecast period. This uptick in financial capacity allows a broader population segment to afford premium seafood options, such as salmon. Besides this, the growing influence of culinary trends, especially those propagated through social media and food channels, is contributing to market expansion. The gastronomic appeal of salmon, ranging from sushi to smoked variants, captivates a global audience, enhancing consumer interest. Additionally, trade liberalization plays a significant role in augmenting the market growth. Favorable government policies, including reduced tariffs and streamlined export-import procedures, facilitate the global trade of salmon, enabling market expansion into previously untapped regions. Furthermore, the increasing trend of online grocery shopping, accelerated by the COVID-19 pandemic, allows for a more convenient purchasing experience, making it easier for consumers to add salmon to their diets. Along with this, the launch of value-added products like ready-to-eat salmon and marinated versions is attracting a wider demographic seeking convenience and nutrition, thus propelling the market growth. Moreover, certification systems, such as the Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC), lend credibility to sustainably sourced salmon, appealing to environmentally conscious consumers, thereby fueling the market growth.
Rise in Awareness About Health Benefits of Salmon
One of the most significant factors driving the salmon market is the increasing consumer awareness about the health benefits associated with salmon consumption. Rich in essential nutrients like Omega-3 fatty acids, protein, and various vitamins, salmon has gained recognition for its positive impact on cardiovascular health, cognitive function, and overall well-being. Public health campaigns and endorsements from healthcare professionals are further magnifying this awareness, steering people toward healthier food choices. This has, in turn, led to elevated demand for salmon as consumers prioritize nutritional value in their diets. The health-conscious trend is particularly noticeable among middle-aged and older demographics, who are more likely to have concerns about heart health.
Advancements in Aquaculture Technologies
The global salmon industry is significantly benefiting from continuous advancements in aquaculture technologies. Innovations in aquaculture technologies are enabling more efficient and sustainable farming practices, thereby increasing supply. For instance, advancements such as recirculating aquaculture systems (RAS) and enhanced fish feed are leading to higher yields and better-quality fish. These technological improvements are addressing environmental concerns related to aquaculture, such as water pollution and the overuse of antibiotics. As a result, the industry is becoming more sustainable, which helps enhance production capabilities and appeals to environmentally conscious consumers, thereby driving the market growth further.
Global Expansion of Seafood Retail Chains and Restaurants
The proliferating number of seafood-focused retail chains and restaurants is another critical factor contributing to the market growth. These establishments often feature an array of salmon-based dishes catering to various tastes and culinary traditions. As these chains expand, they adopt localized menus to appeal to regional preferences, thereby broadening the consumer base for salmon. Moreover, their expansion into new markets, especially in emerging economies, is facilitating greater consumer exposure to salmon. Many of these chains also offer take-out and delivery services, further enhancing consumer convenience and expanding their reach. The growing trend of online ordering and food delivery apps has made it even easier for consumers to access salmon-based meals, fueling their consumption. This increased visibility boosts awareness and availability, ultimately elevating the global demand for this nutritious fish.
Farmed
Wild Captured
Farmed salmon dominates the market
Farmed salmon are grown in the controlled environment of aquaculture, which allows for a more predictable and consistent supply, effectively meeting the ever-increasing consumer demand. Unlike wild-caught salmon, which is subject to seasonal variations and environmental factors, farmed salmon can be produced year-round. This consistency is especially vital for retailers and restaurants that require a stable supply to meet consumer expectations. Also, advancements in aquaculture technologies have led to improved yields and better-quality fish. Techniques like recirculating aquaculture systems (RAS) and optimized fish feed have enhanced the efficiency of salmon farming, making it a more economically viable option than relying solely on wild-caught salmon.
Moreover, farmed salmon can be more easily monitored for health and quality, ensuring that the product meets stringent food safety standards. This aspect is particularly appealing to consumers who are concerned about the traceability and safety of their food. Additionally, farming practices can be modified to produce salmon with specific desired traits, such as higher levels of Omega-3 fatty acids, thereby tailoring the product to meet evolving consumer demands. These factors combined make farmed salmon a reliable, high-quality, and increasingly sustainable option for consumers worldwide, thus propelling the segment growth.
Atlantic
Pink
Chum/Dog
Coho
Sockeye
Others
Atlantic represents the most popular species
Atlantic salmon has a versatile flavor profile that appeals to a broad range of consumers. Its mild taste and tender texture make it an ideal choice for various culinary applications, from grilling and smoking to use in sushi and sashimi. This versatility boosts its popularity in diverse markets and among different cultural cuisines. In addition, Atlantic salmon is particularly well-suited for aquaculture. It adapts well to farmed conditions, allowing for efficient and sustainable production. Unlike some salmon species, Atlantic salmon can be more easily bred and raised in controlled environments, contributing to its widespread availability. This abundant supply aligns well with the growing global demand, making it a go-to option for both producers and consumers.
Furthermore, strong marketing efforts have positioned Atlantic salmon as a premium yet accessible choice. The fish enjoys extensive visibility in supermarkets, seafood retailers, and restaurants, often prominently labeled as a quality option. This has established a perception of Atlantic salmon as a high-value product, further elevating its demand and supporting the growth of this segment.
Frozen
Fresh
Canned
Others
Frozen holds the largest share in the market
Frozen salmon is highly preferred as it caters to both consumer needs and logistical practicalities. The freezing process effectively preserves the nutritional value, texture, and flavor of the salmon, offering consumers a product that is nearly comparable to fresh variants in quality. This ensures that people can enjoy salmon's health benefits, regardless of location or proximity to fishing grounds. Moreover, frozen salmon provides exceptional convenience. It allows consumers the flexibility to store the product for extended periods without concern for rapid spoilage, thereby reducing food waste. This is particularly advantageous for households and food service providers who require a longer shelf life for planning and inventory management.
From a supply chain perspective, frozen salmon is easier and more cost-effective to transport and distribute. Unlike fresh salmon, which demands sophisticated cold-chain logistics and rapid transit to maintain quality, frozen salmon is less perishable and more resilient to varying transport conditions. This allows producers to reach a broader market, including regions far removed from coastal areas where salmon is typically harvested, thus fueling the segment growth.
Foodservice
Retail
Foodservice accounts for the majority of the market share
The main factors driving this segment's growth are the versatility and culinary appeal of salmon, which make it a staple item in various types of dining establishments, ranging from fast-casual eateries to fine-dining restaurants. Thus, salmon's flexibility in preparation methods-from grilling and baking to raw applications like sushi-adds to its growing popularity. Additionally, the rising trend of eating out or ordering prepared meals offers a convenient option for consumers who may not have the time or skills to cook salmon at home. This convenience factor further drives demand in the food service sector, where consumers can enjoy a range of salmon-based dishes without the hassle of preparation.
The food service industry also benefits from economies of scale, allowing for bulk purchasing and preparation. This results in cost efficiencies that can make salmon dishes more affordable or profitable for these establishments, enhancing their ability to effectively market and sell salmon-based offerings. Furthermore, the rise of food delivery services has expanded the reach of food service operators, making salmon dishes accessible to consumers who prefer dining at home. The ease of ordering through apps and websites further facilitates this trend, bringing the food service industry to the forefront as the dominant channel for salmon distribution.
Norway
Chile
Scotland
Canada
Faroe Islands
Others
United States
Russia
Japan
Canada
Others
Norway and the United States represent the leading producer of farmed and wild captured salmon respectively
The market research report has also provided a comprehensive analysis of all the major regional markets based on production, which include farmed (Norway, Chile, Scotland, Canada, Faroe Islands, and others) and wild captured (the United States, Russia, Japan, Canada, and others). According to the report, Norway was the largest market for farmed salmon and the United States was the largest market for wild captured salmon.
Norway held the biggest share in the market for farmed salmon since, geographically, the region's extensive coastline, featuring deep fjords and cold, clean waters, provides an optimal natural environment for salmon farming. These conditions have catalyzed the development of advanced aquaculture technologies and practices, further promoting the growth of the farmed salmon industry in the region. Moreover, Norway benefits from strong governmental support and well-established regulations, facilitating a sustainable and efficient production framework. These factors have helped Norway build a robust infrastructure for salmon farming, making it the largest market for farmed salmon based on production.
On the other hand, the United States was the largest market for wild-caught salmon, primarily because of its access to the rich fishing grounds of the North Pacific, especially off the coast of Alaska. The region is also home to significant populations of various salmon species, particularly sockeye, coho, and king salmon. Stringent regulations and conservation efforts have made wild-captured fishing in the United States a relatively sustainable practice, bolstering its reputation and consumer appeal for wild-caught products. Furthermore, the region has a strong preference for wild-caught salmon, often viewed as a more natural and flavorful option compared to farmed variants. This consumer perception, combined with abundant natural resources, positions the United States at the forefront of wild-captured salmon production.
Breakup by Region
European Union
Russia
United States
Brazil
Japan
China
Others
European Union exhibits a clear dominance in the market based on consumption
The market research report has also provided a comprehensive analysis of all the major regional markets based on consumption, which include the European Union, Russia, the United States, Brazil, Japan, China, and others. According to the report, the European Union accounted for the largest market share.
The European Union held the biggest market share based on consumption since there is a strong cultural affinity for seafood, including salmon, in many European countries. Whether it is smoked salmon in the United Kingdom, gravlax in Scandinavia, or salmon pasta dishes in Italy, the fish holds a central place in various European cuisines. This widespread culinary inclusion propels the demand for salmon across the EU. Moreover, the European Union benefits from proximity to major salmon-producing countries like Norway and Scotland, ensuring a stable and abundant supply. The well-established trade routes and favorable trade agreements within the EU make it easier and more cost-effective to distribute salmon across member countries.
Besides this, the high standard of living and elevated consumer disposable incomes in several EU countries enable consumers to afford premium protein sources like salmon. This financial capacity, coupled with a heightened awareness of the health benefits of Omega-3 fatty acids found in salmon, drives consumer choice toward this nutritious fish. Also, the EU has stringent food safety and quality regulations, and sustainably farmed and wild-caught salmon often meet these high standards. This ensures consumer trust and further boosts demand for salmon products, thus fostering market growth.
The market is witnessing steady growth as key players engage in various strategic activities to maintain their competitive edge. They are focusing on sustainability initiatives as environmentally conscious consumers increasingly demand eco-friendly practices. Many companies are also investing in sustainable aquaculture technologies like Recirculating Aquaculture Systems (RAS) and eco-friendly feed options to minimize their environmental impact. Innovation is another area of focus. From genetic research aimed at breeding disease-resistant salmon to developing new, value-added products like pre-marinated or ready-to-eat options, companies are continually looking to innovate. These new offerings meet evolving consumer demands while providing higher profit margins for producers. Mergers and acquisitions (M&A) are also a common strategy among market leaders to quickly expand their production capacities, diversify their product portfolios, and gain access to new markets. Additionally, companies are expanding their distribution channels to reach a broader consumer base. With the rise of online shopping, many key players are entering e-commerce by listing their products on popular platforms or setting up their own online storefronts. Moreover, marketing and brand-building efforts are being amplified. Through effective marketing campaigns, including social media promotions and partnerships with chefs or food influencers, companies are working to establish themselves as trusted, quality-focused brands in the eyes of consumers.
The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
Cermaq Group ASA
Leroy Seafood Group ASA
Mowi ASA
SalMar ASA