マッサージ機器市場レポート：タイプ別、製品別、流通チャネル別、エンドユーザー別、地域別、2025-2033年

マッサージ機器市場の世界市場規模は2024年に81億米ドルに達しました。今後、IMARC Groupは、市場は2033年までに163億米ドルに達し、2025年から2033年にかけて8.08％の成長率（CAGR）を示すと予測しています。マッサージの治療効果に関する消費者の意識の高まり、病院や専門クリニックでの製品採用の増加、eコマースプラットフォームでの製品の容易な入手が、市場を推進している主な要因の一部です。

マッサージ機器とは、マッサージを促進または実施するために設計された様々なツールやデバイスを指します。これらの製品は、筋肉の緊張を和らげ、血液循環を改善し、全体的な健康に寄与することを目的としています。マッサージ機器の種類は幅広く、ハンドヘルドのシンプルなものから電子的に作動する高度なものまで、複雑さもさまざまです。マッサージで使用される手技をシミュレートする機械的な動きやローラーを内蔵した椅子、プロのマッサージ中に個人を快適にサポートするように設計された平らなテーブル、フットマッサージ機器、ホットストーンセラピーで使用される温めた石、筋肉の緊張を和らげるために手動で皮膚の上を転がす円筒形のマッサージローラーなどがあります。

マッサージ機器市場は、マッサージ療法に関連する身体的・精神的な健康効果に対する意識の高まりに後押しされ、力強い成長を遂げています。ストレス軽減、筋肉弛緩、全体的な健康の重要性に対する人々の意識が高まるにつれ、マッサージチェア、ハンドヘルドマッサージ機器、マッサージクッションといった様々なマッサージ機器の需要が急増しています。もう一つの重要な促進要因は、様々な人口統計や地域にわたって可処分所得水準が上昇していることで、より多くの顧客層がこれらの製品をより利用しやすくなっています。そのほか、マッサージ機器の技術的進歩も主要な市場促進要因となっています。Bluetooth接続、カスタマイズ可能なマッサージ・プログラム、高度な制御システムといった革新的な機能の搭載により、ユーザー・エクスペリエンスが大幅に向上しています。こうした機能は高級志向の消費者層にアピールするだけでなく、手頃な価格帯の製品も増えており、市場の裾野を広げています。さらに、軽量で持ち運びしやすいデザインの動向は、若年層やアクティブなライフスタイルを持つ人々を惹きつけ、市場の成長をさらに後押ししています。さらに、eコマース・プラットフォームの台頭がマッサージ機器市場を大きく後押ししています。ネット通販では、消費者は自宅にいながら様々な商品を閲覧し、カスタマーレビューや詳細な商品説明に基づいて情報を得た上で選択することができます。

マッサージ機器市場傾向／促進要因：

マッサージの治療効果に関する消費者の意識の高まり

ストレスの軽減、筋肉の回復、健康全般におけるマッサージの重要性を理解する人が増えるにつれ、さまざまなタイプのマッサージ機器の需要が高まっています。このような意識の高まりは、より多くの顧客層を作り出し、より多くの情報に精通し、目の肥えたバイヤーを生み出し、彼らは自分の健康ニーズに沿った特定の機能や利点を求めています。さらに各社は、深部組織マッサージ、リラクゼーション、筋肉回復など、さまざまな治療ニーズに対応したマッサージ機器を提供するようになっています。温熱療法、複数のマッサージ・モード、さらにはモバイル・アプリを通じてユーザーが体験をカスタマイズできるスマート機能などの特徴が、ますます人気を集めています。これにより、消費者は個々の健康目的に合わせた選択をすることができるようになり、市場拡大と製品革新の両方が促進されています。もうひとつの重要な影響は、品質と有効性が重視されるようになったことです。情報通の消費者は、本物の治療効果をもたらす製品に投資するようになっています。このため、メーカー各社は研究開発、高品質素材、先端技術への投資を促しています。

病院や専門クリニックでの製品採用の増加

慢性疼痛、術後の回復、ストレス管理など、さまざまな症状に対するマッサージ療法の効果について、医療関係者の認識が高まっています。その結果、病院や診療所は従来の医療と並行して患者に補完的な治療を提供するために、高品質で医療認可を受けたマッサージ機器に投資しています。この動向は本質的にマッサージ機器の範囲と顧客ベースを広げ、個人やウェルネスセンターでの使用だけでなく、より専門的なヘルスケア環境へと拡大しています。このような専門的な製品は、より厳しい品質基準に準拠していることが多く、低アレルギー性の素材、的を絞った治療のためのカスタマイズ可能な設定、既存の病院設備との互換性などを特徴としています。さらに、ヘルスケア現場での採用が技術革新や製品開発に影響を与えています。衛生的なデザイン、多機能性、カスタマイズ可能なオプションといった特徴は、病院や治療クリニックで使用される際に不可欠となります。これらの要因が、より先進的で耐久性があり、信頼性の高いマッサージ機器の誕生につながっています。

eコマース・プラットフォームでの容易な製品入手

オンライン・プラットフォームを利用すれば、消費者は自分の好きな時間にマッサージ機器を購入することができ、実際に店舗に出向く必要がなくなります。昼夜を問わず、複数の選択肢を閲覧し、製品説明を読み、ユーザーレビューをチェックできる利便性は、より多くの消費者の購買意欲をそそる。さらに、eコマース・プラットフォームは、手頃な価格のハンドヘルド・マッサージ機器から高級マッサージチェアまで、多様な製品を提供しているため、顧客のニーズや予算に幅広く対応しています。そのため、消費者は自分の要求を的確に満たす製品を見つける可能性が高まる。さらに、宅配オプションは購入プロセスをさらに簡素化し、マッサージチェアのようなかさばる商品には特に有利です。さらに、オンライン・プラットフォームを利用すれば、消費者はさまざまな販売者の価格を瞬時に比較することが容易になります。このような透明性は、より競争力のある価格設定につながり、マッサージ機器をより多くの人々が利用しやすいものにします。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界のマッサージ機器市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：タイプ別

• 電気
  • 市場動向
  • 市場予測
• 非電気
  • 市場動向
  • 市場予測

第7章 市場内訳：製品別

• 椅子とソファ
  • 市場動向
  • 市場予測
• 背中用
  • 市場動向
  • 市場予測
• ハンドヘルド
  • 市場動向
  • 市場予測
• 首と肩用
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第8章 市場内訳：流通チャネル別

• ハイパーマーケットとスーパーマーケット
  • 市場動向
  • 市場予測
• 専門店
  • 市場動向
  • 市場予測
• オンライン販売チャネル
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第9章 市場内訳：エンドユーザー別

• 住宅用
  • 市場動向
  • 市場予測
• 商業用
  • 市場動向
  • 市場予測

第10章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋地域
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ

第11章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第14章 価格分析

第15章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Beurer GmbH
  • Casada Deutschland GmbH
  • Family Inada Co. Ltd.
  • HoMedics USA LLC（FKA Distributing Co. LLC）
  • JSB Wellness
  • OSIM International Pte. Ltd.
  • Panasonic Holdings Corporation
  • Prospera Corporation
  • RoboTouch
  • Samsung Electronics Co. Ltd（Samsung Group）
  • Wahl Clipper Corporation
  • Zyllion

List of Figures

• Figure 1: Global: Massage Equipment Market: Major Drivers and Challenges
• Figure 2: Global: Massage Equipment Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: Massage Equipment Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 4: Global: Massage Equipment Market: Breakup by Type (in %), 2024
• Figure 5: Global: Massage Equipment Market: Breakup by Product (in %), 2024
• Figure 6: Global: Massage Equipment Market: Breakup by Distribution Channel (in %), 2024
• Figure 7: Global: Massage Equipment Market: Breakup by End User (in %), 2024
• Figure 8: Global: Massage Equipment Market: Breakup by Region (in %), 2024
• Figure 9: Global: Massage Equipment (Electric) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 10: Global: Massage Equipment (Electric) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 11: Global: Massage Equipment (Non-Electric) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 12: Global: Massage Equipment (Non-Electric) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 13: Global: Massage Equipment (Chairs and Sofas) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 14: Global: Massage Equipment (Chairs and Sofas) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 15: Global: Massage Equipment (Back Massagers) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 16: Global: Massage Equipment (Back Massagers) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 17: Global: Massage Equipment (Handheld) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 18: Global: Massage Equipment (Handheld) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 19: Global: Massage Equipment (Neck and Shoulder) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 20: Global: Massage Equipment (Neck and Shoulder) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 21: Global: Massage Equipment (Other Products) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 22: Global: Massage Equipment (Other Products) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 23: Global: Massage Equipment (Hypermarket and Supermarket) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 24: Global: Massage Equipment (Hypermarket and Supermarket) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 25: Global: Massage Equipment (Specialty Store) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 26: Global: Massage Equipment (Specialty Store) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 27: Global: Massage Equipment (Online Sales Channel) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 28: Global: Massage Equipment (Online Sales Channel) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 29: Global: Massage Equipment (Other Distribution Channels) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 30: Global: Massage Equipment (Other Distribution Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 31: Global: Massage Equipment (Residential) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 32: Global: Massage Equipment (Residential) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 33: Global: Massage Equipment (Commercial) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 34: Global: Massage Equipment (Commercial) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 35: North America: Massage Equipment Market: Sales Value (in Million USD), 2019 & 2024
• Figure 36: North America: Massage Equipment Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 37: United States: Massage Equipment Market: Sales Value (in Million USD), 2019 & 2024
• Figure 38: United States: Massage Equipment Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 39: Canada: Massage Equipment Market: Sales Value (in Million USD), 2019 & 2024
• Figure 40: Canada: Massage Equipment Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 41: Asia-Pacific: Massage Equipment Market: Sales Value (in Million USD), 2019 & 2024
• Figure 42: Asia-Pacific: Massage Equipment Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 43: China: Massage Equipment Market: Sales Value (in Million USD), 2019 & 2024
• Figure 44: China: Massage Equipment Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 45: Japan: Massage Equipment Market: Sales Value (in Million USD), 2019 & 2024
• Figure 46: Japan: Massage Equipment Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 47: India: Massage Equipment Market: Sales Value (in Million USD), 2019 & 2024
• Figure 48: India: Massage Equipment Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 49: South Korea: Massage Equipment Market: Sales Value (in Million USD), 2019 & 2024
• Figure 50: South Korea: Massage Equipment Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 51: Australia: Massage Equipment Market: Sales Value (in Million USD), 2019 & 2024
• Figure 52: Australia: Massage Equipment Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 53: Indonesia: Massage Equipment Market: Sales Value (in Million USD), 2019 & 2024
• Figure 54: Indonesia: Massage Equipment Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 55: Others: Massage Equipment Market: Sales Value (in Million USD), 2019 & 2024
• Figure 56: Others: Massage Equipment Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 57: Europe: Massage Equipment Market: Sales Value (in Million USD), 2019 & 2024
• Figure 58: Europe: Massage Equipment Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 59: Germany: Massage Equipment Market: Sales Value (in Million USD), 2019 & 2024
• Figure 60: Germany: Massage Equipment Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 61: France: Massage Equipment Market: Sales Value (in Million USD), 2019 & 2024
• Figure 62: France: Massage Equipment Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 63: United Kingdom: Massage Equipment Market: Sales Value (in Million USD), 2019 & 2024
• Figure 64: United Kingdom: Massage Equipment Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 65: Italy: Massage Equipment Market: Sales Value (in Million USD), 2019 & 2024
• Figure 66: Italy: Massage Equipment Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 67: Spain: Massage Equipment Market: Sales Value (in Million USD), 2019 & 2024
• Figure 68: Spain: Massage Equipment Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 69: Russia: Massage Equipment Market: Sales Value (in Million USD), 2019 & 2024
• Figure 70: Russia: Massage Equipment Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 71: Others: Massage Equipment Market: Sales Value (in Million USD), 2019 & 2024
• Figure 72: Others: Massage Equipment Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 73: Latin America: Massage Equipment Market: Sales Value (in Million USD), 2019 & 2024
• Figure 74: Latin America: Massage Equipment Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 75: Brazil: Massage Equipment Market: Sales Value (in Million USD), 2019 & 2024
• Figure 76: Brazil: Massage Equipment Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 77: Mexico: Massage Equipment Market: Sales Value (in Million USD), 2019 & 2024
• Figure 78: Mexico: Massage Equipment Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 79: Others: Massage Equipment Market: Sales Value (in Million USD), 2019 & 2024
• Figure 80: Others: Massage Equipment Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 81: Middle East and Africa: Massage Equipment Market: Sales Value (in Million USD), 2019 & 2024
• Figure 82: Middle East and Africa: Massage Equipment Market: Breakup by Country (in %), 2024
• Figure 83: Middle East and Africa: Massage Equipment Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 84: Global: Massage Equipment Industry: SWOT Analysis
• Figure 85: Global: Massage Equipment Industry: Value Chain Analysis
• Figure 86: Global: Massage Equipment Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Massage Equipment Market: Key Industry Highlights, 2024 and 2033
• Table 2: Global: Massage Equipment Market Forecast: Breakup by Type (in Million USD), 2025-2033
• Table 3: Global: Massage Equipment Market Forecast: Breakup by Product (in Million USD), 2025-2033
• Table 4: Global: Massage Equipment Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
• Table 5: Global: Massage Equipment Market Forecast: Breakup by End User (in Million USD), 2025-2033
• Table 6: Global: Massage Equipment Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 7: Global: Massage Equipment Market: Competitive Structure
• Table 8: Global: Massage Equipment Market: Key Players

The global massage equipment market size reached USD 8.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 16.3 Billion by 2033, exhibiting a growth rate (CAGR) of 8.08% during 2025-2033. The increasing consumer awareness about therapeutic benefits of massage, the increasing product adoption in hospitals and thematic clinics, and the easy product availability across e-commerce platforms are some of the major factors propelling the market.

Massage equipment refers to various tools and devices designed to facilitate or administer massages. These products aim to alleviate muscle tension, improve blood circulation, and contribute to overall well-being. The range of massage equipment is broad and varies in complexity, from simple handheld tools to sophisticated, electronically operated machines. It includes chairs with built-in mechanical movements and rollers that simulate the techniques used in a massage, flat tables designed to comfortably support individuals during professional massages, foot massagers, heated stones used in hot stone therapy, and cylindrical massage rollers that are manually rolled over the skin to relieve muscle tension.

The massage equipment market is experiencing robust growth, propelled by the increasing awareness of the physical and mental health benefits associated with massage therapy. As people become more conscious of the importance of stress reduction, muscle relaxation, and overall well-being, the demand for various massage equipment, such as massage chairs, handheld massagers, and massage cushions, has surged. Another important driver is the rising disposable income levels across various demographics and regions, making these products more accessible to a larger customer base. Besides, technological advancements in massage equipment also serve as a major market driver. The incorporation of innovative features like Bluetooth connectivity, customizable massage programs, and advanced control systems has greatly enhanced the user experience. Such features not only appeal to a premium consumer base but are increasingly found in affordable options, broadening the market's reach. Moreover, the trend toward lightweight and portable designs is attracting younger demographics and those with active lifestyles, further driving market growth. Additionally, the rise of e-commerce platforms has given a significant boost to the massage equipment market. Online retailing allows consumers to browse a variety of products and make informed choices based on customer reviews and detailed product descriptions, all from the convenience of their own homes.

Massage Equipment Market Trends/Drivers:

Increasing consumer awareness about therapeutic benefits of massage

As more people understand the significance of massage in stress reduction, muscle recovery, and overall wellness, the demand for various types of massage equipment is increasing. This heightened awareness is creating a larger customer base and contributing to more informed and discerning buyers, who are looking for specific features and benefits that align with their health needs. Moreover, companies are now offering massage equipment designed for various therapeutic needs, such as deep tissue massage, relaxation, and muscle recovery. Features like heat therapy, multiple massage modes, and even smart capabilities that allow users to customize their experience through mobile apps are becoming increasingly popular. This allows consumers to make choices that are tailored to their individual health objectives, thereby driving both market expansion and product innovation. Another crucial impact is the emphasis on quality and effectiveness, as well-informed consumers are investing in products that offer genuine therapeutic benefits. This is encouraging manufacturers to invest in research and development, quality materials, and advanced technologies.

Rising product adoption in hospitals and thematic clinics

Medical professionals are becoming more aware of the benefits of massage therapy for a variety of conditions, including chronic pain, post-operative recovery, and stress management. As a result, hospitals and clinics are investing in high-quality, medically-approved massage equipment to offer complementary treatments to their patients, alongside traditional medical care. This trend is essentially widening the scope and customer base for massage equipment, extending it beyond personal or wellness center use to more specialized healthcare settings. These specialized products often adhere to stricter quality standards, featuring hypoallergenic materials, customizable settings for targeted therapy, and compatibility with existing hospital equipment. Furthermore, the adoption in healthcare settings is influencing innovation and product development. Features like hygienic design, multiple functionality, and customizable options become essential when used in a hospital or therapeutic clinic. These factors lead to the creation of more advanced, durable, and reliable massage equipment.

Easy product availability across e-commerce platforms

Online platforms allow consumers to shop for massage equipment at their leisure, eliminating the need for a physical visit to a store. The convenience of browsing multiple options, reading product descriptions, and checking user reviews at any time of day or night encourages more consumers to make purchases. Moreover, e-commerce platforms offer a diverse range of products, from affordable handheld massagers to high-end massage chairs, thereby catering to a broad spectrum of customer needs and budgets. This increases the likelihood of consumers finding a product that precisely meets their requirements. Besides, the option for home delivery further simplifies the buying process, making it particularly advantageous for bulky items like massage chairs. In addition, online platforms make it easier for consumers to compare prices from different sellers instantly. This transparency can lead to more competitive pricing, making massage equipment more accessible to a wider audience.

Massage Equipment Industry Segmentation:

Breakup by Type:

Electric

Non-Electric

Electric equipment currently dominates the market

Electric machines are engineered to simulate various massage techniques with precision, providing consistent and targeted relief to muscle tension and stress. The automation they offer allows for a more customized and versatile massage experience, which would be difficult to replicate manually. Moreover, Technological advancements have also played a significant role in the market dominance of electric massage equipment. Features like heat therapy, variable speed settings, and customizable programs make these devices highly appealing to consumers seeking a comprehensive massage experience. Many electric devices also come with the ability to target specific muscle groups, something that resonates well with consumers looking for targeted therapy for particular ailments or issues.

Breakup by Product:

Chairs and Sofas

Back Massagers

Handheld

Neck and Shoulder

Others

Chairs and sofas hold the largest share in the market

Chairs and sofas offer a full-body massage experience, targeting multiple muscle groups such as the back, neck, shoulders, and legs. This multi-functionality appeals to consumers seeking a comprehensive solution for relaxation and stress relief. Moreover, various technological advancements have elevated the features and capabilities of massage chairs and sofas. Many modern models come equipped with smart technologies, such as body scanning for personalized massage experiences, multiple pre-set massage programs, and even Bluetooth connectivity for music and ambiance control. These value-added features enhance user experience, making these items more attractive to potential buyers. Besides, the perception of luxury and comfort associated with massage chairs and sofas plays a role in their market prominence. Owning a massage chair or sofa is often considered a status symbol or a long-term investment in personal well-being.

Breakup by Distribution Channel:

Hypermarket and Supermarket

Specialty Store

Online Sales Channel

Others

Hypermarket and supermarket hold the largest share in the market

Hypermarkets and supermarkets often carry multiple brands and types of massage equipment, from basic handheld massagers to more sophisticated massage chairs. This extensive selection appeals to a broad customer base with varying needs and budgets, increasing sales volume. Another crucial driver is the physical shopping experience. Customers can see, touch, and sometimes even try the massage equipment in-store before making a purchase. This tactile experience is particularly important for products like massage equipment, where comfort and ergonomics are key deciding factors. Moreover, hypermarkets and supermarkets are often well-established brands that consumers trust for quality and customer service. The presence of warranties, easy return policies, and sometimes even in-house servicing further encourages consumers to make such purchases from these stores rather than risk buying from an unknown online retailer or a specialized store with limited options.

Breakup by End User:

Residential

Commercial

Commercial sector represents the largest end user

Spas, health clubs, and physiotherapy centers often require high-quality, durable massage equipment to cater to a steady influx of clients. The volume and frequency of usage in these settings necessitate reliable and advanced equipment, thereby driving higher sales in the commercial sector. Moreover, commercial establishments usually offer a range of massage therapies, from Swedish and deep tissue to hot stone and reflexology, each requiring specialized equipment. This variety contributes to a higher volume of equipment needed, thus boosting the market share. Besides, Professional massage therapists often prefer equipment that meets rigorous quality standards, including medical-grade massage tables, advanced massage chairs, and specialized tools like hot stone sets. This inclination toward premium products boosts the market value for commercial purchases.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance in the market

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America, particularly the United States, has a high level of disposable income. Consumers are willing and able to invest in health and wellness products like massage equipment, thus driving demand. In addition, the focus on wellness, relaxation, and preventative healthcare is strong in North America. This cultural emphasis boosts the popularity of massage therapies and, consequently, the equipment used in them. Besides, North American consumers are generally quick to adopt new technologies. This trait extends to the acceptance and adoption of technologically advanced massage equipment, such as smart massage chairs or handheld devices with AI capabilities.

Competitive Landscape:

The competitive landscape of the massage equipment market is both dynamic and diversified, characterized by the presence of multiple players that include established brands, emerging startups, and specialty manufacturers. Presently, leading companies are investing in R&D that allows them to introduce innovative and technologically advanced products, giving them a competitive edge. They are also forming strategic alliances with other market players to provide immediate access to new customer bases and technologies. Moreover, various companies are increasingly using social media platforms to engage with customers and offer special promotions or loyalty programs. Besides, key players are introducing eco-friendly products with lower carbon footprints, and recyclable or biodegradable components.

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Beurer GmbH

Casada Deutschland GmbH

Family Inada Co. Ltd.

HoMedics USA LLC (FKA Distributing Co. LLC)

JSB Wellness

OSIM International Pte. Ltd.

Panasonic Holdings Corporation

Prospera Corporation

RoboTouch

Samsung Electronics Co. Ltd (Samsung Group)

Wahl Clipper Corporation

Zyllion

Recent Developments:

Panasonic Holdings Corporation has introduced massage chairs equipped with heated rollers and adjustable intensity settings to expand its consumer base.

OSIM International has expanded its product range to include handheld massagers and foot massagers to be effective against body pain.

Prospera Corporation has collaborated with fitness centers and gyms to provide their massage equipment as an additional amenity for their customers.

Key Questions Answered in This Report

• 1. What was the size of the global massage equipment market in 2024?
• 2. What is the expected growth rate of the global massage equipment market during 2025-2033?
• 3. What are the key factors driving the global massage equipment market?
• 4. What has been the impact of COVID-19 on the global massage equipment market?
• 5. What is the breakup of the global massage equipment market based on the type?
• 6. What is the breakup of the global massage equipment market based on product?
• 7. What is the breakup of the global massage equipment market based on the distribution channel?
• 8. What is the breakup of the global massage equipment market based on the end user?
• 9. What are the key regions in the global massage equipment market?
• 10. Who are the key players/companies in the global massage equipment market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Massage Equipment Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Type

• 6.1 Electric
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Non-Electric
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Product

• 7.1 Chairs and Sofas
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Back Massagers
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Handheld
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Neck and Shoulder
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Others
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast

8 Market Breakup by Distribution Channel

• 8.1 Hypermarket and Supermarket
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Specialty Store
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Online Sales Channel
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Others
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast

9 Market Breakup by End User

• 9.1 Residential
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Commercial
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 United States
    • 10.1.1.1 Market Trends
    • 10.1.1.2 Market Forecast
  • 10.1.2 Canada
    • 10.1.2.1 Market Trends
    • 10.1.2.2 Market Forecast
• 10.2 Asia-Pacific
  • 10.2.1 China
    • 10.2.1.1 Market Trends
    • 10.2.1.2 Market Forecast
  • 10.2.2 Japan
    • 10.2.2.1 Market Trends
    • 10.2.2.2 Market Forecast
  • 10.2.3 India
    • 10.2.3.1 Market Trends
    • 10.2.3.2 Market Forecast
  • 10.2.4 South Korea
    • 10.2.4.1 Market Trends
    • 10.2.4.2 Market Forecast
  • 10.2.5 Australia
    • 10.2.5.1 Market Trends
    • 10.2.5.2 Market Forecast
  • 10.2.6 Indonesia
    • 10.2.6.1 Market Trends
    • 10.2.6.2 Market Forecast
  • 10.2.7 Others
    • 10.2.7.1 Market Trends
    • 10.2.7.2 Market Forecast
• 10.3 Europe
  • 10.3.1 Germany
    • 10.3.1.1 Market Trends
    • 10.3.1.2 Market Forecast
  • 10.3.2 France
    • 10.3.2.1 Market Trends
    • 10.3.2.2 Market Forecast
  • 10.3.3 United Kingdom
    • 10.3.3.1 Market Trends
    • 10.3.3.2 Market Forecast
  • 10.3.4 Italy
    • 10.3.4.1 Market Trends
    • 10.3.4.2 Market Forecast
  • 10.3.5 Spain
    • 10.3.5.1 Market Trends
    • 10.3.5.2 Market Forecast
  • 10.3.6 Russia
    • 10.3.6.1 Market Trends
    • 10.3.6.2 Market Forecast
  • 10.3.7 Others
    • 10.3.7.1 Market Trends
    • 10.3.7.2 Market Forecast
• 10.4 Latin America
  • 10.4.1 Brazil
    • 10.4.1.1 Market Trends
    • 10.4.1.2 Market Forecast
  • 10.4.2 Mexico
    • 10.4.2.1 Market Trends
    • 10.4.2.2 Market Forecast
  • 10.4.3 Others
    • 10.4.3.1 Market Trends
    • 10.4.3.2 Market Forecast
• 10.5 Middle East and Africa
  • 10.5.1 Market Trends
  • 10.5.2 Market Breakup by Country
  • 10.5.3 Market Forecast

11 SWOT Analysis

• 11.1 Overview
• 11.2 Strengths
• 11.3 Weaknesses
• 11.4 Opportunities
• 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

• 13.1 Overview
• 13.2 Bargaining Power of Buyers
• 13.3 Bargaining Power of Suppliers
• 13.4 Degree of Competition
• 13.5 Threat of New Entrants
• 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 Beurer GmbH
    • 15.3.1.1 Company Overview
    • 15.3.1.2 Product Portfolio
  • 15.3.2 Casada Deutschland GmbH
    • 15.3.2.1 Company Overview
    • 15.3.2.2 Product Portfolio
  • 15.3.3 Family Inada Co. Ltd.
    • 15.3.3.1 Company Overview
    • 15.3.3.2 Product Portfolio
  • 15.3.4 HoMedics USA LLC (FKA Distributing Co. LLC)
    • 15.3.4.1 Company Overview
    • 15.3.4.2 Product Portfolio
  • 15.3.5 JSB Wellness
    • 15.3.5.1 Company Overview
    • 15.3.5.2 Product Portfolio
  • 15.3.6 OSIM International Pte. Ltd.
    • 15.3.6.1 Company Overview
    • 15.3.6.2 Product Portfolio
  • 15.3.7 Panasonic Holdings Corporation
    • 15.3.7.1 Company Overview
    • 15.3.7.2 Product Portfolio
    • 15.3.7.3 Financials
    • 15.3.7.4 SWOT Analysis
  • 15.3.8 Prospera Corporation
    • 15.3.8.1 Company Overview
    • 15.3.8.2 Product Portfolio
  • 15.3.9 RoboTouch
    • 15.3.9.1 Company Overview
    • 15.3.9.2 Product Portfolio
  • 15.3.10 Samsung Electronics Co. Ltd (Samsung Group)
    • 15.3.10.1 Company Overview
    • 15.3.10.2 Product Portfolio
    • 15.3.10.3 Financials
    • 15.3.10.4 SWOT Analysis
  • 15.3.11 Wahl Clipper Corporation
    • 15.3.11.1 Company Overview
    • 15.3.11.2 Product Portfolio
  • 15.3.12 Zyllion
    • 15.3.12.1 Company Overview
    • 15.3.12.2 Product Portfolio

Kindly, note that this only represents a partial list of companies, and the complete list has been provided in the report