市場調査レポート
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クラウドキッチン市場レポート:タイプ別、製品タイプ別、特性別、地域別、2024-2032Cloud Kitchen Market Report by Type, Product Type, Nature, and Region 2024-2032 |
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クラウドキッチン市場レポート:タイプ別、製品タイプ別、特性別、地域別、2024-2032 |
出版日: 2024年03月02日
発行: IMARC
ページ情報: 英文 139 Pages
納期: 2~3営業日
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世界のクラウドキッチン市場規模は2023年に711億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけての成長率(CAGR)は9.86%を示し、2032年には1,700億米ドルに達すると予測しています。コワーキング・キッチンスペースの動向の高まり、調理、清掃、梱包などの作業におけるキッチンでの人工知能(AI)とロボティクスの統合、サブスクリプションモデルのイントロダクションなどが、市場を推進する主な要因の一部です。
クラウドキッチンは、ゴーストキッチンやバーチャルキッチンとも呼ばれ、デリバリー専用の食事を準備するために設置されたプロ仕様の調理・調理施設です。ダイニングエリアや受け取りカウンターを備えた従来のレストランのフロントエンドを伴わず、ウェブサイト、モバイルアプリケーション、またはフードデリバリーアプリとの提携を通じて注文を受け付ける。1つの場所で複数のバーチャル・レストランを運営し、顧客に多様な料理の選択肢を提供します。メニューの回転や拡張も容易で、市場動向や顧客の要望に素早く対応できます。このほか、クラウドキッチンは調理と包装のためだけに設計されており、スペースの効率的な利用を支援します。
複数のブランドが同じ厨房を共有して調理を行うコワーキング・キッチン・スペースの増加傾向が、市場の成長を後押ししています。さらに、サードパーティによるデリバリー・サービスの台頭は、より多くの顧客層を惹きつけ、市場プレーヤーに有利な機会を提供しています。これとは別に、調理、清掃、梱包などの作業を厨房で行う人工知能(AI)とロボティクスの統合は、業務効率を高め、このモデルを採用する企業を増やしています。さらに、定期的な注文に対して割引やその他の特典を提供するフードデリバリーのサブスクリプションモデルのイントロダクションは、オンラインフードデリバリーを利用する消費者を増やしています。
オンライン・フードデリバリー・プラットフォームの普及拡大
オンライン・フードデリバリー・プラットフォームは世界中で急速に普及しており、これが市場の成長を牽引しています。これらのプラットフォームは、ボタンをクリックするだけで様々な料理や飲食店を提供することで、消費者とレストランのギャップを効果的に埋めています。さらに、オンラインで食事を注文する利便性を受け入れる消費者も増えています。自宅でくつろぎながらレストラン並みの食事を楽しめる快適さと、支払いの簡単さ、注文の追跡機能が、市場にプラスの影響を与えています。これとは別に、主要なオンライン・フードデリバリー・プラットフォームは、地元のレストランやクラウドキッチンと提携し、食事の提供を増やしており、これが市場の成長を後押ししています。
急速な都市化とライフスタイルの変化
急速な都市化、労働人口の増加、個人の多忙なライフスタイルは、すぐに食べられる(RTE)便利な食事オプションの需要を喚起する主な要因のひとつです。これとは別に、共働き世帯の増加もあり、共働きのパートナーは食事の準備にほとんど時間を割けないです。こうした消費者にとって、簡単なアプリで多様な食事を注文できる利便性は魅力的な選択肢です。さらに、人口が増加し、都市部が拡大するにつれて、多様な食の選択肢に対する需要も高まっています。一つ屋根の下で複数の料理を提供できるクラウドキッチンは、この機会を生かし、結果として大きな成長を遂げています。
テクノロジーとデータ分析の進歩
技術の進歩とデータ分析の利用の増加は、市場にプラスの影響を与えています。さらに、大量のデータを分析する能力により、クラウドキッチン事業者は消費者の行動、嗜好、購買パターンに関する貴重な洞察を得ています。さらに、テクノロジーを活用した配送ロジスティクスの進歩により、クラウドキッチンはより迅速かつ効率的に食品を配送できるようになっています。注文をリアルタイムで追跡し、正確な配達時間を予測する能力は、全体的な顧客体験を向上させ、それによってより多くの消費者がオンライン・フード・デリバリーを選ぶようになります。その結果、市場の見通しも良好なものとなっています。
The global cloud kitchen market size reached US$ 71.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach a value of US$ 170.0 Billion by 2032 exhibiting a growth rate (CAGR) of 9.86% during 2024-2032. The rising trend of co-working kitchen spaces, integration of artificial intelligence (AI) and robotics in the kitchen for tasks like cooking, cleaning, and packing, and the introduction of subscription models are some of the major factors propelling the market.
A cloud kitchen, also known as a ghost kitchen or virtual kitchen, is a professional food preparation and cooking facility set up for the preparation of delivery-only meals. It does not involve a traditional restaurant front-end with a dining area or pick-up counter, and accepts orders through websites, mobile applications, or partnering with food delivery apps. It operates multiple virtual restaurants from a single location, offering diverse cuisine options to customers. It easily pivots and expands the menus, which allows it to quickly adapt to market trends and customer demands. Besides this, cloud kitchen is designed solely for cooking and packing and aids efficient space utilization.
The increasing trend of co-working kitchen spaces, wherein multiple brands share the same kitchen to prepare their food is propelling the market growth. Additionally, the rise of third-party delivery services is attracting a larger customer base and offering lucrative opportunities to the market players. Apart from this, the integration of artificial intelligence (AI) and robotics in the kitchen for tasks like cooking, cleaning, and packing is increasing operational efficiency and attracting more businesses to adopt this model. Moreover, the introduction of subscription models in food delivery, offering discounts and other benefits for regular orders, is attracting more consumers to use online food delivery.
The increasing penetration of online food delivery platforms
Online food delivery platforms are rapidly proliferating worldwide, which, in turn, is driving the growth of the market. These platforms are effectively bridging the gap between consumers and restaurants by offering a wide range of cuisines and eateries at the click of a button. Additionally, more consumers are embracing the convenience of ordering meals online. The comfort of enjoying restaurant-quality meals in the privacy of sitting at home, along with the ease of payment and the ability to track orders, is positively influencing the market. Apart from this, the leading online food delivery platforms are partnering with local restaurants and cloud kitchens to increase their food offerings, which is propelling the market growth.
Rapid urbanization and lifestyle changes
Rapid urbanization, increasing working population, and the busy lifestyles of individuals are among the key factors catalyzing the demand for ready-to-eat (RTE) and convenient meal options. Apart from this, there is a rise in dual-income households where both partners are working, leaving little time for meal preparation. The convenience of ordering diverse food options through a simple app is an attractive alternative to these consumers. Moreover, as the population is increasing and urban areas are expanding, the demand for a variety of food options is also growing. Cloud kitchens, with their ability to host multiple cuisines under a single roof, are capitalizing on this opportunity, consequently experiencing significant growth.
Advancements in technology and data analytics
Technological advancements and the increasing use of data analytics are positively influencing the market. Additionally, with the ability to analyze large volumes of data, cloud kitchen operators are gaining valuable insights into consumer behavior, preferences, and buying patterns. Furthermore, advancements in delivery logistics, powered by technology, are allowing cloud kitchens to deliver food faster and more efficiently. The ability to track orders in real-time and predict accurate delivery times is enhancing the overall customer experience, thereby encouraging more consumers to opt for online food delivery. This, in turn, is offering a favorable outlook for the market.
IMARC Group provides an analysis of the key trends in each segment of the global cloud kitchen market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on type, product type and nature.
Independent Cloud Kitchen
Commissary/Shared Kitchen
Kitchen Pods
Independent cloud kitchen holds the largest market share
A detailed breakup and analysis of the market based on the type has also been provided in the report. This includes independent cloud kitchen, commissary/shared kitchen, and kitchen pods. According to the report, independent cloud kitchen represented the largest segment.
Independent cloud kitchens offer greater flexibility and control over their operations. These kitchens can swiftly adapt their menus, experiment with new cuisines, and make operational changes without the need for corporate approval. This flexibility allows them to quickly respond to changing consumer trends and preferences. Additionally, independent cloud kitchens provide more localized and personalized services. They cater to specific local tastes, use locally sourced ingredients, and foster a closer connection with their customer base, offering a unique selling proposition that differentiates them from the competitors. Furthermore, they are not obligated to pay franchise fees or share profits with a parent company.
Burger and Sandwich
Pizza and Pasta
Chicken
Seafood
Mexican and Asian Food
Others
Burger and sandwich dominate the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes burger and sandwich, pizza and pasta, chicken, seafood, Mexican and Asian food, and others. According to the report, burger and sandwich accounted for the largest market share.
Burgers and sandwiches are versatile dishes that can be customized to suit various tastes and dietary preferences of the masses. Additionally, these items are typically fast and easy to prepare, making them ideal for many cloud kitchens. Apart from this, their preparation does not require specialized skills or equipment, allowing cloud kitchens to manage high volumes efficiently. Furthermore, burgers and sandwiches are highly suitable for delivery as they can endure the journey from kitchen to customer without a significant loss of quality or presentation. Their quick food preparation time aligns well with the demands of a fast-paced and convenience-oriented society.
Franchised
Standalone
Franchised hold the largest share in the market
A detailed breakup and analysis of the market based on the nature has also been provided in the report. This includes franchised and standalone. According to the report, franchised accounted for the largest market share.
Franchising in the cloud kitchen sector provides an opportunity for businesses to rapidly expand their brand without a substantial capital investment, which represents one of the key factors favoring market growth. Additionally, the franchise model follows an established business plan and helps maintain uniformity in product quality and service across different locations, ensuring brand consistency and customer trust. Furthermore, franchises also allow the parent company to leverage the local expertise of franchisees. They have a better understanding of local tastes and preferences and can adjust the menu offerings accordingly. Moreover, they have local connections that aid in securing prime locations for cloud kitchens, offering a competitive edge.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia Pacific exhibits a clear dominance, accounting for the largest cloud kitchen market share
The report has also provided a comprehensive analysis of all the major regional markets, which includes North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and Others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and Others); Latin America (Brazil, Mexico, and Others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
Asia Pacific is the home to more than half of the global population which provides a huge consumer base. Rapid urbanization, inflating disposable income levels, busy and hectic lifestyles, increasing penetration of the internet, and the growing sales of smartphones are some of the significant factors that are driving the market in the Asia Pacific. Apart from this, there is an escalating demand for international cuisines and rising preferences for food delivery over dine-in is offering a favorable market outlook.
Companies are actively innovating and diversifying their offerings. Additionally, many of them are enhancing their digital platforms to ensure the delivery of a user-friendly experience to customers placing online orders. Apart from this, they are fine-tuning their operations, focusing on making kitchens more efficient to cater to the high volume of orders. Some companies are experimenting with artificial intelligence (AI) and machine learning (ML) to forecast demand accurately, enabling them to prepare dishes in advance and reduce waiting times. Furthermore, leading players are also focusing on expanding partnerships with established food delivery platforms to increase their reach and customer base. Moreover, many cloud kitchen companies are analyzing customer data diligently to understand dining habits and preferences better. This data-driven approach is helping them customize their menus effectively and boosting customer satisfaction.
CloudKitchens
DoorDash Inc.
Kitchen United
Kitopi Catering Services LLC
Lightspeed Commerce Inc.
PAR Technology Corporation
POSist Technologies Private Limited
Rebel Foods
Starbucks Coffee Company
Swiggy Platform
Toast Inc.
In November 2017, Swiggy Platform launched Swiggy Access, which aimed at helping restaurants to operate delivery-only kitchens in India.
In Aug-2021, Kitchen United joined hands with Kroger to make takeout and delivery food under some of its grocery stores. In the partnership, Kitchen United would open ghost kitchens at engaging Kroger locations and provide up to six local, regional, and national restaurant brands.
In July 2023, Rebel Foods entered the Saudi Arabian market by opening two cloud kitchens in Riyadh. It is also planning to establish 60 internet restaurants in the city within the next year.