市場調査レポート
商品コード
1450965
パスタソース市場レポート:製品タイプ、包装タイプ、流通チャネル、地域別、2024-2032Pasta Sauce Market Report by Product Type (Tomato-Based Sauces, Pesto-Based Sauces, Alfredo-Based Sauces), Packaging Type (Glass Bottles, PET, Cans, Pouches, Cartons), Distribution Channel (Direct, Indirect), and Region 2024-2032 |
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パスタソース市場レポート:製品タイプ、包装タイプ、流通チャネル、地域別、2024-2032 |
出版日: 2024年03月02日
発行: IMARC
ページ情報: 英文 139 Pages
納期: 2~3営業日
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世界のパスタソース市場規模は2023年に108億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに135億米ドルに達し、2024~2032年の成長率(CAGR)は2.4%になると予測しています。RTE食品の消費の増加、西洋食文化の影響力の高まり、カフェの増加などが市場を牽引する主な要因です。
パスタ消費による健康効果への意識の高まりが市場成長を後押し
エネルギーを高め、体重管理を促進し、コレステロール値を調整するパスタの消費の増加は、世界中でパスタソースの売上を促進する主な要因の1つです。パスタには様々な微量栄養素、鉄分、ビタミン、ミネラル、食物繊維が豊富に含まれているため、一日中エネルギーを維持することができます。
本レポートでは、市場構造、主要企業の市場シェア、主要企業の市況分析、主要成功戦略、競合ダッシュボード、企業評価象限などの競合分析を行っています。また、主要企業の詳細プロファイルも掲載しています。市場構造は、少数のプレーヤーが市場シェアの大半を占めるように集中しています。製品の差別化が低いため、パスタソース業界では新規参入のボリュームは少ないです。
パスタソースとは?
パスタソースは、パスタ料理のトッピングや付け合わせとして使用される風味豊かな調味料です。トマト、ハーブ、スパイス、野菜、場合によっては肉などの材料を組み合わせて作られます。様々な大栄養素、ビタミン、ミネラル、繊維、その他の必須栄養素が豊富に含まれています。パスタに風味、水分、食感を与え、完全で満足感のある食事に変えます。マリナーラソース、アルフレッドソース、ボロネーゼソース、ペストソースなど様々な味があり、それぞれに独特の味と成分があります。さまざまな形やスタイルのパスタと一緒に楽しむことができるため、個人の好みや料理の伝統に合わせて無限の組み合わせやバリエーションを楽しむことができる、多用途で広く使われている調味料です。
COVID-19の大流行はパスタソース業界に大きな衝撃を与え、多くの国に前例のない課題を課しました。当初、パンデミックの初期段階で人々が必要不可欠な食料品を買いだめしたため、パスタソースの需要が急増しました。在宅勤務(WFH)が定着し、移動が制限されたため、個人が自宅で過ごす時間が長くなり、家庭料理が人気の選択肢となった。多用途で快適な料理であるパスタは人気が高まり、その結果、パスタソースの需要が高まった。しかし、パスタソース業界はすぐにいくつかの課題に直面しました。渡航制限や労働人口の減少によるサプライチェーンの混乱は、原材料や素材の調達難につながった。さらに、農家は労働力不足に直面し、トマトやソース製造に不可欠な他の製品の収穫が困難になった。その結果、メーカー各社は生産能力の制限や一時的な操業停止を余儀なくされ、商品の欠品や価格変動につながった。さらに、レストランやカフェの休業は、パスタソースを多用する外食産業に大きな影響を与えました。食事をする客が減少したため、外食産業はデリバリーやテイクアウトサービスに対応せざるを得なくなり、パスタソースはよりベーシックでコストパフォーマンスの高い選択肢に頼ることが多くなった。この需要パターンの変化は、主に外食産業向けの高級パスタソースブランドの売上と収益性に影響を与えました。直面した課題にもかかわらず、パスタソース業界はいくつかの前向きな変化も目撃した。多くの企業が消費者の嗜好の変化に素早く対応し、eコマースや消費者直販に力を入れ、オンラインでの存在感を高めました。
急速な都市化、労働人口の増加、個人の購買力拡大により、パスタのようなRTE(Ready to Eat)食品の消費が増加していることは、世界中でパスタソースの需要を促進している主な要因の一つです。さらに、西洋の食文化の影響力の高まりが、世界中でパスタソースの需要を刺激しています。また、パスタのようなファーストフード製品の人気が高まっていることや、急成長している飲食品(F&B)業界にも起因しています。加えて、カフェ、レストラン、クイックサービス・レストラン(QSR)などの商業スペースで、パスタソースを使用してさまざまなパスタ料理をメニューに取り入れるところが増えていることも、市場の成長を後押ししています。これとは別に、グルメ・レストランや高級ホテルの新たな動向が、世界中で高級品質のパスタ・ソースの需要を喚起しています。さらに、製品メーカーは、製品ポートフォリオを拡大するために、ビーガン、オーガニック、卵不使用のバリエーションを導入しています。また、顧客のニーズや需要に応え、競合優位性を獲得するため、小型で手頃な価格のパッケージの発売にも力を入れています。主要企業は、既存の売上と収益性を改善するために、有名人やインフルエンサーの推薦などの広告キャンペーンに幅広く投資しています。これに加えて、魅力的なラベルを貼った革新的なパッケージソリューションのパスタソースがオンライン小売チャネルを通じて簡単に入手できるようになったことが、市場に明るい見通しを生み出しています。
The global pasta sauce market size reached US$ 10.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 13.5 Billion by 2032, exhibiting a growth rate (CAGR) of 2.4% during 2024-2032. The increasing consumption of RTE food products, rising influence of Western food culture, and the growing number of cafes represent some of the key factors driving the market.
Increasing Awareness About Health Benefits of Consuming Pasta Augmenting Market Growth
The increasing consumption of pasta as it aids in boosting energy, promoting weight management, and regulating cholesterol levels represents one of the primary factors driving the sales of pasta sauces around the world. As pasta is rich in various micronutrients, iron, vitamins, minerals, and fibers, it can provide a sustained release of energy that keeps an individual fueled throughout the day.
Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. The market structure is concentrated as few players accounts for majority of the market share. The volume of new entrants is low in the pasta sauce industry due to low product differentiation.
What is Pasta Sauce?
Pasta sauce is a flavorful condiment used as a topping or accompaniment for pasta dishes. It is made from a combination of ingredients, such as tomatoes, herbs, spices, vegetables, and sometimes meat. It is rich in various macronutrients, vitamins, minerals, fibers, and other essential nutrients. It provides flavor, moisture, and texture to the pasta, which turns into a complete and satisfying meal. It is available in various flavors, including marinara sauce, Alfredo sauce, Bolognese sauce, pesto sauce, and many more, each with its distinct taste and ingredients. It is a versatile and widely used condiment that can be enjoyed with different pasta shapes and styles, which allows for endless combinations and variations to suit individual preferences and culinary traditions.
The COVID-19 pandemic outbreak has caused a significant impact on the pasta sauce industry and imposed unprecedented challenges on numerous countries. Initially, the demand for pasta sauce surged as people stocked up on essential food items during the early stages of the pandemic. With individuals spending more time at home due to work-from-home (WFH) arrangements and restricted movement, home-cooked meals became a popular choice. Pasta being a versatile and comforting dish, experienced increased popularity and consequently boosted the demand for pasta sauce. However, the pasta sauce industry soon encountered several challenges. The disruption in supply chains caused by travel restrictions and reduced workforce led to difficulties in sourcing raw materials and ingredients. In addition, farmers faced labor shortages, which made it harder to harvest tomatoes and other essential products used in sauce production. As a result, manufacturers had to limit their production capacity or temporarily halt operations, which led to product shortages and price fluctuations. Furthermore, the closure of restaurants and cafes during lockdowns significantly impacted the food service sector, wherein pasta sauces are frequently used. With the decrease in dine-in customers, food service providers had to adapt to delivery and takeout services, often relying on more basic and cost-effective options for pasta sauces. This shift in demand patterns affected the sales and profitability of premium pasta sauce brands, which primarily catered to the food service industry. Despite the challenges faced, the pasta sauce industry also witnessed some positive changes. Many companies swiftly adapted to the changing consumer preferences and increased their online presence, focusing on e-commerce and direct-to-consumer sales.
The growing consumption of ready to eat (RTE) food products like pasta on account of rapid urbanization, increasing working population and expanding purchasing power of individuals represents one of the major factors driving the demand for pasta sauce around the world. Moreover, the rising influence of Western food culture is catalyzing the demand for pasta sauce worldwide. It can also be attributed to the growing popularity of fast-food products like pasta and the burgeoning food and beverage (F&B) industry. In addition, the increasing number of commercial spaces, such as cafes, restaurants, and quick-service restaurants (QSRs), that are incorporating the use of pasta sauce to curate different pasta dishes in their menu is favoring the market growth. Apart from this, the emerging trend of gourmet restaurants and luxury hotels is catalyzing the demand for premium quality pasta sauces worldwide. Furthermore, product manufacturers are introducing vegan, organic, and egg-less variants to expand their product portfolio. They are also focusing on launching small and affordable packages to meet customer needs and demands and gain a competitive edge. Key players are extensively investing in advertising campaigns, such as celebrity and influencer endorsements, to improve their existing sales and profitability. Besides this, the easy availability of pasta sauce in innovative packaging solutions with attractive labels via online retail channels is creating a positive outlook for the market.
IMARC Group provides an analysis of the key trends in each sub-segment of the global pasta sauce market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on product type, packaging type and distribution channel.
Tomato-Based Sauces
Traditional Sauce
Marinara Sauce
Meat Sauce
Mushroom Sauce
Roasted Garlic Sauce
Cheese Sauce
Tomato and Basil Sauce
Others
Pesto-Based Sauces
Traditional Basil Pesto Sauce
Sun-Dried Tomato Pesto Sauce
Others
Alfredo-Based Sauces
Traditional Alfredo Sauce
Garlic Alfredo Sauce
Cheese Alfredo Sauce
Others
The report has provided a detailed breakup and analysis of the pasta sauce market based on the product type. This includes tomato-based sauces (traditional sauce, marinara sauce, meat sauce, mushroom sauce, roasted garlic sauce, cheese sauce, tomato and basil sauce, and other), pesto-based sauces (traditional basil pesto sauce, sun-dried tomato pesto sauce, and other) and alfredo-based sauces (traditional alfredo sauce, garlic alfredo sauce, cheese alfredo sauce, and other). According to the report, tomato-based sauces (traditional sauce, marinara sauce, meat sauce, mushroom sauce, roasted garlic sauce, cheese sauce, tomato and basil sauce, and other) represented the largest segment as they are also known as arrabbiata sauce, that are primarily made up of canned or fresh tomatoes, garlic, pepper, salt, and edible oil, among several others. Moreover, the increasing demand for tomato-based pasta sauces due to its delicious taste and health benefits of tomato is favoring the market growth.
Glass Bottles
PET
Cans
Pouches
Cartons
A detailed breakup and analysis of the pasta sauce market based on the packaging type has also been provided in the report. This includes glass bottles, PET, cans, pouches, and cartons. According to the report, glass bottles accounted for the largest market share as they help in maintaining the taste and consistency of the sauce.
Direct
Indirect
Store-Based Retailing
Supermarkets
Specialty Stores
Convenience Stores
Online Retailing
A detailed breakup and analysis of the pasta sauce market based on the distribution channel has also been provided in the report. This includes direct and indirect (store-based retailing, supermarkets, specialty stores, convenience stores and online retailing). According to the report, indirect (store-based retailing, supermarkets, specialty stores, convenience stores and online retailing) accounted for the largest market share due to rapid globalization, rising disposable income levels, and elevating living standards of the consumers. Furthermore, the high impact of the digitally engaged consumers on retail facilities seeking fresh items, quick access and new experiences, is influencing the market positively.
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
North America
United States
Canada
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Argentina
Colombia
Chile
Peru
Others
Middle East and Africa
Turkey
Saudi Arabia
Iran
United Arab Emirates
Others
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, Argentina, Colombia, Chile, Peru, and others); and the Middle East and Africa (Turkey, Saudi Arabia, Iran, the United Arab Emirates, and others). According to the report, Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others) was the largest market for pasta sauce. The easy availability of various flavors and well-established retail channels represents one of the major factors driving the Europe pasta sauce market. Moreover, the premiumization of pasta sauces is fueling the market growth in the region. Besides this, the advent of organic pasta sauces made with natural and preservative-free ingredients is influencing the market positively in the region.
The report has also provided a comprehensive analysis of the competitive landscape in the global pasta sauce market.